| Top Web Hosting Provider of The Month: |
 |
| Visit Bluehost.com | Read Bluehost Review |
|
|
| >> Web Hosting Geeks // Web Hosting Articles // Web Development |
|
|
 |
How to Create Sizzling Sales online
"Don't Sell the Steak, Sell the Sizzle." Have you heard of this phrase before? It has been widely regarded as "principle number one of salesmanship" as far back as 1936. What does this phrase mean? Selling the sizzle means making it possible for the prospect to salivate for your product or "steak". If you are really selling the sizzle to the steak, you will be connecting with your prospect with his/her sense of smell, sight and sound. He or she will be catching the whiff of the steak cooking on the barbeque pit, see the steak oozing in juice and hear the sizzle on the pit! This concept makes perfect sense if you want to experience fantastic sales. So if you are an internet marketer, how do you write your online ad copy or sales letter such that you can connect with your prospects' senses? Here is a "buffet" of 10 tips on how you can sell the sizzle: 1. Let your enthusiasm show. Be enthusiastic and positive in your sales copy. People are attracted to a sales letter that is upbeat and captivating. 2. Show your expert status. Spell out to your prospects about how their problems can be solved through your expert advice. You should offer great value and make the customer feel that he is well taken care of, in your charge 3. Your attitude determines your altitude. Have a good attitude by encouraging feedback and questions and answering your emails as quickly as you can. People generally want to know how much you care before they start doing business with you. 4. Have A Killer Headline. Use killer headlines to tease and to attract your prospect to read your entire sales copy. An example of a great headline "How I made a $15,886 mistake" as it creates curiosity about the story that you are about to reveal. 5. Use the Power of Bullets. Your sales copy should not just be a laundry list of features. Use as many bulleted points as you can to show the long list of benefits that your prospect can derive by buying your product or service. 6. Use the "feel, felt, found" method. Handle objections with this method. It works! First, show empathy on how your prospect feels. Then, say how you or your other customers felt the same way. And then, how you or your customers found the answer to their problems by buying your product or service. 7. A picture speaks a thousand words. Use images that help your prospect visualize about what you are selling. Sell the sizzle! A simple example to illustrate this point is to create stunning covers for your information product. The cover of my newsletter "Mapping You to Success" viewed at http://www.e-BizMap.com certainly looks yummy and easy to digest! 8. Testimonials sell! Get testimonials from credible sources. Wouldn't a prospect feel more tempted if your product or service is also used by some top names or gurus? 9. Go big on bonuses. Use bonuses that have high perceived value. Value is created when the bonus is relevant to the needs of the prospect. To create the impression of high perceived value, spend some time explaining and telling your prospects what each bonus is, its worth and the "succulent" benefits they can derive. 10. Give a lifetime guarantee. Give a guarantee that lasts forever! Make your offer as risk free as possible. Now how do you beat the "buffet" of tips given above? Perfect your recipe for writing great copy and see your sales sizzle to the top! Evelyn Lim is an online publisher of a FREE weekly newsletter "Mapping You to Success". She aims to equip her readers with skills on acquiring multiple sources of online income. Subscription to her newsletter is available at http://www.e-BizMap.com. Or, you can visit her blog "Online home business journals from Singapore" at http://www.evelynlim.com.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Let Your Customers Redesign Your Website! When you purchase a new item from a Yahoo! Store, you are asked if you'd like to provide feedback on the transaction. About two weeks after the initial purchase, an email from Yahoo! Stores shows up, asking you to provide feedback for the vendor. Revealing the Firefox Secret Used by Top Web Developers and Power-Browsers Profiles are one of the best kept secrets around regarding Mozilla Firefox (my browser of choice).In the role of web site designer, I find it useful to have Firefox set up with various Extensions for helping test compliance, keep track of Google Adsense earnings, checking PageRank and Alexa rating, etc. How to Promote Your Law Firm Website On the Internet for Maximum Profit Making maximum profit from your law firm website is important, but as a lawyer you might not have any clue about search engine optimization and Internet marketing for your legal site. However, it is not so difficult to poise your website to be successful online even if you are not experienced with Internet marketing and driving website traffic. Using Mini Websites - Powerful Way to Direct Marketing Mini Websites are the