| Top Web Hosting Provider of The Month: |
 |
| Visit Bluehost.com | Read Bluehost Review |
|
|
| >> Web Hosting Geeks // Web Hosting Articles // SEO - Search Engine Optimization |
|
|
 |
Ranked #1 at Google for Invisible Entrepreneurs But No Traffic?
I am ranked #1 for that silly phrase at Google. So What? Here's a secret. You can be ranked #1 at Google for the phrase "Waterfall Watches" if you put the phrase on your page 4 times and in metatags twice. How do I know that? I did it in 2001 and still rank number one in Google for the phrase in 2005. On another of my sites I rank #1 for the phrase "Screeching Camels" by simply putting it on the page once in a comment about silly SEO guarantees. I'll wager that many phrases you've targeted for your business are almost as silly and deliver NO traffic to your pages from the search engines. Don't take that too personally. Simply look at your traffic statistics to see what phrases are bringing visitors to your web site. If your logs show no delivered traffic for keywords you thought were golden, you've targeted the wrong phrases. I'm always fascinated when discussions of search engines focus excessively on ranking of a particular site in one particular search engine without checking corresponding statistics about referred traffic delivered to the site from the targeted keyword phrase. Referred search visits from engines is not taken into account. Anyone who looks at their rankings without looking at how much traffic is referred and DELIVERED to your site through the rankings is missing the most important part of the story! When you check your site traffic statistics for where visitors are coming from and in what numbers, for which keyword searches and from which search engines, you will be astonished to see that things you think are important are sometimes not so important. I've struggled for years to gain top rankings for "Small Business Ecommerce" and have achieved #1 at Google #5 at MSN and #13 at Yahoo (at this writing). But guess what? Nobody searches for that phrase in significant enough numbers to deliver any traffic from it! I'm not saying that this was wasted effort, because in the over 1000 pages at WebSite101 we have enough related phrases that the targeted phrase contributes to the rank of hundreds of related phrases. "Open Source Ecommerce" gets huge traffic for one single page, ranked at # 29 in Yahoo, #7 at MSN and #1 in Google (as of this writing). But the really interesting thing is that even on phrases that rank equally well across all three major engines, Google delivers referred traffic at a rate of 65% compared to MSN at less than 1% and Yahoo about 5% of all referred visitor traffic. In NO case does Yahoo or MSN refer any clickthroughs at higher than 10% of all referred traffic. Referred traffic being visitors that clicked on your link from search results or links. This applies both in single instances for specific keywords and cumulatively for all referred traffic. Hear this very clearly - it has nothing to do with ranking! There are dozens of search phrases that visitors have searched on all three of those engines that deliver traffic to my site that I can't find my own site for in the top 100 results at ANY search engine. In every case, Google delivers more than twice the traffic for every keyword combination than does MSN or Yahoo!. In many cases, I rank HIGHER on both Yahoo and MSN for many of those phrases, yet Google delivers far more referred traffic for those phrases ranked higher at MSN and Yahoo! Does that make any sense? If your referred traffic from top rankings at MSN and Yahoo send you no traffic, why be concerned that you rank well with either of them? This same scenario has played out across dozens of client sites I've reviewed traffic statistics for. No matter how the site is structured, no matter how many pages they have, no matter what keywords they are targeting. Search engine referred traffic from Google is always ALWAYS 2 times higher than the other two and very often as much as 10 times. If we ranked engines, NOT on number of searches performed, but on how much traffic they refer, then Google would be more than twice as highly ranked in all cases. If Google disappeared tomorrow, there would be some dramatically reduced visitor numbers for ALL sites across the web. We would, every single one of us, lose over half of our (organic) search engine referred traffic. Look at your traffic statistics for natural search engine referred traffic (not PPC) volume and which keywords are currently working to deliver that traffic as far more important than your specific # keyword ranking on those search engines. Avoid the practice of "Keyword Voodoo" to rank for words that nobody searches. Google "Keyword Voodoo" and you'll find me ranked 5 times for that phrase on page one of the search engine results page. "Reciprocal Linking Turkey" will give you the same result, showing my article on several web sites. Each of those does me no good at all and brings no more search engine referred traffic than does my number one ranking for "Invisible Entrepreneurs" used in the title of this article. Target the wrong keywords and you will become one of those Invisible Entrepreneurs. copyright © July 14, 2005 by Mike Banks Valentine Mike Banks Valentine practices ethical search optimization through content aggregation and creation for your website Optimizing press releases for keyword density - distributed online for visibility & more effective link building Contact Mike at: http://www.seoptimism.com/SEO_Contact.htm Download Free link popularity software - check inbound links http://website101.com/download/link-popularity-software.html Check your link popularity at major search engines and Alexa
