| Top Web Hosting Provider of The Month: |
 |
| Visit Bluehost.com | Read Bluehost Review |
|
|
| >> Web Hosting Geeks // Web Hosting Articles // Web Design |
|
|
 |
Developing Your Winning Web Site Strategy
Your web site is the key to your success on the Internet. You can use your web site to build your brand, increase sales, generate more leads, slash costs, and much more. In fact, you probably have very specific goals that your web site is helping you to achieve for your company. If you do have goals, are you measuring them? We often ask people, "what are the objectives of your site?" Answers usually vary from "our site is supposed to provide information about our company's products", or "the site is supposed to effectively convey our brand to our audience." In actuality, those are very rarely the TRUE objectives; but rather the MEANS to accomplish one's objectives. A web site's objectives will in most cases be to drive sales and revenues or generate qualified leads. The first step to building a winning strategy on the Internet is to identify your exact goals and set your web site's objectives to achieve those goals. Here are two examples? Web Site Goal: Lead Generation If the main goal of your web site to generate more leads for your company, your web site's objectives should be geared around two things? 1) increasing the quantity of your leads 2) increasing the quality of your leads By focusing on these web site objectives you can identify what your web site needs to do to accomplish them. For example, if you want to increase the quantity and quality of your leads, you can identify that your web site should be re-designed to? a) Attract more qualified visitors from the search engines b) Display the benefits of your product or service c) Educate your visitors and prospects on how to make a smart buying decision d) Overcome the objections your visitors may have about your product e) Persuade them to take action and become a lead for your sales team Web Site Goal: Drive Sales & Revenues If the main goal of your e-commerce web site is designed to generate sales for your company, your web site's objectives should be geared around two things? 1. Get more visitors to shop for and buy your products 2. Get visitors to buy larger orders 3. Get visitors to return and buy more often As you can see from these two examples, setting specific goals and objectives for your web site will allow you to set your plan for improving your results. Now that you have your goals and objectives, you're ready for the next step which is increasing your web site's conversion rate. Matt Hockin is president of Interactive Marketing, Inc., a leading provider of web site optimization and search engine marketing services for increasing web site conversion rates, traffic, and profitability. Click here to download your free copy of the guide to web site optimization http://www.InteractiveMarketingInc.com
MORE RESOURCES:
Web-Design - Google News |
|
|
|
RELATED ARTICLES
To Flash, or Not to Flash When considering whether or not to incorporate Flash into your website, you must also consider the target market you are trying to reach.For instance, a website which serves as a depository for articles and information catering to lawyers would probably not be a good candidate for a Flash "makeover". The Secret To A Profitable Website Whether you are planning on having a website built for your business or you are looking for ways to increase the sales being generated (if any) from an existing website the following information will be of enormous benefit to you.How To Measure Your Success The success of any website marketing or sales strategy can be measured in terms of how many prospects exposed to the marketing/sales strategy actually convert to sales. Hexadecimal Color Notation on the Web When designing elements for your webpage, you will often be called upon to specify a color. For example, the code for a span shown below specifies that the color of the text within the span will be yellow. Web Design Tips To Boost Your Sales The way you design your web site affects your visitors' online experience. As each visitor to your site is a potential customer, the easier they find your web site to use and the more they enjoy being on it, the higher the chance that they will make a purchase. Keep Your Navigation Simple! Navigation must be simple. Since it's the backbone of your site, it's imperative that visitors be able to understand it. Why Dot-Coms Fail - a Webmasters Perspective Everyday we hear that another company goes out of business.When and why does a dot-com become a dot-bomb?After checking few dozen defunct companies, I think the main reasons for dot-coms failure are:Poor business plan. Shameless Flashers - Using Flash Tools To Create Spectacular Websites Flash is a powerful technology that can help you create spectacular websites, tutorials and demos. Find out which inexpensive tools are available to you that have very low learning curve. Ten Steps to a Winning Home Page There's no doubt about it - the first page your site visitors see is the most important page of your website. If your home page isn't appealing, chances are the rest of your pages will never even be seen by your visitors. Flash Design Adds Website Versatility You have probably viewed many Flash-based components while surfing the Internet. Most smooth animations on websites and in banner ads, short films, and presentations are built in Flash. 