10 Ways Web Site Text Can Impact Your Readers Buying Decision

10 Ways Web Site Text Can Impact Your Reader's Buying Decision

The appearance of your web site text can actually increase or decrease your sales. The size, font, style and color of your text can easily affect your reader's buying decision. Below are ten points to consider when typing text on your web site.

1. Easy To Read- You want to make it easy for your visitors to read your text. You don't want to use a light colored text like yellow on a white background and you don't want to use dark blue text on a black back- ground.

2. Create A Mood- You want to use the color of your text to create a mood for the reader. If you want to create excitement, use some red text. If you want to create greed, use a some green text. Use colors that would put you in a mood to buy your product.

3. Grab Their Attention- You can grab your readers attention by using headlines. Make the headline more noticeable by using a different colored headline than your ad copy. This offsets the headline and pulls the reader into the rest of your ad copy.

4. Highlight Keywords- You can emphasize phrases and keywords that are important to your readers. For instance, use super, deluxe, fast, low price, free, new, etc. You could use bolding, underlining, italics, color changing, etc.

5. Sizing It Up- You don't want to use text that is too small or to large. You want to use larger text for your headlines and subheadings. You want to use smaller text for your ad copy. If your grandparents can't read it, it's too small.

6. Don't Use All CAPS!- You don't want to use all capital letters in your ad copy. It looks unprofessional and is hard to read. You may want to use all CAPS in your headlines to offset it.

7. Font Properly- You want to use a text font that relates to the product or services your selling. You don't want to use a comic type font when your selling business books.

8. Spacing Out- It's important to use spaces properly when typing your text. You should indent and bullet key benefits your product or service will give the reader. Your headlines, subheadings, sentences and paragraphs should be consistently spaced throughout your web site.

9. I Need Sunglasses- Don't use all bright text colors and backgrounds on your web site. It will make your text hard to read and actually bother your readers' eyes to the point they just decide to leave your site.

10. Check The Readability- It's important to check your spelling and grammar before you upload your web page. When writing an ad copy you're allowed to break some of those grammar rules to get your point across.

About the author: www.PowerPages.ca

Webmaster Resources ? Web Templates, Flash Templates, Video Tutorials, Logos, Tutorials ?. More ?.

Web Design Training – Spring Semester Marywood University News & Events, PA - 28 minutes ago A two-part workshop in web design will be offered on Tuesdays, 1:30 – 3:00 pm beginning January 13. Part A: Introduction to Web Design (Jan 13 – Feb 24) – a ...

Corpus Christi Web Design Now Available! – WebDesignRush.com Is Live! BigNews.biz (press release), MA - 21 hours ago We’re catering to small businesses in Corpus Christi and surrounding areas to bring affordable web design to small businesses. Web Design In Corpus Christi, ... Corpus Christ’s Own WebDesignRush.com Brings Web 2.0 To Coastal ... BigNews.biz (press release) all 4 news articles

Web design & FOSS ZDNet UK, UK - 12 hours ago Having just moved house, I had the interesting experience of being without a telephone handset. And my current mobile provider 3 [% coverage] can't always ...

Web 2.0 principles for good web design Bizcommunity.com, South Africa - 12 hours ago Web design can be deceptively difficult, as it involves achieving a design that is both usable and pleasing, delivers information and builds brand, ...

Mercy student 'wow's' in web design contest Mirror, MI - Nov 30, 2008 Mercy High School Junior Michelle McCarthy was awarded first place in the 2008 Michigan Council Women in Technology Foundation web contest held at Lawrence ...

Three day Web design Conference will be held in Boston December 8 ... PR-Inside.com (Pressemitteilung), Austria - 6 hours ago 2008-12-01 15:45:33 - December 8-10, 2008 - a tremendous event in the field of Web design and technologies will take place at Westin Copley Place in Boston. ...

SEO and Web Design are "Recession Proof" About - News & Issues, NY - Nov 28, 2008 Silicon Alley Insider -- a group blog focused on the New York startup scene -- published a post today titled Recession Winners: Web Designers, SEO. ...

David Cosgrove Los Angeles Web Design Wins Top Honors in Business ... Press Release 365 (press release), FL - Nov 27, 2008 SIMSBURY, CT -- David Cosgrove Los Angeles Web Design has been recognized by StartupNation (http://www.startupnation.com) as one of the top businesses in ...

Web design 'must be browser-friendly' One Stop Click, UK - Nov 28, 2008 Retail businesses employing e-commerce solutions should ensure their web design allows their pages work on different types of internet browser, ...

web design TheStorygroup.com, GA - Nov 27, 2008 The Web's Leading Experts Have Assembled All the web design Information You Will Ever Need. Come check it out. Search for web design and more and get ...