Web Hosting

E-commerce Hosting and Web 2.0

The phenomenon that is Web 2.0 has made its mark, originating in social networking platforms and evolving through traditional business applications.  Because it has become more widespread, web hosting providers are increasingly customizing their offerings to meet the demands of this trend.  This allows customers to benefit from a dynamic set of features that enable websites to thrive in the world of Web 2.0.

What is Web 2.0?

Web 2.0 can be described as a trend that revolves around using interactive, community-driven sites to promote the sharing of information, networking and other forms of collaboration among users.  Some of the most common examples of this activity are blogs and wikis along with social bookmarking sites like Digg and Reddit.  Thanks to Web 2.0, the customers are now able to interact with the business and actually play a significant role in the company’s successes.  This new wave of web interaction is quickly replacing the dull, static website of past times.  These days, users can interact with the website content and get involved in ways that were not possible before.  By allowing the customers to play an active role, your business will gain trust, popularity and most importantly, credibility in the eyes of your audience.  The web has changed and this is now one of the essential keys to succeeding.

You may be familiar with Web 2.0 and not even realize it.  In fact, popular sites like eBay and Facebook are perfect examples.  Ebay has its detailed feedback report while Facebook offers many web-based applications that allow profile users to get hands-on with the site.   These large, dynamic websites are powered by e-commerce hosting services, thriving off the same features and administrative tools that can be used to bridge the gap between you and your customers.

The Role of E-commerce Hosting

Here are some of the Web 2.0 features you will find in an e-commerce hosting solution:

Free Blogging Applications – Blogs can be considered as some of the Web 2.0 pioneers and many web hosting providers offer these applications free of charge.  WordPress is one of several blogging programs that functions well in the business environment.  These platforms are generally easy to use and very friendly in the eyes of the search engines.

Multimedia Support – Internet gurus are raving about how effective video marketing has become.  With support for multimedia technologies such as Flash and Silverlight, you can incorporate rich features that enhance the experience for your visitors.

Social Networking Tools – Social networking is the core of Web 2.0.  E-commerce hosting features such as chat scripts and bulletin boards will give you the power to create a community environment that makes your site the place to be.

Why Jump on the Bandwagon?

The internet is driven by Web 2.0 and if you don’t catch on, your business could get left behind.  Many have found that this is the most effective way to establish and strengthen brand recognition and keep existing customers around as well.  There are many ways to approach this trend and as long as you stick with the program, you can make your business a success.

Using a Generic Domain for SEO Purposes

Although having a website is easier and more affordable than ever.  However, actually getting your content in front of potential customers is becoming progressively difficult.  This is mainly because so many businesses and industries are being established online.  Regardless of what you specialize in, competition in the market is sure to be heavy.  Unless you have a budget to put forth thousands of dollars on advertising and SEO web design, there is a possibility that your site will just sit collecting dust in cyberspace.  Fortunately, there are numerous strategies that can get you one step closer to the traffic you desire.  Believe it or not, your domain name plays one of the most significant roles in increasing search engine visibility and bringing in quality visitors.  While some tend to go for flash or unique terms, this article will explain why you may want to keep your domain name simple with generic keywords.

Why a Generic Domain?

When registering a domain name equipped with generic keywords, you stand the chance to rank higher and faster than some of the most well designed and optimized sites.  This is a very crucial aspect of SEO.  Although search engines literally return hundreds to thousands of results, you want to find yourself at the head of the class instead of the last few pages or even somewhere in the middle.  Let’s be honest – how many pages do you sift through when looking for products or services on Google?  Probably not many.  Most web surfers don’t make it past the first two pages.  This means your web pages needed to be listed somewhere in the top 20 in order to be viewed.   One of the best ways to achieve this ranking is with a good, generic domain name.

How it Works

The average search engine is more like an advanced variation of the Yellow Pages.  You can typically find the exact product or service you’re looking for in the phone book underneath a generic name.  On the web, search engines like Yahoo function in a similar manner, delivering search engine results based on sites with URLs and content relevant to what is being requested.  For example, if your business “Computer Company” sells laptop computers, you can dramatically increase search engine traffic by using the generic term “laptop” in your domain name rather than the name of your business.   This simple strategy could put you light years ahead of competitors who focused on the trendier names.