most powerful and cost effective solution to promote and market your brand. Normally people go for a large site which have 100's of pages of selling nos. The Road to Better Results A lot has changed in the way sites are optimized for search engines since last year. For one thing, Google is not the only search engine worth looking into anymore; Yahoo has definitely managed to take away some of Google's oomph over the past twelve months. Are You Overlooking the Benefits of Using Sub-Domains within Your Web-hosting account? One of the most useful features offered by some web hosting companies, is the option of creating sub-domains in the same web hosting account. The problem is, most website owners are not aware of why and how to create sub-domains. Why Should Your Business Go O.N.L.I.N.E. Optimize your time. How much time each day must you devote to paperwork, scheduling and accounting? You strive to meet the needs of your clients, but when chained to the obligations of business management, it's just as important to make sure the doors stay open as it is to satisfy customers. Lead Generation How to -- 10 Tips On Generating More Internet Sales Leads Many millions of dollars are being wasted on promoting and sending traffic to ineffective lead generation websites. Here are my top 10 tips to make your site generate more leads for you and your company. How To Evaluate Your Web Sites Performance Setting up a website is the very first step of an Internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your web site goals.If you don't know what you want your site to accomplish, it will most likely fail to accomplish anything. Do You Need a Web Database? Does My Web Site Require A Web Database?If your web site require constant updates and feeding of information, a web database is the solution. In short, this applies to web sites that handle online products, news feed, members- based subscription and other functions as well. Setting Up A CGI Script On Your Web Site Before you set up any scripts you will need some information about your server. You can get this by e-mailing your web hosting provider. Effectively Using Robots Meta Tags The "robots" meta tag, when used properly, will tell the search engine spiders whether or not to index and follow a particular page. For the purposes of this article, we will be using the "( )" symbols to represent the "" in html coding. The Number 1 Reason Most Websites Fail Failure, just like success, is measured differently by each and every one of us. What one man treats as success another may view as failure. Why Every Small Business Owner Needs Two Websites Every small business owner knows that they need a website, right? Well the truth is what they really need is at least two websites.One website that is specific to their business, product, service, name, etc. Tips to Protect Your Downloads or Products 1. Upload robots. Websites: You Get What You Pay For! So you finally decided to invest in a web presence or upgrade your current site? There are many available choices in "web designers" to choose from. This decision is an important one! You may have a relative or friend of a friend who will do your web site at a very low cost from the comfort of their house. How To Start Your Own Website I'm one of those people that always wanted a website, but had no clue as to using the internet. I could check my email and that was about it. Create Huge Income From Your Web Site - 10 Easy Ways The cost of setting up a web site is dirt cheap nowadays. You can register a domain for less than $2. Setting Up Your First Website Q. Hey, Cathy: I'm just setting up a website. Establishing Your Web Presence Part of the success of most home-based businesses is their web presence. After all, you want to benefit from the global exposure, reduced marketing expenses, and low entry costs.
|
|
|
|
|
| © 2004 - 2008 "Web Hosting Geeks" | Web Hosting Reviews | Customer Reviews | RealMetrics Reviews | Hosting Articles | Directory | Partners | Contacts Over 7000 articles: web hosting, web development, domain names, ecommerce, web design, site promotion, ppc advertising, seo, site promotion and many others. Web hosting reviews, ratings and awards are not based on any incentives or commissions. Names and trademarks are the properties of their respective owners. A direct link to Web Hosting Geeks (http://webhostinggeeks.com) must be provided in order to use any of the above information. Contact us for more info. Partners: Hosts by speed, Cheap Website Hosting, Free Website Hosting, Cheap Web Hosting, Top 10 Web Hosts, Top 10 Web Hosting Deals, Best Website Hosting, Free Web Hosting, Free Web Hosting, Dedicated Server Hosting, Adult Web Hosting, Web Hosting Discussions, Dedicated Server Reviews, Best Web Hosting, Web Hosting Discounts, HostProfessor.com, rsuog, halyava, PHP Website Hosting Services, Web Hosting Reviews, Hosting Uptime, Best Web Hosting Reviews, Cheap Webhosting, Web Hosting, Flash Templates, CMS Templates, Web Hosting Reviews, Website Hosting Reviews, Web Hosting Providers, Best Web Hosting, Top Web Hosting, RSUOG Web Hosting |