| Top Web Hosting Provider of The Month: |
 |
| Visit Bluehost.com | Read Bluehost Review |
|
|
| >> Web Hosting Geeks // Web Hosting Articles // Web Design |
|
|
 |
Testament To Testimonials
We have all seen websites showcasing their testimonials either spread strategically throughout the site or all together on their own glorious page. They're there with the intent of leading us toward that high dollar purchase or convincing us of something's legitimacy. Sometimes we read them and sometimes we won't. Sometimes we believe them and sometimes we don't. Well, are they really worth all the time and effort? The quick answer: Only if you do it right. When done correctly, testimonials can really serve you in establishing your site's credibility. Testimonials give you an opportunity to back up your claims. Believe it or not, as soon as someone visits your site you have immediately begun a relationship with that person. Your site will be one of the determining factors in solidifying that relationship and your testimonials can be a key component in building their trust. When done improperly, you might actually drive people away from you and what you have to offer. If your testimonials aren't believable and honest then you probably don't want them posted in the first place. Here are a few guidelines to follow if you decide to use testimonials on your website. 1. Testimonials Should be Brief. You want your reader to get the point quickly and read the entire quote. You might have a great testimonial, but it is a page long. The odds of someone reading it in its entirety are pretty small. A good idea would be to break it up into sections. 2. Don't Fake It. Your testimonials should be believable and the best way to assure yourself of that is not to make them up your self or have someone else do it for you. Honesty is always the best policy. Phony testimonials will ruin your credibility immediately. Say "adios" to your customers if you want to fake it. 3. Specifically Identify. Testimonials should be signed with a full name and a specific title. Don't use something like "Businessperson" or "Professional". People wan to see a name and area of expertise. It is also a good idea to put a link to their website. This will help establish the legitimacy of their testimonial. 4. Ask Permission. Before you publish someone's comment make sure that they are aware of what you are going to post and that you have their consent in doing so. It is easier to "sell" the idea if you agree to post a link to their website beneath the quote. 5. Address a Specific Benefit. A specific positive result has much more impact than something generic. It is better to post something to the affect of "Your product helped cut costs by 18 percent last quarter" as opposed to "Your product is great". 6. Spread Them Out. You can have a page dedicated to testimonials. It's a good idea, but you can't guarantee that a visitor will visit that page. In addition to your testimonial page why not post a testimonial or two on each page throughout your website. You can even interweave your quotes into your content. This can most likely increase the strength of your message as your visitors peruse each page. SPECIAL TIP: Anytime you have a good experience with a website or online purchase send your own testimonial adhering to the above-mentioned guidelines. If published, you'll probably get a link to your website. Over time that can add up and increase traffic to your site. When it comes down to it, testimonials help provide an independent and unbiased medium to promote you and your website. You have the option to use them or not. If you decide to use testimonials on your website then use them properly. Well-positioned and authentic testimonials can easily make a positive impact and strengthen your site. Cal Hyslop has a background in business and technology with a Masters in Business Administration and is an owner of a website design firm located in Houston, Texas. The mission of his company, WebChrysalis, is to help individuals and businesses look like a million dollars online through the use of web templates and expert design.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Speed Up Or Lose Out! How To Improve Your Websites Download Speed So your web site's online and you've got high rankings in the search engines attracting lots of visitors. But the statistics tell you most of them are leaving after viewing just one page, what's gone wrong?One possible cause could be a slow download speed of your web site's homepage or the web site as a whole. Is Your Website's Copy Up to the Mark? The Internet is a relatively new medium. What works for you in your printed offline brochures and advertising materials may or may not work on your web page. Top Six Ways To Make Your Visitors To Hate YOU! We will take a look at why your visitors may hate you maybe already do! There are many things that make YOUR visitors dislike you, but we take a look the top sex things that make your click the back button on their browser.1. Get FASTER Download Times By Making BIGGER Web Pages! As a webmaster you already know how important it is that your web pages download fast. In a nutshell, if your pages are slow, then you're losing visitors. 