| Top Web Hosting Provider of The Month: |
 |
| Visit Bluehost.com | Read Bluehost Review |
|
|
| >> Web Hosting Geeks // Web Hosting Articles // SEO - Search Engine Optimization |
|
|
 |
Search Engine Optimization for Beginners
If you are confused about terms like "search engine optimization" or having a "search engine friendly" site, then listen up! I am here to help. Depending on how long you have had, or considered having, a website online, you have heard terms thrown around like the above or even worse, acronyms! SEO comes to mind. Really there is not that much to fear even if you have no idea right now what is really meant by having a search engine friendly site. Here is what search engines like to have in their results when people type in keywords: 1. A site with lots of content. 2. A site with UNIQUE content (Original - meaning you wrote it or you paid someone to write it for you.) 3. Sites that are well organized link-wise (meaning simple navigation from the main page of your site to every other page of your site.) 4. Sites that have links pointing to them from other popular, relevant sites. (sites that are similar in content to yours but that are not in direct competition with yours in content) 5. Sites that change regularly (not static but always growing with new content on a regular basis) 6. Sites they can read. (search engine robots cannot read javascript for instance and therefore you get no credit for whatever content is in that application on your site) 7. Tightly themed sites. It is easier for an engine to rank your site properly (where you want it to be) if you are not all over the map in content. Exception: Portal sites or directories. But this is an item for another article all together What About The Complicated Stuff? There really isn't anything complicated about what the search engines want. But if you have stumbled into a search engine forum you were likely blown away with comments and tips that were completely over your head. There is a difference between basic, standard optimization and the stuff they talk about in those forums. While visting SEO forums is good to keep up on new things as you go along, many people get confused and the forums are the breeding grounds for confusion when you are a beginner. Try to learn advanced SEO from noted experts in the field rather than taking anything in chats or forums as gospel. A lot more people THINK they know what they are doing than actually do. Remember that anything someone is willing to give away for free which, if it works, could be worth tens of thousands of dollars in high rankings resulting in high sales, is probably something that is old hat and not effective anymore. But for now, you have a lot of work to do on the basics. The advanced stuff can come later. Relative to the advanced SEO, getting the basics right is the most powerful move you can make because you are going from zero to moving up in rankings by, many times, tens of thousands of spaces in a relatively short time. Advanced SEO focuses on moving your site from high rankings slightly higher rankings. Keywords Your content is the most important thing about a website. It must be friendly to the search engines meaning no special java script or other stuff. Just good old fashioned HTML. You will do fine with PHP, SHTML, and other things, but for the purpose of this article, HTML is the way most people construct their sites. You should use a good density of your main keyword phrase for each page of your site within the content. If you are going after a high ranking for the phrase "dog leashes" you need to have that phrase in the title of the page and throughout the content. Programs that are great for analyzing your site and giving feedback on how to improve your rankings don't come any more highly recommended that Internet Business Promoter from Axandra. More Info: http://www.Axandra.com/go.to/jdh358 Nice thing about the software above is that it teaches you search engine optimization while it works on your site. So having it is like having a course on optimization while your site is altered for the best placement in the search engines at the same time. The main recommendation I have for people starting to deal with optimizing their sites for the engines is to take things one at a time and get the basics down before you start messing with advanced strategies. And when you start down that road, information you pay for is usually more accurate and more valuable than hanging around in forums. High rankings are worth a LOT of money and people don't work hard to become experts just to give that information away. Good luck and get to work! Jack Humphrey is the CEO of http://WebFoxMedia.com, an online marketing consulting firm that focuses on publicity, traffic generation and website development for small to large companies.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Search Engine Strategies for Affiliate Websites The major search engines are always on the lookout to improve their search results and to weed out websites with duplicate content. They are also weeding out websites that mainly contain affiliate links. Google vs. Yahoo -- How To Rank High On Each One Google likes incoming links, especially links from high-ranking, on-topic pages that include keywords in the link text. Google doesn't like over-optimized, high keyword densities and over use of keywords in headings, etc. Now More Than Ever...You Need To Optimize Your Site for Search Engines As the economy begins to recover in certain parts of the world, more and more online marketers are looking for affordable ways to drive qualified traffic to their sites. That's why, now more than ever, you need to optimize your site for the search engines. Dont Focus Too Much on Your Internet Business Website Ranking No doubt, having a high search engine ranking is very important to a home business owner as it will increase their business revenue. Much money have been spend on search engine optimization software, books, ebook and SEO services in order to obtain a high ranking website. Googles New SEO Rules Google has recently made some pretty significant changes in its