| Top Web Hosting Provider of The Month: |
 |
| Visit Bluehost.com | Read Bluehost Review |
|
|
| >> Web Hosting Geeks // Web Hosting Articles // Web Design |
|
|
 |
Stop Sabotaging Your Sales
Do your web pages, sales letters or personal presentations include subtle distractions that unnecessarily cause you to lose sales? Sometimes prospective customers get distracted during the selling process by outside interruptions. You cannot control those. But many sales-killing distractions are caused by what you put in your web pages and other sales messages ...or by what you say in your personal presentations. Here are 3 unnecessary distractions you may be creating that sabotage your sales - and how you can avoid them: 1. Requiring Customers to Make Unnecessary Decisions Design your selling process so prospects do not have to make unnecessary decisions. Some prospects have difficulty making a clear decision when they have several options. They often react by procrastinating and never making a decision ...and you lose the sale you already made. Tip: Promote only one product or service at a time. You can develop separate promotions for each product or service you sell. You can even combine several products and services into one package. But always limit your prospect's buying decision to "yes" or "no". Don't distract them with a "which one" decision. 2. Diverting Your Customer's Attention to Something Else Don't include anything in your selling procedure that can divert attention away from your selling process. For example, I often see sales oriented web pages that provide clickable links to other web sites with the testimonials. Why would any marketer want to send prospective customers to another web site in the middle of their presentation? Some prospects will never come back. And for those that do, the flow of the selling process was interrupted - reducing the likelihood of closing the sale. Clickable links have many advantages ...but not when they are in the middle of your sales presentation. Tip: Review what you usually say in live sales presentations and what you include in your web pages and other sales messages. Look for unnecessary diversions you may have included - and get rid of them. 3. Presenting Unpleasant Surprises Avoid including any unpleasant surprises in your selling process - especially near the end. For example: Many websites do not mention shipping charges until the very last screen of the shopping cart. This unpleasant surprise is one of the major reasons why customers abandon online orders. You can avoid this by always including the shipping charge wherever you list the price. Tip: An unpleasant surprise can kill a sale. But a pleasant surprise can help close a sale. For example, adding an unexpected bonus immediately before your prospect takes the last action to complete a sale will usually eliminate any last minute hesitation. Don't ask your prospects to make unnecessary decisions. Avoid diverting their attention away from your selling presentation. And don't alarm them with any unpleasant surprises. It's hard enough to get a prospective customers attention once. If you distract them unnecessarily with something else you may not be able to get their attention again ...and you will lose a sale needlessly. Copyright 2004 Bob Leduc Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
MORE RESOURCES:
Web-Design - Google News |
|
|
|
RELATED ARTICLES
Web Design: Use it to Showcase the Message If you are designing a web site for which the achievement of high conversion rates is a priority, focus your design efforts on showcasing and highlighting the content and copy.For sites where conversion rates are a priority, the primary purpose of design should be to present the message in such a way that it delivers the maximum impact. Do Your Website Yourself - 4 Simple Steps to Get Your Dreams on the Web Many people hire professional web site designers for as much as a thousand plus USD! You can, and very easily, make a web site for almost one hundredth of that price, and probably in half the time. Here are 4 easy steps to get you started. Web Usability: The Basics What is web usability & why is it important?Web usability is about making your website in such a way that your site users can find what they're looking for quickly and efficiently. A usable website can reap huge benefits on to your website and your business. How to Make Your Site Attractive to Potential Link Partners Every now and then, I receive a link exchange request from someone who wants a link from my directory (my high-ranking directory directly accessible from the index page), and in exchange, they're willing to link to my page from one of their zillions of link pages about 18 jumps away from the home page. Needless to say, the proffered page has a Google PageRank of 0, and chances are it's not even indexed by any search engines. How to Convince Your Visitors to Return Often One visit does not make a sale. Be sure to make your Web site attractive to your visitors so that they want to come back. What to Ask Your Web Designer If you need a web designer, but have no clue about the typical web design process, I am quite certain that you must be feeling a bit overwhelmed about what to expect. As web designers, we oftentimes have a myriad of roles to fill when working with their clients, but as the client, you always have a right to know the complete design process up front. How to Hire The Right Web Design Firm Regardless whether you manage a small business, charitable organization, or Fortune 500 