6 Design Flaws Newbie Web Designers Make: Fool Everyone Into Thinking You Know What Youre Doing Even if you're not an accomplished webmaster you can still have a professional looking website. You may be like I was five years ago-you're teaching yourself web design and you're starting to catch on to that HTML stuff. The Importance of Choosing Your Website Keywords Carefully The importance of choosing your website keywords carefully is very high. The reason for this is many search engines rely on keywords, at least partially, to help determine the rank of your web page when certain keywords are searched for. Hiring a Graphic Designer You've come up with a great product. You've got the sales letter written for your website. 5 Ways To Automate Your Site Automating your online business is one of the most important steps you can take to insure your success on the internet.If you have been on the internet for any time at all, you know that there are just too many tasks to do each day to be really efficient and productive with them all. Why Should You Care About Your Web Site Colors? **How Colors are Used in web design:**Demarcates screen elements into groups- You can pu a blue background for your navagational bar and white for rest of your page. This tells the visitor that the blue area has different elements and grabs his attention. The Top Ten Checklist For Low Web Site Sales You have good traffic, but low client sign ups and other sales. Web sites are only as good as their copy. Banner Enchancement - Designing Your Banner A well designed web site is great to have, but what if no one ever comes to it? Most web sites either rely on advertising, or have used advertising at some point in their existence, to get people to come to view the site. This means that your going to have to have not only a well designed web site but also well designed banners to attract your visitors. Web Design for Dictators No question about it, web design is an art. Finding the right blend of style and usability is a delicate balance that few, if any, fully master. Give Your Website A Chance I often wonder how serious people are when it comes to their websites. I thought that most everyone knew that the phrase "Build it and they will come" no longer applies on the internet but I'm not sure how many people really believe it. Tried and Tested Tips to Improve Your Website - Part 1 1. DO NOT use excessive graphics or banner images on a single web page. Is Your Site Too Slow? Why Image Optimization Is Critical Graphics are fun, but if you put in too many bells and whistles when you create your web site, you may lose a potential audience whose Internet connection can't handle lots of graphics, and that means you'll be losing potential customers.According to UK website experts Boommm. How To Boost Your Sales Dramatically Using Dynamic Back-end Strategies Getting a customer is not easy.Getting a visitor to decide that he or she wants to buy the product or service you're offering, getting out their credit card and giving you their hard-earned money is not a piece of cake. Size Does Matter! In this article we will be looking at why you should keep your web page size small.As any good webmaster knows you should keep the web page size small, but why? It's really simple, both spiders and visitors hate web pages that take forever to load because it's harder to spider the web page or for the visitor they just don't have time to wait for your web page to come up, after all most web sites are not that great, so why wait if your the visitor?You should keep images down in size, the best way to do this is with image compressors. Shameless Flashers - Using Flash Tools To Create Spectacular Websites Flash is a powerful technology that can help you create spectacular websites, tutorials and demos. Find out which inexpensive tools are available to you that have very low learning curve. Why a Website Design Speaks Volumes About Your Company? Whether a business has just got off the ground or has been established for years, start-up and long running companies are looking to the internet to expand their sales as well as service to customers. Many new websites are going up and with so many people opting to go with the cheapest route or the quickest design process, sometimes the quality of a website gets left behind. Drupal Modules There are plenty of Drupal Modules that you can install for your site as add-ons. What we liked best about Drupal modules is that it already comes pre-shipped with several modules.
|
|
|
|
|
| © 2004 - 2008 "Web Hosting Geeks" | Web Hosting Reviews | Customer Reviews | RealMetrics Reviews | Hosting Articles | Directory | Partners | Contacts Over 7000 articles: web hosting, web development, domain names, ecommerce, web design, site promotion, ppc advertising, seo, site promotion and many others. Web hosting reviews, ratings and awards are not based on any incentives or commissions. Names and trademarks are the properties of their respective owners. A direct link to Web Hosting Geeks (http://webhostinggeeks.com) must be provided in order to use any of the above information. Contact us for more info. Partners: Hosts by speed, Cheap Website Hosting, Free Website Hosting, Cheap Web Hosting, Top 10 Web Hosts, Top 10 Web Hosting Deals, Best Website Hosting, Free Web Hosting, Free Web Hosting, Dedicated Server Hosting, Adult Web Hosting, Web Hosting Discussions, Dedicated Server Reviews, Best Web Hosting, Web Hosting Discounts, HostProfessor.com, rsuog, halyava, PHP Website Hosting Services, Web Hosting Reviews, Hosting Uptime, Best Web Hosting Reviews, Cheap Webhosting, Web Hosting, Flash Templates, CMS Templates, Web Hosting Reviews, Website Hosting Reviews, Web Hosting Providers, Best Web Hosting, Top Web Hosting, RSUOG Web Hosting |
