| Top Web Hosting Provider of The Month: |
 |
| Visit Bluehost.com | Read Bluehost Review |
|
|
| >> Web Hosting Geeks // Web Hosting Articles // SEO - Search Engine Optimization |
|
|
 |
Offpage Optimization: Does Article Marketing Cut the Mustard?
For those who haven't heard: article marketing is the new offpage optimization strategy that works like magic and won't cost you a dime. What's the strategy? You create an arsenal of short, well-written keyword articles aimed at your target customer and include your URL at the bottom. Submit the articles to a site like EzineArticles.com where they're indexed by category and picked up by other sites to use as content. Soon, your website URL is getting plastered all over the net, and you're working it in new circles thanks to your newfound expertise in your specialized area. As you know, specific criteria must be met in order to boost your SE rank using offpage optimization. So the big question might be: does article marketing pack the muscle to push you up the search engines... or is it just a waste of time? The answer is YES, it DOES pack the muscle... IF you're submitting to hugely popular article sites like EzineArticles.com. Below is a list of the key elements in helping your own page rank through offpage SEO. Does EzineArticles.com have its bases covered? Let's analyze. Factors that Determine Your Offpage Optimization Success: - If a site with a higher rank links to you. Sites with higher rank "carry you along" to a better search engine position. Presently, EzineArticles ranks six out of ten for all websites and first in its article distribution category. You'll quickly learn the advantage to this when you submit a keyword-optimized article to them and then do a Google search on those keywords only to see your EzineArticles article listing come up first or second in the line. - A large number of sites linking to yours. Fact: thousands of content publishers pick up articles from EzineArticles.com every day. So for every article you submit, the potential for links back from that article is unlimited. Thanks to EzineArticles.com's popularity, the success of your backlinking strategy is pretty certain. - The SE rank of the website linking to you is higher than your rank is. EzineArticles.com has a Google page rank of 6. It stands to reason that if you're just starting out in the web marketing world, you can do your site some good and post your articles with your URL on their website, which will then link back to you and improve your search engine status. - The page title of the site that's linking to yours is Search Engine Optimized. Clearly, your site should be associated with other sites who are well-placed within their category. EzineArticles.com features a page title that speaks to its audience of potential users: "Ezine Article Submission - Submit Your Best Articles For Massive Exposure, Ezine Publishers Get 25 Free Article Reprints" - The anchored links that point from their site to yours contain top keywords. Search engine crawlers love anchored text links that are keyword-optimized, which is why websites that serve as a "content hub" rank higher than specialized sites and why lesser sites choose add their links to this site for optimal positioning and a win-win situation. EzineArticles.com has guaranteed that every page of their site will be fully indexed thanks to the anchored links that are used to list each topic, and the anchored links used as headlines (which is why it pays to turbo-boost your article headlines with keywords!) - There are a high number of website linking to the site that's linking to yours. Every site that picks up content from EzineArticles.com is required to display their link at the bottom of each article used. That amounts to a huge amount of outside links pointing to their site which in turn links to yours. - The links that point to your site don't share a page with other links. You'll want your website to be linked from a page on someone else's website that contains as few total links as possible. Why? Less of a chance for the reader to click away. On EzineArticles.com, your link appears at the bottom of your article which appears on its own page. - There's a large number of outbound links on the website that is linking to you. The more outbound links the site that's linking to you has, the more they could be considered a "categorical hub" on the web. And the better off you are for getting noticed on their site for its high rank and popularity. EzineArticles.com has an unlimited potential for outbound links due to their inclusion of an author's URL with every article submission. - The website linking to you is deemed an authority. Google's ability to deem a site as an "authority site" is what keeps the content on the web legitimate, and why sites that merely throw up a bunch of links to poorly written articles will never have the page rank that a site such as EzineArticles.com who is policing their content and making constant innovations has. - The unique IP Addresses of the websites linking to you. Thankfully, no site is able to "pull rank" by throwing up a bunch of links from one high-ranking site and pointing them to a second site. Search Engines read the IP addresses from where each domain originates. Right now you may be thinking, Oh, so those 100 links from articles on EzineArticles.com aren't doing anything to improve my rank anyway? Wrong. Those links are all being picked up by other sites, who are on the hunt for quality content. If you have something good to say, any number of sites with better rank will pick up your articles and link back to you... each of course, with its own IP Address. This will boost your rank in a big way. By now it should be crystal clear to anyone reading this why article marketing by way of a high-ranking article distribution site such as EzineArticles.com is the easiest way to "offpage optimize" your website for increased placement on the search engine hierarchy. In fact... it almost seems like article marketing was created to serve this very purpose... Copyright 2005 Dina Giolitto. All rights reserved. Dina Giolitto is the author of ARTICLE POWER: Create Dynamite Web Articles and Watch Your Sales Explode... a 49-page manual covering every aspect of article marketing on the web. Learn about article marketing, copywriting and more at http://www.wordfeeder.