Some organizations pay thousands of dollars on advertising but the internet has evolved tremendously.  With this evolution have come a variety of new ways to attract the increasing number of potential buyers.  There is a lot that goes into site promotion and to be honest, nothing is ever guaranteed.  While investing in quality advertising can prove beneficial, site promotion all starts with choosing a good domain name.  Savvy webmasters and businesses have learned that when it comes to securing their presence and gaining a competitive edge, the generic domain name is one of the best ways to go.

Plesk: The Multipurpose Control Panel

Although cPanel is highly praised, Parallel’s Plesk is regarded as one of the most widely used and efficient control panels on the web hosting market.  The major advantage it has over cPanel is the power to operate on both Windows and Linux platforms.  In addition, Plesk is one of few control panels that makes an ideal solution for shared, dedicated and virtual private server environments.  It is said to be the most secure and stable platform available for web hosting companies and their customers.  The software is being increasingly used by hosting providers who want to enhance performance and boost per-server profitability.  Plesk makes a great choice in almost any hosting arrangement and this article will discuss some of the specific benefits.

Dedicated Hosting

The RPM installation and modular design of Plesk allows dedicated hosting providers to cater to the needs of the technically inclined.  The software can be set up in an instant and deployed in no time.  Many companies have taken a liking to Plesk because it offers such an excellent value by delivering a high level of performance at a reasonable price.  System administrators have access to several unique features including the XML-API, a built-in interface that automates the provisioning process.  It also facilitates the implementation of the numerous third-party applications built into the control panel.  With fully integrated software development kits and a number of back-end utilities, Plesk gives hosting providers and end-users the ability to dramatically enhance their operations.

Shared Hosting

Tiered self administration and a unified multi-platform design makes Plesk a perfect administrative tool in the shared hosting environment as well.  This control panel makes it easier for providers to mange multiple domains on a highly scalable architecture optimized for demanding tasks.  An administrator with little to no technical background can easily create and manage user accounts on the server.  In addition, customers can manage their own domains without direct support of the server administrator.  The power of Plesk covers the needs of the simple and complex side of the traditional web hosting service, enabling full customization that benefits both the host and the end-user.

VPS Hosting

The Plesk control panel is also becoming more common in the virtual private server environment, mainly because it delivers exceptional management power and has a small footprint that ensures great performance.  When used in conjunction with the Virtuozzo software, Plesk allows system administrators to quickly deploy templates of multiple control panel systems.  This is made possible a VPS’s ability to create several isolated server environments on a single machine.  On a virtualized platform, Plesk and Virtuzzo are unparalleled in their ability to increase ROI and revenues for professional web hosting providers while meeting the demanding needs of customers.

Conclusion

Plesk has so many beneficial uses that going wrong with this control panel is almost impossible. The software offers power that allows you to administrator a single machine, a cluster of servers or a simple shared hosting account.  If you’re still looking for a control panel, Plesk could be the solution.

Starting Your Own Business Through Reseller Hosting

With the U.S. economy suffering like never before, more consumers are unemployed, thus more people are looking for ways to generate money online.  Fortunately, the internet offers endless opportunities for those looking to bring in a few extra books.  Many have been successful with affiliate marketing while several more have learned to master advertising programs like Google AdSense. One of the easiest and most affordable ways to start an online business is a unique type of hosting known as reseller hosting.

Reseller Hosting Defined

Reseller web hosting is a type of web hosting that allows you to purchase server space, bandwidth and other features from a legitimate hosting provider, and then sell hosting packages to customers of your own.  As a reseller, you get special software for creating hosting plans while your customers get a control panel application to manage their own hosting environment.  Though more expensive than traditional shared hosting, the resources and services you get in return usually result in excellent value for your money.

Benefits of Reseller Hosting

Reseller hosting offers a number of benefits to the ambitious entrepreneur.  The greatest benefit is perhaps cost efficiency that allows you to purchase bandwidth and disk storage in small allotments.  This way, you are not wasting precious resources and most importantly, money.  With such a minimal investment requirement, you can eventually work your way up to a dedicated server or at least yield small profits instead of incurring substantial losses every month.  This factor alone makes reseller hosting a great business to get into.

Another benefit of reseller hosting is having the full support of a professional web host.  As we all know, things do happen and most of it will relate to technical jargon you won’t have a clue about.  The hard drive on a server may fail, an OS kernel might get corrupted, there could be an outage in the data center – anything could happen.   The good news for you is that the web hosting provider is responsible for such issues.  When signing on for a reliable service, you can focus on selling more packages and appeasing your customers instead of worrying about the technical aspects.

