How To Promote Your Online Store

OK. So you took the leap and started your online store. But, oops, there are no customers and your store is lost in the crowd. All is not lost. You just need to be very creative in how you market your site. The key thing to remember as you market your site is "people buy from people, not companies."

To make money online: 1) You must get traffic to your site. 2) You must convert that traffic to paying customers. To begin simply create a T-chart. Label one column "Traffic" and the other "Conversion." Then brainstorm what methods you will use to to make those happen and turn them into an action plan.

Traffic suggestions for you:

Pay per click
Offline advertising
Article marketing
Newsletter
Autoresponders
Word of mouth
Joint ventures / strategic partnerships
Talks to groups
Participation in online forums / discussion groups

Most online stores are extremely competitive (what's not these days?) and they compete on price - one of the worst ways to compete. What you need to do is find a way to take the focus off the money, find your unique value and promote it from there.

So how do you do that? First you have to know who your prospect is so you can speak to them directly. Hint: Your market is not everyone or anyone. Once you know who your prospect is, you can implement tactics that will convert them into customers.

Here are some ideas that will help your conversion rate:

Bundled products
Free gift with purchase
Regular newsletter
Autoresponder course
Helpful content on your website
Companion blog for your website

These should get you thinking about where you need to go. This is not by any means a complete, comprehensive list -- just a start. Begin by putting all of your ideas together in an action plan. Use your action plan to drive what you do every day. Spend at least one hour on these tasks per day. In no time you'll find you've made a lot of progress.

Denise O'Berry helps small business owners take action to grow their business. Find out more at http://www.smallbusinessmatters.com

MORE RESOURCES:

Why choose us for website development - PR-Inside.com (Pressemitteilung)

PR-Inside.com (Pressemitteilung)

Why choose us for website development
PR-Inside.com (Pressemitteilung)
2009-11-06 12:37:31 - PHEUNIX website company is known for its creative website designing, dynamic development, Web site Promotion (Online Marketing), ...

Why SEO Training Should Be An Organizational Imperative - Search Engine Land (blog)

Why SEO Training Should Be An Organizational Imperative
Search Engine Land (blog)
Historically, they had a great focus on on-site SEO (or technical SEO) but the focus on link building and web site promotion was not high enough. ...

and more »

Andrew Bolt's 'dilemma' – the culture of commentary - Crikey

Andrew Bolt's 'dilemma' – the culture of commentary
Crikey
Andrew Bolt's explanation of his current 'dilemma' is that the inappropriate comments are a product of his site's promotion of free speech and open debate. ...

and more »

Annual Wolf Pack "Bowl-A-Thon" To Take Place Sunday, November 8 - OurSports Central (press release)

Annual Wolf Pack "Bowl-A-Thon" To Take Place Sunday, November 8
OurSports Central (press release)
Sponsorship opportunities are also available for the Bowl-a-Thon, including on-site promotion, logo exposure on event t-shirts, banner signage and website ...

Building links through link exchange networks: is the game worth the candle? - Ecommerce Journal

Building links through link exchange networks: is the game worth the candle?
Ecommerce Journal
Let's face the truth, webmasters do not follow the same goals when it comes to site promotion. While some are looking to spam junk sites for a quick buck, ...

Lessons to be learned - expressandstar.com

Lessons to be learned
expressandstar.com
Indeed, barring an advertisement here and there and the obligatory web site promotion it would be difficult to find news of our similar offer this weekend. ...

Submit Express Promotes Search Optimization Tools for Bloggers at Blog World ... - Promotion World (press release)

Submit Express Promotes Search Optimization Tools for Bloggers at Blog World ...
Promotion World (press release)
... this service offers people a unique opportunity to have a professional-looking blog from the start while engaging in Web site promotion. ...

and more »

Google News

RELATED ARTICLES

Restaurant Website Promotion - How to Boost Your Business Using Tested Online Marketing Tactics
Being a restaurant owner means you are always interested in getting more people into your restaurant, whether that be return customers or new customers, hopefully always a mixture of both. Fortunately, the Internet can help you in your marketing goals and not cost you a lot of money.

