| Top Web Hosting Provider of The Month: |
 |
| Visit Bluehost.com | Read Bluehost Review |
|
|
| >> Web Hosting Geeks // Web Hosting Articles // PPC Advertising |
|
|
 |
How I Boosted My Monthly AdSense Profits from $673.07 to $21,398.85 in Just 6 Months
How I Boosted My Monthly AdSense Profits from $673 to $21,398 in Just 6 Months All of my keyword research/analysis and search engine optimization skills suddenly came together in October 2004. I had just written my first book, and I just wanted to get some free traffic to my website so I could start selling the it. Triple Your Income with Ad Layout Changes I had been making about $600 per month from Google AdSense for a long time. As I was researching traffic and revenue techniques, I ran across a tip on how to triple your adsense income (by tripling clickthrough rate). I implemented the change (relax, I'll put all the tips below) and it worked! I went from $20 per day to $40, $50, and $60 days, with the same amount of traffic! My click through rate actually quadrupled in 10 days. I then wrote keyword-optimized articles on 90 keyphrases I had found. This led to a 150% increase in traffic - no small feat considering that my website already had 300 articles. The following month, I averaged $98 per day from AdSense - I had some days above $100, and one day I almost broke $200. I was getting pretty excited. I felt I had broken a code, finally developed a cash system that worked. Google was my new favorite sugar daddy! Get Better Rankings and More Traffic by Targeting Only Vulnerable Keywords I got into the math of keywords- I looked at those 90 keywords and compared the ones that had ranked well against those that hadn't. I also compared those that brought in traffic as expected and those that didn't, despite ranking well. I developed a keyword evaluation equation that I believe is superior to KEI. I've written elsewhere about the weaknesses of KEI - it can tell you the value of a keyword, but not every site can compete on every keyword. Because it overvalues demand and only reflects the exact-match supply, it doesn't help new websites identify their most vulnerable targets. My equation, which calculates the "vulnerability" of a keyword. Vulnerability is expressed as a percentage- so 95% is good, 97% is pretty darned vulnerable, and 99% vulnerable is nearly a done deal. Using this equation helped me reduce inefficiency and increase my success rate with rankings, thus increasing traffic and revenue opportunities. Partner with Writers to Increase Volume of Web Pages The next major development was my response to discovering there was an immense number of vulnerable keywords to write about. I couldn't possibly write about all of them. So I found freelance writers who were willing to profit share with me. I gave them 50% of the adsense earnings on any article they submitted. But they could only write on the keywords I gave them, and they had to include the keyword in specific places. That's the other key to website ranking success- putting your keywords in the right place in your web page. I worked on this quite a bit as well. As time went on, I got more and more writers, some of whom were very prolific, writing 100 or more articles in a few months. With everything that occurred, I kept tracking statistics, rankings, success rate, etc. I fine-tuned the vulnerability equation. I discovered which topics get advertisements that no one clicks on. And I learned some things about what kind of writing leads to better click through rates. Follow Me to Huge Online Profit Boosts In just 6 months, we put up 2000 articles, boosted monthly page views more than 5 times, from 100,000 to 525,000, and boosted profits to $21,398.85. How did we do it? There are so many details that it would take a whole book to tell you everything - which is why I've been writing one on this subject - but here are some helpful tips to start with: 1. Strike Gold With More Precise Keyword Targeting: make sure the monthly demand is at least 300. I'm withholding my vulnerability equation right now for those who will purchase my ebook when it's released, but I'll tell you the essence of it: check the supply of existing pages on Google for the keyword both in quotes, and not in quotes- this takes care of exact matching and partial matching respectively, and both are essential. If one or the other is too high, chances are the keyword is too competitive. The threshholds I put in the vulnerability equation are based on my PR5 site, but for newer sites you can use only the 99%+ vulnerability keywords. 2. Boost Traffic With More Thorough Keyword Optimization: without spamming or stuffing, write the whole keyword phrase (exactly as searchers type it) at least 5 times in your article. Include it in the meta keywords, meta description, 1 or 2 image alt's, and in the <title> tag. Write a <title> tag that not only includes the keyword (just once) but will also look interesting to searchers in the search results. It's also a good idea to have your keyword in an <h1> tag and in bold somewhere. Finally, if you aim for a word count of about 566 words per page, you'll please 4 of the biggest search engines (Google, Yahoo, MSN, Altavista). 