| Top Web Hosting Provider of The Month: |
 |
| Visit Bluehost.com | Read Bluehost Review |
|
|
| >> Web Hosting Geeks // Web Hosting Articles // Site Promotion |
|
|
 |
Advertising Approach For The First-time Webmaster
For the first time internet entrepreneur [newbie] the best ways to promote your website at first instance are : 1. Express inclusion of your website for the usual 12 months offered by most of the major search engines. You can choose express inclusion for askjeeves, inktomi, altavista,msn etc but keep in mind to have your site submitted to the local index of your region. For example if you reside in Toronto, Canada and you are submitting for express inclusion in the DMOZ or Canada.com search engine/directory you must ensure that your site is indexed in the Toronto's business and economy directory. Get your site in the local index first things first. If your submission listing includes the regional version of the DMOZ directory then thats good enough to go. One point to note is that many of the major search engines and directories actually inter-relate that is they search across each other's database therefore submitting to only one major engine or directory will satisfice for the Internet Marketing beginner. 2. Next, the most overlooked approach for the first-time website owner is the maximisation of the benefit of offline marketing methods. Promote your website in exactly the same way you would have promoted a normal business by telling everyone about it. Word of mouth is still the best way to promote a new business. Put your motto and logo along with your url address on everything from a pin to an anchor. From stationery, pens, letterheads, postcards, flyers,posters, in your usual email, the list goes on... You may consider placing classified ads in the local newspapers. Run other programs such as sponsoring quizzes, prize competitions, trivia and other participating programs with your website address. You might ask readers to submit the answer to a quiz by visiting you website. Anything that gets the local community to know that your website exists. You can do it !! FACT : You have to make it local before you go global. Most start-up webmasters usually make the mistake on concentrating on those numerous ways to promote their site and become confused on deciding what works best. What works best can only be determined by careful evaluation of each and every advertising scheme in use on the web today : Its interesting to note that no seller of the above services except for Google and the other search engine services has ever took the time to evaluate your website to decide whether or not your site is most suitable to fit the advertising package they are offering. The best approach is to evaluate, evaluate, evaluate. Not everything out there works for everybody in every instant. Test your website across every platform say 10000 visitor package each and assess the outcome one by one. Some will work better than others but the ones returning the higher rate of response doesn't necessarily mean they are the most profitable unless they each cost exactly the same per 1000 visitor. What I had recommended in the first two paragraphs above should work best for the first-timer and is the most prudent approach. Be careful when trying to find the best way of advertising, Don't be caught up in the Internet Marketing clutter out there as every you come in contact with will tell you the advertising method they sell is the best. Ignore whatever testimony you see written on these webpages, use these services under a trial based approach before you order that 100000 package or start paying that monthly subscription. Any method you are interested in should be test and proven in quality. Careful tjought and consideration should be given in order to plan, make decisions and control your business operating expenses. What works for seasoned campaigners of Internet Marketing does'nt necessary works in the same way for the starter. Your website is unique just like your fingerprint and its now your duty to determine the most economic,effective and efficient approach in promoting it. About The Author R. Urien Shaw Webmarketing Financial R. Urien Shaw is a contributor to the WebMarketing Financial Newsletter and the developer of the 43-21 Budgeting Strategy. He is currently a final year student reading for the B.sc in Applied Accounting in London. marketingfinancial@royanopia.co.uk
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Rich Media - Exploring New Territory Until recently, audio, video, Flash, and static graphics were all independent components used as enhancements to text based messages on the Internet. We're now seeing technological breakthroughs that allow us to combine these various elements into exciting web-based presentations that not only simulate our television experience but also take us to a whole new level of user interactivity. Link Cheating On The Rise Website owners and webmasters who are trying to improve their search engine ranking by trading links with other sites should beware of being cheated. Beware of link cheating. Web Site Advertising: 10 Blockbuster Secrets To Make Your Web Site More Profitable Do you want to make your website more profitable?If you answer yes, here are web site advertising secrets to help you:1. Address your targeted audience on your business site. Profitable Target Marketing: 6 Lessons from Major League Baseball Does your business struggle with profitable online marketing? If so, you are not alone. Attracting the right customers to a site and keeping them coming back -- while also turning a profit -- can be a challenge. Free Tee Shirt Sorry, there's not really a free tee here, but isn't it amazing how those 3 little words really grab your attention.You may have designed your web site to express yourself on the web, or like most of us, you are hoping to earn a little extra cash; but how do you get your new baby site out there and get it noticed? you