Finding a Reliable Partner

A reseller account should be treated like a real business and therefore, you need to be very selective when it comes to choosing a service.   Most providers will only allow you to host a certain amount of domains and may also limit features such as email accounts, databases, scripting languages, or other important services.   Additionally, not every host can be depended on.  Your best bet would be to take advantage of the available resources and learn more about what’s out there.  This simply means asking friends or using your favorite search engine to find a reliable service.

Reseller Expectations

Many have made a successful venture out of reseller hosting but be warned, it will take dedication and hard work on your part.  There are no guarantees so you have to be committed to bringing in customers and providing a level of service that keeps them around.  This is all made easier when choosing the right reseller hosting solution.

A Worthy CMS Battle: Joomla vs. WordPress

Joomla vs. WordPress has become one of the hottest topics around the web.  In actuality, the comparisons aren’t all that fair because these platforms are designed with different purposes in mind.  WordPress is more of a website engine based on the premise of installing the software, running it and publishing basic content in a fast and easy manner.  Joomla is completely different, built for publishing and managing all types of content.  This gives Joomla many capabilities WordPress lacks. You gotta have a reliable website hosting to run either WordPress or Joomla. Free web hosting providers might not handle the CMSs.

Distinguishing the Two

A good way to compare the two systems would be to look at the fundamental differences.  With Joomla, you can place ten different menus on a web page in any position or style you like.  Much of this can be done from scratch in a few easy clicks.  Its functionality is ideal for multiple users who have their own roles on the site as well as the administrator who needs to control the whole operation with ease.

If it has to be a user-friendly publishing tool for simple content that only requires one administrator, WordPress is the way to go.  This platform covers the blog scene with more efficiency, which is exactly what is designed to do.  It is very useful for attracting search engine bots with features such as ping and tracks, tag capabilities, and optimized URLs.  Though Joomla can be configured to produce clean URLs, it does take a little more work.  The overall theory is that blogs are search engine friendly and WordPress makes up a good portion of the argument.

WordPress as a CMS

WordPress has many beneficial uses but the results aren’t always that good when using it for larger jobs.  When the page count starts to add up in different categories, you may start to experience management issues  Joomla on the other hand, is made to handle such jobs and does it with relative ease.  If you’re looking to use WordPress for something that was created with a true content management system, you could be in for a rude awakening.  This platform will support a couple of hundred pages and basic content but don’t expect more than that.  Try to over do it and you could find yourself spending time on things that wouldn’t have been an issue with the proper software.

The Last Word

If your goals call for a blog or even a more interactive website, WordPress could be a viable option. This platform is highly regarded as the most streamlined publishing tool available, allowing you to get online fast with little to no technical knowledge.  Joomla is better for managing a larger amount of more complex content.  In the end, an expert user should be able to make the most of both solutions.  With all the available plugins, WordPress can be extended to the point where you wouldn’t know the site was power by a blogging tool.  If this platform can’t deliver the functionality you need, a genuine CMS such as Joomla makes a great choice.  The key is knowing what you need to get the job done and making the right choice from the start.

Recommended Web Hosting Services

For both WordPress and Joomla we recommend WebHostingHub.com, currently our best web hosting with average user rating of 4.7, based on 80+ user reviews. Check our WebHostingHub review and see for yourself.

Choosing a Hosting Platform for Your Business

If you are looking to make your mark as an online business owner, one of the first things you need to do is find yourself a web hosting solution.  The web has grown tremendously over the years and so have your choices.  Web hosting services are not hard to find as companies have the industry covered from every angle of the market.  While there are many critical factors involved in choosing a service, one of the most important is the platform your business site is hosted on.

What is a Platform?

In web hosting terms, a platform refers to an operating system like Mac OS X or even an something older like DOS.  This type of software stores critical files, gives basic commands, tells the server how to interact with applications.  In the early days of the internet and World Wide Web, most servers ran on the Unix platform, a very powerful system that while flexible, has always required a considerable amount of technical skill to administer.  Though still a popular choice, hosting customers now have a greater variety to choose from in platforms such as Linux, Windows and FreeBSD.

Linux

Linux is a newer version of Unix and perhaps the most popular variation.  This platform is incredibly versatile and made to perform in the server environment.  It is makes an ideal solution for demanding tasks and activities such as messaging and multimedia streaming. Unlike Unix, Linux is an open-source system under the GNU General Public License, making it a cost effective solution for both web hosting providers and their customers.  Perhaps the greatest advantage of this platform is its compatibility with various open-source technologies.  A Linux hosting package typically means you also get the benefit of tools like Apache, PHP and MySQL.