Promote Your Website Using Newsgroups
At present there are over 3.3 billion pages indexed by Google, and that definitely does not cover the entire Internet.

Promoting Your Site Off-Line
The internet is a wonderful source of information and full of people that could be your customer. But there are many people that you would never meet online.

How To Quickly Make Money With Your Website?
Quickly making money with a website is the dream of all new online marketers but can it be done and if so how is it done. This article tells what I did in order to start making money in less than 3 weeks with a brand new website in the competitive insurance industry.

Cheap Website Promotion in Birmingham
People are always wanting to attract more visitors to their website. We all would like to see more traffic, however what are the best ways to promote a website, which does not cost an arm and a leg?1.

DMOZ Editors - Does Absolute Power Corrupt Absolutely?
DMOZ editors are supposed to be professionals in the category that they choose to edit and review. They are also supposed to have high standards when it comes to giving the general public quality websites with content that pertains to the category in which they are editing.

The Top Ten Ways To Promote Your Site And Increase Traffic
Website promotion is a vital area in internet marketing that you should learn to master immediately. Your website is your HQ on the web, and as such, should be made prominent at the soonest possible time.

How to Write Effective Web Copy
Writing effective web copy begins with an understanding of what the goals of your web site are. Are you trying to get your visitors to purchase something or have them sign up for your newsletter? Remember you are trying to get someone you can't see and have never met take a step towards building a relationship with you or your company.

Getting Inbound Links is as Easy as 1-2-3
Your success on the internet is directly related to how many other sites are linking back to yours. The goal of every webmaster is to get more inbound links.

Keeping It Clean Could Give You A Boost
Keeping it clean could give you a boost.By Mark WhiteEveryone is striving to be at the top of thepile, we all want to get a better google PR and want thisto reflect in more visitors to our site.

Eight Simple Ways To Use Promotional Products Online
With the increase competition on the Internet, it can be hard to find ways to make your company seem different from everyone else. One thing I believe Internet marketers are failing to utilize correctly is promotional products.

Website Promotion: 10 Power Secrets To Keep Your Profits Rolling
Here are 10 power secrets to help your website promotion and keep your profit rolling:1. Give people a free online utility.

Ten Tips for Promoting Your Website
Well I started out with seven, Free and low cost promotional tips but somehow ended up with ten!Owning your own website you need to promote it within a budget. For many business people and marketers alike we seem to like the low cost or Free promotion avenues.

How to Increase Traffic When Your Promotion Budget is Tiny
Writing articles for your site and for the use of others, is a simple proven way low cost way to get more traffic.Articles can be used for all subjects and just like newspapers and magazines, is a recognised way of sharing information.

Website Promotion: 10 Electrifying Tactics To Boost Your Profits
Is your business lagging behind?Are you frustrated?Cheer up.Here are 10 electrifying website promotion tactics to boost your profits:1.

10 Ways to Market Your Web Site and Have It Market You
Once your web site is done, it does you little good to have it sitting static on the net waiting for those visitor "clicks." High numbers of visits to your site from potential customers or clients rarely happen by accident.

Can What You Dont Know About Web Analytics Hurt Your Site? Yes is an Understatement!
Web analytics. Don't worry, it's not as boring as it sounds.

Reciprocal Link Exchanges - A Foolproof Technique That Will Never Die
On the Internet, links are very important for websites to accumulate because they have such a heavy bearing on a website's relevance and ranking when certain keywords are searched for. As a result, many websites are working hard to get more links to their site than their competitors so they'll have higher rankings.

Fight For Online Visibility
Would you like to prevent Internet users from visiting your website? You may feel that you're asked a silly question. But then think about why so many investors are silently watching how their web projects are doomed to invisibility from the outset despite nobody wants to conceal his or her own website from the public.

The Reality of Linking
On a regular basis I receive e-mail through all my various sites from other site owners offering to exchange links. Most approach me in the wrong manner and I can tell they have no idea about the proper way to run an effective linking program.

Learn more about Web Hosting