Archive for October, 2009

Free Domain Name Resources

“Free” is one of those misleading terms that gets thrown around quite a bit these days.  By the time you read the terms and conditions of the product or service in question, more often than not, you find that is it not free at all.  You may assume that free domain names is just another trick designed to toy with your emotions but believe it or not, they do exist.  We have compiled a list of services that can help you establish a web presence with your very own domain without paying a single penny.

Dot TK

Dot TK is a domain registrar that offers free domain names in the .TK extension.  Millions of users have being using this TLD since 2001, which makes it more recognizable and powerful than you might think.  There are some advantages to having a .TK domain name, especially if you plan to use it with a short secondary domain.  In addition, it can be used with any type of website you may have, whether it is a blog or e-commerce site.

.CO.NR Free Domain Name

This is another service that offers free domains with a variety of extra features to boot.  Your name comes with the .CO.NR extension, a project designed to help those who are strapped for cash obtain a unqiue domain that can establish a degree independence similar to premium domains.  Some of the features that come along with the service include domain forwarding, URL cloaking and meta tag support, all of which are free with your domain name.

Afraid.org

Afraid.org offers a host of free services.  On the menu are domain names with the .afraid.org extension and several more, sub-domains, URL cloaking, dynamic DNS support and full DNS management.  In order to reap the benefits of Afraid.org, you must first sign up as a member, which can be done for free.  There are also paid packages that provide a greater level of flexibility as more capacity is available to you.

UNI.CC Network

Here you have one of the most popular free domain name services available today. UNI.CC Network allows you to build your web presence with the unique .uni.cc extension.  The service provides a variety of domain registration tools along with a DNS Setup Wizard that makes managing your identity a breeze.  This service is provided at absolutely no cost.  All you are required to do is keep your contact information up to date and abide by the site’s terms and conditions.

Fadlan

Fadlan is another great site that offers a free URL redirection and DNS service.  Domain forwarding is free, so you get a domain such as mysite.fadlan.com as well as path forwarding and three types of directs.  Because it also specializes in free DNS services, if you have dedicated IP address, you have the ability to run your own web server on a sub-domain.  Fadlan isn’t the best looking site, but it has come become very popular and offers a few services you may find useful.

Category: Domain Names
Tags: , , , , , , , , ,
Posted on Friday, Oct 30, 2009
Trackback URI   Comments RSS

Cashing in on the E-commerce Phenomenon

A few years ago, credibility and fear were major roadblocks for companies and entrepreneurs looking to establish themselves online.  Times have changed for the best as more consumers feel comfortable conducting business over the internet and the e-commerce revolution is in full swing.  That does not give you any room to coast.  You must still take all the necessary steps to ensure that your website appeals to potential customers through professionalism and credibility.

The tips in this article will help you capitalize on this surging market and avoid the mistakes made by so may others.

Creating a Credible Presence

There are many ways to establish credibility and trust within your audience.  You can start by making your contact information easily accessible as this lets customers know they can get in touch with you if need be.  Testimonials can be effective, but you should be careful when using them.  A testimonial could end up working to your disadvantage by prompting skepticism in the visitor, especially if these references appear too obscure with no contact info or other form of validation.  The overall look of your site will determine its credibility so do not hesitate to check out some of the major e-commerce players and even the competition to find a good working model.

E-commerce Tools

Before starting your e-commerce venture, you should know that in order to accept credit cards, which is the preferred method of payment among consumers, your site will require a few specific elements.  This includes a shopping cart program, payment gateway, and possiby a merchant account.  All-in-one solutions do exist on the market, but these systems are often far too complex and geared more towards businesses that do not generate a lot of monthly sales.  While there is nothing wrong starting out with a popular service such as Payal or AlertPay, you should not view them as long-term options.  If your site becomes a success fast, you will definitely need to upgrade your e-commerce system in a jiffy.