Windows

Often regarded as the main competitor to Linux, Windows is the server version of the popular Microsoft desktop operating system.  Upon first entering the server environment, these platforms were powered by systems like Windows NT and 2000.  Most plans now are based on either Windows 2003 or 2008.  What makes this system so popular is the user-friendly interface that gives IT teams a familiar environment to work with.  Not only is it supported by a large number of applications, but also Microsoft technologies that were specifically designed to work with the platform.  Some of the main selling points of Windows hosting include ASP or ASP.NET programing, the SQL Server and other services like Exchange and SharePoint.

FreeBSD

The FreeBSD platform is based on the BSD system, which is one of the many Unix variants.  Similar to Linux, FreeBDS offer cost efficiency as an open-source system.  Extremely well integrated, this platform is well known for its speed and stability, making it an excellent choice for mission-critical operations.  FreeBSD is becoming increasingly popular and offers support for a growing number of technologies.

Choosing a Platform

All the platforms mentioned in this article are great for business hosting, Windows especially.  The key is finding a web host that delivers a reliable infrastructure and enables the chosen system to effectively meet your needs.

Is WordPress Really a CMS?

Blogging is still soaring in the Web 2.0 era and WordPress is easily the most popular engine on the market.  This multipurpose blogging software is used for everything from personal diaries to business applications, helping many achieve online notoriety and even more bring in consistent revenue.  Although WordPress is generally referred to as a weblog publishing tool, some are calling it a CMS.  Do you agree?  We don’t.  And this article will explain why.

In order to determine whether WordPress is a CMS or not, you should first become acquainted with the three main types of content management systems, as outlined below.

Open-source Systems – Software packages like Drupal and Joomla that are becoming more popular for small to medium sized ventures.

Enterprise Systems - Proprietary solutions like Microsoft Content Server.  This type of CMS is geared towards corporate users that require powerful business applications and frequent database interaction.

Home Grown Systems – These systems are developed in-house by webmasters who have specific requirements for content management.

When comparing the WordPress platform to the software in these classifications, it falls short as merely an over-hyped content delivery system.  Though it has a tremendous following and a number of benefits, WordPress doesn’t have what it takes to be called a real CMS.   In fact, it lacks several of the necessary protocols the average CMS provides as standard.  This includes update features, security tools, user permissions and more complex content management functionality.  When considering the all the capabilities it is missing, calling WordPress a CMS may be like unfairly moving it up in weight class.

Should WordPress be a CMS?

Perhaps the real issue should be whether or not WordPress needs to be more like a genuine CMS.  While this software gives you a lot, there are limitations and thus disadvantages.  Ask a fan of Mambo or PHP-Nuke and they will probably tell you that WordPress is highly inferior.

Despite the shortcomings, it still is a very efficient tool and rightly embraced by millions of users around the world.  It can also be a nice alternative to some of the more complex and intimidating content management systems.  For the most part, the user community is happy with the functionality and would probably prefer to keep things as they are.  After all, turning the platform into a true CMS would tamper with a relatively clean code and possibly cause the software to lose some of its natural appeal.  Besides, simplicity and ease of use are two of WordPress’ biggest advantages.

Conclusion

There is no denying the capabilities of WordPress.  The overwhelming enthusiasm the community shares for this platform is certainly warranted.   It is very cost effective and makes and ideal tool for small to medium sized operations and can even move up to a larger scale as well.   Be that as it may, tagging WordPress as a content management system is not inherantly accurate.   In order to earn that title, the software would require a major overhaul which would in turn, cause it to lose so much of the qualities that has made it so popular.

The Crave Behind Cloud Hosting

Cloud computing is one of the most talked about technologies in the web hosting industry.  More businesses are finding that it can be a practical, affordable option for their storage and server needs.  So, how hot is this technology?  Well, Gartner is predicting that by 2012, nearly 80% of Fortune 1000 companies will pay for some type of cloud computing service while 30% will pay to build a cloud computing infrastructure.  If you’re not familiar with the concept, the cloud is far from what you get in the typically hosting arrangement.  The technology offers a multitude of benefits and this article will introduce you to a few of them.

Cost Effective Implementation – With a cloud hosting solution, there is no need to invest in any costly hardware, software or licenses.  Instead of making costly upfront investments, you simply add or subtract from the cloud as your needs change.  In most of these setups, you simply pay for the only the services you use.

