Web Hosting

Advanced Web Hosting Technology

Along with the web hosting industry comes a lot of unfamiliar terms and technical jargon.  While some are self explanatory and a bit easier to process, others are downright confusing, especially to the newcomer who knows little to nothing about the industry.  This article will introduce you to some of the more advanced terms and explain their meanings.

Availability

Often referred to as uptime, the availability of a system describes its accessibility and ability to provide a level of redundancy that works to prevent failure at any single point.  For instance, if only one server is responding to HTTP requests, the server qualifies as a single point of failure.  If there are two web servers in a load balancing scheme, then the load balancer itself is the single point of failure.  Most high availability systems are equipped with efficient fault-tolerance mechanisms to ensure the necessary redundancies.  Because 100% availability is costly and rather difficult to achieve, the industry standard in the web hosting business is at around 99.9%.

Load Balancing

Load balancing is a method web hosting providers employ to more evenly distribute the system load over a group of available servers.  This technology is used to ensure that all servers process their fair share of requests without being overworked and more susceptible to failing.  There are many types of load balancers and these mechanisms come in both software and hardware varieties.

Response time and Transaction Load

The performance of a server is associated with the response time of a given transaction load.  In regard to a website, it is measured by the time it takes to load web pages and process requests to the web server.  The performance of large, high traffic websites can be greatly enhanced by upgrading hardware, residing on a dedicated server or utilizing load balancing technology.  In many cases, fine tuning software packages such as MySQL and PHP can also increase response times.

Scalability

The scalability of a system generally refers to the property that enables it to service any given load by upgrading hardware or incorporating additional services in a predetermined manner.  It essentially describes an instance in which performance and throughput can still be maintained once the load increases.  Scalability is a great quality to have in a web hosting solution as it can support the growth and increasing needs of your website.

Session State

Session state is often needed to maintain the connection of a client program and a given server.  This typically needs to be done to accommodate a user who is logged into the system.  If the topology consists of multiple servers, maintaining session state is crucial and something that must be taken care.  Most load balancing software applications on the market provide facilities that enable this to done.  The most common methods are implementing cookies and rewriting URLs with the server details included.  load_balance.htm

Throughput

Though closely tied to performance, throughput is best described as the number of concurrent transactions the server is able to process.  The higher the throughput, the more processing power to the system.

The Benefits of Email Hosting

Email hosting is designed for businesses that cannot or simply do not want to spend their precious time and resources on setting up and managing an internal messaging infrastructure.  This is very understandable because the continued maintenance and support can raise costs and also greatly increase the probability of virus infections, hardware and software problems.  All of these issues could leave your business without email functionality for hours and possibly days.

There are many benefits to outsourcing your messaging needs to a professional hosting company.  This article will go over some of the most significant.

Secure Webmail Access

Email hosting providers generally equip their mail servers with industry standard 128-bit encryption, which is active during the entire webmail session.  This essentially means that any data sent to and from the server is encrypted from the moment you sign in, until the moment you sign out.  With this proven security protocol, you can ensure that your sensitive messages will not be intercepted or compromised in any way.

Secure IMAP and POP Access

Businesses are increasingly opting for email hosting solutions because they enable secure access to desktop email clients through IMAP or POP.  All email traffic is encrypted, including user names and passwords sent from the email client to the mail server for authentication.  The best hosting providers support all the popular mail clients such as Microsoft Outlook and Outlook Express, Eudora, Mozilla Thunderbird and Apple Mail.  Some even offer support for Linux and BSD clients as well as PDAs and pocket PCs.  Whether you prefer to manage your mail on or offline, an email hosting plan can ensure that is done in an efficient and secure manner.

Adequate Storage Space

When signing up a for an email hosting account, you typically get a robust amount of storage for each mailbox created.  Some give you MB of storage, others give you GB per mailbox.  All tend to provide you with more than enough to efficiently store tens of thousands of messages.  A more flexible solution will allow you to easily upgrade as your storage needs increase.

Spam and Virus Filtering

A quality email hosting solution blocks potentially harmful mail before it even enters the network.  Anti-virus scanners are usually integrated into the host’s SMTP gateways while spam is dealt with in numerous ways.  A company that truly wants to help keep spam out your life will employ filtering methods such as blacklisting, whitelisting and greylisting, and allow you to make configurations that automatically sends it to a quarantine folder instead of your inbox.

