| Top Web Hosting Provider of The Month: |
 |
| Visit Bluehost.com | Read Bluehost Review |
|
|
| >> Web Hosting Geeks // Web Hosting Articles // Web Development |
|
|
 |
How To Convert More Sales On Your Website
One of the biggest mistakes that most online retailers make is they do not take into account typical buyer behaviour. The conversion from real world to online provides many benefits to the retailer, but present some real challenges for the customer because their buying decision is made more difficult in an online environment. This means having a website needs to be more than having just an online catalogue. What to I mean? Lets take the example of a recent client of mine who sells sterling silver jewelry. Their site that was well structured; the items pages were neatly laid out, images were clear, add to cart button clearly visible and there was a short description of the item. There was a page with a 14-day money back guarantee, and a privacy page saying your details would be kept secure. But still sales were slow. What was missing? What could be done to encourage visitors to purchase? The answer is we need to stop and think about buyer behaviour. Lets think about the buying process when we are in a physical store. If the sales person handed you a card with a picture and short description of the item, would you buy? What if they went one step further - even let you look at the item through the glass counter top. Would you buy? Already we are providing more than the average website, but I bet you still have not said yes to buying. What are the steps that we follow in our purchase decision process? First we would ask to hold the item. Even without asking the sales person a question we will be making evaluations based on the weight and feel of the item. Does the clasp look strong? If there are any gems, does the setting look well secured? How does it look against skin (fair, olive dark complexions)? These are just some of the subconscious questions we ask and answer during our appraisal, as we turn the item, hold it up against our skin or place on a finger. If the answers are not instantly evident, we ask the sales person, who also provides encouraging comments about the item and your good choice. So how does this translate to a web site? Simply by addressing the natural flow of consumer assessment onto your web site. Here are some basic steps you need to take: Implement these steps and you will see your sales rates increase. Visit our site http://www.plusone.com.au About The Author Copyright - feel free to reproduce this article in its unaltered form including this bio text. Matt Eliason is CEO of PlusOne -> Marketing, Media Communications. He has more than five years experience in online marketing ans runs many successful websites. Take advantage of this experience with a free review of your website. See www.plusone.com.au for details.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Do Authors Need a Website? "I am a writer, not a business-person. I don't want to have anything at all to do with business," you might think. Your Content for Nothing and Your Clicks for Free The first thing my business consultant (read brother-in-law) asked me, when I told him that I wanted to build a website and put AdSense on it was, "Do you want to build a site to help people or to make money?" After thinking about it for a while I couldn't imagine why I shouldn't do both. Why not a website that helps people and generates money for me? My consultant looked at me like I had taken one too many falls off my bike, which he knew I road primarily to save on the cost of gas, but he proceeded forward. Do You Really Need A Website To Succeed Rosalind wants to share her inspirational poetry with a wider community. Alas, poor Rosalind lives in a remote town. Top 5 Webmaster Tools You Can Pick Up For Pennies 1. SiteSpinner V2 - On Sale www. Your Website Reflects Your Business Some left shoes are in isle 5, while the right shoes are in isle 3. Shoe hills are in random places. Build a Strong Foundation for Creating Your First Online Identity - Notes for Beginners If you are looking for creating your online presence you should follow some of the basic requirements so that your new website will have a strong foundation. Today internet is a growing media which can provide you maximum results, which no other media can do for you. Traffic for Webmasters "If you build it, they will come"; is an age old phenomenon for webmasters that they develop the website and visitors themselves would visit that. This may be true for only a handful of websites but the most important and crucial topic for any webmaster today is to how to get targeted traffic to his website. Remember This When Building A New Site - Beginners Guide I recently helped my mom to launch a website (www.mom2me. Is Your Website Innovative? Increase Your Business Over Night! While studying online for IT investment opportunities, I found that one main factor was constant. All of the biggest money makers have eye-catching, simple, innovative, and the cleanest websites online!Having a corporate style