What is Cloud Hosting?

Also known as clustered hosting, cloud hosting is a solution that often uses virtualization technology to facilitate load balancing, security and system resources over multiple servers.  This basically means that instead of relying a single piece of hardware, your website and applications can benefit from the resources of multiple servers.   In the typical shared hosting environment, a website is limited to the bandwidth, disk space, RAM, processing power and others resources allocated to the physical machine.  Cloud hosting is a concept that frees you of these limitations, providing you with on-demand access to an infrastructure that is virtually inexhaustible.  The mere structure of the cloud makes it easy to scale up or down based on your individual requirements.

Who Needs Cloud Hosting?

Throughout the years, a countless number of websites have been the victims of their own success.  This is the website then ends up suffering because of its sudden boost in popularity and traffic.  The environment in which this situation occurs the most is shared web hosting.  Once your website exceeds the limitations of a single physical server, it is susceptible to choking.   Cloud hosting is the perfect alternative as it gives you access to a cluster of servers, allowing your website to benefit from additional bandwidth, RAM, processing power and other resources it might require.  The major selling point to this solution as that you can obtain this extra boost in computing power when you need it.  If the popularity of your website subsides a bit, you can easily place the resources back into the cloud and make them available to other users.

Are There Other Benefits?

Cloud hosting services offer benefits from numerous angles.  The most obvious advantages are its scalability and cost efficiency.  Being that cloud computing is a highly scalable technology, websites and applications can be expanded greatly thanks to the additional resources.  Dealing with slow responses and frequent crashes just because your site experienced a sudden surge in traffic is a common thing in the shared hosting environment.  The cloud’s scalability allows you to avoid this problem with ease.  Another major benefit of cloud hosting is the flexible pay-per-usage model.  When signing up with a provider, you are only charged for the amount of computing power you use, similar to how you pay for your gas and electrical bill.   No longer do you have to lease and maintain a costly and complex dedicated server just to improve performance.   These are a few of many benefits that have made the cloud the talk of the IT world.

Downtime

A web host could provide you with all the tools needed to create a professional, feature-rich website that garners the attention of your audience.  However, if your site is constantly unavailable, its beauty will not mean a thing to the users who cannot access it.  Realizing that excessive downtime is one of the easiest ways to kills your online popularity, it is critical to find a cheap host that is more committed to reliability than a low price.

Limited Bandwidth

Before entering any type of hosting arrangement, it is vital that you consider the monthly bandwidth allocated to your account.  It is a known fact that bandwidth is a key component needed to support website traffic and plays a huge role in its success.  If your site has a large number of visitors, it will obviously require more bandwidth.  The challenging part of it all is that you may experience traffic spikes when least expected and be left with a sudden shortage of resources.  This is definitely a situation you don’t want to find yourself in as it could once again lead to dreaded periods of downtime.  If traffic is of any importance, make sure your cheap hosting plan comes included with enough bandwidth to support your current and future traffic requirements.

Technical Expertise

The technical expertise of the hosting provider is one area that doesn’t get enough attention.  This doesn’t necessarily refer to the company’s infrastructure or hardware, but the people behind all the technology.  Web hosting providers must be technically inclined for the simple fact that many of their customers are not.  This expertise will be needed to provide you with support and encounter all the technical issues that might arise.  You may not know a thing about servers but there is no excuse for your web host, cheap service or not.

Level of Support

One of the biggest drawbacks of cheap hosting services has been the lack of support.  It seems as if some companies are cutting cost in various areas to provide affordable service and the critical department of support is often the one to suffer.  Support is very important and should come at no additional cost.  Even if you are only paying a couple of dollars per month, ensure that your plan comes with world-class support that makes you feel like a million dollar customer.

At the end of the day, it is not impossible to find a company that provides a cheap service yet works hard to keep up the reliability.  However, it may take you a little extra time so exercise a bit of patience and make your selection wisely.  After doing your research, it should be much easier to find a premium service that comes at a bargain price.

In order to estimate how much disk space and bandwidth you need, you should first determine what type of website you will have.  In general, small business sites fall into one of the following classifications.

