web hosting

Changing Hosts Without Losing Rankings

Ever wonder why so many people stress the importance of choosing a good web hosting company the first time?  Well, there are actually several reasons, but one relates to the fact that switching to a new host is such a headache.  Let’s face it, changing servers without suffering considerable downtime is almost impossible.  If your website is down for too long, you stand the chance of losing visitors, customers and eventually sales.  While you can make arrangements to inform your customers about the move, the same can’t be said for your search engine rankings.

Though it is something you never look forward to, moving to a new web host should be a straightforward process that results in little to no time.  When done correctly, your position in the search engine will not be impacted in the least.  In order to enjoy a seamless transition, you need to follow these critical points:

Check the IP Address of the New Web Host

Though it rarely occurs, there are a few IP addresses that have either been banned or experience major issues.  The worst thing you can do is move from a host that can no longer meet your needs to another one sitting on an unfavorable IP rage.  If your web pages are associated with a troubled IP address, your search engine rankings will suffer greatly.

Perform a Full Backup of Your Website

Having a full backup of your website files makes it much easier to move to a new provider.  Besides, if anything goes wrong with the new service, you can run back to your old host and set up almost instantly.  It’s always better to be safe than sorry.

Test Your Website

When changing web hosts, you will probably hurry to set everything up quickly and get back to business.  Even if the site looks fine on the surface, it is still wise to test all of your forms, applications and databases to ensure that everything is working properly.

Change Your DNS

After all of your files have been transferred to the new server and everything appears to be working correctly, it’s time to flip the switch and make it official.  All you have to do here is change your domain name servers from the old service to the new host.  This can be done easily through the control panel provided by your domain name registrar.   Simply switch out the old nameservers for the new ones and you are ready to go.  Just remember that you must wait for the domain to propagate which lets the internet know that your site has been moved.  This process generally takes anywhere from 24 to 48 hours.

Conclusion

The tips in this article should actually help you kill more than birds with one stone.  Now you know what it takes to move your website to a new server and endure the smallest amount of downtime possible.  Most importantly, you know how to keep your visitors and customers around and your search engine rankings intact.

Do Small Businesses Realize the Benefits of Cloud Hosting?

A recent survey conducted by internal resources at Rackspace show that medium sized businesses are reaping more of the benefits of cloud hosting while most small businesses are missing out.  According to the survey, 57% of medium sizes businesses in the U.S. claim to be aware of cloud hosting with 53% echoing the same sentiments in the U.K.  The survey hints that smaller companies are either confused about the advantages of cloud hosting or not familiar with the technology in general.  Although more organizations have come to realize the benefits, it looks as if this critical business segment is still in the dark.

Lew Moorman, Chief Strategy Officer at Rackspace Hosting, notes that he is surprised more small businesses are not taking advantage of the cloud services currently available.  Moorman says that while relatively new, cloud is a proven technology with the ability to suit the needs of businesses of all sizes.  Even more surprising is that nearly 60% of the survey respondents in the both the U.S. and U.K. reported having no plans to utilize cloud hosting in the future.

Executives at Rackspace believe most small businesses are shying away from the technology because they don’t completely understand the benefits it offers over traditional hosting solutions.  While all that might be true, another reason small organizations may be eluding the cloud is because they feel it is a cost prohibitive solution.  After all, new technologies often are.  If small businesses knew there was a way to enjoy scalability and cost efficiency, they would probably be more intrigued by the concept of cloud hosting.  Ironically enough, Rackspace has the answer with its hybrid hosting solution.

The Rackspace Cloud

Rackspace’s hybrid hosting solution is compromised is three core elements:

Cloud Sites – As the company’s flagship cloud solution, Cloud Sites offer a scalable platform designed for supporting huge traffic spikes on a pay as you go basis.  The environment is cross-platform, compatible with both Linux and Windows systems.