Stay on the Grind

Even if you have never seen the movie, you are probably familiar with Kevin Costner’s famous quote from the motion picture Field of Dreams: “If you build it, they will come.”  While very inspiring, this simply is not the case when it comes to obtaining success with an e-commerce site.  In fact, if you build it, your site will just sit there lonely unless you actively market it to the right audience.  Therefore, perhaps the correct saying for the online business world would be: “If you promote it, they will come.”  Evaluate all the available options to find out what methods are most effective for drawing potential customers to your site.

There is no guarantee that you will become a millionaire by selling items online.  You could actually end up losing money in the beginning and find yourself forced to ride a bumpy learning curve.  On the other hand, you will never know how much money you could make if you do not invest the effort in turning your e-commerce site into a success.

Category: E-commerce
Tags: , , , , , , ,
Posted on Thursday, Oct 29, 2009
Trackback URI   Comments RSS

Introduction to Web Hosting Affiliate Programs

Web hosting is a booming industry and one that has led to the creation of many sub-markets, including affiliate programs.  These programs have become incredibly popular over the years for the simple fact that they help the hosting company secure more clients.  This is very advantageous for the host because it gives them another outlet to market their services through.  There is also a lucrative aspect for the affiliate as he or she earns commission when referring someone who ends up purchasing a web hosting package.  These commissions are pretty generous as well, typically ranging anywhere from $50 to well over $100 depending on the company.

How Does it Work?

You can sign up as an affiliate for free with almost any web host these days.  As far as making money, it is important to know that there are many ways to approach your new business.  For example, you can set up a website or blog dedicated to promoting your affiliate companies, or just include links and banners for their services on your current website.  Some of the most successful affiliates recommend creating a well designed landing page before linking the visitor directly to the hosting company.  When used in conjunction with quality, honest reviews, this method can go a long way in helping you convert your referrals into customers.  Whatever route you take, just remember that the objective is to get as many interested people clicking your affiliate links as possible.

With most affiliate programs, commission payments are distributed on a monthly basis, generally giving you the option to receive your funds via check or an online payment service such as PayPal.  After being approved, the web host creates an account and provides you with access to your own administrative panel.  This is usually where you can find links, banners and other tools needed to promote your affiliate business.  You can also view detailed reports on your number of unique visitors as well as all the referrals you have signed up.  While the web hosting company provides you with the necessary tools, it is up to you to promote the affiliate program and make yourself some money.

Do You Have What it Takes?

Thick competition on the web hosting market has resulted in the mass explosion of affiliate programs.  Today’s firms are willing to do whatever it takes to gain an edge on their competitor, even if it means giving you a cut of the profit.  While almost anyone can sign up and be approved as an affiliate, you should know that making this a successful business requires loads of commitment and patience.  The affiliate market itself is expanding rapidly so you will need to put in the extra effort if you want to stand out from the crowd.  This is where a little creativity comes in handy as it can play a huge role in whether you profit as an affiliate.  The reputation of the host is also an important factor so make sure you sign up with an established company that has a desirable service that is easier to market.

Category: Random Stuff
Tags: , , , , ,
Posted on Wednesday, Oct 28, 2009
Trackback URI   Comments RSS

The Importance of PCI Scanning

Formed in 2004, the PCI SSC (Payment Card Industry Security Standards Council) was established to provide a universal set of security standards that is to be adhered to by merchants who process and transmit credit card data.  The council was founded by five of the top credit card companies: American Express, Discover, JCB, Mastercard and Visa.  In order to become a PCI compliant company, your business must comply with the standards set in place by PCI Security Standards Council.  There are currently 12 standards across six categories that must be met.  These standards are as follows:

1.) Create and Maintain a Secure Network

1. Protect cardholder data by implementing and maintaining a reliable firewall configuration.

2. Never use manufacturer-supplied default passwords as means for security mechanisms.

2.) Protect Cardholder Data

3. Protect cardholder data on servers and other storage mediums.

4. Encrypt cardholder data traveling over public and other open networks.

3.) Maintain a Vulnerability Management System

5. Install, use and regularly update malware protective software on all systems commonly affected by malicious programs.

6. Create, deploy and maintain secure systems and applications.

4.) Implement Strong Access Control Polices

7. Restrict access to cardholder data to authorized personnel on a need-to-know basis.

8. Assign each individual with access to cardholder data a unique set of login credentials.

9. Restrict physical access to cardholder data.

5. Test and Monitor Networks Regularly

10. Track and monitor user access to cardholder data and all network resources.

11. Perform regular tests of policies and security systems.

6. Maintain a Policy for Information Security Purposes

12. Implement and upkeep a policy that addresses information security issues.

How PCI Scanning Works

PCI scanning is performed by approved vendors that help online merchants become PCI compliant by providing services that enable them to meet the standards set forth by the Council.  The actual scan itself refers to the process of the vendor going through firewalls and other security elements a business has in place to determine if vulnerabilities exist.  In the end, PCI compliance benefits all parties involved, including the consumer, retailer and credit card company.  After the scanning has been performed, its ensures that your website is free of infection and less vulnerable to threats.  When shoppers see that your site is PCI compliant, they will be more comfortable that their personal and financial information is protected from web criminals.  Not only is this good from a regulatory standpoint, but from a public perspective as it can help lead to more conversions and sales for the retailer.  For the credit card company, it means less reports of fraud and identity theft, thus resulting in fewer headaches.

The market for PCI scanning is growing rapidly, with McAfee and Trust Guard being among the leading service providers.  There are also a number of web hosting firms that offer services with security features to help organizations become PCI compliant.  A wider variety enables small scale retailers to leverage the best of both worlds in regard to PCI scanning and traditional website security.

Category: Security Issues
Tags: , , , , , , , ,
Posted on Tuesday, Oct 27, 2009
Trackback URI   Comments RSS

Recent Happenings on the Open-Source CMS Market

The open-source community always seems to be quite busy so it should be no surprise that many new CMS projects are in the works.  Here are a few platforms and vendors that have recently been making noise in this vibrant segment of the software industry.

DotNetNuke

September was a very busy month for the DotNetNuke project.  Shaun Walker, co-founder and Chief Architect of the project, was appointed on the Board of Directors for the Microsoft CodePlex Foundation, where he will lend the expert perspective that helped DotNetNuke become one of the most successful open-source CMS platforms built on the Microsoft technology stack.  Last month also saw the launch of the DotNetNuke Fusion Partner Program, a partner program that offers Registered, Certified and Gold memberships to web hosting providers, system integrators, web designers and training partners.  The most noteworthy news was DotNetNuke’s anointment as a Network Partner in the Microsoft Website Spark program.

eZ Systems

In September 2009, software vendor eZ Systems released version 4.2 of its eZ Publish CMS.  This version release emphasizes usability, better performance and more advanced capabilities for built-in search.  There are also many new extensions as well as a new version of the eZ Find tool, the company’s innovative search engine.  eZ Systems plans to keep itself occupied in the month of October by attending the IFRA Expo in Vienna, Austria on from the 12 to 15th and hosting its own seminar in Paris for its French base of users and customers on the 16th.

Hippo CMS

In October, the Hippo team will be organizing an International Forge Friday dedicated to the communities of Hippo and Jetspeed Portal.  The purpose of these gatherings is to bring, developers, system administrators, technical support staff and others together to discuss plugins, add-ons, components and other items that could become Hippo Forge projects.  The event is taking place on October 30 at 9 am to 2 pm PDT from the Hippo San Francisco office and 14:00 to 21:00 CET from the Hippo Amsterdam office.  Interested parties can also attend the event online.

Movable Type

The latest version of Movable Type, 4.32 was just released last week.  This version is mainly a bug release fix as it addresses a number of small bugs.  Version 4.32 also includes the Zemanta plugin, which acts as an editorial management tool that recommends content relative to your blog entries.  The latest version of Movable Type is available free at the official website.

Nuxeo

This October, software vendor Nuxeo will launch a new release of its Nuxeo EP CMS.  Some of the most notable features of the release include a new tag service, an enhanced import/export function, support for Microsoft SharePoint, OpenSocial widgets and a CMIS implementation based on the Apache Chemistry platform.

