| Top Web Hosting Provider of The Month: |
 |
| Visit Bluehost.com | Read Bluehost Review |
|
|
| >> Web Hosting Geeks // Web Hosting Articles // Web Design |
|
|
 |
Essential Strategies To Make Your Web Copy Attractive To Your Target Audience
Reading on the web is different than reading in all other formats. People approach it differently and you need to have strategies that capitalize on those differences so you can connect with your prospects. Creating website copy that attracts your perfect clients, holds their attention and gets them to take action and connect with you should be your only goal when writing your website copy. The words, on your page create a portrait of the content you offer and they are read as a picture. People usually don't read from beginning to end on web pages unless they have already made a connection with you and know they like what you have to offer them; instead they scan. So you will need to create a picture that interests them by using short paragraphs, which they can scan through to see the items that resonate with what they are looking for. You can use bullets, subheadings, and lists to get your benefit driven message across. You want to start with the most important message at the top of the page, and make sure you answer the marketing question "what's in it for me" so your reader can clearly identify the solutions you are going to provide them. The internet is a vast place with lots of information. Creating a sense of credibility is one of the first things you must accomplish to keep your visitor from clicking onto the next website. You can do this by the look and feel of the website. Make it professional looking and make sure it reflects your unique style and the passion you bring to your business. Having your complete contact information at the bottom of every page is not only convenient but makes people feel comfortable. You are willing to take ownership of your business and offer a variety of ways for people to contact you including your email, telephone, and mailing address. This is also handy when people print out an article or other information from your website, because your contact information is also printed out making it easier for them to contact you or to pass your information onto someone else who will also know how to reach you. You only have about seven seconds to capture someone's interest when they come to your website. In those seven seconds you want them to feel comfortable, see information that interests them, know what actions to take next, and get them to be a prospect by giving you their name and email address so you can build a long term relationship with them. By being very clear on who your perfect niches are you can provide information that interests the people visiting your website. They will easily be able to determine if you have the solutions they are looking for, if someone they know might find it useful or if this is not the right place to find what they are looking for. This saves everyone a lot of time and energy. Now that your visitor has determined you have the solutions they are looking for, they want you to clearly tell them the best actions to take. You can do this by offering different resources, products, samples of your work.... This is where the dual purpose call to action comes in. Remember because you are not there in person you need to capture contact information about your new visitor so you can turn them into a prospect and build a relationship with them. So the intention behind your call to action is to get their name and email address, to give them value for taking action, and to start leading them down a path that will be a valuable relationship for you and them. If you have a service business you could do this by giving them an assessment to help them get clearer on what their challenges are and what solutions would be best. If you have a product business you could give them a sample so they can see the value for them in the products you offer. Of course you would ultimately like them to buy from you right then and there so they could get value and you could get their contact information and a sale. But you need to remember that your perfect clients come to you at different stages of readiness. So you need to have calls to action and follow ups to them as your new prospect that will give them value every step of the way as they move from their initial stage of readiness to where they become a customer. The tone and voice you use when communicating with your visitors needs to be interactive, friendly, and convey something of you. A website is flat and impersonal so it's important that visitors can get a sense of who you are and your business style when making the decisions of staying on your website and finding out more or moving on. Your tone and voice will also lend to your credibility and your passion for your business and how you want to be of service; both are very important for getting your visitors to take action and build a relationship with you. Attraction marketing is about building a relationship not just making one sale. By using strategies in your writing that set: Tone, Voice, Credibility, Niche, calls to action, solutions, and passion you will attract perfect visitors and turn them into prospects so you can use follow ups to connect with them at their different stages of readiness and create a customer for life. ©BZ Riger-Hull. Powerful solutions for Small Business owners, Self Employed Women, Professional Women in midlife? so you can THRIVE in your Business, Bottom Line & Life. Free Teleclasses for small business and self-employed success, monthly Answers & Resource call for attraction marketing. Visit http://www.allowingprosperity.com. She is a certified Strategic Attraction Coach, Prosperity Guide, and Author of The Soul of Success. mailto:BZ@allowingprosperity.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
