Testimonials Can Increase Your Web Traffic

We've all seen and read product testimonials. They're a very valuable tool for merchant sales and can often tip the scales in determining a customer's decision to buy. But testimonials offer another superb benefit. It's the benefit to you and your marketing strategy.

When I'm on a site offering a product or service I like to click on customer testimonials because they are generally short and easy to read. People typically point out exactly what they like about a product and how they used it to their benefit. Testimonials come from real users, they're not some ad written by the company.

Now, let's take the testimonial concept and think about it as a marketing strategy for you and your business.

Website testimonials describe how buyers feel about the products they have purchased and used. If you, as a buyer, offer your testimonial with your name and website address this now becomes a very valuable marketing tool for you. It will expose you and your business to everyone looking at that merchant's website. If the merchant site happens to be a well-known site offering a high demand product, this could mean huge exposure for you.

Note that many merchant sites will display your website address but will not put an actual link to it. While it's ideal to have a link to your site it's not always necessary. I often investigate sites of testimonial givers whether there is a link attached or not. As long as your website address is displayed, that is good enough.

Testimonials can also double as a great linking strategy as well. If your testimonial includes your link and is displayed on the front page of four or five high ranking merchant sites this can increase your link popularity tremendously. By doing this you have also just eliminated the concern of linking to competitor sites and you've avoided the hassle of reciprocal linking.

Testimonials don't only need to be addressed to merchants you buy from. You should also send your testimonials to ezines or free online services that you use. Send them in the form of complimentary notes. Compliment their products or services and describe how you find them useful. Websites interested in boosting sales will often use them and you are much more likely to get printed if you are delivering a compliment.

Elizabeth McGee has spent 20 years in the service and support industry. She has moved her expertise to the world wide web helping businesses find trusted tools, enhance customer service, build confidence and increase sales. You can visit Elizabeth's sites at: http://www.pro-marketing-online.com http://www.homenotion.com

ITCN NJ Web Design and Marketing Launches MWC Website Free Press Release Center (press release), Canada - 4 hours ago Our goal was not merely web design; it was web interaction with a specific purpose." One of the most important interactive features of the new site is the ...

Web design firm Brulant sold to New Jersey company The Plain Dealer - cleveland.com, OH - 3 hours ago Lonnie Timmons III/The Plain Dealer fileInspirational screens decorate the work space at Brulant in Beachwood. Brulant Inc., an online marketing company in ...

Design flaws make online banking vulnerable: study NDTV.com, India - 19 hours ago PTI A majority of websites floated by banks have design-related flaws that could make customers vulnerable to cyber-theft, endangering their money or even ... Study: Banking Web sites have security design flaws CNET News Summary Box: Study sees online banking flaws The Associated Press Majority of online banking sites insecure by design iTWire NetworkWorld.com - Chronicle of Higher Education (subscription) all 174 news articles

Dallas SEO Web Design Company Signs Strategic Partnership With SEO ... BigNews.biz (press release), MA - Jul 21, 2008 SEO web design has been by far one the most talked concept in web development in recent years. With millions of sites, and content spreading like wild fire ...

Carolina Web Consultants, Inc To Service Web Design Studio Clients dBusinessNews Triangle (press release), NC - Jul 21, 2008 Carolina Web Consultants, Inc (CWC) has assumed responsibilities for servicing Web Design Studio’s customer base. Maintec Technologies, the parent company ...

Who can provide an effective solution on Web Design? NewDesignWorld (press release), UK - Jul 21, 2008 One of the most talented outsourcing fields is the Web Design and Development that is acquiring a major market share in the cyber world for its huge ability ...

Union Outsourcing it’s Own Web Design to Eastern Europe? Stop the ACLU, PA - Jul 20, 2008 It appears that the original page was designed by a fellow named Milan Kohut who’s business of web design is based in Slovakia, a small Eastern European ...

Web design & FOSS ZDNet UK, UK - Jul 14, 2008 I have an admission to make. I don’t know any JavaScript. Sure, I’ve plundered aplenty in the past, noodled with the creations of others and worked ...

NGTC announces honor roll, president's list Northeast Georgian, GA - 4 hours ago ... CIS Internet Specialist Web Design; Matthew Wilbanks, CIS Networking Specialist; Regina Wilson, Practical Nursing; Mark Withrow, Automotive Technology. ...

Gold Coast Transit's New Web Site Goes Live PRLog.Org (press release), Romania - 4 hours ago "SOHO provided a new web design that is easy for the user on the front end and easy for us to manage on the back end", said Steve Brown, ...