Mini-sites - Also referred to as one-product sites, min-sites are small and usually consist of two to three pages.  The main focus of such a site is to sale a single product or collect contact information from visitors and try to market products to them at a later time.  This is the type of site you often find with a lengthy sales letter along with an order form and contact page.

Brochure Site – A brochure site typically has about 10 web pages that describe what the business does.  It goes over their products and services, location and targeted market among other details.  The site might also contain a contact page, an about page and other pages where items can be purchased.  These sites get their name because they essentially act as the company’s online brochure.

Theme-based Site - This type of website revolves around a specific niche market or topic.  It could be a site dedicated to freelance writers, web hosting or work-at-home moms.  These sites usually receive frequent updates and contain articles, tutorials and other resources.  A theme-based site can either sell its own products, items from affiliates or simply exist to provide a lot information.

Each website classification has different disk space and bandwidth requirements.

A mini-site usually does not require an enormous amount of disk space. On the other hand, if it starts to gain popularity through effective search engine optimization, affiliate promoting or word of mouth, it will likely generate more traffic.  In this instance, the amount of bandwidth becomes crucial.

A brochure site does not require a lot of disk space or bandwidth.  This is the average small business site, one that can get by with the basic offerings of a good web hosting provider.

A theme-based site usually does not require that much disk space or bandwidth.  In the beginning that is.  If this is a website that truly requires frequent updates, the requirements for disk space can increase quite fast.  Moreover, once you add more content and generate more traffic, your needs for data transfer will also increase.

Regardless of what type of site you have in mind for your small business, it is a good rule of thumb to expect the unexpected and take the future into account from day one.  The best thing you can do in any event is to make sure your host doesn’t charge ungodly amounts for overages and provides an easy path to service upgrades.

Disk Space and Transfer

Whether it is a blog, community or e-commerce site, disk space and bandwidth are the core elements of any hosting solution.  It is these two resources that will ultimately determine what size package you need.  Though making this determination can be difficult, it should help to know that most e-commerce sites require a little more than others.  This is because you have to factor in product images, shopping cart applications and hopefully, frequent customers.  Regardless of how much disk space and bandwidth you start out with, make sure you choose a service that has the future in mind with a path to easy upgrades.

Payment Options

The multitude of payment options is enough to keep you up for nights but this is a bridge that must be crossed.  Fortunately, the preferred method of payment online is by credit card and there are several ways to meet this need.  Services such as PayPal make a nice option for small start up stores that don’t have a need to sell a large number of products.  The service is free, very secure and virtually anyone can get an account.  The downside is the hefty transaction fees attached to every sale you make.  At the end of the month, you might notice that these fees are taking a sizable chunk out of your bottom line.  An alternative would be a merchant account as it shows more credibility and has considerably lower transaction fees.  The problem here is a strenuous review process in which only a select few qualify.  It would be wise to compare a few carts so you can make an informed decision on which method works best.

Shopping Carts

After getting your payment options together, you must then figure out how those transactions will be facilitated.  The answer here is an aptly named piece of software known as a shopping cart.  These days, hosting providers offer a wide variety of shopping carts to choose from, many of which come free in e-commerce hosting packages.  While the software is a matter of preference, it is best to choose one that has your customers’ best interests in mind.  The shopping cart should be simple for you to set up and easy for your customers to use. You can learn more about what’s available by reading shopping cart reviews as they generally give you a good idea of what to expect.

Conclusion

There is so much that goes into e-commerce hosting and most of it has to do with your personal requirements.  Aside from the factors mentioned here, you will need a special set of management tools, security features and an overall reliable service.  These are easily obtainable when purchasing service from a reputable provider.

Uncovering the Truth

As a customer, it is important to understand that web hosting is a major industry with a terminology all its own.  What a particular term means to you can have an entirely different meaning in this environment, as is the case with unlimited in regard to domains.  Although several companies will lead you to believe that you can launch websites until your heart is content, you can probably host up to 5 domains before things go haywire.  Anything more increases the likelihood of draining critical resources such as bandwidth, memory and CPU.  When this happens, you might not have a single website available let alone 5 of them.  Therefore, you should look at unlimited domain hosting as another clever tactic similar to the incredible disk space and transfer offerings used to entice unknowing customers.