3. Increase Earnings by Considering Keyword Profitability: Neither every niche, nor every keyword is equally profitable. For example, I found that sports keywords didn't lead to many clicks, presumably because when fans are looking for game scores, they probably aren't looking to buy a baseball cap. Also, famous people (perhaps with the exception of musicians) generally don't generate profitable clicks, because people usually just want free news or free pictures. The most profitable niches will be those in which the best information is not readily available, which require some specialized tools or services, etc. I found that health and electronics keywords were above average in profitability. Again, there are ways to get numbers for the monetary value of keywords- can you guess what? I'm going to explain this in more detail in a special report after the ebook is all taken care of. 4. Increase Earnings by Improving Ad Placement: Google has added a lot of new options to the layout code - I suggest you test with multiple channels to see what works best. Regardless of what I suggest next, testing is the key to all online success- whether you want rankings, traffic, or earnings. The internet affords accurate and detailed metrics- use them. The tip that initially tripled my AdSense income was: put a 250x250 ad in the horizontal center of your page, above the fold, and make sure the border is white. I've found that making the ads look like any other part of your site is important. The ads are valuable, but if they look like ads, people will tune them out. So make sure the color scheme for your ads in the same as your site's. Since you can place 3 ads on one page, I'd suggest a dead center one (as mentioned above), a left or right side skyscraper, and a wide banner one at the bottom of the page. That's plenty of meat to sink your teeth into. I've learned a lot more, but another time, another article... Good profit hunting! :-) Since 1999, Brian Carter, MS, has reached more than a million visitors with his websites. His PulseMed.org ranks in the top 1% of all major websites. His second book, The Web Site Marketing Success Manual: How One of My Web Sites Made $21,638.49 in a Month, will be available in July, 2005.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
How to Take Advantage of the New Google Adwords Changes On Friday, July 15th all Google advertisers got the email message entitled "Google AdWords(TM) Announcement: Keyword Evaluation Changes". Now, I don't know about you, but whenever I get a message from Google concerning Adwords, everything else seems to take a backseat. How to Quickly Create an Adsense Site That Brings In the Bucks One of the hottest crazes for online marketers is Adsense sites. These marketers trade in information and build sites that are tightly focused around one small niche. Advertising Using PPC Search Engines Internet technology offers vast opportunities to promote your business with virtually no advertising borders, and you can find countless sources online directing you towards budget marketing via pay-per-click search engines for maximum effectiveness in the information age.Enterprising people know all the benefits of optimizing their online advertising, and because of this fact the 'pay-per-click' (PPC) technique has been developed to meet the need. Success with Adwords Google's Adwords service has brought success to many businesses by providing them with a large amountl of highly targeted traffic from as little as 2 cents per visitor. However, there is probably an equal number of webmasters who have paid for adwords and seen little benefit or have indeed made substantial losses. Earning from PPC Search Engine Affiliate Programs What are PPC Search Engines?PPC Search Engines are search engines that allow advertisers to list their site within their search results on a pay per click basis. Advertisers bid against other advertisers for the same keywords or phrases. Campaign Strategy for Paid Placement Campaign strategy for Paid placement:A Paid Marketing campaigns provides immediate search engines rankings for your most important keywords. It doesn't determine weather it is a dynamic, static or flash based website. Adsense - The Powerful Passive Income Generator Webmasters have a revolutionary new method of collecting income from their websites. Whereas in the past advertising revenue was reserved for those sites with large a coming and going of visitors, now even teenagers are making a quick buck with their online hobby blogs. Pay Per Performance Web Traffic Why should you pay to get web site traffic, isn't SEO enough?It's a fair question - after all most businesses on and offline have tight budgets to play with and need to make each and every penny count. So why should you as a business pay good money to drive targeted traffic to your site?Perhaps there's a clue in the last question. So You Want Big Profits From Your AdWords PPC Advertising