ranking algorithm. The latest update, dubbed by Google forum users as "Allegra", has left some web sites in the dust and catapulted others to top positions. HTML and Search Engine Optimization - What You Dont Know Can Kill You When it comes to search engine optimization there is a lot of information available, some accurate, some not. If you really want to know what is going on regarding your website and how to best optimize it for good results with the search engines, you need to do some SEO research. Search Engine Optimization Tips For 2005 - Part Three Welcome to part three of our series of articles on search engine optimization. In the third and final part of our series of articles on search engine optimization we cover the topic of links, the types of links and what makes them so important. The Ultimate Free Google Ranking Tool The first months my website was online, I was constantly checking the search engines to see if my site was listed under the keywords that I was targeting. And always with the same negative results. Google Patent Application - SEO Highlights The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as:"A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with the document; and generating a score for the document based on the one or more types of history data. Its All in the Title Unfortunately, we don't live in a perfect world. You may be the most intelligent writer in the world, and have breaking information, which, if people actually read it, would benefit them and their business. Search Engine Marketing 101: What Search Engines See When They Visit Your Web Site If you have a Web site, have you ever wondered what a search engine sees when it visits your site to add the site to its index? Do you know that it doesn't see the beautiful graphics or the fancy Web design? Do you know that it only sees the source code, or the "skeleton" of your Web site?Do you realize that knowing this little tidbit of information and doing something about it can make a huge difference in your search engine rankings and, ultimately, the success of your online business?One very important thing that you need to remember is: the search engines like simplicity. The simpler your Web site is, the easier it is for the engine to determine what your Web site is about. World of Website Promotion Website promotion is a big and ongoing process. Every person who has website should have little knowledge about various elements involved in website promotion even if he had hired a SEO. Every Search Engine Robot Needs Validation Your website is ready. Your content is in place, you have optimized your pages. Dealing With Search Engine Stress In A Home-Based Business As a member of several search engine optimization forums, I have recently noticed (especially since Yahoo recently decided to try their hand at competing with Google) that the stress level of many webmasters has gone way up. This applies not only to webmasters involved in Internet-based home businesses, but to webmasters in general. Optimize Your Site Pt2 6: The hidden benefits to having the right links. Every site online has an index or default file as its home page file. Link Popularity --- Its Role and Importance In Getting Top Search Engine Rankings Introduction"Link Popularity" - these words may have caught your attention several times while you have been searching the Internet for tips on optimizing your website for top search engine rankings. Link popularity means popularizing a particular link of a website by increasing the number of websites that link to that site. 3.5 Tips To Help You Avoid Becoming The Next Search Engine Outlaw Tip 1 - Hide And SeekDo not use hidden text on your website. This means having words and phrases in your pages somewhere that can't be seen to the naked eye. Stay In The Know With Google SMS The Short Messaging Service (SMS) from Google sends short, quick, text answers in response to your queries from an SMS-enabled mobile device, such as a cell phone. For example, you can look up phone numbers and addresses of local restaurants, do local phone book searches, compare prices from online merchants in Froogle to those you find in local stores, even look up definitions of words from the dictionary. What Is Waiting for Us? Tomorrows SEO Industry Today, SEO is swiftly approaching saturation point. More and more webmasters realise the necessity of learning SEO basics, and as they do so, SEO professionals are facing difficulties finding new clients. Table Structures For Top Search Engine Positioning So you have a beautiful website that you paid a pretty penny for and you are completely happy with it ? except no one can find it. Many web designers do not understand search engine positioning, so when they design your website little or no thought is given to the elements of design that may affect your rankings on search engines.
|
|
|
|
|
| © 2004 - 2008 "Web Hosting Geeks" | Web Hosting Reviews | Customer Reviews | RealMetrics Reviews | Hosting Articles | Directory | Partners | Contacts Over 7000 articles: web hosting, web development, domain names, ecommerce, web design, site promotion, ppc advertising, seo, site promotion and many others. Web hosting reviews, ratings and awards are not based on any incentives or commissions. Names and trademarks are the properties of their respective owners. A direct link to Web Hosting Geeks (http://webhostinggeeks.com) must be provided in order to use any of the above information. Contact us for more info. Partners: Hosts by speed, Cheap Website Hosting, Free Website Hosting, Cheap Web Hosting, Top 10 Web Hosts, Top 10 Web Hosting Deals, Best Website Hosting, Free Web Hosting, Free Web Hosting, Dedicated Server Hosting, Adult Web Hosting, Web Hosting Discussions, Dedicated Server Reviews, Best Web Hosting, Web Hosting Discounts, HostProfessor.com, rsuog, halyava, PHP Website Hosting Services, Web Hosting Reviews, Hosting Uptime, Best Web Hosting Reviews, Cheap Webhosting, Web Hosting, Flash Templates, CMS Templates, Web Hosting Reviews, Website Hosting Reviews, Web Hosting Providers, Best Web Hosting, Top Web Hosting, RSUOG Web Hosting |