Xoops

This past September, the Xoops CMS project launched the RC (release candidate) of version 2.4.0.  The enhancements targeted for this particular version emphasize productivity and better usability, focusing on areas such as a new graphical user interface for administrators, the ability to modularize and extend the core via preloads, a much improved installer and centralized support for jQuery among others.  The final release for Xoops 2.4.0 is expected very soon.

Category: CMS
Tags: , , , , , , , , ,
Posted on Monday, Oct 26, 2009
Trackback URI   Comments RSS

How to Incorporate a Domain into Your Blogger Account

Blogger is one of the most popular blogging applications in the world.  However, this platform was not always optimized to help you create the best identity and presence in the Blogosphere.  For instance, in past times, every Blogger URL looked a lot like “myblog.blogger.com”, which is fine for some, yet very restricting to others.  This has changed in recent times as you can now incorporate your very own domain name into your blog.  The key is knowing how to do it.

Your Domain Control Panel

The first thing you need to do is register a domain name.  This can be done for very cheap when signing up with reputable companies such as GoDaddy or Name.com. After registering the name, you will need to perform some domain management tasks, mainly working with your DNS settings.  This must be done to point the newly registered domain to your Blogger site.  By following these steps, you will see that it is all a simple process.

Adjust CNAME Values

In your domain control panel, find the “CNAME records” section to see if a “www.” value exists.  If it does not, go ahead and manually create one and then save it.  With the CNAME value configured in this manner, whenever a visitor enters “www” in front of your domain, they will be automatically redirected to your blog site.

Change Name Server

In order to make sure they are taken to the right location, you must enter “ghs.google.com” next to the “WWW” value field.  By doing so, you will get your domain pointed to Google’s Blogger server.

Keep in mind that it may take a little time for these changes to take effect, roughly anywhere from a few minutes to a 48 hours.

Activate Your Domain on Blogger

There is still more work to be done as you must now configure your blog account with the domain name you just set up.  To do so, log in to your Blogger account.  Once inside, click on “Settings,” select “Publishing,” “Switch to Custom Domain” and then navigate to “Advance Settings.”  From here you can enter your domain name in the provided text box.

Next, simply saving these settings and try to refresh your blog.  You should notice that it appears with the new domain rather than old sub-domain previously assigned by Blogger.

That’s it.  You can now enjoy start giving out your Blogger domain and reap all the benefits that along with it.

Conclusion

The best thing about having a custom domain is that it will not negatively impact your existing Blogger sub-domain.  Therefore, visitors who are more accustomed to the old URL can still use it to access your blog yet will be redirected to the site under the new name.  This means that you will not lose any traffic and still keep your previously built search engine rankings intact.  If anything, a custom Blogger domain will help you bring in even more visitors and quality traffic from the search engines.

Category: Domain Names
Tags: , , , , , , , , , ,
Posted on Friday, Oct 23, 2009
Trackback URI   Comments RSS

How to Get a Better Service from Your SEO Firm

Many website owners are not getting quality results from their SEO efforts.  This even holds true for those who have decided to outsource these tasks to professional third-party companies.  While you are paying the company for its services, there are some responsibilities that must be handled on your end in order to get the best bang for your buck.   In this article we will give you a few pointers for getting the most out of your SEO firm.

Lend Valuable Insight Where Needed

It does not matter how good the SEO company is, there is no way they can be fully grasp all the activities and processes going on within your organization.  By emphasizing some of the essentials upfront, you can shed light on areas that aid the outsourced agency and result in a win-win situation for both sides.  Don’t want until the SEO firm has almost completed the project to bring up matters that should have already been discussed.

Build Trust within the Firm

One definite way to hinder the success of your SEO project is to challenge the service provider with justification for every little recommendation.  True, since they are working for you, the company should have no trouble providing you with the answers you require at any given time.  However, making them do so repeatedly and needlessly could tie up resources that may have been devoted to pouring more productivity into your project.  Establishing a level of trust is not always as easy as it sounds, but if it does not exist, your campaign can turn out be very chaotic very fast.