Shared Address Book

The Address Book is a very useful feature in many email clients as it provides the user with a convenient way to store contact data for easy retrieval and use.  Most email hosts offer both a private and shared address book, along with access to public network directory services.  In many cases, the shared address book can be used with any mail client that supports LDAP directory services.

Email is such a prevalent method of communication that it can easily get out of hand over time. If you are no longer able to control your messaging infrastructure from within, it might be time to consider email hosting.

Should I Opt for In-House Hosting or an Outsourced Service?

In-House hosting or outsource services; If you have to ask yourself this question, going with a web hosting service is likely the best option.  However, before making the final decision, you should determine what resources you have available and where you need to focus your energy to meet your goals.  Whatever road you take, each will require careful planning in order to come out with successful results.  Let’s go over these two forms of hosting to help you better determine which option is right for your needs.

Benefits of Outsourced Hosting

Outsourcing your internet hosting processes to a third-party company is a wise move whether you run an online business or simple personal site.  The minor drawback is that you will be forced to give up some flexibility.  For example, you are essentially locked into the hosting provider’s system, technologies and policies.  However, web hosting services are far less restrictive than they were years ago.  In fact, there are several companies that allow you to have a great deal of control and flexibility with your own server.  Many of today’s web hosts provide you with administrative control over your entire domain.  This typically includes the ability to add and modify database entries, set up email accounts and manage user permissions all without the aid of the network administrator.  If a particular host cannot provide you with these standard luxuries, they aren’t even worth dealing with.

The advantage of outsourcing to a professional web hosting service is that you can usually count on more reliability, a greater level of availability and cost savings right from the jump.  The burden of servers and other network hardware do not fall on your shoulders.   If the operating system and web server require updates or security patches, you can sleep well by knowing IT experts are on top of the matter.  When choosing to run these operations internally, you are opening up an entirely new world of responsibility and complexity.

Disadvantages of In-House Hosting

Successfully hosting your IT operations in-house is possible, but it does come with its fair share of disadvantages.  There are a number of costly and complex factors you need to consider, including the following:

- Server platform for web server and database applications

- Efficient disk space allocation

- Bandwidth limits

- Network connectivity

- Data Backups

- Security

- Environmental Issues

- Day-to-day Maintenance

The above are elements most smaller businesses simply cannot afford or maintain internally.  If this sounds like your situation, then an in-house hosting solution is most likely out the question.

Conclusion

With the wide variety of solutions on the market, professional web hosting services are ideal for whatever you plan to accomplish online irrespective to the size of your website or business.  While the price varies greatly among the type of service and company you choose, this option is far more cost effective than trying to host these complex technologies on your own.  On the other hand, if you have the space, manpower, financial resources and the need for the utmost control, an in-house set up could turn to be the best solution.

How to Invest in a Domain Name

Have you been thinking of investing in a domain name lately?  If so, rest assured that you are in the large majority.  Today’s internet has become incredibly powerful as more people come to grasp the benefits.  These days, almost everyone has easy access to the internet and can connect with millions of people around the world.  When thinking of the endless potential, investing in a domain name only makes sense for those who want to leverage the power of the net and the reach of the World Wide Web.

In the internet world, a domain is equivalent to an address of a store.  If want to visit a website, then you need to type in an address to access it.  The shorter and catchier this address, the more valuable it becomes as it will be easier for people to remember.  Whether you have plans of starting an informative website or an online business, these tips will help you get the most out of your domain name investment.

Think Ahead

Some domain names are more popular than others because of the current trends today.  For this reason, you should think ahead and consider the future trends.  Can you predict what will be en vogue in the next few years?  If you plan on selling your domain name for profit, you may want to secure one that coincides with an emerging trend to encourage top dollar offers.  If you plan to build your presence off the name, choose something that has longevity and will stay relevant regardless of what’s hot.

Determine a Viable TLD

Even people who have never been on a website associate “.com” with the internet.  It is the most popular TLD (top level domain) so securing this extension should be your first move.  Because it is so highly sought after, there is a chance that your first choice for .com may not be available.  Somebody could have beat you to the punch.  While you could go with alternatives such as .org, .net or .info, you should keep in mind that the selling price for these extensions will most likely be incomparable to .com.  However, if you plan to establish your presence with a website, these alternatives could work just fine depending on your promotional efforts.

