| Top Web Hosting Provider of The Month: |
 |
| Visit Bluehost.com | Read Bluehost Review |
|
|
| >> Web Hosting Geeks // Web Hosting Articles // Web Design |
|
|
 |
Web Copy - What You Should Know First
Just what is web copy? Some people think that web copy is anything that is written on a web page. But that is "content" and it is decidedly different than web copy. Simply stated, web copy is the copy that is used to sell anything on a web page. So now you say, but that's "sales copy." And you would be partly correct, but traditional direct mail copy and web copy are two different animals. You see, people are used to a certain way of expression on the web, and you must be able to tap into that to make your web copy effective. Traditional direct mail copywriting is filled with hyperbole and exaggerations, and people are used to seeing that in direct mail. However, on the 'Net, it's an entirely different ball game. People are used to a more relaxed style on the Internet and most won't tolerate anything else. With that said, what should you do if you're writing copy for the web? Write in a friendly, engaging style. Use the soft-sell approach with web copy. Make your copy more informational. Maria Veloso recommends writing in an editorial style. And I agree. I've been using the Internet since 1993, when it first became available for use by the general public. I've read thousands of web sites. I've been exposed to the traditional direct mail copywriting on the Internet and I've read it all. I have to side with Maria on this because of my vast experience on the Web. People are more relaxed on the Internet. And they are more open to writing that is more relaxed, has a personal feel, and doesn't scream of selling this or that. People don't want that type of message. So you have to write just like you are talking to the individual, but don't make it sound salesy. Use testimonials that have more of an editorial feel to them. And make sure that what you write engages the reader. Give them information that they didn't have before coming to your web site. That's what they were looking for to begin with. Information! And that's what they want. Since visitors to your web site can easily and quickly "click" away from your site, you have to give them the pertinent information up front. Take a lesson from journalists and use the "upside-down pyramid" style of writing. Do this so that your message is given quickly and concisely. When writing this way, your sales message gets read and the prospect can take action from there. Does this mean that all web copy should be short? No! Web copy still needs to be "as long as it needs to be to make the sale." But you just said to make your sales message up front. Yes I did. But people still need to rationalize their decision to perform the task you are asking them to do. That is done in the remaining part of your copy. This is where you inject emotion and get the prospect to picture what their life will be like after completing your designated task. So you still need to use direct mail techniques, but you have to use them in a more information giving way. Never let your prospect suspect that you are really trying to sell him/her on your idea/product/service. Simply put, write like you would if you were writing a review of a book. But write it so that your prospect respects the information you have imparted and then clicks on your link to buy the book. Copyright 2005 Gary Glasscock Gary Glasscock is a freelance copywriter specializing in writing direct mail and web copy. Gary has studied under some of the "greats" of copywriting and has developed a style that is cumulative of all of these influences. Gary can be contacted to write for you at gary@gc-copywriting.com. His website is http://www.gc-copywriting.com
MORE RESOURCES:
Web-Design - Google News |
|
|
|
RELATED ARTICLES
Mini Site or Content-based Web Site? Are you in a dilemma whether to create a mini site or a content-based web site for your new product or service? The purpose of creating a web site should be to attract visitors and convert them to paying customers. Is a mini site with a few pages enough to do this or should you spend more time and create a content-based web site which contains many pages?Let's look at some of the Pros and Cons:Mini SitesPros1. Building Your Website to Save You Money Does your website make you any money? Does it SAVE you any money?Websites are more than just marketing tools, out there in Cyber-Land effortlessly promoting you and your products. While that's great, why not use that same website to save yourself some money?How? Well, while I don't know your particular situation, I can provide you with some thought-provoking ideas that you can take back to your web designer for more input. How To Shop for a Web Design Firm? While few companies can boast as we do that our first ten clients are still with us today, many companies often change Web design firms to get a new perspective on how their Web presence could look and perform. The following paragraphs serve as a Buyer's Guide to use when shopping for a new Web design company. Developing Your Winning Web Site Strategy Your web site is the key to your success on the Internet. You can use your web site to build your brand, increase sales, generate more leads, slash costs, and much more. Keyword Density We can't emphasize enough the importance of including keyword-rich