Stay Open to Change

Some SEO campaigns require that significant changes to be made to the actual content or the overall structure of the site.  Depending on your role in the project, you may have to argue on behalf of the agency in order to change existing corporate polices and bridge the two parties together.  This could be a major hold up if top decision makers are not willing to discuss the negative impact their polices could have on the project.  If it is you making the decisions, keep yourself open to exploring possible changes that will benefit the campaign.

Learn and Apply

The more you know about your campaign and what it needs to be a success, the less the SEO firm has to go over.  Therefore, if a particular area has already been thoroughly covered, the firm should be able to build on it and consistently elevate their efforts to achieve the desired results.  That does not mean you shouldn’t try to bring something to the table.  If you don’t know or care enough to add to working concepts, it is very unlikely that your SEO agency will get the support they need to successfully employ advanced methods such as link building via social media and video sharing platforms.

If you want good results from your SEO campaign, get involved with the company handling all the hard work and give aid where ever you can.  By sitting back and leaving the entire project in the agency’s hands, you are more than likely to receive less than desirable results.

Category: SEO / SEM
Tags: , , , , , ,
Posted on Thursday, Oct 22, 2009
Trackback URI   Comments RSS

Four Hot E-commerce Tips that Payoff

With so many entrepreneurs and businesses profiting from the internet, it should come as no surprise that more hopeful people are investing in e-commerce solutions.  However, you should know that there are many online businesses out there and very few of them obtain the success they were looking for.  This serves as proof that simply having an online storefront does not mean you will be successful.  Luckily, there are some proven approaches that can be employed to help ensure that your e-commerce site is just as fruitful as the next.

1.) Create a Professional Design

Several beginners make their first critical mistake at the design stage.  Being that HTML programming is fairly easy to master, some develop the gumption to go at it alone and decide to build their own website from the ground up.  Even though web technology has made it much more feasible to create a site with little to no experience, there are many reasons why you may want to leave this task in the hands of someone else.  Building a fully functioning website from scratch can be a hassle and very costly when considering that you will have to invest countless hours on time that could have been spent focusing on something else.  By outsourcing this part of the project to a professional design or development expert, you can devote your time and energy to developing a sound business strategy.

2.) Make Easy Navigation and Usability a Priority

Creating an e-commerce site that offers simple navigation and usability is a must.  You can get a better understanding by viewing your website as the aisle of a retail store.  In an ideal environment, all items are organized accordingly and easy to find.  Customers should have no trouble finding what ever it is they want to purchase.  The same holds true for an online storefront.  Even it is a measly checkout button, it is should be made visible and easy to find on your site.

3.) Don’t Forget Your Inventory

There are some online store owners that get so caught up in running their business, they forget about other key areas such as inventory.  You can avoid this by cataloging all the items you have for sale.  Be sure to update your inventory on a regular basis to avoid scenarios where a customer tries to purchase something that is out of stock.  This can help you salvage a sale and elude embarrassment as well.

4.) Incorporate Customer Friendly Features

One surefire way to succeed with an e-commerce venture is to incorporate and make effective use of desirable features that will benefit your customers.  These features could range from essentials such as an easy to use shopping cart and SSL certificate to novelties like a site map and talking avatars.  You may also want to consider rich media features such as animation and video or something simple and effective like auto-responders to deliver immediate responses.  By pampering your customers, you can increase the probability of a pleasurable shopping experience that keeps them coming back for more.

Category: E-commerce
Tags: , , , , , , , ,
Posted on Wednesday, Oct 21, 2009
Trackback URI   Comments RSS

Six Tools for Better Website Traffic

After building a nice looking website, you are ready to market your amazing products and services to the world.  With everything seemingly in place, you are still missing the one ingredient needed to make your business a success – traffic. Without traffic, your venture with an online business is destined to fail quickly.  Luckily, there are quite a few ways you can go about bringing traffic to your site.  Everyone claims to have the secret that unlocks the magical fountain of traffic, but one method that has been tried and proven involves site optimization.  There are many tools available to help you along the way and below are five of the very best.