Scalability – When IT departments anticipate enormous spikes in user load, they usually have to purchase additional hardware and software components to make it happen.  This isn’t the case with cloud hosting.  The hosting provider’s IT infrastructure typically offers all the resources you need.  Once again, you only pay for what you need and use.

Technical Expertise – When an emerging technology hits the market, it is common for a plethora of companies to jump on the proverbial bandwagon.  Unfortunately, some of them don’t have the expertise to leverage it effectively.  However, many vendors have been able to master cloud computing technology to the point where they can offer customers a highly reliable service.  This is made possible by state of the art data centers, high performance hardware and tremendous computing capacity.  The companies relying on this technology range from industry leading names like Microsoft and IBM to Google and IBM.

Optimized Resource Usage – Clouding hosting services allow businesses to shift the burdens of in-house IT tasks to third-party professionals.  This in turn, gives IT departments the opportunity to concentrate on mission-critical tasks without incurring additional costs on manpower and training.

Higher Availability - Outages and service interruptions can have a serious impact on normal business operations.  With the right cloud hosting solution, you have immediate access to 24/7 customer service and technical support to address emergency situations.  Even though cloud computing is susceptible to outages and other problems, a knowledgeable staff of technicians can dramatically reduce the threat of downtime.

Cloud Considerations

While there are many advantages to cloud computing, this technology does have some drawbacks, mainly security risks.  On the other hand, several providers offering these hosting solutions employ strict privacy policies along with advanced security measures to protect their customers.  This includes various cryptographic schemes to authenticate users and strong encryption algorithms to protect data while its in transit to third-party cloud servers.  This gives cloud hosting providers the ability to provide a much greater level of security than many businesses can achieve in-house.

SEO and Your Website Design

There are many elements that go into SEO.  Keyword implementation comes to mind along with quality inbound links.  One of the most essential components of all is your actual website.  When preparing to embark on an SEO mission, the first thing you need to ensure is that your site has a user-friendly feel.  This basically means that your pages are navigable, links visible and set up correctly.  It also helps if your site is built with complete, intriguing, quality content.  If the navigation of your site is sloppy with misspelled words and improper grammar, your SEO efforts will likely be less than effective.

When designing your site with SEO in mind, it is important to provide usability for your visitors and accessibility for the search engines.  A proper design will ensure that visitors can get around with ease and do not run into pages that take too long to load.  You should also know that Flash and errors in HTML code could possibly prevent from search engine robots from properly crawling and indexing your site.  A good site structure is one that caters to both your visitors and the search engines.  As a website owner, achieving a site optimized for the search engines could be a challenge, especially if you lack design skills.  When this is the case, you may need to rely on third-party professionals.

Expertise is Key

Because these elements are so important, several companies have emerged to offer their services.  Some even employ both SEO experts and web designers, allowing you to kill two birds with one stones by having someone make sure your site is optimized, and another to ensure that its easy to navigate and use.  The key is to do your research and take a little time evaluating different firms.   The best company is one that responds to your inquiries in a timely manner with satisfactory answers.  Rather than making claims about how fast or where they can ensure your rankings, they are honest and confident that their expertise will deliver results.  In short, you want a reputable firm that has proven the ability to create designs that meet W3C compliance and posses an understanding of the latest web trends as they relate to SEO.

No Guarantees

Even when turning to a professional web designer, one should never automatically assume that shelling out cash will guarantee you a top spot on Google.  The internet has opened up numerous opportunities and because of this, the web is a very competitive arena. Chances are, there are thousands of entrepreneurs who share your ambition for succeeding online.  They could even be targeting the same market as yourself.  You can spend a pretty penny on web design but without optimized content and a good marketing strategy, your beautiful website will get buried in Cyberspace.

Expectations will constantly be higher as the web continues to evolve.  Your visitors expect more feature-rich content while search engines increasingly prefer fast loading sites.  For this reason, the proper coding and effective optimization of your site are crucial.  If you don’t get it right the first time, you could find yourself paying even more to get the right design.

How Web Hosting Aids in SEO

You probably know by now that web hosting is a popular service millions of people rely on to create their websites.  These services are used for everything from blogs and personal sites to e-commerce and community sites.  What many people don’t know is the importance of web hosting as it relates to search engine optimization.  You can truly benefit from search engine traffic by leveraging your hosting solution and devising a sound SEO strategy.

