| Top Web Hosting Provider of The Month: |
 |
| Visit Bluehost.com | Read Bluehost Review |
|
|
| >> Web Hosting Geeks // Web Hosting Articles // Site Promotion |
|
|
 |
Hit the Target with Bullseye Marketing
Let's see here... as of today Google states it has indexed 8,058,044,651 Web pages! Not all are quality, not all are of interest - as a matter of fact many are just dead files located on a server out in Internet-land. With that in mind, and the fact that in my not so humble opinion the Web is saturated, how are you going to get found in this mess? Bullseye marketing! You know what a target looks like, right? All those circles getting smaller until you get to the one in the center - the bullseye. When you play darts, or go to the shooting range you score less with each hit that is in the circles furthest out. If you use this analogy when you think of online marketing, you cannot help but improve your overall rankings. Each and every day e-mail lands in my inbox touting special super duper never before heard of ways to get your site listed on search engines. Many are just touting the very same bullseye theory I am going to discuss with you here - but for a price. There is no top secret elusive way to get search engine listings; as a matter of fact it is really black and white. Here are the key bullseye marketing tips you should always consider: => Create your own target and begin to carefully create your phrases - no one word keywords here - use phrases that you know for a fact those looking for your site will use - not what you want to get found by. Many times these are two entirely different sets of keyword phrases! If you are not sure what folks are actually using, use the WordTracker Service which offers a free trial. As WordTracker accurately claims: "Target the wrong keywords and all your efforts will be in vain." After investigating your market's keyword phrases, start with the bullseye containing only your most important one or two 2-3 word keyword phrases. => As you move to the outer circles in the target, note your less important phrases - up to two per circle. This allows you to prioritize your efforts knowing which terms are those terms that are most important and possible for you to get found by. You really need to be realistic here and not use terms that your site does not back up with content. Simply typing keywords in the code doesn't make it so! => Once your target is complete, begin with the bullseye and make sure that your top page's title, description and Meta keyword tags use only these phrases. Also make sure to include these phrases sprinkled throughout your top page copy. => Now move to the next circle outside of the bullseye. Determine which page those phrases apply to most and follow the above. If the phrases in any target circle are not closely related or do not apply to each other, you can simply create a page with information and resources that applies to each specific term. As a matter of fact that works even better! => Don't have pages that target each desired phrase or have pages that have 10s or 100s of keywords in the Meta tags? Then it's time to get your bullseye marketing program up and in place ASAP! You want to begin the process of creating information packed pages targeted at one or two keyword phrases each and add them to your site. Search engine crawlers are not sentient; they don't think they don't surmise. They gobble up what is on your site based on the content and the code and then based on each search site's unique algorithm it is determined how your site will be listed. The key to bullseye marketing is that less is more. The more keywords and phrases you have on each page, the less you are about any one thing which minimizes your chances of pulling relevantly for any given phrase. You actually will dilute your site's relevancy by trying to get found by everything under the sun on one page or even a handful of pages. And if you do not have content that backs up those phrases - well, as we say here in Chicago - foe-ged-aboud-it! Target your bullseye and have your site mimic that layout. You'll be pleasantly surprised as you see your targeted pages gain higher relevancy and that leads to more prominent rankings! Do not dilute this process! Use target marketing and hit the bullseye! Download my free Bullseye Marketing Worksheet and Target with the
above instructions @: http://www.theistudio.com/bullseye_marketing.html#worksheet About the Author:
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
How To Draw Visitors To Your Web Site By Holding An Online Contest Or Sweepstakes Holding a contest or sweepstakes can draw a lot of traffic to your Web site. You can announce your site to hundreds of Web sites that list free contests and sweepstakes. Dont Put All Your Promotion Eggs In The SEO Basket One of the most frequent questions I get asked by my clients is "What is the best way to promote my site?" If a brand new webmaster asks me that question then I will take as much time as I can possibly muster to answer their request, before they learn about and put on the SEO and ranking blinkers so many webmasters wear with pride.Allow me now to state the obvious, the success of any website is in direct proportion to the amount of visitors it receives. Get Listed at DMOZ When you are deciding on the major search engine directories that you want your website to be listed in, you should not overlook one of the most important ones: the DMOZ (short form for Directory Mozilla). DMOZ is just another name for the Open Directory Project, one of the human-powered submission directories. Why You Should Market Your Website One of the great advantages of advertising and marketing on the web is it's cheaper than traditional print based promotions. No printing or photocopying fees. Seecrets on Website Promotion: Results of Open Source Marketing Plan after 2 Months This author's open-source marketing plan, as announced on June 29, 2005, is mainly for small and medium-sized businesses. By keeping it simple, this author hoped it can be useful to businesses with a limited budget, can get "more bang for the buck". 