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Reality Check: A Straightforward Guide to Keywords and Search Engine Optimization (SEO)
Web site owners need to have realistic expectations when it comes to the world of keyword selection. It's essential to understand your audience, as well as to aim appropriately at powerful, concise keywords that are not vague or generic-those broad, expansive keywords that rarely attract the audience you are seeking--and lead to disappointing rankings and wasteful expenditures of cash resources. If you want a healthy return on investment (ROI) with search engine optimization (SEO), your success - or failure - hinges on the keywords you select when combined with other factors like link popularity and web site design. If your web site has content and design barriers, lacks saturation (a term used to describe how well a site is indexed by search engines) and isn't found on many other relevant web sites, you're odds of ranking well are pretty low. Be careful with keyword research so that you don't miss excellent opportunities or aim so broadly that you target phrases that will never rank well. Get your act together. Here are 5 tips to guide you along the way in your research. They may help you make good choices, achieve high rankings and bring more traffic (and leads) to your web site. 1. Know your audience and think through your business goals. 2. Watch the broad search terms. 3. Learn how to form search terms. 4. Analyze log files. 5. Know your link popularity. Get additional keyword tips through our free keyword development report. Our FREE guide, "Reality Check: A Straightforward Guide to Keywords and Search Engine Optimization (SEO)," helps business owners navigate the often misunderstood world of keyword selection, including how to pick them right words and mistakes to avoid. Get your copy today of our SEO white paper here: http://www.fathomseo.com/forms/keyword_form.asp. Michael Murray is vice president of Fathom SEO, a Cleveland, Ohio-based search engine optimization firm. The SEO firm is a member of Search Engine Marketing Professional Organization (SEMPO) and SEO Consultants. He also authored the white paper, "Search Engine Marketing: Get in the Game" and the manufacturing SEO study "U.S. Manufacturers Resist Natural Search Engine Optimization (SEO) and Online Sales Leads." michael@fathomseo.com
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