Cloud Files - This is Rackspace’s web-based storage service that provides developers with instant access to an enterprise-class infrastructure that improves scalability.  Through its partnership with Limelight Networks, Rackspace gives developers the ability to distribute content to millions of users across the world all while reducing upfront investment and IT-related costs.  This service comes with an industry leading SLA and competitive pricing model with storage starting from $0.15 per GB and bandwidth from $0.22 per GB.

Cloud Servers – The latest in Rackspace’s cloud hosting solution, Cloud Servers is set to provide server capacity to businesses of all sizes at their request.  This solution will leverage powerful technology developed by Slicehost, a company Rackspace recently acquired.  Known for its Xen virtualization software, Slicehost will stay on for the project and develop new innovative features in conjunction with the creative initiatives of Rackspace.

Rackspace is a global leader in web hosting solutions.  Aside from its cloud technology, the provider also specializes in managed dedicated servers and email hosting.  The company is well known for its award-winning Fanatical Support and recognized by Fortune Magazine as one of the best 100 companies to work for in the U.S.

Do You Need a Merchant Account?

When it comes to e-commerce, businesses large and small require a method that allows them to collect and process credit card payments.  If this sounds like your business, then you need a payment gateway which is generally provided by a merchant account.  Finding a merchant account provider can be somewhat of a challenge yet anything can be overcome when doing a little research.

How Much Will it Cost?

For the most part, merchant account providers will charge you a fixed rate per month along with a certain percentage for each sale.  Keep in mind that there may be other fees as well.  When dealing with a reputable provider, these fees will be for maintaining your shopping cart, verifying customers, processing monthly statement, etc.   Having a merchant account is vital in the realm of e-commerce as most consumers today prefer to shop online with their credit cards.  If you can’t accept this form of payment, you may as well not even open up a storefront.

How Can I Get One?

When searching for a merchant account, you will find that most providers are pretty reasonably priced.  The catch is that you must qualify.  Some of the qualifications for a merchant account include background checks, credit checks and proof that you are actually running a legitimate business.  Additionally, some will require that you commit to their service for a certain amount of time and charge cancellation fees for breaching the contract.  Others do not have stipulations and will allow you to part ways at any given time without taxing on fees.  This is why it is very important to look into a particular merchant account provider before deciding on a service.   As with most web-related processes, it is best to find a company that is in good standings and has been in the industry for a while.  This gives you better assurance that the provider will be around and won’t cause you to miss out on crucial sales.

What Should I Look For?

When comparing merchant account providers, don’t hesitate to grill them with hard questions.  One thing you definitely want to known is the estimated time frame for depositing funds into your account following a sale.  Retail sales generally do not take long to process, therefore, there is no need to wait an ungodly amount of time for your money.  You should look over the merchant account contract with a fine-tooth comb because the sooner you get paid, the better.  Always keep your eyes peeled for all the standard charges such as monthly fees, setup fees and cancellation fees if they apply.  You also want to look for any hidden fees that might deduct from your bottom line.  After all the fees have been tallied, you should then calculate the overall cost of service to find out if this solution actually works for your business.

A merchant account is a vital tool in the world of e-commerce and when signing up with the right service, you will find that it can save you noteworthy fees in comparison to a service like PayPal.   The key is finding a reliable provider that is going to be around and won’t try to nickel and dime you to death.

How to Choose a Good Domain Name

When deciding to create a presence on the web, one of the first steps you need to consider is picking a domain name for your website.  This name will represent you by tagging your website with a label that resonates within the minds of visitors.  The name can be up to 67 characters in length and consist of letters, numbers and hyphens.  One of the most important parts of a domain name is the extension or TLD (Top level domain).  Some of the common TLDs include .com, .net, .biz, .org. .edu. .gov., .mil and the list goes on.  While domain names are not exactly extinct, any observer will tell you that there is a shortage of good ones.