Campaigns? So You Want Big Profits From Your AdWords PPC Advertising? Everyone wants to make $300 a day or more with their AdWords campaigns. You've started a few campaigns, spent a few dollars, and now you're wondering - "where's the payoff!"There's no secret to AdWords success. What is PTRE and Is It Worth Your Time? PTRE stands for Paid To Read Email programs. Online companies that pay you to read email that they send to you. Buying Your Way to the Top with Pay Per Click Advertising Imagine if you could advertise ONLY to people who have actually expressed an interest in doing business with you? That's basically what happens whenever a prospective customer or client types a phrase into a search engine that's relevant to your business. But how do search engines decide which sites are worthy of top placement in their search results? It turns out that some of the results are ranked by the search engine's computers while others are simply paid advertisements from companies willing to buy their way to the top using Pay Per Click Advertising. How You Can Make Serious Money Self-publishing With Adsense Some folks may think that self-publishing began with the invention of the PC (personal computer) and others may be convinced that it has really taken off with the arrival of Adsense.It is important to understand what self-publishing is and its' enormous potential to fully appreciate and indeed take advantage of Adsense. Relevant Ads Increase Adsense Profits If you've started using Adsense as a way to increase advertising income, but the numbers just aren't adding up to what you expected, the problem might be with the ads themselves. If the ads being generated by Google's Adsense aren't relevant to your website, visitors won't click on them. The Effect Of Smart Pricing In Adsense We constantly receive phone calls from clients, prospective clients and reporters asking the same question - what percent of the keyword price does Google pay AdSense publishers. While the AdSense Standard Terms and Conditions explicitly forbid disclosing such information, the range we often give is 20% to 50% based on numerous conversations we have had with AdSense publishers. It Makes Sense to Add AdSense to Your Blog Google AdSense is easy to install on a web page or blog and constitutes additional source of income without spending anything. You have to apply on-line for Google AdSense Program and generally approval comes from Google within two days. Pay Per Click Advertising For Home Business Owners The biggest stumbling block for most home business owners is marketing their business. Most will start at free to post FFA pages and safelists. How to Use Pay Per Click Marketing, the Emoneyreport Way! The cycle of affiliate programs and money making ventures goes something like this:John Doe makes niched website.John Doe inserts affiliate links. The Cost Of Click Fraud One of the biggest threats to the continued growth of Search Advertising is the increasing plague of click fraud. Although there are varying forms of click fraud, most people define it as any click generated, and paid for, where the intent is to drain the advertiser's budget. The Long Term Benefits From Pay Per Click Advertising Businesses are starting to look closely at the long-term benefits from pay per click advertising. Pay per click search engines are primarily used for sales in the now time frame, but they are also being used to build a business identity that their customers will remember. Optimizing Adsense For Better Performance and More Money! So you want to make money with Google Adsense? I don't blame you, who doesn't want residual income! This article will show you how to better optimize Google Adsense to make more money from your web site(s).Before we get into it, learn more about Google Adsense here: http://www.
|
|
|
|
|
| © 2004 - 2008 "Web Hosting Geeks" | Web Hosting Reviews | Customer Reviews | RealMetrics Reviews | Hosting Articles | Directory | Partners | Contacts Over 7000 articles: web hosting, web development, domain names, ecommerce, web design, site promotion, ppc advertising, seo, site promotion and many others. Web hosting reviews, ratings and awards are not based on any incentives or commissions. Names and trademarks are the properties of their respective owners. A direct link to Web Hosting Geeks (http://webhostinggeeks.com) must be provided in order to use any of the above information. Contact us for more info. Partners: Hosts by speed, Cheap Website Hosting, Free Website Hosting, Cheap Web Hosting, Top 10 Web Hosts, Top 10 Web Hosting Deals, Best Website Hosting, Free Web Hosting, Free Web Hosting, Dedicated Server Hosting, Adult Web Hosting, Web Hosting Discussions, Dedicated Server Reviews, Best Web Hosting, Web Hosting Discounts, HostProfessor.com, rsuog, halyava, PHP Website Hosting Services, Web Hosting Reviews, Hosting Uptime, Best Web Hosting Reviews, Cheap Webhosting, Web Hosting, Flash Templates, CMS Templates, Web Hosting Reviews, Website Hosting Reviews, Web Hosting Providers, Best Web Hosting, Top Web Hosting, RSUOG Web Hosting |
