Are Search Engine Optimization Companies – Worthy of the Cost?

Search engine optimization is a true example of the modern cyber economy, in a way that can seem unreal if you think about it for too long.  It’s sort of the 21^st century equivalent of a gold rush: companies fight tooth and nail to get the very best “land” available, even if that land is nothing more than a few 0s and 1s on a machine thousands of miles away from them.  Land which constantly shifts by someone else’s directive.  Land which looks different depending upon how you look at it.  Land which can suddenly be yanked out from under you without you knowing it.

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