Instead of allowing you to broaden your web presence, an unlimited domain hosting solution could end up creating unlimited ways to get your sites shut down.  Despite the advertisements, some of these plans come attached with complex stipulations and restrictions that typically don’t work in your favor.  Beneath the technical jargon and fine print you will discover limitations on CPU and RAM usage, file size, FTP uploads and the list goes on.  All these complications in an arrangement that is supposed to offer the freedom of unlimited.  Go out of bounds and you could find yourself trapped at the mercy of an unruly web host.

Save Yourself

It may not be fair, but it is pretty easy to understand why companies heavily promote unlimited domain hosting packages.  It is just another way to sell a service to customers who simply don’t know enough about how the technology works to realize the ploy.  In most cases, no harm, no foul.  Others however, turn out be disastrous.  The truth is that some of the industry’s leading providers are making their names off of these misleading yet ingenuous marketing gimmicks.  It is up to you to know the game and read between the lines.  There is a great chance that unlimited domain hosting will continue or eventually be replaced by offerings promising even more irresistible capabilities.  While you can’t change the hosting market, you can prevent yourself from getting stuck in a jam.

]]> http://webhostinggeeks.com/blog/2009/05/19/avoiding-the-pitfalls-of-unlimited-domains/feed/ 0 http://webhostinggeeks.com/blog/2009/04/27/starting-your-own-business-through-reseller-hosting/ http://webhostinggeeks.com/blog/2009/04/27/starting-your-own-business-through-reseller-hosting/#comments Mon, 27 Apr 2009 15:49:37 +0000 CommunicateBetter http://webhostinggeeks.com/blog/?p=305 With the U.S. economy suffering like never before, more consumers are unemployed, thus more people are looking for ways to generate money online.  Fortunately, the internet offers endless opportunities for those looking to bring in a few extra books.  Many have been successful with affiliate marketing while several more have learned to master advertising programs like Google AdSense. One of the easiest and most affordable ways to start an online business is a unique type of hosting known as reseller hosting.

Reseller Hosting Defined

Reseller web hosting is a type of web hosting that allows you to purchase server space, bandwidth and other features from a legitimate hosting provider, and then sell hosting packages to customers of your own.  As a reseller, you get special software for creating hosting plans while your customers get a control panel application to manage their own hosting environment.  Though more expensive than traditional shared hosting, the resources and services you get in return usually result in excellent value for your money.

Benefits of Reseller Hosting

Reseller hosting offers a number of benefits to the ambitious entrepreneur.  The greatest benefit is perhaps cost efficiency that allows you to purchase bandwidth and disk storage in small allotments.  This way, you are not wasting precious resources and most importantly, money.  With such a minimal investment requirement, you can eventually work your way up to a dedicated server or at least yield small profits instead of incurring substantial losses every month.  This factor alone makes reseller hosting a great business to get into.

Another benefit of reseller hosting is having the full support of a professional web host.  As we all know, things do happen and most of it will relate to technical jargon you won’t have a clue about.  The hard drive on a server may fail, an OS kernel might get corrupted, there could be an outage in the data center – anything could happen.   The good news for you is that the web hosting provider is responsible for such issues.  When signing on for a reliable service, you can focus on selling more packages and appeasing your customers instead of worrying about the technical aspects.

Finding a Reliable Partner

A reseller account should be treated like a real business and therefore, you need to be very selective when it comes to choosing a service.   Most providers will only allow you to host a certain amount of domains and may also limit features such as email accounts, databases, scripting languages, or other important services.   Additionally, not every host can be depended on.  Your best bet would be to take advantage of the available resources and learn more about what’s out there.  This simply means asking friends or using your favorite search engine to find a reliable service.

Reseller Expectations

Many have made a successful venture out of reseller hosting but be warned, it will take dedication and hard work on your part.  There are no guarantees so you have to be committed to bringing in customers and providing a level of service that keeps them around.  This is all made easier when choosing the right reseller hosting solution.