10 seconds is all it takes? (How to grab the attention of your audience with your web site) FACT: 30 to 60% of visitors tend to drop off and click to another site when they are forced to click their mouse more often than necessary.FACT: People who use the internet are usually those who are always on-the-go and don't want to spend time figuring out how to navigate any web site. 10 Profitable Ways To Recycle Your Content 1. Repackage your web site content in to different products to sell. 3 Simple Ways To Dramatically Improve Your Website Before you start worrying about marketing your website on the internet it always pays dividends to look at the website itself and get the fundamentals right before looking to shout about it from the virtual mountain-tops.You may already have thought about the following 3 ways and some of you may already have them in place on your website. HTML - A Website Language Explained - For Over 35s This is a very perfunctory look at the website code HTML, for those who never did any kind of Computer Studies at school and have never had the need or opportunity to look 'under the skirt' of your average website. There's nothing that an experienced webmaster will find here that's not very basic, but for those who have just begun to discover the 'website' and especially those venturing into. Color and Web Design Color is one of the most important but least understood elements of web design today. Whether they know it or not, visitors to a site respond to colors and other visual elements on the site on a psychological level. Web Site Turn Ons When you develop a sales brochure, you have a mental checklist of what needs to be in it. You probably look at brochures from other vendors. Adding the Right Keywords to Your Website Content You've made your website, added a great title and keywords in the meta tags. That's it, right?Not quite. Maximising Web Site Viewability - Browsers With so many different configurations internet users have their computers set up with, it can be difficult to decide how web sites should be configured so that it is viewable in as many configurations as possible.So in the last 6 months i have been logging the statistics from my web design site to achieve as accurate a result as possible to answer this question. The Top 8 Website Sins Part One They say the eyes are the window to the soul. Your website then is the window to your business. Service Professions: Does Your Website Follow These 5 Simple Rules For Getting More Clients? There are literally thousands of different options, styles and formats to choose from when designing your service professional business website. But there are 5 things every site needs to be successful: Client-centric and easy to remember name(s) Your website can have more than one domain name that directs potential clients to the single site. Using Graphic Design on Your Website Almost everything is available on the web? products, services, e-books, software, audios, videos, membership sites, or newsletters. Regardless of what you're promoting, there's a never-ending supply of prospects and customers on the world-wide-web.
|
|
|
|
|
| © 2004 - 2008 "Web Hosting Geeks" | Web Hosting Reviews | Customer Reviews | RealMetrics Reviews | Hosting Articles | Directory | Partners | Contacts Over 7000 articles: web hosting, web development, domain names, ecommerce, web design, site promotion, ppc advertising, seo, site promotion and many others. Web hosting reviews, ratings and awards are not based on any incentives or commissions. Names and trademarks are the properties of their respective owners. A direct link to Web Hosting Geeks (http://webhostinggeeks.com) must be provided in order to use any of the above information. Contact us for more info. Partners: Hosts by speed, Cheap Website Hosting, Free Website Hosting, Cheap Web Hosting, Top 10 Web Hosts, Top 10 Web Hosting Deals, Best Website Hosting, Free Web Hosting, Free Web Hosting, Dedicated Server Hosting, Adult Web Hosting, Web Hosting Discussions, Dedicated Server Reviews, Best Web Hosting, Web Hosting Discounts, HostProfessor.com, rsuog, halyava, PHP Website Hosting Services, Web Hosting Reviews, Hosting Uptime, Best Web Hosting Reviews, Cheap Webhosting, Web Hosting, Flash Templates, CMS Templates, Web Hosting Reviews, Website Hosting Reviews, Web Hosting Providers, Best Web Hosting, Top Web Hosting, RSUOG Web Hosting |