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Look Out MSN Search, Here Comes Gbrowser It is official, the search engine wars are in full swing. On Tuesday, February 01, 2005 MSN officially rolled out its new search solution to all of its websites, including MSN. Make Quality Content Your #1 Priority It is by now a proven fact that content is the most important element for getting better pagerank and, consequently, more traffic.Furthermore, the best ranking websites have content that is better written than most other sites. Search Engine Marketing: 20 Nitty-Gritty Strategies To Compel People To Link To Your Website You don't have to be a rocket scientist to know that having quality inbound links from websites with high page ranks can help you attain high rankings in all the Search Engines.But achieving this can be more difficult to do than can be imagined. Opinion - Search Engine Success This article is actually the summary to a book soon to be released by the author, titled "Guaranteed Website Success". Opinions are quite often controversial. Google Rankings - Achieving a Top 10 Position in Google - Part 2 Achieving a top ranking position in Google is every webmasters dream. Unfortunately very few ever make it high enough for it to make a big difference on their traffic volume. Linking for Fun and Profit Well actually, linking isn't fun at all. In fact, it's quite tedious. All You Need to Know About Your Website Traffic is Contained in 5 Key Stats You built that content rich web page optimized for your Keyword phrases but is it really working? By looking at these 5 Stats readily available from your CPanel you will quickly learn what you are doing well and what you need to improve on.Most Web Hosts will provide you with a Cpanel, where you can create E-mail Accounts, Upload Web Pages and check your stats. The Golden 5: Steps to Google Success The Dream: You wake up one morning and notice your website appears on the #1 spot for your chosen keyword. The traffic is enormous, the business is huge and you are rolling in cash. The Biggest SEO Scam of All While there are many ethical SEO firms serving Internet users today, a few notorious practitioners also exist. One of them called me just the other day. STOP Writing for Search Engines Back when I was starting out with my first internet venture, I did a crazy thing. I subscribed to a Search Engine Optimization newsletter. Submitting Your Site To The Open Web Directory: Some Dos And Don'ts One of the most important steps in any site's publicity campaign is the submission to the Open Web Directory (http://www.dmoz. Search Engine Optimization Tips For 2005 - Part One Anybody who has their own website or is involved in business online understands the importance of SEO or search engine optimization. Higher rankings equal more traffic. The Myth of Guaranteed #1 Ranking in Search Engine Marketing You've seen the ads: Guaranteed #1 Ranking! There are no guarantees in search engine marketing and website promotion. If anyone tells you different, you should check quickly to make sure they don't have their hand in your wallet. Banned from Google and Wondering Why? There are those that get on the computer one night and find that all of their Web pages have disappeared from Google. While, others are still in the search engine index, but don't rank high for nothing, not even for their Web site's name. Surviving Googles Aging Delay Google has always been the search industry's innovator and that's just what Google's aging delay symbolizes, the evolution of search innovation? yet another significant step forward for Google.Google's success as a search engine can undeniably be attributed to its ability to consistently return the most relevant search engine results. Search Engine Optimization and Web Site Usability Build a Web site and the people will come.Ha! If it were only that easy! The Web is the one sales environment where the customer has total empowerment. SEO Expert Guide - Proposition Development (part 2/10) It is literally amazing how many people start their online business presence by buying a domain name (close to their business name) and building a brochure-ware page. Only later do they turn their mind to optimizing their site for (i) their audience and (ii) the way their audience find them. The Ultimate Free Google Ranking Tool The first months my website was online, I was constantly checking the search engines to see if my site was listed under the keywords that I was targeting. And always with the same negative results. Top 10 Little Used SEO Strategies There are millions of web sites trying to get listed in the top 20 to 30 spots on the major search engines. That's a lot of competition! So if you're having a hard time getting those spots, maybe you should try some little used but effective seo strategies to get those prized listings. Its Not Just All About Google Anymore Those webmasters that stick to the old ways and focus entirely on Google are missing out on a lot of search traffic these days if they are not also well ranked by Yahoo and MSN.For the first few months after Yahoo decided to go their own way with natural search (and MSN decided to get serious about the search business), the search results provided by those two could only be described as bizarre.
|
|
|
|
|
| © 2004 - 2008 "Web Hosting Geeks" | Web Hosting Reviews | Customer Reviews | RealMetrics Reviews | Hosting Articles | Directory | Partners | Contacts Over 7000 articles: web hosting, web development, domain names, ecommerce, web design, site promotion, ppc advertising, seo, site promotion and many others. Web hosting reviews, ratings and awards are not based on any incentives or commissions. Names and trademarks are the properties of their respective owners. A direct link to Web Hosting Geeks (http://webhostinggeeks.com) must be provided in order to use any of the above information. Contact us for more info. Partners: Hosts by speed, Cheap Website Hosting, Free Website Hosting, Cheap Web Hosting, Top 10 Web Hosts, Top 10 Web Hosting Deals, Best Website Hosting, Free Web Hosting, Free Web Hosting, Dedicated Server Hosting, Adult Web Hosting, Web Hosting Discussions, Dedicated Server Reviews, Best Web Hosting, Web Hosting Discounts, HostProfessor.com, rsuog, halyava, PHP Website Hosting Services, Web Hosting Reviews, Hosting Uptime, Best Web Hosting Reviews, Cheap Webhosting, Web Hosting, Flash Templates, CMS Templates, Web Hosting Reviews, Website Hosting Reviews, Web Hosting Providers, Best Web Hosting, Top Web Hosting, RSUOG Web Hosting |
