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Getting One-way Inbound Links: the 5 Major Strategies
With search engines putting a damper on direct reciprocal links, the hunt for the elusive one-way inbound link is on. As someone who works with small business website owners, I've heard just about every inbound-linking scheme there is. In the end, I've only seen five strategies that really work consistently for getting hundreds of links. Yet there's perennial interest in alternative linking strategies. Why? Perhaps because the five major effective strategies involve a certain amount of hard work, and for many people, SEO is an endless magic bean hunt. So, before looking at those five most effective strategies, let's look at some of the supposedly easier alternatives.
Now, on to the five major ways of getting large numbers of one-way inbound links. Some are better than others, but they all have more potential than some of the more madcapped strategies. Of course, none is a good strategy all on its own. You have to understand all five strategies in order to really gain a distinct advantage in the one-way link hunt. 1. Waiting for Inbound Links If you have good content you will eventually get one-way inbound links naturally, without asking. Organic, freely given links are an essential part of any SEO strategy. But you cannot rely on them, for two reasons: 2. Triangulating for Inbound Links Search engines will have a tough time dampening reciprocal links if the reciprocation is not direct. To get links to one website you offer in exchange a link from another website you also control. This would seem to be a mostly foolproof way of defeating the link-dampening ambitions of Google and the rest. If you have more than one website, you probably are already employing this linking method. There are only a few drawbacks:
3. Submitting for Incoming Links They are the legendary fairy lands of SEO: PageRank-passing, no-fee-charging, non-corrupt and actually well-run directories of relevant links. Yes, they really do exist. An SEO friend tells me he knows 200 good ones just off the top of his head. Plus, there are other kinds of directories: directories of affiliate programs, of websites using a certain content management system, of websites whose owners are members of this or that group, of websites accepting PayPal, etc. etc. Ah, a link in a PageRank-passing link directory: it's a good deal if you can get it. But let's say you do get links from all 200 such directories and a hundred more from the little niche directories--now what? 4. Paying for Inbound Links Buying and selling text links on high-PageRank web pages has become big business. Buying good traffic-generating "clean" links is a great alternative to pay-per-click advertising, which confers no SEO benefit. But, there are a number of pitfalls of relying primarily on paid links for SEO: 5. Distributing Content All of the above four inbound-link-generating methods really do work. But it is the fifth method of getting one-way inbound links that is the most promising: distributing content The idea is simple: you give other websites content to put on their sites in exchange for a link to your site, usually in an "author's resource box," an "about the author" paragraph at the end of the article. The beauty of distributing content for links is that the links generally generate more traffic than links on a "resources" page. Plus, your article will pre-sell readers on the value of your site. The downside, of course, is that it's no small amount of work to create original content and then distribute it to hundreds of website owners. But nothing good ever came easy. And on the internet, one-way inbound links are a very good thing. In conclusion, there are a number of ways of getting one-way inbound links, and if you're smart, you'll use all of them. About the author Joel Walsh is the owner of UpMarket Content, where you can get a content distribution campaign managed from soup to nuts, and guaranteed to get you at least one hundred one-way inbound links for every three articles. Check out this guaranteed website promotion content distribution package: http://upmarketcontent.com/website-promotion-package.htm
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