Carefully Consider the Name

Last but not least, you need to put an emphasis on the actual domain name itself.  Short and sweet usually works best as it generally results in a simple and effective choice.  You may have something unique in mind, but if it is too long or complex, you run the risk of deciding on a name that no one will remember.  Take it from the masters of the web: Google, Yahoo and Flickr have all branded themselves with domain names that are simple, easy to remember and powerful.

Investing in a good domain doesn’t have to be a complicated process.  You just need to be aware of what goes on in the internet world.  After coming up with the right selection, this could turn out to be one of the best investments you ever made.

Three Methods for Better Customer Relations

Any online business owner understands the importance and complexities of customer support.  The process of fielding customer inquires, getting a staff member to follow through on them and making sure the issues are wrapped up properly is a time consuming and costly task.  A thorough support system requires many elements and this article will introduce you to three essential methods you may want to consider.

1.) Support Tickets

One of the most affordable and effective customer support solutions is the ticket system.  This type of application allows customers to open up an official case, submit their questions or concerns, and a member of the support team to take care of it.  Such a system can be very cost effective because all it takes is a few employees to handle the communications.  These systems are also generally easy to use and can be integrated to your existing support system.

While a support ticket system can definitely be useful, it may not be the best tool for developing personalized relationships with your customers.  The communication can be slower than some may like, especially when queries are being submitted from another time zone. Therefore, while it is good to have a ticket system, this tool cannot be relied on alone.  In the time-sensitive, fast paced internet world we live, the delay in response could result in loss sales and profits for your online business.

2.) Live Chat

If you’re looking for a way to better interact with your customers, then live chat is the way to go.  This feature has become quite popular in recent times as the world moves faster towards full-fledged automation and on-demand services.  While it may be a financial disadvantage from the aspect of needing physical resources to communicate, live chat is something that can take your customer relations to the next level.  This is a feature loved by customers as they can get help in real-time and instant feedback to their queries, which could result in faster sales for you.

3.) Automated Response Systems

Like many areas of the business, the easiest way to lower your customer support expenses is to automate processes and cut out large chunks of related costs involved.  This can be done with an automatic response system.  Recently introduced to the customer service field, these systems provide a way for you to cut down on overhead without leaving your customers out in the cold.  Such solutions range from systems that are quite expensive and require programming skills to create scripts that accurately analyze text queries and send back automated responses, to simple and affordable features like autoresponders that automatically respond to general queries when you’re away.  Your customers are able to get responses almost instantly while you can save money on the salaries in your support department.

Support is one area in which you must give careful consideration to numerous elements in order to ensure a high level of customer satisfaction.  If at all possible, you should try to implement all three of the solutions mentioned in this article.  Although cost is always an issue, you never want to ignore the customers who are responsible for your profits and the business itself.

Avoid These Five SEO Mistakes

Though it is often described as one big process, good search engine optimization involves a number of different steps.  The intricacies of these steps is what leads many website owners to hire professional SEO firms that claim to have the magic formula.  Going at it alone could seem very unrewarding even after months of hard work.  When you are not seeing results from your efforts, it usually means that there is a flaw somewhere in the optimization process.  If you truly want to get the most out of search engine optimization, the following mistakes must be avoided at all costs.

Cloaking

The term cloaking refers to having one page designed to attract search engines and others specifically made for your visitors.  While this may seem like a viable strategy, cloaking should be avoided if you want to remain on favorable terms with the search engines.  It might have worked a few years ago, but today’s search engine’s are sophisticated enough to detect this and other unethical forms of SEO.

SEO Guarantees

The web waters are infested with companies looking to bank off the prevalence of SEO.  These firms often guarantee services that will put you on the first page of Google in the number one spot.  What you should know is that no company can guarantee such rankings.  The fact that most of the top ranked sites report to having no dealings with SEO firms should be enough for you not to rely on outlandish claims.

Multiple Search Engine Submissions

Contrary to popular belief, submitting your website to search engines regularly can be a mistake.  There are some companies that offer services utilizing special software that will automatically submit your site on a regular basis.  Don’t buy into this as it can actually get you penalized and hinder your efforts.

