Does the Length of a Domain Registration Affect Your Search Engine Rank?

Does the length of your website's domain name registration affect the search results at Google? This question has come up recently and a lot of website owners have been wondering about it, especially since it was mentioned in a patent awarded to Google in April. According to the patent, "Certain signals may be used to distinguish between illegitimate and legitimate domains. For example, domains can be renewed up to a period of 10 years. Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain and, thus, the documents associated therewith." According to this statement in the patent, domains that expire in 10 years are more valuable and legitimate than domains that will expire in less than a year.

Google, in general, is always looking for ways to weed out the bad (spammers) from the good (legitimate) websites. I suspect that they looked for a pattern among the good, legitimate websites and found that most good, legitimate websites have a commitment towards their business and their domain name-they register it for a long period of time. In other words, the theory behind all of this is that if you register a domain name for several years it shows Google that you're committed to that domain name. If you register a domain name for 1 year then you're not as committed to that domain name. A lot of spammers use "throw away" domain names and register them for only a year. So, Google uses the length of time that a domain is registered to determine whether the owner of that domain name is committed to it or not.

One domain name owner I talked to recently told me that renewing his domain names once each year was a part of his business plan. He made a certain amount of money each year from each domain name/website, and he didn't want to cut into the profits of each site by renewing each domain name all at once for several years. "Renewing a domain name for 10 years or even 2 years ahead of time means that I have to spend more money. If I have to come up with $50 or $100 more per year for the domain renewal fees it cuts into my profits", says John, who wished to remain anonymous. John's website is probably exactly the type of website that Google wishes to identify. Google is looking to identify quality, well-established websites whose owners are committed to their domain names. According to the statements made in Google's patent, Google thinks that websites that have been renewed for a long period of time meet that standard.

Should you renew your domain name for a long period of time? And if so, how long is long enough? If you want to stay ahead of your competition, then you might consider looking at the length of time your competitors have registered their domain names. If your competitors have generally renewed their domain names for one or two years, you might consider registering your domain name for 5 or 10 years. While putting off your domain name's expiration date might help your search engine rankings, keep in mind that this may be only a small boost (or a "tie-breaker" among two websites) when it comes to the actual search engine rankings. And, be aware that just because Google has a patent on the idea it doesn't mean that they're actually using that criteria now to rank websites. They, too, want to stay ahead of their competition (mainly Yahoo! and MSN).

I've registered the domains that I really care about for at least 10 years. Initially, I registered these domains for a long period of time because I didn't want to lose them-and I didn't want to go through the somewhat-lengthy annual process of renewing them every year. Since most domain names I own come up for renewal at different times during the year, it seemed as though I was renewing a domain name at least once a month-and renewing them for a few years put it off for a while.

Expired domain name buyers are prevalent nowadays. If your domain name expires, there's a good chance that someone watching will register your domain name within seconds after it expires. If, for whatever reason, you don't renew your domain name, someone watching a 'watch list' of expiring domain names will try to capitalize on the online business that you've built over the years. They know that there is potential website traffic they can have simply by renewing your old domain name. By renewing your domain name for several years, your domain name won't expire for a while, and it won't be opened up to expired domain name buyers.

If you really want to stay ahead of the competition, you might consider registering or renewing your domain name for 100 years. Currently, Network Solutions (www.netsol.com) is the only registrar offering the 100 year option, which costs $999.00. GoDaddy (www.godaddy.com), currently offers to renew or register a domain name for 10 years, at a discount of $6.95 per year. Dotster (www.dotster.com), another leading registrar, offers domain name registration and renewals for up to 10 years at a cost of $129.95.

What's the bottom line? If you're committed to your online business, your website, and your domain name, then renewing your domain name for a long period of time will not only stop expired domain buyers from registering your domain name when it expires, it will show Google that you're committed to it-and that may give you a boost in the search engine rankings, as well.

Bill Hartzer is a successful writer and search engine marketing expert who has personally created hundreds of websites over the years. Extended bio info:

Bill created his first website back in 1996 to help promote his former database software business. It was then when he learned about the power of the search engines and web search, which helped potential customers find his business online.