1.) SEO Book – Founded by Aaron Wall, one of the true SEO experts, this site makes a great resource for learning about optimization and moving your site in the right direction.  Here you can find all the tools need to help you become familiar with virtually every aspect of the game.  As a member of SeoBook.com, you are a part of a tight-knit community that will mold you into a better search engine marketer.

2.) Submit EaseThis is a powerful software tool that bundles article directory submission and website directory submission into a single user-friendly package.  With Submit Ease, article syndication is easy, and you can submit your site to more than 600 article directories. 

3.) Bookmarking DemonThis is a tool every internet marker should have in their bag of tricks.  It is a fully automated pinging and social bookmarking software program that can help you create an unlimited number of backlinks.  With the free upgrades and all the advantages it offers, many users find Bookmarking Demon to be worth every penny.

4.) Animoto - When it comes to the web, you don’t have to be a expert with a video camera just to incorporate video into your site.  Animoto is a great tool that gives you the power to create movie style trailers from the photos you upload to your site.  You have the option to choose from various default music themes or upload your own.  This is all made simple through an easy to use interface.  Simply upload your photos, choose the music, enter some text and the system does the rest.

5.) Tube MogulVideo sharing has become one of the most effective ways to attract targeted traffic in fast and cost efficient manner.  Tube Mogul makes an ideal tool as it allows you to distribute your video content to several sharing platforms, including YouTube, Meta Café and MySpace.  Best of all, this tool is absolutely free to use.

6.) Keyword Elite - This is a great research tool that can help you save a lot of time when looking for keywords.  Keyword Elite also integrates with other tools such as Keyword Discovery and Word Tracker, allowing you to truly maximize your researching efforts.  It lets you find out which keywords your Google Awords competitors are using and where their sites rank in terms of optimization.  The Keyword Elite tool is like having your very own virtual researcher.

Category: SEO / SEM
Tags: , , , , , , , ,
Posted on Tuesday, Oct 20, 2009
Trackback URI   Comments RSS

BroadGroup Announces Panel for Annual Data Center Conference

BroadGroup, an international consulting agency, just announced that its fourth annual Power and Cooling for Data Centres conference will feature a panel of global experts who are scheduled to address how the issues of cost and energy consumption impact all data center facilities.  The event will take place October 23, 2009 at the Conference Centre in London, England.  According to the initial July announcement, Catalina McGregor of the Green ICT Deliver group will be opening the conference.  This year, the theme will be centered around innovative ways to increase data center efficiency by reducing costs and energy consumption.  The 2008 conference was a huge success and BroadGroup is aiming for similar results this time around.

Roy Zeighami of Hewlett Packard’s Business Critical Systems division, will give a presentation on designing IT hardware with power density.  Marion Howard-Healy, BroadGroup Senior Consultant, will chair an entirely new panel that will address the implementation of natural energy solutions.  Howard-Healy will be joined by Donal Mac Nioclais of Aquamarine’s commercial development department, Burton Hamer, President and co-founder of Hydrovolts, Rennie Dalrymple, a partner from the Bruce Shaw Partnership, Greg Mason, data center specialist for Atlantis Resources, and Maurice Julian, manager of Hewlet Packard’s Wynyard data center facility.

Other experts speaking at the conference include:

- Bernard Lecanu – European Commission Green IT Group member

- Rod Evans, SGI Managing Director

- Alex Rabbets, Migration Solutions Managing Director

- Joe Polastre – Sentilla CTO

- Dr. Ian F Bitterlin – Prism Power CTO

- Ashley R. Davis – JP Morgan Managing Director

- Mike Manos – Digital Realty Senior VP

- Lex Coors – Interxion HQ Director of Engineering

- Andrew Mercer – 20Degrees CEO

Steve Wallage, Managing Director at BroadGrou, said that energy is an integral part of data center design, location and cost.  He said the purpose of the annual conference is to devote significant focus to these vital issues while sharing the latest concepts and knowledge that serve as direct take-aways for IT teams and managers.  Aside from delivering some golden nuggets of wisdom, Wallage will also be giving a comprehensive review of the data center market at the forum.