Too Flashy

If at all possible, Flash is a technology you want to do without.  Though nice from a visual aspect, Flash can leave your site heavy and difficult to process, making it nearly impossible for search engine spiders to interpret.  The best technologies are integrated with HTML as this the language embraced by all search engines.

Moving Too Fast

Good SEO takes equally good patience.  This is an ongoing process, not something you can do just once and put to the side.  Reaching a top search engine position in two days or even two weeks is virtually impossible.  So, even though an SEO firm may claim to get you there in a short amount of time, stay away from the these bogus claims and keep your money.  Take your time and if the right methods are being employed, you will be rewarded with the search engine notoriety you seek.

Seven SEO Myths Debunked

Search engine optimization is vital for anyone looking to attract targeted traffic to their website.  Being that it is such a hot topic, the web community is constantly in talks about which methods work, and which ones don’t.  The purpose of this article is to debunk seven of the most common myths associated with SEO.  Whether you intend to hire an SEO firm or go at it alone, this knowledge will give you a better idea of what to expect.

1.) All Meta Tags are Created Equal

Though some are extremely important, other meta tags do not play a determining factor in your search engine visibility.  Because spammers are quickly becoming infamous for leveraging keywords, search engines are relying more on genuine website content and less on meta data.

2.) Regular Search Engine Submissions are a Must

There is a large perception that you should manually submit your website to search engines on a weekly or monthly basis.  This couldn’t be further from the truth because all it takes is one submission to each search engine you intend to target.  What many of the expert firms won’t tell you is that if your site is properly optimized, the search engine bots will automatically find you.

3.) Good SEO is Expensive

For the most part, SEO is a very cost effective form of online marketing, generally much cheaper than banner or sponsored advertising.  This is especially the case when optimizing to achieve organic rankings.  If you couple a quality site design with good networking and links, you can end up paying little to nothing for your SEO campaign.

4.) Homepage Optimization is the Key

Some have the belief that once you sprinkle a few keywords and links into your homepage, optimization is done.  However, you can and should optimize all the pages within your site.  Each page should have its own keywords and pay attention to the appropriate meta tags.  Keep in mind that search engines rank individual pages, not entire websites.

5.) You Should Stay Away from Competitive Keywords

Many avoid using competitive keywords and phrases in fear that they just don’t have enough to fight with.  The truth is that you should still aim for relevant keywords regardless of the competition surrounding them.  Don’t run away from terms that you can get you noticed just because someone else is targeting them.

6.) PPC is More Effective than SEO

While a PPC campaign can work wonders at promoting your site, SEO is far more effective over the long haul.  It is a known fact that most web surfers use the search engines and rarely find their content through sponsors advertisements.  They simply trust the organic results more than the sponsored content.  Even though PPC can get you to show up in the results, this is only a short term solution that could weigh heavily on your budget.

7.) Good as a Guarantee

There are a number of SEO firms in the business of making guarantees on superior optimization and ranking.  In reality however, there is no firm that can make you any guarantees for ranking in any search engine.  Some companies are actually out to help you, while others are simply looking to fatten their pockets.

Gomez Makes Major Enhancements to its Testing Platform

This past Monday, managed web application service provider Gomez, announced that it would be making significant platform-wide upgrades and enhancements to a number of its products.  These improvements will directly impact the company’s performance management, web load and cross-browser testing solutions for the benefit of clients using both web and mobile applications.

According the announcement, Gomez’s platform-wide upgrade includes the unveiling of the Gomez Recorder, an advanced management tool.  The Gomez Recorder greatly simplifies the creation and management of test scripts and complex web transactions by analyzing the many individual elements within a single web page.  Gomez’s new tool has the ability to automatically detect and capture the performance metrics of each step in asynchronous RIA transactions, thus allowing businesses to effectively analyze and optimize the performance of their applications.

The firm has also incorporated various solutions for the testing and monitoring of applications, mobile sites and services into the Gomez platform.  These additions give companies a unified view of traditional and mobile applications, permitting them to identify, diagnose, prioritize and resolve performance issues.  Businesses have the option to analyze the performance of traditional and mobile sites individually or collectively.

