Types of Keywords

Keyword can be classified into three categories :

-Single word Keyword

-Multiple word Keyword

-Keywords based on Theme

Keyword(s) are basic raw material used in Search Engine Optimization (SEO). Keyword selection or Keyword Research as it is called technically, where in we use special tools to find out a list of Keywords (search terms) searched by targeted audience, is one of the most important step in SEO. Keyword can be single word, two or three words, multiple words and theme based.

Lets detail each of these one by one . Understanding these categories of keywords would also help one to decide as to their targeting on specific pages.

Keyword of Single word

----------------------

Keyword of Single word is used to target a large traffic but leads to highly competition category of sites. Keyword of Single word are known as generic Keyword(s) where we target general audience. Keyword of Single word does not help to target a specific page for a specific audience.

Although, Keyword of Single word helps in bringing huge traffic but these terms are mostly not relevant these days, as, searchers mostly use two or three keyword to find out their required information.

Instead single word keywords are good theme keywords.

We can use these primary keyword 5 to 7 times in a web page for good theming according of a site. The inside pages of the site can qualify these themes into product or service categories by adding qualifiers to these theming keywords.

Example:

Keyword "Services" will produce result of all the web sites related to Services which can be United States Department of Health and Human Services, The Substance Abuse and Mental Health Services, direct Services, online Services, offline Services, Indian Services, American Services, food Services, agricultural Services, business Services, free Services, paid Services, etc.

Keyword of Multiple words

-------------------------

Keyword of Multiple words is used to target a specific traffic, which leads to high sale, top position in search result listing as well as improves page rank competition. Keyword of Multiple words are known as Specific Keyword(s) where we target a specific audience & not general searcher. Keyword of Multiple words helps to target a specific page for a specific audience.

Keyword of Multiple words, more often than not are location specific and related to geographic area of your intended services or products.

Keywords based on Theme

-----------------------

Keyword based on Theme are used to target a highly targeted audience, which leads to quick high sale, top position in search result listing as well as boosts page rank. Keywords based on Theme are known as Conceptual Keyword(s).

Keywords based on Theme consists all possible primary Keywords related to the web site therefore attracts high traffic of targeted audience. Keywords based on Theme add quality by providing Keyword Rich Text to search engines, which improve results and provide targeted search result listings.

Keywords based on Theme are used in each page of web site to focus on a specific topic correlated to a targeted topic or idea (theme). Keywords based on Theme effectively contribute in growth of informative pages for its site focusing on different related topics.

Keywords Targeting Strategy

---------------------------

Keywords Targeting Strategy is a tactic, which guides in placing primary keywords like Keyword of Single word, Keyword of Multiple words and Keyword based on Theme according to their importance for successful optimizations of the site.

I'm an Online Marketing consultant at Mosaic Services- a SEO Company. I regularly write and submit articles on various SE specific topics.

To find more articles, please visit my site http://sem.mosaic-service.com

Internet Marketing News

Link Popularity Services-For effective and affordable site promotion Best Syndication For getting great results from an online business, it is important to design a good website for your company. This can be done by the by using the services ... Inexpensive SEO Services from IndiaPR-Inside.com (Pressemitteilung) all 96 news articles »

Spring Showcase 2010 Marks Atlantis Studios 11th Year Producing the Popular ... PR.com (press release) Atlantis Studios' Showcase Series was the first program of its kind, offering national and international web site promotion to companies of all sizes, ...

Don't Overdo the Tweaking Search Engine Watch Unlike on-page SEO, Web site promotion nearly always continues to offer good returns. The only exception to this is if your site is dominant in the SERPs in ... and more »

PR-Inside.com (Pressemitteilung)

Why choose us for website development PR-Inside.com (Pressemitteilung) 2009-11-06 12:37:31 - PHEUNIX website company is known for its creative website designing, dynamic development, Web site Promotion (Online Marketing), ...

ARRC Coverage From Road Atlanta Available On Demand Autochannel (press release) With live on-site promotion and production plus in-studio live and pre-produced shows, the only “music and motorsports 24/7” station of its kind features ...

The Inquisitr

Sensible Ways To Use Twitter To Help Promote Your Blog The Inquisitr If you've got a Twitter account set up for your site, use your personal account for site promotion sparingly. Maybe if you've got 100000+ users that's not ...

Young Entrepreneur Helps the Local Small Businesses to "Grow" Online Earthtimes (press release) ... applied in the training enabled the businesses owners to maintain their own website while using website optimization and web site promotion practices. ...