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Google PageRank Explained PageRank - an exclusive technology developed by Google which can have a major impact on the success of your website. This article will attempt to explain the concept of PageRank and how your ranking can be improved without spending any money at all. How to Succeed with the Search Engines The Cold Hard Facts?.. Part I : Getting Free Hits Using These Simple Tips & Tricks Search Engine OptimizationSearch engines still remain the #1 tool to generate free targeted traffic to any website, so make sure that your site is indexed in every major search engine. Do a through check of all the meta tags and make sure you are not missing any one. Keywords Finalization Methodology To arrive at the set of keywords that:Describe business correctly (are relevant) Attract traffic (are popular & are searched for) Have less competition (are relatively un-optimized for )StepsStep I: Lets start by saying that the for the keyword finalization of a web site the first step is to device the theme of the web site. The keywords then should be generated which are in sync with the themeing structure of the site. SEO Tips for Google Getting a high ranking on Google is a big achievement. There are many factors that go into pulling a high page rank. 3 Principles Of Google When online "Use it. Use it. Internet 2005: The Ten Billions Pages Search Engines To see each and every page during 10 seconds would take 694 days 24/24. The leading search engines fight to be the first that oversteps this level. How Ive Maintained 7 Top Ten Google Rankings For Nine Months Back in November 2004 I discovered a way to get a top 10 ranking in Google. I tested the technique for 3 months before I shared my findings with the world. Yahoo!/Overture Site Match: A License To Steal Unless you've been living in a cave somewhere, I'm sure you've heard by now, Overture now offers the Yahoo! Search Inclusion under its own branded name--Site Match.According to the page info from Overture, submitting your site to individual search engines is expensive and time-consuming. What is Google Pagerank? PageRank is one of the factors that Google uses to evaluate your web site and determine its position in the Google search engine results. PageRank is a number from 0 to 10. How To Measure Search Engine Marketing ROI According to the Search Engine Marketing Professional Organization (SEMPO), advertisers spent $4 billion in 2004 on search marketing programs and are expected to spend 39% more than that this year.Search engine marketing appears to be a great way to advertise but is it right for you and your business? If you are not already employing search engine marketing(SEM) for you business is there a way to forecast the return should you decide to invest in it? Is there a way to measure the results you are getting if you have already invested in SEM?The answer is mostly yes. How to Increase Alexa Ranking of Your Website Alexa toolbar also useful to Browse expired websites database. Many times when we visit any website we got error message that website is not available. 10 Ways To Indirectly Get To The Top Of Search There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! I say if you can't get listed at the top, indirectly get to the top. Seecrets on Website Promotion: Search Engine Wars - a Different Perspective The objective of all search engine providers is epitomized by the ideal search often portrayed in the popular television and movie series "Star Trek". When the captain issues a request for all information on a Klingon spaceship, the search engine intuitively understands that he wants military information. Link Popularity Explained and How To Build Links Link popularity is the single most influential factor for determining how well a web site will perform in search engine rankings. A web site's link popularity is computed from the number and more importantly, the quality of links pointing to a web site. The Top 3 Mistakes That Can Ruin Your Websites Search Engine Rankings- and How to Fix Them! Getting your website up and running is hard enough. After spending hours getting the HTML code just right and trying to make sure that you provide a great user experience, the last thing you want to do is change everything around in order to get your site ranked higher on the search engines. Google Takes Care of Idiots Too There's an old saying that goes, "God takes care of babies and idiots."Truly this statement applies to me, because when it comes to my search engine optimization skills, I'm on the idiot side of scale. SEO Trade Secrets - 8 Great Tools for Search Engine Optimization About 80% of website traffic comes through search engines. And research shows, if you're not on the first 2 pages, most people won't find you. Paris Hiltons Reputation is SHOT! Hows Yours? With apologies for the cheap trick of mentioning Paris Hilton to get your attention, coming to grips with the idea you're about to discover is critically important to your success with search engines!Because while it's true that there are many factors that determine how well a page ranks in Google - did you know that one stands out above the rest? It's link text. (Also known as anchor text?)So much so, link text can be the deciding factor when chasing top rankings for extremely competitive keywords. Taking Advantage of Googles Sandbox Effect Most new sites submitted to Google (at least within the last year or so) encounter a peculiar phenomenon known as the "sandbox effect" within about 2 weeks to one month after appearing in the index. Sites may very well rank relatively high in the index at first if the keywords associated with the site are not highly saturated.
|
|
|
|
|
| © 2004 - 2008 "Web Hosting Geeks" | Web Hosting Reviews | Customer Reviews | RealMetrics Reviews | Hosting Articles | Directory | Partners | Contacts Over 7000 articles: web hosting, web development, domain names, ecommerce, web design, site promotion, ppc advertising, seo, site promotion and many others. Web hosting reviews, ratings and awards are not based on any incentives or commissions. Names and trademarks are the properties of their respective owners. A direct link to Web Hosting Geeks (http://webhostinggeeks.com) must be provided in order to use any of the above information. Contact us for more info. Partners: Hosts by speed, Cheap Website Hosting, Free Website Hosting, Cheap Web Hosting, Top 10 Web Hosts, Top 10 Web Hosting Deals, Best Website Hosting, Free Web Hosting, Free Web Hosting, Dedicated Server Hosting, Adult Web Hosting, Web Hosting Discussions, Dedicated Server Reviews, Best Web Hosting, Web Hosting Discounts, HostProfessor.com, rsuog, halyava, PHP Website Hosting Services, Web Hosting Reviews, Hosting Uptime, Best Web Hosting Reviews, Cheap Webhosting, Web Hosting, Flash Templates, CMS Templates, Web Hosting Reviews, Website Hosting Reviews, Web Hosting Providers, Best Web Hosting, Top Web Hosting, RSUOG Web Hosting |