do after all want to get some visitors,. Why Your Site Needs Fresh, Relevant Content It is said that content is king, but today 'fresh, relevant content' is the master - or is it?Every owner of a commercial web site knows that frequent fresh content is needed on their pages in order to achieve and maintain a high listing on search engines which actively seek fresh content. Google sends out its 'freshbot' spider to gather and index new material from all the sites which offer it. Culture and Website Localization Culture and Website Localization With the rise in ownership of computers and internet usage growing daily, the internet is fast becoming the primary port of call for information, shopping and services. In addition, those computer and internet users are increasingly from non-English speaking countries. Writing Quality Articles to Promote Your Business Writing and distributing articles is fast becoming a popular method of website promotion.However, if your articles are not high-quality, you defeat the whole purpose of using articles for promotion. Drive People to Your Site to Buy Your Products Bring those visitors back for more, applauding you and saying BRAVO! They will create a buzz about your great site, and send you many more visitors through word of mouth. These visitors are your personal marketing force. Driving Traffic to a Crafters Web Site Ok. So you've got your website done and stocked with your crafts that you have put your heart and soul into. How One Free Advertising Method Can Trasform Your Income A great way to get the word out about your business in a hurry is something so simple and effective yet few marketers online take advantage of it.What if you can advertise for free and potentially get thousands of people to see your message? What if this same concept is viral and can potentially spread all over the internet?What if you can have potentially hundreds of websites linking to you, and in the process, boost your search engine ranking? What if this same concept also builds trust and credibility and brands you online as an expert, which could quite possibly increase your sales?What could this concept possibly be?It's staring you right in the face and you didn't even know it! It's called Article Writing. How Do I Promote My Website? If you are a small business owner with a website, chances are you have wondered how best to promote it. You might wonder if people are going to be able to navigate to it or if it will be popular. Submitting Your Website With Web Promotion Services Once you have built and uploaded your home business website the next step is to start promoting it both offline and online. Offline methods include putting your web address on your business cards, stationary, brochures, flyers, pamplets, home sign, automobile or whatever literature you can. Wasters and Energy Suckers Stop wasting your time and having your energy sucked dry! What do I mean by this statement? You're all over the internet trying to find out where to promote that new business you entered into, or trying to promote your own business. You've been told by so called experts to promote your new business to free classified ad sites or FFA pages. Generating Traffic to Your Web Site When promoting any product or service every hit to your website counts.So assuming your site converts a percentage of visitors to sales, the more traffic, the more sales you make!I have read a number of articles lately on how to write good ad or sales copy and optimising websites. I Have A Web Store?? So What? Just because you put up a web store doesn't mean people will come, take a look and then give you their hard earned dollars. The most successful e-commerce sites have systems in place that entice people to come and buy-again and again. Instantly Increase Your Sales and Conversions by Adding New Hover Ad Technology to Your Websites First Generation - The Popup Popups, if you're somehow, strangely, not familiar with the term, are those little windows that open when you visit certain sites. Popups are secondary browser windows that are opened up using JavaScript code. Web Advertising: 5 Uncommon Ways To Generate Online Business Ideas Success in business thrives on ideas.The more creative you're the more you'll succeed in business. Your Internet Marketing - What It Could Be Missing How would like to have an email list of thousands of people who are looking to buy products related to your website. Do you think could make money with that list? Of course you could. How To Gain Web Traffic Through 9 Simple Tips Driving traffic to your website can be a time consuming task. However, these easy tips may help you increase traffic and convert those visitors into actual customers.
|
|
|
|
|
| © 2004 - 2008 "Web Hosting Geeks" | Web Hosting Reviews | Customer Reviews | RealMetrics Reviews | Hosting Articles | Directory | Partners | Contacts Over 7000 articles: web hosting, web development, domain names, ecommerce, web design, site promotion, ppc advertising, seo, site promotion and many others. Web hosting reviews, ratings and awards are not based on any incentives or commissions. Names and trademarks are the properties of their respective owners. A direct link to Web Hosting Geeks (http://webhostinggeeks.com) must be provided in order to use any of the above information. Contact us for more info. Partners: Hosts by speed, Cheap Website Hosting, Free Website Hosting, Cheap Web Hosting, Top 10 Web Hosts, Top 10 Web Hosting Deals, Best Website Hosting, Free Web Hosting, Free Web Hosting, Dedicated Server Hosting, Adult Web Hosting, Web Hosting Discussions, Dedicated Server Reviews, Best Web Hosting, Web Hosting Discounts, HostProfessor.com, rsuog, halyava, PHP Website Hosting Services, Web Hosting Reviews, Hosting Uptime, Best Web Hosting Reviews, Cheap Webhosting, Web Hosting, Flash Templates, CMS Templates, Web Hosting Reviews, Website Hosting Reviews, Web Hosting Providers, Best Web Hosting, Top Web Hosting, RSUOG Web Hosting |
