Issue #1 – Missing Contact Information 

Perhaps one of the most annoying experiences when visiting a website is not being able to locate the relative contact information.  Whether an e-mail address, physical address, driving directions or a toll-free telephone number, information should be readily available to share with website visitors.  Doing so could potentially mean the difference between a strong sales lead and an actual purchase.  Ideally, contact information should be placed above the fold in a conspicuous location with at least three different methods of contacting the company for various inquiries.

Issue #2 – Slow Server Download Time

In today’s fast-paced world – time equals money.  Ask anyone viewing a website connecting via a 56k modem that takes longer than 10 seconds to download pages and see exactly how long they will wait around for the rest of the site to download at the speed of molasses.

When developing a website, it’s important to keep in mind that every website visitor may not have access to high-speed Internet connections, therefore, it’s always a good idea to keep graphics and data files small so web pages have the ability to download at a much quicker rate.  It’s easy to test the download speed of your website by simply connecting on a 56k modem, and then start your stop watch to determine exactly how long it takes for the entire site to download.

Issue #3 – Usability

Along the lines of efficient webpage download speeds, website visitors also appreciate usability features incorporated into the website.  Features such as skip navigation, title bars, site maps, Contact Us page, driving directions, hours of operation, and so on and so forth goes a long way when accommodating an array of needs for various website visitors seeking pertinent information.

Other useful information that you may consider advertising is product or service guarantees, customer support features, and a website privacy policy.  Although such usability features may not seem much on the grand scheme of the overall website, however, website visitors are sure to appreciate the extra time and devotion spent addressing their individual needs.

Issue #4 – Requiring Website/Newsletter Subscriptions

As a website owner, keeping track of a subscription base is considered a good way to keep website visitors in the loop as to special promotions, discounts and other exclusive offers.  On the other hand, website visitors being prompted to first subscribe to a site or newsletter before actually turning the golden key to access what lies beneath the cyber gates of splendor is a sure bet of turning away the masses of visitors and potential sales leads.  Although some website visitors may not mind subscribing to your website, however, the choice should always be left up to the individual as to whether or not they wish to divulge personal contact information.   Leave the reigns of control in the hands of the website visitors.

Issue #5 – Hassel-Free Checkout

Just as shoppers in a grocery store expect a quick and speedy checkout when purchasing items, online shoppers don’t expect anything less when making an online purchase transaction.  The online storefront should be neat and clutter free, with no more than three or four up-sell items in the attempts of trying to sell a related item a shopper has dropped in the shopping cart.  Shoppers shouldn’t be bombarded with non-relevant items or services just in the hopes of making a sale.  Additionally, all items and services should be described in great detail along with any money back guarantees, preferred payment methods, shipping and handling charges, sales tax, special promotional discounts, return policies, and any other relevant information beneficial to the customer.

Conclusion

With a little thought and consideration when developing your website, it’s simple to implement strategies to help retain website traffic and keep them coming back to visit often!

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The tips in this article will help you capitalize on this surging market and avoid the mistakes made by so may others.

Creating a Credible Presence

There are many ways to establish credibility and trust within your audience.  You can start by making your contact information easily accessible as this lets customers know they can get in touch with you if need be.  Testimonials can be effective, but you should be careful when using them.  A testimonial could end up working to your disadvantage by prompting skepticism in the visitor, especially if these references appear too obscure with no contact info or other form of validation.  The overall look of your site will determine its credibility so do not hesitate to check out some of the major e-commerce players and even the competition to find a good working model.

E-commerce Tools

Before starting your e-commerce venture, you should know that in order to accept credit cards, which is the preferred method of payment among consumers, your site will require a few specific elements.  This includes a shopping cart program, payment gateway, and possiby a merchant account.  All-in-one solutions do exist on the market, but these systems are often far too complex and geared more towards businesses that do not generate a lot of monthly sales.  While there is nothing wrong starting out with a popular service such as Payal or AlertPay, you should not view them as long-term options.  If your site becomes a success fast, you will definitely need to upgrade your e-commerce system in a jiffy.

Stay on the Grind

Even if you have never seen the movie, you are probably familiar with Kevin Costner’s famous quote from the motion picture Field of Dreams: “If you build it, they will come.”  While very inspiring, this simply is not the case when it comes to obtaining success with an e-commerce site.  In fact, if you build it, your site will just sit there lonely unless you actively market it to the right audience.  Therefore, perhaps the correct saying for the online business world would be: “If you promote it, they will come.”  Evaluate all the available options to find out what methods are most effective for drawing potential customers to your site.

There is no guarantee that you will become a millionaire by selling items online.  You could actually end up losing money in the beginning and find yourself forced to ride a bumpy learning curve.  On the other hand, you will never know how much money you could make if you do not invest the effort in turning your e-commerce site into a success.

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