content on your site to increase your ranking potential. Simply put, keywords are the words and/or word phrases people use when searching. Increase Your Credibility With Web Site Awards Web Site Awards are given from other sites to reward your site for a specific reason. They will usually give you an award graphic or text link to include on your site if you win. Understanding How HTML Color Codes Work Ever wonder how HTML color codes are put together? For the beginner, it can look like lots of numbers and letters that make no sense. In reality, HTML color codes are written that way for a specific reason that we'll look at in this article. Get Rid of Your Frames A few years ago a lot of websites utilized frame technology.A website that uses this frame technology is apparent when the left hand or top of the screen stays the same and the inner part changes when links are clicked on. Web Design for Dictators No question about it, web design is an art. Finding the right blend of style and usability is a delicate balance that few, if any, fully master. Using Your Personal Website To Clinch That Job! With an increasing number of employment portals emerging, it is apparent that internet tools do help bring the job-seeker and the potential employer together. A sophisticated job search engine enables the job-seeker to have a smaller sample of relevant job openings instead of going through countless newspaper advertisements. Whats Wrong With My Website? I ask myself that question about once a month.My website looks fine to me, but what are otherpeople seeing? And what are the Search Enginesseeing? Here's a checklist of 10 ways to optimizeyour website for peak performance:1. Web Site Professionalism? What Is It? Your web site should be-visitor friendly to navigatesearch engine friendly for the crawlersAutomated with ecommerce and subscription forms.. Choosing A Web Designer : A Plan to Guide You Through The Minefield Choosing a web designer can seem like a daunting task. They come in all shapes and sizes - from freelancers working at home to glossy new media agencies, and there is as much variation in prices and service as there is in size. Usability and Considerate Design I hate to imagine that in your web development project team meetings, the one thing that will be overlooked is consideration for the end user. Yet, how many white boards have you seen lately that have "ease of use", or "be polite to customers" scribbled anywhere on them? Rather, the discussion hits on revenue generation, business requirements, colored backgrounds and information architecture. Tried and Tested Tips to Improve Your Website - Part 1 1. DO NOT use excessive graphics or banner images on a single web page. Other Ways to Look at Things Many people today are tired of the Microsoft software that came pre-packaged with their operating system. Some have switched over to Apple's Macintosh line, but for the most part we just put up with what we have. Through The Looking Glass My mother used to take me along when she visited an old lady down a cobbled lane who had a crystal ball on her dining room table and a pack of playing cards. My mother was superstitious and really believed a lot of what she was told by the old lady. 10 Ways Web Site Text Can Impact Your Readers Buying Decision 10 Ways Web Site Text Can Impact Your Reader's Buying DecisionThe appearance of your web site text can actually increase or decrease your sales. The size, font, style and color of your text can easily affect your reader's buying decision. Offshore Web Design and Development - Use Great Opportunities Sooner or later every small or medium business owner realizes that he needs a web site for his business. And almost everybody wants to have great web site for affordable price because usually web site design budget is quite limited. Do Your Website Yourself - 4 Simple Steps to Get Your Dreams on the Web Many people hire professional web site designers for as much as a thousand plus USD! You can, and very easily, make a web site for almost one hundredth of that price, and probably in half the time. Here are 4 easy steps to get you started.
|
|
|
|
|
| © 2004 - 2008 "Web Hosting Geeks" | Web Hosting Reviews | Customer Reviews | RealMetrics Reviews | Hosting Articles | Directory | Partners | Contacts Over 7000 articles: web hosting, web development, domain names, ecommerce, web design, site promotion, ppc advertising, seo, site promotion and many others. Web hosting reviews, ratings and awards are not based on any incentives or commissions. Names and trademarks are the properties of their respective owners. A direct link to Web Hosting Geeks (http://webhostinggeeks.com) must be provided in order to use any of the above information. Contact us for more info. Partners: Hosts by speed, Cheap Website Hosting, Free Website Hosting, Cheap Web Hosting, Top 10 Web Hosts, Top 10 Web Hosting Deals, Best Website Hosting, Free Web Hosting, Free Web Hosting, Dedicated Server Hosting, Adult Web Hosting, Web Hosting Discussions, Dedicated Server Reviews, Best Web Hosting, Web Hosting Discounts, HostProfessor.com, rsuog, halyava, PHP Website Hosting Services, Web Hosting Reviews, Hosting Uptime, Best Web Hosting Reviews, Cheap Webhosting, Web Hosting, Flash Templates, CMS Templates, Web Hosting Reviews, Website Hosting Reviews, Web Hosting Providers, Best Web Hosting, Top Web Hosting, RSUOG Web Hosting |