company, choosing the right web design firm can quickly become a full-time research project. With thousands of design firms to choose from, what factors truly determine which design firm is best for your business?The primary considerations for choosing a web design firm are:* Price * Customer service/access to support * Credibility indicators of the design firm * Portfolio and design experience * Other services offered (domain renewal, hosting, SEO) * Turnaround timeLet's take a closer look at each consideration in detail, and explore how to identify and qualify the right design firm. You Had Me At the Search Engine You've likely heard of the movie, Jerry Maguire, with its famous line, "You had me at hello." Jerry Maguire was luckier than web sites we find in search engines. Effective Website Design For Massive Traffic STEP 1:Do your homeworkPlan and think about your content. Think big, have a vision of at least a 100 page site. How To Create A Stunning Drop Capital Effect On Your Web Pages Drop Capitals are frequently used in many newspapers, books and magazines in the offline world. You will frequently see the large capital letter sinking down into the first paragraph of articles, stories and chapters in the majority of publications you come across. Your Site Map: Spider Food or Just A Light Snack? Mechanical spiders have to eat. In fact, they usually have bigger appetites than the real-life spiders you squish under your shoe. Get FASTER Download Times By Making BIGGER Web Pages! As a webmaster you already know how important it is that your web pages download fast. In a nutshell, if your pages are slow, then you're losing visitors. The Next Marketing Tool: Deisgn Design sells. It's something that all of us know, but few of us consciously acknowledge. Website Redesign for Existing Websites Does your website need a re-design? Here are some questions to ask yourself when you are looking for investing in your website redesign.1) Is your website fresh - Having a website fresh helps your visitors to stay on your website rather than skipping your website? When I mean fresh, fresh with content, Every website owner should have their website updated with latest content, Search engine spiders index new content and in turn your website will rank high on search engines. Choosing Your Web Design We would all like to have the best looking website, that's a fact - but if we keep in mind that our main objective is to finally sell our product or service online, we'll realize that maybe design is not the most important factor when it comes to achieve this objective.Professional design is probably the most time consuming part of the web development, so my first tip would be, before you are contacting a Web Design Company, to browse the Internet for companies which offer similar services and products - you will find probably hundreds of them - save in your Favorites four or five websites which you really like, print out these, and show the printouts to as many people as you can, especially to your existing customers, and ask them which one it's more likely is to make them take an action (contact, buy, subscribe) on the site. Design Matters in our Visual Culture FIRST IMPRESSIONS. First impressions often leave lasting impressions. The Top 8 Website Sins Part Two Sin #5Poor Spelling And GrammarWe all make mistakes when we write things down or type things out. Nobody is 100% perfect but a huge number of website owners completely ignore the basics of spelling and grammar. Service Professions: Does Your Website Follow These 5 Simple Rules For Getting More Clients? There are literally thousands of different options, styles and formats to choose from when designing your service professional business website. But there are 5 things every site needs to be successful: Client-centric and easy to remember name(s) Your website can have more than one domain name that directs potential clients to the single site. Long Copy Sales Letters on the Web: Hype or Not? I have written before about long sales copy on the web. But I have more to say on the subject. Testimonials Can Increase Your Web Traffic We've all seen and read product testimonials. They're a very valuable tool for merchant sales and can often tip the scales in determining a customer's decision to buy.
|
|
|
|
|
| © 2004 - 2008 "Web Hosting Geeks" | Web Hosting Reviews | Customer Reviews | RealMetrics Reviews | Hosting Articles | Directory | Partners | Contacts Over 7000 articles: web hosting, web development, domain names, ecommerce, web design, site promotion, ppc advertising, seo, site promotion and many others. Web hosting reviews, ratings and awards are not based on any incentives or commissions. Names and trademarks are the properties of their respective owners. A direct link to Web Hosting Geeks (http://webhostinggeeks.com) must be provided in order to use any of the above information. Contact us for more info. Partners: Hosts by speed, Cheap Website Hosting, Free Website Hosting, Cheap Web Hosting, Top 10 Web Hosts, Top 10 Web Hosting Deals, Best Website Hosting, Free Web Hosting, Free Web Hosting, Dedicated Server Hosting, Adult Web Hosting, Web Hosting Discussions, Dedicated Server Reviews, Best Web Hosting, Web Hosting Discounts, HostProfessor.com, rsuog, halyava, PHP Website Hosting Services, Web Hosting Reviews, Hosting Uptime, Best Web Hosting Reviews, Cheap Webhosting, Web Hosting, Flash Templates, CMS Templates, Web Hosting Reviews, Website Hosting Reviews, Web Hosting Providers, Best Web Hosting, Top Web Hosting, RSUOG Web Hosting |