| Top Web Hosting Provider of The Month: |
 |
| Visit Bluehost.com | Read Bluehost Review |
|
|
| >> Web Hosting Geeks // Web Hosting Articles // SEO - Search Engine Optimization |
|
|
 |
Getting To Know Google
Having greatly benefited from my relationship with Google in the past several years, I am dedicating this article to the search engine superstar. I have to be brutally honest and relay that our friendship hasn't always been rosy. I got to know Google several years back, when it was just a small fish in a big pond. I started to analyze its every move and realized that Google is a fickle, clever and extremely mysterious being. Still, I decided to get more acquainted. Here are a few things I learned along the way. When it comes to logic, Google is the queen In other words, avoid participating in anything that may blacklist you from this search engine, including keyword stuffing, link farms and hosting 50 "sister" sites on the same server. Keyword stuffing doesn't refer merely to the content of your site, but also the alt tags, headers, URLs and any additional areas of your web site. Google likes to stay focused When optimizing the individual pages of your Web site, try to hone in on one or two relevant keywords per Web page. Analyze each page and identify which keyword would be most suitable. If you decide to optimize for two keywords per page, make sure that they are similar in context. For example, if you are optimizing for the key phrase "insurance leads," you may also consider optimizing for "insurance sales leads" within the same page. Google loves to travel It is commonly known that Google loves links, both inbound and outbound. When it comes to search engine optimization, lots of research has focused on inbound links, but little has focused on the number of links on an actual page. It appears that Google favors sites that have several internal and outbound links over those that don't have links. If you have any doubts about this theory, simply do a search on any high-volume keyword or phrase within this search engine and analyze the first few sites that come up. Notice how the majority of them have numerous internal links on the main pages of their Web site. Google is popular and expects you to be, too The more popular your site is across the Web, the more Google will favor you. Obviously, having several high-quality inbound links to your site is key in achieving higher rankings. When identifying Web sites for inbound links, target the ones that are highly relevant to your site. For example, if you run a jewelry site, look for sites that are purely informational on the topic of jewelry or gemstones. Also, make sure that the sites you decide to partner with have a good PageRank (at least a 5) and online presence. To save yourself a lot of hassle, conduct a keyword search relevant to your business and target the Web sites that show up on the first and second pages of Google (weeding out the competition, of course); contact the Web masters of those sites and tell them about your company and find useful ways to compensate them for adding your company's information on their site. If you have an affiliate program, don't be shy to pitch it. If you have an online advertising budget, offer them a pay-per-click deal or monthly advertising fee for promoting your Web site. Note that partnering with these sites or purchasing ads should complement your overall marketing and business development strategy-and not be used merely to get link value. Google gets bored easily Regardless of whether your site is informational, e-commerce or just a sophisticated version of a business card, having quality content is crucial for search engine optimization. Adding to that factor is how often you update your site's content. If you run a site that has new content added on a monthly basis (do not overdo it), then eventually the Google "freshbot" will start visiting your site more often and index your new content into the database. The more content you update, the more Google visits your site and indexes it quicker. Do not refresh your content simply for search engine optimization purposes, but do take the effort to keep interesting articles, blogs and entries to keep your visitors coming back. If you haven't already noticed, keeping pace with Google is not an easy undertaking. It takes a certain level of knowledge, skill and creativity to truly benefit from this relationship. The rest is up to the stars. Dali Singh is the Managing Director for Blueliner Marketing, a full service marketing and Internet consultancy specializing in Internet Marketing, Public Relations and Corporate Branding. Visit http://www.bluelinermarketing.com or email her directly at dali @ bluelinermarketing.com.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
The Benefits of Organic SEO (Search Engine Optimization) If you're going to sell any type of product or service online, you're eventually going to have to optimize your Web site for the Search Engines, in order to boost traffic and sales.Many years ago, it was quite easy to draw effective traffic, as a good content-driven site, with good products, was enough to get a Web site ranked highly in the Search Engines. Why SEO (as we know it) is Doomed to Failure and How You Can Avoid the Trap Search Engine Optimization (SEO) has become one of the biggest internet buzz-words recently. Everyone is talking about it. A Way for Search Engines to Improve Wouldn't it be nice if the search engines could comprehend our impressions of search results and adjust their databases accordingly? Properly optimized web pages would show up well in contextual searches and be rewarded with favorable reviews and listings. Pages which were spam or which had content that did not properly match the query would get negative responses and be pushed down in the search results. How Do I Improve My Web Site Conversion Rate? Part 3 Question 1How do keywords effect your conversion rate in terms of SEO/SEM (search engine optimization/marketing)?Keywords are important for two reasons.Firstly by using the keywords which relate to your reader you get listed by search engines accordingly meaning that people can find you. Dont Submit Your Website To Any Search Engines We all want to get our websites high up in the search enignes but how do you do it? One thing you shouldn't bother doing is submit your site to any search engines. Not Google, not Yahoo!, not AltaVista. Optimize your Search Engine Placement Five Easy Ways If you are like me, you created web site metatags with the help of your Web master. Maybe like me, you didn't spend time or money submitting to search engines because you weren't techie enough. Basics to Search Engine Optimization Search Engine Optimization popularly known as SEO.SEO is the process of optimizing or modifying a website to increase its popularity and ranking in listings of search engines. Search Engine Optimization --- An Overview Search engine optimization is one of most popular online marketing tool for any website. With most websites looking forward to increasing the online sales of their products/services, search engine optimization can be a very cost-effective tool to target and procure your customers online. Submitting Your Site To The Open Web Directory: Some Dos And Don'ts One of the most important steps in any site's publicity campaign is the submission to the Open Web Directory (http://www.dmoz. The Easiest Way to Your Google Sitemap Google Sitemaps is a new tool for website owners and publishers, released by Google themselves. It allows you to submit a sitemap (a document that contains links to every page of your site) from your own homepage in . Google Zombies Need To Wake Up Over the last couple of weeks, I've received more e-mails in response to my article, "Google's Trap, DMOZ's Nap, And Yahoo!'s Crap," than any other article I've ever written. And that's saying a lot because, I've written close to forty articles. How To Use Google As A Niche Website Builder The popularity of weblogs or blogs has gotten a lot of attention from the media recently. In fact, "blog" was picked as the word of the year by Merriam-Webster, a U. Anchor Text Optimization Anchor Text (also called phrase linking) can significantly improve your web pages relevance in the search engines. Optimized or keyword rich anchor text can help your web site gain positioning in the search engines as well as help drive better targeted search traffic. 2 Lesser Known Ways to Brainstorm for Internet Home Business Keywords Search Engine Optimization (SEO) doctrine states that you should always find a keyword that has little to no competition and that has high demand so that you can rise to the top of the search engine results and dominate that particular keyword. The problem with the internet home business area is that many people online are creating new websites with the typical keywords like "work from home" and "home business" so as a result it is almost impossible to rise to the top of the search engines or risking having to pay lots of money for pay per click advertising. Beyond Search Engines Some webmasters report that search engines account for 75% or more of their total website traffic. However, it's important not to become too dependent on search engines for new business. The Top 3 Mistakes That Can Ruin Your Websites Search Engine Rankings- and How to Fix Them! Getting your website up and running is hard enough. After spending hours getting the HTML code just right and trying to make sure that you provide a great user experience, the last thing you want to do is change everything around in order to get your site ranked higher on the search engines. Diary of a Google Gazumpee Back in November, when the Google Dance began, Barry Lloyd of makemetop.co. Which SEO Company/Firm to Choose for SEO Services? In the last 2-3 years many new companies have mushroomed, providing cost effective seo services to their customers. In this whole galaxy of seo companies some are authentic, while others are not. High Google Rankings: Frequency vs. Positioning There's an assumption that the higher a ranking or positioning you have with major search engines; the more people will beat a path to your web doorstep. But based on my experience, that's simply not true! There's another factor that is just as important and may actually drive more traffic to your site. 60 Day Sandbox for Google & AskJeeves; MSN Indexes Quickest, Yahoo Next Search engine listing delays have come to be called the Google Sandbox effect are actually true in practice at each of four top tier search engines in one form or another. MSN, it seems has the shortest indexing delay at 30 days.
|
|
|
|
|
| © 2004 - 2008 "Web Hosting Geeks" | Web Hosting Reviews | Customer Reviews | RealMetrics Reviews | Hosting Articles | Directory | Partners | Contacts Over 7000 articles: web hosting, web development, domain names, ecommerce, web design, site promotion, ppc advertising, seo, site promotion and many others. Web hosting reviews, ratings and awards are not based on any incentives or commissions. Names and trademarks are the properties of their respective owners. A direct link to Web Hosting Geeks (http://webhostinggeeks.com) must be provided in order to use any of the above information. Contact us for more info. Partners: Hosts by speed, Cheap Website Hosting, Free Website Hosting, Cheap Web Hosting, Top 10 Web Hosts, Top 10 Web Hosting Deals, Best Website Hosting, Free Web Hosting, Free Web Hosting, Dedicated Server Hosting, Adult Web Hosting, Web Hosting Discussions, Dedicated Server Reviews, Best Web Hosting, Web Hosting Discounts, HostProfessor.com, rsuog, halyava, PHP Website Hosting Services, Web Hosting Reviews, Hosting Uptime, Best Web Hosting Reviews, Cheap Webhosting, Web Hosting, Flash Templates, CMS Templates, Web Hosting Reviews, Website Hosting Reviews, Web Hosting Providers, Best Web Hosting, Top Web Hosting, RSUOG Web Hosting |