Bill Hartzer has over 15 years of professional writing experience. He has survived stints as a writer for television, as well as a technical writer for several computer software companies in Florida and in Texas. Mr. Hartzer combines his writing and online skills to create compelling and useful websites for corporations worldwide. Mr. Hartzer focuses on the optimization in the business to business arena, but applies these optimization skills to business to consumer websites, as well.

Verizon Sues DirectNIC for Parking Expired Domain Names Domain Name Wire (blog) Verizon has a filed a lawsuit (pdf) against domain name registrar DirectNIC and related companies, alleging that the defendants parked expired domain names ... Verizon Suits DirectNic and Sigmund Solares et al. for Cybersquatting – Over ...Domain Name News all 2 news articles »

Gambling911.com

KY Supreme Court Rules in Favor of State in Domain Name Case Bluff Magazine Five months after the Kentucky Supreme Court heard arguments in the longstanding case regarding the seizure of 141 online gambling domain names the Court ... Kentucky Supreme Court Overturns Ruling That Blocked State Seizure Of Gambling ...Techdirt Kentucky Supreme Court Reverses Ruling Challenging Domain Name Seizures, Tells ...EFF (blog) Justices mum on whether Kentucky has power to seize domain names of gambling ...CanadianBusiness.com USA Online Gambling News -Casino Advisor -CompatiblePoker all 80 news articles »

Stuff.co.nz

Domain names: Will sex still sell? Independent In a Manhattan auction room this morning what was once the internet's most valuable domain name goes under the hammer. Potential bidders won't be allowed in ... Sex.com auction takes a cold showerCNNMoney.com Owner Postpones Auction For "Sex" WebsiteAHN | All Headline News Sex.com creditors: Name too hot to be soldThe Associated Press Hard OCP -V3.co.uk -Gothamist all 535 news articles »

Oneindia

'Dot Com' Internet Domain Name Turns 25 RadioFreeEurope/RadioLiberty (RFE/RL) -- Today marks the 25th birthday of the "dot com" domain name -- the address that for many people defines the Internet. On March 15, 1985, ... 25 years of .com domain namesSan Francisco Chronicle First .Com Domain Name Turns 25-Years-OldErictric First dotcom domain names celebrate 25 year anniversarySeekBroadband Zee News -Coolest Gadget Reviews -Techtree.com all 198 news articles »

TFTS (blog)

Fact Check: UK Registrar World's Largest New Domain Name Supplier? Domain Name Wire (blog) It may come as a surprise that a relatively unknown domain name registrar topped Go Daddy by such a large margin. I think we should run this one through ... UK Company Confirmed as World's Largest New Domain Name SupplierEarthtimes (press release) Canon aims to register the .canon domain. Will others follow suit?Downloadsquad (blog) .canon domain soon available on the Web?AkihabaraNews (blog) Wired News all 45 news articles »

Domain Name Journal

VeriSign Drops Prices on Premium .TV Domain Names Domain Name Wire (blog) With steep, registry-set prices for premium domain names, the potential for investment returns was essentially wiped out by the registry. ... eNom Backs Verisign's .TV Premium Domain Price ReductionsInternet Ad Sales (press release) (blog) all 9 news articles »

The New .CO Domain Name Is Coming! Web Hosting and Domain Name News (blog) According to experts at Harvard University, the new dotco domain name will soon conquer the world. The experts say it might even defeat the currently most ...

Canon looks to cash in on liberalised domain name regime Global Gold Internet Services "Canon hopes to globally integrate open communication policies that are intuitive and easier to remember compared with existing domain names such as ... and more »

Domain Names: How to Avoid Losing Your Invaluable Web Business Assets Noobpreneur.com (blog) I nearly lost Noobpreneur.com domain name due to my ignorance in… renewing it! Lessons well-learned, and if you DON'T want to lose your web assets, ... Vigilance required to counter domain drop listsLexology (registration) all 2 news articles »

Gambling911.com

Online Gambling Can Still Be Saved ….Sort Of Gambling911.com An affidavit of membership in the association and ownership of an affected domain name will satisfy the court's standing requirements. ... Kentucky Court Rules Against Gambling Groups -- For NowMediaPost Publications IMEGA Sees Victory in Kentucky Internet Casino Domain Case RulingOnline Casino Advisory Kentucky USA Online Gambling Domain Issue Still UnresolvedOnline-Casinos.com all 4 news articles »