Other enhancements include Gomez’s automated cross-browser and web load testing solutions.  The former has been expanded to support 5,000 mobile devices and well over 500 combinations of browsers, devices and screen sizes, helping developers save more time and money by automating the process of mobile and web application testing.  The company’s on-demand web load testing solution has also been enhanced, the most notable being the addition of a high volume, cloud generated load combined with the real-world load from its recently expanded Last Mile network.  Gomez’s Last Mile network consists of more than 100,000 consumer-grade desktop machines running real-world performance tests.  Generating extra capacity and reach, the cloud enables Gomez to deliver solutions that more accurately determine the impact of peak loads on response times for end-users in various locations with varying connection speeds.  This ultimately helps businesses make the necessary adjustments and launch new web applications with confidence.

Also added to the list of enhancements is a new integrated diagnostics dashboard.  This tool provides an interface that aggregates test data across Gomez’s global testing network and customer base, aiding clients with diagnosis that alerts them of performance issues.  Customers can effectively troubleshoot issues whether they are related to them, associates, vendors or the internet in general.

Jaime Ellertson, Chief Executive Officer at Gomez, stated that today’s end-users expect both web and mobile applications to be richer and faster than every before, not knowing that this creates twice the complexity for the developers who build them, the IT teams that maintain them, and the online business executives that rely on them for brand creation and revenues.  He states that the enhancements to the Gomez platform will provide businesses with a powerful and cost effective package of integrated solutions, helping them optimize their most essential web pages and applications, all while meeting the end-user’s expectations in terms of speed and quality.

Four Things to Keep in Mind Before Starting a Business Online

With the current state of the economy and the uncertainty in job security, more people are considering trading in their 9-to-5 in favor of their own online business.  The transition is quite understandable when considering that many people have been leveraging the internet to make money for well over a decade now.  The potential is endless but even in the internet world, nothing is ever guaranteed.  If you have been thinking about making your way with a web-based business, these four tips should go a long way in helping you tackle the online retail market.

1.) Don’t Rush

Many entrepreneurs and small businesses are eager to dive into the online realm head first.  They are ready and willing to invest into the concept that quickly became a prosperous business idea.  However, this is temptation you should resist for two major reasons.  For one, you probably haven’t even considered all the costs you might encounter.  For example, you must think about your web hosting and e-commerce platform, marketing costs, and investment in the actual products or services you intend to sale.  Secondly, you have little to no experience as an online retailer and no real way of knowing what to expect from this very unpredictable market.  The truth of that matter is that you are going to make a few mistakes.  The best way to minimize them is to take your time and ease into the market.  Don’t invest everything you’ve got into the business.  Begin with the minimum investment and as you start to profit, put that money back into the business to ensure its longevity.

2.) Research and Testing

As your business evolves, you will come to grasp just which items sell the best and where your profits are actually coming from.  This is all fine and dandy, but only when you have established your catalog.  One of the best ways to determine your product niche is through research and testing.  You can start out rather broad with large categories and once you learn how to research the market, you scale your catalog down to the few products likely to generate the most income for your business.

3.) Start Small

There are several web-based platforms that can serve as perfect outlets for your online business endeavors.  You can start out with a free blog site, a low-cost web hosting solution, or something even more out-of-the-box like eBay.  Believe it or not, eBay is an excellent tool for the beginner looking to learn more about the online retail market.   This platform is cost effective, quick and easy to use.  Having your own website is great, but just remember there are many more tools available to you.

4.) Be Patient

Perhaps the most important thing you should know about the online market is that what ever industry you choose, there is no get-rich-quick method to make you a millionaire.  Just like any other business, your online business will require patience and persistence.  If your business doesn’t become an overnight success, simply keep pushing and don’t panic.  By taking the time to learn the ins and outs of e-commerce, you too can have your slice of the pie as this industry has more than enough money to go around.

Hack-Proofing Your Dedicated Server

Having a dedicated server is one of the true signs that you have made it as a small to medium sized business owner.  Unfortunately, it also makes you a likely target of hacking and other security threats.  Securing any machine equipped with a web or application server is a huge challenge, one you may not be able to overcome alone.  You need to worry about everything from your email and FTP communications to OS and kernel patches.  And let’s not forget about those web technologies that can bring you so much functionality along with a lot of grief when not properly secured.  This web-based world we live in can be very hazardous to any business so if you want to protect your server, we suggest paying close attention to the contents of this article.