Domain and URLs

Before even purchasing a web hosting plan, you probably want to get yourself a domain first.  If you already have a name registered with another host, it shouldn’t be difficult to transfer it over to a new provider.  If not, you can easily register one for about $10 a year.  When it comes to SEO, both your domain and URLs are extremely important.  This is because when the search engine spiders come crawling, they index your pages individually opposed to the website itself.  With most hosting solutions, you have the ability to create custom URLs, so when used in conjunction with your domain name, it makes a great way to increase visibility in the eyes of the search engines.

Search Engine Friendly Features

The features a web hosting provider offers can also benefit your SEO efforts.  Because optimizing for targeted search engine traffic has proven to be effective, many hosts now offer tools that help research and choose the best keywords for your site.  Another great feature is the handy web application.  These utilities give you graphical statistics on your website traffic, showing when visitors came in and where they come from.  They usually show you which search engine spiders visited your site as well.  Then you have companies that offer free search engine submissions, free marketing credits, Google webmaster tools and more.   The average web hosting package is loaded with an arsenal of tools that can aid in SEO.

Finding the Right Solution

Although web hosting plays a major role in SEO, the actual results all depends on the hosting company.  This is why it is so crucial to put an emphasis on quality and reliability rather than the cost of service.  There are many types of hosting out there and finding a cheap solution is easier than ever before.  When looking for a service, you need to keep in mind that you are essentially placing the fate of your search engine rankings in the hands of another company.  This is one relationship where trust is key.  Without doing your research and rushing into a service, you can end up with a solution that does more harm to your visibility than good.  Worst of all, you may not even be aware of it.

You should also be cautious about hosting multiple domains on a single account and server.  While this may seem like a practical and cost effective move, it could also hinder your cause.

It is speculated that search engines view linking from within the same IP address as a move done to generate false link popularity.  In order to get the best results, SEO and web hosting need to work in perfect harmony.

Novella Reveals Plans for New IT Solutions

Last week, IT solutions provider Novell, unveiled a marketing strategy for what it is calling a “Service-Driven Data Center”.  The plan includes a line of integrated products the company says is custom designed to help clients enhance their agility while reducing complexity, risks and costs.  This concept is Novell’s latest move towards delivering more service-driven and business-centric IT solutions.

According to Novell, the new solutions will provide services designed to create, manage and effectively measure an advanced data center that enables IT executives to deliver flexible, cost efficient business services to their customers.  The plan is said to couple the SUSE Linux Enterprise 11 Server platform with the recently acquired ManagedObjects and PlatSpin in the company’s portfolio of integrated products.

The Service Driven Data Center has been set to function in a heterogeneous environment.  It utilizes management and automation tools to measure the performance of complete IT services against their business objectives.  Novell’s concept is based on the following core values:

Build

Build is the company’s dedication to creating a flexible, highly efficient data center using SUSE Linux Enterprise 11 as its platform.

Manage

The manage characteristic relates to a holistic approach to virtualization and workload management.  This is made possible by using PlateSpin Workload Management solutions to leverage the company’s assets.

Measure

Lastly, the Measure aspect refers to the utilization of ManagedObjects, which provides business service management across multiple platforms and hardware types.

Released in March, 2009, Novell’s SUSE platform offers open-source benefits of the Linux environment along with enterprise features such as support for Xen virtual machines and Microsoft Management Tools.  It also offers a level of scalability that allows customers to run an unlimited amount of virtual machines.  This past February, SoftLayer Technologies made a similar move by adding SUSE Linux Enterprise Server to its line of server operating systems.

Reps at Novell say the solutions allow customers to maximize the utilization of their IT assets within a compliant and secure framework, enabling those who have plans of running a server farm, building an internal cloud or leveraging an external cloud.   Jeff Jaffe, Novell chief technology office and executive VP of business units, says that the company has received helpful feedback from a number of customers and partners.  The one thing they heard the most is that IT exists to deliver services to meet business demands.  Jaffe says Novella is confident that the new solutions are what IT teams need to meet those demands.

The news of Novell’s vision for its data center comes at a time when several of the industry’s key players are making announcement to gain a competitive edge in the very lucrative data center market.  Just last month, Cisco revealed Unified Computing System, a new data center strategy that unifies server, network, storage and virtualization resources into one energy efficient system.  Ironically, Sun Microsystems recently turned down a $7 billion acquisition offer from computer giant IBM.  It is reported that the move would have improved Sun’s infrastructure to compete with market rivals like Hewlett Packard.