The annual Power and Cooling conference will be attended by IT executives and professionals from all across the world.  About half of the attendees are senior and C level executives while approximately a third of them are engineers and operations managers from various data centers.

The event will cover an entire day and exhibit a broad range of new solutions that have recently emerged to reduce costs in the data center environment.  The event will focus on the theme of solutions that offer lense dense systems can result lower cost and better energy efficiency.  In addition, BroadGroup Consulting will also be handing out free copies of its new report entitled “Power and Cooling Innovations,” to those attending the conference.

For parties who are interested in attending, advanced ticket discounts will remain available until October 21, 2009.  You can learn more about the Fourth Annual Power and Cooling event by visiting the official site.

Category: Web Hosting News
Tags: , , , , ,
Posted on Monday, Oct 19, 2009
Trackback URI   Comments RSS

Major Threats to Business Website Security

Any organization would find it irresponsible and downright silly to not have anti-virus software installed on their office systems.  Most would also have solutions in place to compensate for data restoration should their be a hardware failure or disaster caused by some sort of natural disaster.  Surprisingly enough, far two many business owners are unaware that their websites are vulnerable to the same type of attacks as their local machines.  This is especially the case in shared and virtual environments where a multitude of sites are running on the same server.

In May 2007, more than 90,000 sites were compromised by hackers, a large scale exploit designed to illegally install malicious code on the computers of visitors who clicked on seemingly harmless search results.  A StopBadware study showed that an estimated 10% of those compromised sites were maintained by one hosting firm in particular, which accounted for 250,000 infectious websites.  This is just one of many examples that prove no website is ever as safe as we might think.

Common Threats to Business Websites

Hackers employ several methods and tricks to exploit websites.  Below we will focus on three that are most commonly used to attack business sites: SQL injection, cross site scripting and CRLF injection.

SQL Injection

SQL injection is by far one of the most popular website attacks employed today.  This technique primarily works by sending false or malicious requests to a back-end database to manipulate the information it contains.  By doing so, the attacker can view whatever information is stored in the database, change it, or erase it completely.  Most websites would not exist without the presence of databases but unfortunately, any site that features shopping carts, search fields, and any type of web form is susceptible to SQL injection.  The fields that require interaction from your visitors and customers could open up the door a hacker needs to thieve sensitive data and destroy your company.

Cross Site Scripting

Cross site scripting is another common attack that exploits holes in dynamic websites.  Dynamic pages can allow an attacker to insert malicious code and trick an end-user into running a harmful script on their computer.  If the user executes the code, the hacker could gain access to all of the sensitive information on their local machine.  Cross site scripting takes advantage of numerous programming technologies including Active X, Flash, Javascript and VBScript.

CLRF Injection

Unlike most exploits, CLRF injection does not take advantage of security vulnerabilities in the operating system or web software.  Instead, it exploits the manner in which the application was scripted.  For instance, an attacker can insert a statement into a web form along with code from CR (Carriage Return) and LF (Line Feed) characters.  The chance for exploit arises when the application mistakes this injection for a CLRF used in the initial development stage.  This attack is very dangerous as it has the power to disable an entire website.

This article is not aimed to make you a website security expert, but make you aware that security for your business site should be equally important as your local machines.  To assume that your business will never be exploited only exposes you to unnecessary risks that could put you out of commission effective immediately.

Category: Security Issues
Tags: , , , , , , , ,
Posted on Friday, Oct 16, 2009
Trackback URI   Comments RSS

Page 1 of 212

Stay in Touch with the Geeks

Our Community

Facebook
2251 Fans
Twitter
1404 Followers
FeedBurner
62 Subscribers

Submit News

Do you have an exciting story and want the world to hear it?

Submit a Story

  • 15K monthly visitors
  • PageRank 6
  • Alexa 11,000