What is the Intent of Your Site?

When it comes to choosing a service, the first step that needs to made is determining the purpose of your site.  Some people use a website as a convenient means of sharing photos and information with family and friends while others are looking to start a business online.  Although every website is based on the same general concepts, there are extremes that greatly differentiate business sites from their personal counterparts.  Knowing the purpose of your site will make it much easier to decide between free and paid hosting.

What will it Include?

After determining the needs of your website, you should then have a better idea of the content it will include.  Some websites consist of a single homepage and others contain multiple pages with dynamic features.  If you only need to upload small text documents and photos, you will not require tons of disk space and bandwidth in a web hosting solution.  The same holds true if you only anticipate a minimal amount of traffic.

If the above sounds like your plans, you can probably get by with free web hosting.  Free services are typically easy to use and cater to individuals with no experience at creating web pages.  With the right platform, you can learn more about HTML programming and put those skills to use for a professional site in the future.  Many have used these services to build their presence online before moving on to a paid solution.

Can You Afford to be Limited?

Although a free hosting service can help you get a website, there are several drawbacks you should take into consideration.  First and foremost, you have very little control over your hosting environment.  Because of this, you may be forced to allow the hosting provider to place third-party advertisements on your web pages.  Secondly, features are quite limited in comparison to a premium hosting solution.  You only have a small amount of disk space and bandwidth to work with and technical support is almost non-existent.  Such disadvantages are the very reason free hosting services are best suited for personal websites.

Paid hosting gives you more flexibility and control with a variety of packages to choose from.

You will have access to more disk space and bandwidth along with a number of highly sought after features.  This ranges from powerful databases and dynamic programming languages to multiple email accounts and free domain names.  These are features you just won’t find in a shared hosting plan.

Conclusion

As you can see, free hosting has its purposes, howevef, the usefulness is primarily limited to personal sites.  Anyone who plans to make a serious impact on the web is better served with a premium hosting solution.  In this case, it pays to have a service that provides the features and reliability you need to achieve your goals online.

What is a Web Server?

There term web server actually describes to different elements.  One is the computer that stores the data for a website.  The other is a software application that runs on the computer and processes requests from web browsers and other client-side technologies.  Though often used interchangeably, these two components are quite different.  For this reason, one should always clarify the mentioning of a web server as it can refer to either a machine or an application.  This article will focus on the latter and give a brief overview on how this type of software works.

The Web Server in Action

A web server application helps the actual hardware serve web pages upon the request of a browser such as Internet Explorer or Opera.  Because it deals primarily in HTTP (Hypertext Transfer Protocol) requests, this type of application if often referred to as an HTTP server.  After receiving a request, the server runs HTTP, which is a protocol for transferring data over the internet and enabling two computers to communicate with each other.  When using your web browser to access any given website, a request is transmitted to a web server on a remote computer.  The server application then processes the browser’s request and attempts to locate the requested web page.  If it is found, the server sends the page to your browser which then displays the appropriate content.

Commonly Used Web Servers

The Netcraft Web Server Usage Survey reports that the Apache HTTP server is the most the widely installed web server in the world, claiming that it has nearly 60% of the market share.  As an open-source application, Apache supports numerous open-source technologies such as the Linux operating system and MySQL database server.

The main competitor to Apache is IIS (Internet Information Services), a robust server application developed by Microsoft.  This web server was designed to work with various server editions of the Windows operating system.  Though it is compatible with MySQL and other open-source technologies, IIS was designed to be integrated with Microsoft products such as ASP (Active Server Pages) and the SQL Server.  Other web server applications exist but they are rarely used in comparison to Apache and IIS.

Using a Web Server off the Web

While primarily intended for the web hosting arena, web server applications can also be used for other purposes as well.  For example, many techies have the Apache server installed on their Windows-based computers.  This is great for someone who scripts custom programs for their own servers.  Several developers find this method much easier than working on a remote server.   So, if you have a powerful computer with a need to create PHP or ASP scripts, a web server like Apache or IIS could work wonders on your system.