How To Give Your Business Credibility Let's face it. Buying products and services from the Internet can be a bit intimidating. Web-Safe Fonts for Your Site Choosing the right typeface for your website copy is important, since it will affect the way your readers perceive your page (serious and formal, or friendly and casual). Aside from this, there are also important usability concerns. 9 Ways to Gain Your Visitors Respect The internet is filled with sites and they are good and bad. Some have been known for a long time and some still struggle to get the respect and fame they think they deserve. File Types For Icons Explained An application is not ready for use unless you have the proper icons for using into the application. Having the right icons for your application is not difficult if you have the help of a specialist or a specialized company to design the icons. The Most Important Question To Ask About Your Web Site! When you design a website how do you start ?Do you start with the banner graphics at the top, or the order page or maybe the sales letter ?All of those are areas that have to be created but they're really not the place to start.The place to start is by answering one simple question about your site. Your Site Map: Spider Food or Just A Light Snack? Mechanical spiders have to eat. In fact, they usually have bigger appetites than the real-life spiders you squish under your shoe. Web Production And Design Tips You have identified that to have an internet prescence would be of benefit to your small business, however are not sure how to proceed. This article gives free tips on web design services and practices and on how to keep your web designer happy and on side. Three Things You Must Do When Designing and Building Your Small Business Website If you are going to have a web presence for your small business, it only makes sense that it should actually help you get more business. In order to do so, your website design should focus on performing only one function - and that's to convey your sales message to your site visitors in an effective and efficient manner. The Top 8 Website Sins Part One They say the eyes are the window to the soul. Your website then is the window to your business. Branding Web Strategy Mistakes - Brand Identity Guru 1. Lack of overall strategy and clear definition of success:Most people realize the need for a site, but don't understand what it can/should do for the company. Moving Things Around How often, men, have you come home to find the living room furniture in different places? Your wife said she was ready for something different, so she moved some things around. It may have been inconvenient at first, but deep inside it felt good to have things a little different at home. 6 Tips To Improve Your Business Website There are six important characteristics that can play a major role on the impact your website has on prospects. Outlined below is the importance of each characteristic and tips on how to maximize your potential. Questions to Ask When Designing a Website for Clients Questions to ask when designing a Web Site for your client (s)."Excerpt from the book: Graphic Artists Guild, Handbook Pricing & Ethical guidelines Written by: Brent ParkerThese questions are a great tool to use when trying to develop your clients website. Increase Sales on Your Website! Use Graphics! How many times have you clicked on a website only to find a screen full of text? You read a large-scale headline and then all you see is text, much like reading a letter. You scan down the page looking for something to attract your attention. 10 Profitable Ways To Recycle Your Content 1. Repackage your web site content in to different products to sell. Hacked Off with CSS? For those not familiar with CSS Hacks, they are ways of using styles/classes that only apply to particular browsers. They are used to overcome the display problems mentioned previously by exploiting CSS structure and code. Elements of Graphic Design for Your Website We've all seen them. Poorly designed web sites that make you cringe as soon as they load. Why Do Images Disappear from a Webpage? In learning webpage design, I encountered many problems that took lots of practice to resolve. Although, I was building web pages using Microsoft Frontpage on my home computer, I used to face lots of issues after uploading the webpage to my website. Building Web Sites Using Web Templates Gone are the days when you had to rely on a web-designer to design your websites. New technologies with innovative ideas have brought out a new variant to this trend in the form of ready to use website templates. If Content is King who is Queen? It's been said again and again, when it comes to getting people to visit your site (and stay there for more than 5 seconds), the quality of your content rules supreme. But once you've bowed to interest, saluted relevance and kow-towed to originality, who else must you pay homage to for recognition in the court of website stickiness?The two jewels in the crown of Presentation, for it is of course Presentation who is Queen, are structure and graphical design.
|
|
|
|
|
| © 2004 - 2008 "Web Hosting Geeks" | Web Hosting Reviews | Customer Reviews | RealMetrics Reviews | Hosting Articles | Directory | Partners | Contacts Over 7000 articles: web hosting, web development, domain names, ecommerce, web design, site promotion, ppc advertising, seo, site promotion and many others. Web hosting reviews, ratings and awards are not based on any incentives or commissions. Names and trademarks are the properties of their respective owners. A direct link to Web Hosting Geeks (http://webhostinggeeks.com) must be provided in order to use any of the above information. Contact us for more info. Partners: Hosts by speed, Cheap Website Hosting, Free Website Hosting, Cheap Web Hosting, Top 10 Web Hosts, Top 10 Web Hosting Deals, Best Website Hosting, Free Web Hosting, Free Web Hosting, Dedicated Server Hosting, Adult Web Hosting, Web Hosting Discussions, Dedicated Server Reviews, Best Web Hosting, Web Hosting Discounts, HostProfessor.com, rsuog, halyava, PHP Website Hosting Services, Web Hosting Reviews, Hosting Uptime, Best Web Hosting Reviews, Cheap Webhosting, Web Hosting, Flash Templates, CMS Templates, Web Hosting Reviews, Website Hosting Reviews, Web Hosting Providers, Best Web Hosting, Top Web Hosting, RSUOG Web Hosting |