Must-Have Defenses

Securing a dedicated server begins with creating a two-layer bullet proof vest to deflect the attempts of the enemy.  Two of the most effective weapons to carry into battle: firewall and intrusion protection technology.  With a firewall, your server will be able to fight off common exploits such as DDoS (distributed denial of service) and brute force attacks.  Usually originating from multiple unsecured, enslaved machines, the dreaded DDoS attack will slam your dedicated server with awful amounts of insignificant traffic, overwhelming critical resources and rendering the hardware inaccessible to legitimate users.  A quality firewall with good configurations will enforce rules that filters access and blocks malicious traffic while allowing legitimate traffic to pass.  This is all done in a way that reduces latency and slow moving processes, so it all appears transparent to the end-user.

Though similar in a nature, intrusion detection and prevention takes a more advanced approach towards server security.  This technology blocks malicious traffic right at the source, locking compromised hosts in a quarantine area all while routing genuine user traffic in a quick and efficient manner.  If a firewall represents your first line of defense, then intrusion protection serves as your behind enemy lines mechanism.  This powerful combination allows you to shift security measures from a reactive to proactive aspect.

Don’t Stop There

While the implementation of firewalls and intrusion protection make good first steps, one should keep in might that this isn’t the set it and forget it type of deal.  In order to stay ahead of the hackers, malware coders and corporate saboteurs you must consistently employ vigilance as well as frequent updates of your patches, blacklists, filters and other vital elements.  Purchasing and installing a few security devices and applications can be viewed as the easy part.  Managing them with efficiency is an entirely different story.

Because properly securing a dedicated server is cost prohibitive for most small and medium sized organizations, you may want to consider a managed service to help keep the intruders away.   Managed hosting is the often overlooked aspect of a dedicated server that could spell the difference between running a successful business, or going down because of a major security breach.  If you are not sure where you stand on server security, consult your IT team or speak with a professional firm for guidance.

Securing Your Business Website in Three Easy Steps

Whether it’s the local shopping market, airport or online, thieves are lurking and just waiting for you to make a critical mistake.  In fact, much of the internet community is in a state of panic as data theft is at an all-time high.  Credit card numbers, bank account information and identities are being stolen from companies who don’t know how to properly secure their website and transactions.  Assuming you don’t want to be the next victim, we have provided three simple tips to keep you one step ahead of the attackers.

1.) Make Use of Encryption

In order to protect the monetary transactions occurring on your site, you at least need to have an SSL certificate with no less than 128-bit encryption.  This security tool can be installed and managed by a third-party vendor such as VeriSign or you can choose to handle the configuration yourself.  What SSL does is scramble the data being sent over the internet in a code that is unreadable to hackers.  Thus, when sales on your website are made, the financial details of your customers is encrypted, securely transmitted and then decrypted by your payment processor.  By placing an SSL certificate seal on your website, you can calm the nerves of consumers and encourage them to shop your store in confidence.

2.) Check Your Buyers

Although you don’t want to look as if you are suspicious of everyone, the prevalence of credit card payments increases the probability of a customer using someone’s financial information without their knowledge or approval.  To minimize situations like this, you should check the identity of your customers.  This can be done by not only obtaining their name and credit card number, but also their home address, telephone numbers and the security code located on the back of the actual credit card.  By doing so, you can better assure that the financial details submitted actually belong to the individual making the purchase.  If the card comes back as stolen, you could end up playing a role in helping authorities track down the criminal.

3.) Research Your Merchant

To ensure that financial information will not be stolen following the transaction, it is imperative that you run a thorough check of the merchant account provider processing your credit card payments.  You can start by reading reviews to learn if they have a history of fraud or security issues.  Don’t hesitate to speak to the company directly about the security measures they employ and most importantly, to make sure you are completely confident in their services.  If you have any doubts about the provider, follow your instinct and move on to the next option.

Security is a hot topic in seemingly every industry these days.  If you are using the internet as a medium for your business, these certainly are not times when you can just sit back and simply hope for the best.  Hackers and their attacking mechanisms grow more advanced everyday, so it is critical that you take the appropriate actions to keep both you and your customers out of harm’s way.