website may greatly increase your business!Looking professional online is extremely important, especially if you want to attract big money to your door. Freelance Programming is Easy to Manage There are several reverse bid freelance sites out there. Beyond the big ones, smaller ones are popping up each day. Unlocking the Power of Your Website! Why do some web sites reap huge benefits while others just get lost in the shuffle? Do some web masters have a secret that most of us have overlooked? Actually, there is a secret to unlocking the power of your web site and it has to do with words. When communicating via the web, words truly make all the difference. Launch Your Own Website Today - Its Easier Than You Think! Thousands of people are now making a living online and the opportunities are abundant as the Internet continues its growth. An added benefit of running an Internet business is that you can usually start one part-time while you maintain your job and steady income. If You Build It, They Will Come? Building a new website can be a lengthy task. From scratch to the client's specification and then implement additional features and/or changes the client usually has. Improving Usability for Screen Reader Users Simply ensuring your website is accessible to screen reader users is unfortunately not enough to ensure these users can find what they're looking for in a reasonably quick and efficient manner. Even if your site is accessible to screen reader users, its usability could be so incredibly poor that they needn't have bothered coming to your site. Website Success is Key The popular search engine Google indexes over 8 billion websites. Is one of them yours, or is your website just floating around in cyberspace and you're hoping your customers will just find you? Is your website a benefit to your organization or company? Is it just an expensive showpiece or is it of true value?These are some of the many questions that can be asked when launching a new website. Make Your Communication Come Alive Design and layout can make your communication come alive and your message immediately apparent. Now, with so much technology at hand, design becomes much easier, but you must develop the ability to plan and visualize what you want to convey. Benefits Of An Accessible Website: Part 1 - Increase In Reach The DDA (Disability Discrimination Act) states that service providers must not discriminate against disabled people. A website is regarded as a service and therefore falls under this law, and as such must be made accessible to everyone. 9 Keys to an Effective Website Many small companies choose not to invest in a professionally designed website, although a well-designed Web site may raise the company's level of professionalism and exposure - AND drive business and sales!Make sure your website is working for you with the following characteristics:Usability enables your users to get the most out of your site. This means that the site's navigation is consistent, clear and easy to follow; forms and links are in working order; and the information on the site is current and answers incoming clients' potential questions. Make Your Web Site Stand Out When visitors add your web site to their Favorites or bookmark your site, what shows up in their list of sites? There are at least two things you can do to make sure your site stands out on anyone's list of Favorites, including a great idea that very few sites use. If you have a webmaster, he or she should be able to make these changes quickly, and those who maintain their own sites can easily handle these simple tasks. 6 Steps To Your Own Website A lot of people these days are interested in getting their own place on the world wide web. Whether itīs a personal site like a blog, or a business site, they all need to have a decent plan before they get started.
|
|
|
|
|
| © 2004 - 2008 "Web Hosting Geeks" | Web Hosting Reviews | Customer Reviews | RealMetrics Reviews | Hosting Articles | Directory | Partners | Contacts Over 7000 articles: web hosting, web development, domain names, ecommerce, web design, site promotion, ppc advertising, seo, site promotion and many others. Web hosting reviews, ratings and awards are not based on any incentives or commissions. Names and trademarks are the properties of their respective owners. A direct link to Web Hosting Geeks (http://webhostinggeeks.com) must be provided in order to use any of the above information. Contact us for more info. Partners: Hosts by speed, Cheap Website Hosting, Free Website Hosting, Cheap Web Hosting, Top 10 Web Hosts, Top 10 Web Hosting Deals, Best Website Hosting, Free Web Hosting, Free Web Hosting, Dedicated Server Hosting, Adult Web Hosting, Web Hosting Discussions, Dedicated Server Reviews, Best Web Hosting, Web Hosting Discounts, HostProfessor.com, rsuog, halyava, PHP Website Hosting Services, Web Hosting Reviews, Hosting Uptime, Best Web Hosting Reviews, Cheap Webhosting, Web Hosting, Flash Templates, CMS Templates, Web Hosting Reviews, Website Hosting Reviews, Web Hosting Providers, Best Web Hosting, Top Web Hosting, RSUOG Web Hosting |