10 Ways to Market Your Web Site and Have It Market You Once your web site is done, it does you little good to have it sitting static on the net waiting for those visitor "clicks." High numbers of visits to your site from potential customers or clients rarely happen by accident. Do We Need Web Directories? WEB DIRECTORIESDirectories play an important role in aiding a site's web visibility. Crawler-based search engines will, upon finding your site on a directory, or series of directories, consider these directories as one-way links. How to Advertise on the Internet Do you want to reach millions of potential customers for FREE? Well you can if you know how. The Internet, that massive network of thousands of computers around the world, also known as the "Information Super Highway," is your ticket to generating free leads and sales. How to Get More Links to Your Websites and Improve Traffic I feel the most effective way to get people to link to your web site is by offering web masters the option of giving away your free stuff. In exchange, they link to your web site. Website Promotion Ideas: 8 Simple But Effective Tips To Get People To Visit Your Web Site Often If you have a website and desires to attract traffic and and to make your visitors visit you again and again, then listen up, buddy.Below are a few website promotion ideas and the secrets:1. Successful Promotion is a State of Mind Every good marketing plan should have a section on ongoing promotion and publicity, which outlines ways of reaching your target market. These tools can do many of the same things paid advertising is supposed to do, at a fraction of the cost. How Can You Promote Your Online Business Offline? Many people miss out on some very valuable promotion opportunities by confining themselves to marketing their business online. If you run a business that is confined to one country or area then offline marketing is a must. Link Building Secrets - Promote Your Website with a Proven Tactic Building links to your website is of huge importance and something you should focus on significantly if getting ranked high in the search engine results is important to you. If you have a website, then more than likely getting a high ranking is of utmost importance. Website Promotion Have you ever wondered why some websites get a thousand hits a day while others don't? Well, the secret lies in something called 'website promotion'.When I mean 'website promotion' it does not require you to spend loads on money to ensure that your site stands out. Cheap Website Promotion in Birmingham People are always wanting to attract more visitors to their website. We all would like to see more traffic, however what are the best ways to promote a website, which does not cost an arm and a leg?1. Branding With Banners You might have heard that banner advertising is dead. Nothing could be further from the truth! If you can find a banner exchange that gives you a decent ratio you can begin branding of your site, and branding may be the one thing you MUST do to get and keep business. The Best Way To Promote Your Website Everyone would like an increase in traffic to their website or an increase in their PR rating. There are many companies and websites offering promotion and optimisation services, however how much should you spend?I have found two ways; which have had a huge impact in the amount of visitors I have to my websites and of which has pushed up the PR ratings of my sites. Advertising Approach For The First-time Webmaster For the first time internet entrepreneur [newbie] the best ways to promote your website at first instance are :1. Express inclusion of your website for the usual 12 months offered by most of the major search engines. Marketing Your Business: Our Top Eight Tips How to market your business? It needs your continual effort. You need keep learning and practicing to find out where your real customers are and how to target them effectively. Test Your Website Marketing Knowledge Here are 5 questions to flex your mental muscle to. The answers and explanations are at the end - no cheating now!RULES:There are no trick questions.
|
|
|
|
|
| © 2004 - 2008 "Web Hosting Geeks" | Web Hosting Reviews | Customer Reviews | RealMetrics Reviews | Hosting Articles | Directory | Partners | Contacts Over 7000 articles: web hosting, web development, domain names, ecommerce, web design, site promotion, ppc advertising, seo, site promotion and many others. Web hosting reviews, ratings and awards are not based on any incentives or commissions. Names and trademarks are the properties of their respective owners. A direct link to Web Hosting Geeks (http://webhostinggeeks.com) must be provided in order to use any of the above information. Contact us for more info. Partners: Hosts by speed, Cheap Website Hosting, Free Website Hosting, Cheap Web Hosting, Top 10 Web Hosts, Top 10 Web Hosting Deals, Best Website Hosting, Free Web Hosting, Free Web Hosting, Dedicated Server Hosting, Adult Web Hosting, Web Hosting Discussions, Dedicated Server Reviews, Best Web Hosting, Web Hosting Discounts, HostProfessor.com, rsuog, halyava, PHP Website Hosting Services, Web Hosting Reviews, Hosting Uptime, Best Web Hosting Reviews, Cheap Webhosting, Web Hosting, Flash Templates, CMS Templates, Web Hosting Reviews, Website Hosting Reviews, Web Hosting Providers, Best Web Hosting, Top Web Hosting, RSUOG Web Hosting |