Hacking for Sensitive Information

Any who frequents the web can see that almost every website consists of numerous applications.  This goes from simple email forms and login pages to shopping carts and more dynamic creations.  These applications all share the common goal of allowing web surfers to submit and retrieve a given level of personal or sensitive information stored in an underlying database.  When such applications are not secured, you are essentially opening the gate leading to your most confidential data.  Just think if you’re involved in e-commerce – those databases probably contain credit card numbers and details regarding your customers.  If a hacker is able to inflict damage, your business could be in great peril.

Hacking to Steal Bandwidth

Bandwidth is one of the most vital internet resources and plays a major role in the functioning of your website.  Coupled with the expense, the opportunity to conduct illegal business is enough motivation to provoke a website hacking.  A knowledgeable hacker could penetrate a web-based application, leach off a large amount of bandwidth and go on with their illicit activities.  When this occurs, the web hosting provider’s server is being used to help carry out illegal business without them even realizing it.

Hacking to Distribute Illegal Content

One of the most common reasons website attacks occur is to accommodate hackers looking to distribute illegal content while leaving no trace of themselves.  This is often done to trade pirated software or even something as disturbing as child pornography.  When these activities are traced by the authorities, the trail only leads back to the website owner who could likely face legal implications, the loss of credibility or worse.

Hacking for Search Engine Rankings

It is a proven fact that search engines are one of the most effective ways to generate qualified visitors.  Hackers are aware of this as well and will do whatever it takes to get ahead.  Some are so advanced that they have the ability to inject hidden keywords into the websites of unsuspecting owners.  Search engines like Google frown down on such activities and will often penalize anyone caught spamming its database.  In this case, it’s the victimized website owner.  This is something that could really impact the ability to effectively promote your business.

Protect Your Website

The importance of application security just can’t be stressed enough.  These are just a few of several factors that motivate hacking and if your website isn’t secure, you could be the next victim.

The Ambitious Newcomer

It takes a lot to run a web hosting company.  Providers require servers, bandwidth and a plethora of IT experts to help maintain the infrastructure.  Those who lack the resources and expertise to run the infrastructure outsource their hosting operations to third-party professionals, thus enabling them to elude the hassle and enormous costs.  Aside from financial resources, the cost savings obtained from outsourcing is what allows many companies to offer web hosting packages at competitive prices.

Along comes a new company looking to dabble in the web hosting industry.  Noticing all the low prices on the market, they come up with the bright idea of offering their service at a fraction of the price.  What better way to increase profits and overall growth of the company?  Things usually start out well for the new ambitious web host.  With everyone searching for affordable hosting, customers flock to the cheap service provider.  The veteran hosts even notice some of their clients fleeing for the cheaper service as well.  In the spirit of competition, they also lower their prices in order to keep pace in the market.  Here’s the catch – more than likely, the prominent web hosts have the flexibility and resources that allow them to trim costs without suffering any major financial losses.  The brilliant newcomer?  Well, they usually find themselves in a world of trouble.

Cutting Back Equals More Losses

Despite all the customers, the incredibly low price leads the newcomer to cut corners and make sure the company remains profitable.  They start by relieving some of their IT staff and technical support personnel.  When that isn’t enough, they began to trim away more essential aspects of their infrastructure.  They cut back on the maintenance and security procedures that are vital to any web hosting company.  Next, they overload their servers with customers.  From there, its reducing the number of servers entirely.  The cheap web hosting provider is still in business but in bad shape.  Limited personnel and IT engineers has resulted in horrible customer service.  The lack of preventative measures leads to more hardware failures and excessive downtime.  Overloading and minimizing servers results in poor performance and you’ve guessed it, more downtime.  Now that cheap but reliable web hosting package isn’t nearly what it is was advertised to be.

There is Hope

The cheap practices of an overzealous web hosting company hurts you the most.  Fortunately, not all cheap services are cheaply run as there are several reliable hosts on the market.  There is nothing wrong with trying to save a few dollars with an affordable web hosting service .  Just don’t go too low because you might get less than you paid for.