To the current day, well over 128 million domain names have been registered throughout the world.  Research shows that thousands of new registrations are being purchased on a daily basis.  The crave of domain names is what makes it so much harder for the newbie to acquire the name they truly want for their website.  If you came up with something simple and catchy such as Buy.com or Fixit.com, forget about it – those domains were gone a long time ago.   The sad part of it all is that many domains are just sitting there inactive, waiting for someone to come through and make a bid.  It’s a crazy game but no need to fret.  Instead of getting frustrated about the domain name shortage, get creative.

Keep it Short …

Even though you get up to 57 characters, using the maximum amount for your domain just isn’t practical.  In fact, anything over 10 characters is actually pushing it.  You don’t have to be a rocket scientist to know that shorter names are simply easier to remember.  They are also less vulnerable to typing errors.  There are however, exceptions to this rule.  Let’s say the name of your business is sort of long and you want to shorten it up with MWWF.  In this example,

Midwestwritersfoundation.com could be easier to remember than the abbreviated version.

Keep it Simple

If you find that your domain name isn’t available, you may be tempted to get clever and come up with a neat variation.  Let’s say Midwestwritersfoundation.com isn’t available.  In this case, you could decide to go with midwest-writers-foundation.com.  Although symbols can help you get closer to the name you actually want, there are some drawbacks.  For one, symbols hardly ever resonate with internet users. If anything, they will omit the symbols and end up at the site of the website owner who beat you to the original domain. Secondly, your potential visitors could easily forget exactly where the symbols are to be placed in the URL, especially if you use more than one.   If at all possible, refrain from symbols.

Be Unique

Sometimes, finding a good domain is simply all about thinking in ways others don’t.  This means coming up with different combinations of your ideal name, adding or subtracting words like “the” and focusing solely on your business.  The market you’re involved in may consist of thousands of businesses but only few, if any, will have the same name as your company.

Why You Need a Good Control Panel

Regardless of the company, every web host offers some type of control panel.  This software application is what allows a webmaster to manage and control all the essential aspects of their web hosting account.  You generally get administrative control over your domains, email accounts, databases and web stats among other features.  While the functionality varies among programs, most control panels are designed with user-friendliness in mind, allowing you to manage just about everything from a centralized interface.  A good program will give you the ability to manage your account with ease regardless of technical experience.

The main objective of a control panel is to enrich the webmaster’s experience by providing a number of tools that dramatically reduce administrative challenges.  One of the most widely used control panels on the market is cPanel and its counterpart WHM (Web Host Manager).  Both are incredibly easy to use, offering a Graphical User Interface with icons well designed on the main page.  cPanel comes integrated with a variety of features and tools that allow you to control various aspects of your web hosting account and even provides details on bandwidth and other vital statistics.

Similar to most technologies related to the web hosting arena, control panels have evolved tremendously over the years.  Aside from the basic functionality such as creating email accounts and adding domains, most of today’s software offer the ability to transfer files via FTP, database management, marketing tools and backup utilities.  The average control panel typically comes included with pre-designed templates and software that allows you to build your entire site.  Other advanced functionality that has become common is the inclusion of application installers.  For example, cPanel is integrated with Fantastico which enables the easy one-click installation of additional software such as WordPress, Cube Cart and Joomla.

There are several factors that must be considered when looking for web host and the control panel is one of the most important of all.  Although the software for you will largely depend on your personal requirements, a good control panel should offer the following qualities:

Interface: The control panel interface is the main page and the first thing you will see upon logging into your account.  Look for a program that has all the essential features located on the interface as this will make your management tasks much easier.

Platform: In the web hosting world, platform simply refers to the operating system installed on the web host’s server.  The platform is crucial as control panels tend to be designed for one system or another.

Features: Control panels are all about features.  The more features you get, the greater level of control you will have over your website.

There are numerous control panels on the market and taking the time to choose a good one is extremely important.  If you would like to get more hands on, look for a web host that offers a demo version so you can test out the control panel for yourself.