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How to Incorporate a Domain into Your Blogger Account

Blogger is one of the most popular blogging applications in the world.  However, this platform was not always optimized to help you create the best identity and presence in the Blogosphere.  For instance, in past times, every Blogger URL looked a lot like “myblog.blogger.com”, which is fine for some, yet very restricting to others.  This has changed in recent times as you can now incorporate your very own domain name into your blog.  The key is knowing how to do it.

Your Domain Control Panel

The first thing you need to do is register a domain name.  This can be done for very cheap when signing up with reputable companies such as GoDaddy or Name.com. After registering the name, you will need to perform some domain management tasks, mainly working with your DNS settings.  This must be done to point the newly registered domain to your Blogger site.  By following these steps, you will see that it is all a simple process.

Adjust CNAME Values

In your domain control panel, find the “CNAME records” section to see if a “www.” value exists.  If it does not, go ahead and manually create one and then save it.  With the CNAME value configured in this manner, whenever a visitor enters “www” in front of your domain, they will be automatically redirected to your blog site.

Change Name Server

In order to make sure they are taken to the right location, you must enter “ghs.google.com” next to the “WWW” value field.  By doing so, you will get your domain pointed to Google’s Blogger server.

Keep in mind that it may take a little time for these changes to take effect, roughly anywhere from a few minutes to a 48 hours.

Activate Your Domain on Blogger

There is still more work to be done as you must now configure your blog account with the domain name you just set up.  To do so, log in to your Blogger account.  Once inside, click on “Settings,” select “Publishing,” “Switch to Custom Domain” and then navigate to “Advance Settings.”  From here you can enter your domain name in the provided text box.

Next, simply saving these settings and try to refresh your blog.  You should notice that it appears with the new domain rather than old sub-domain previously assigned by Blogger.

That’s it.  You can now enjoy start giving out your Blogger domain and reap all the benefits that along with it.

Conclusion

The best thing about having a custom domain is that it will not negatively impact your existing Blogger sub-domain.  Therefore, visitors who are more accustomed to the old URL can still use it to access your blog yet will be redirected to the site under the new name.  This means that you will not lose any traffic and still keep your previously built search engine rankings intact.  If anything, a custom Blogger domain will help you bring in even more visitors and quality traffic from the search engines.

Shielding Your Online Identity from Domain Name Thieves

The domain name industry is booming with business as more individuals and businesses look to establish their identity online.  Being such a hot commodity also makes them a target for thieves of all sorts.  In this article we will explain some of the parties you need to keep your precious domain name protected from.

Shady Business Partners

More and more, we are seeing business professionals lose ownership of their domain name to a partner or co owner.  In many cases, the name is initially registered in one person’s name and with access to the account, the other partner redirects the domain to another website, a move that essentially puts the original company out of business.  More often than not, the co owner demands money or other type of collateral in exchange for the domain, using it as leverage to get something in return for something that could not be obtained in the context of a partnership.  Surprisingly enough, this is one of the most common examples of theft as domain names are stolen in this manner at a staggering rate of about 25%.

Disgruntled Employees

It is very rare for management figures to be involved in the domain name registration process.  This part is typically handled by a member of the IT department but may also be designated to lower level employees.  When this occurs, domain name theft becomes a much more probable crime.  Should an employee leave the company on bad terms, they just might take that valuable information with them.  This could lead to a nasty dispute between the ex employee and their former employer.  While there is a possibility of getting the domain back, retrieving it is quite difficult when the important registration details have been stolen.

Third-Party Partners

There have been cases involving developers supplying their own information when registering domain names for customers.  Some have even gone as far as to list the name of their company as the legitimate registrant of the customer’s trademark.  Should there ever be a billing dispute down the road, the developer then leverages the domain you thought was registered in your name to get their demands met.  More common is the vendor that registers a domain name on behalf of the customer only to go out of business, leaving the customer with no idea of how to renew the name or regain control of it in any form.  These are two very crucial examples because if the vendor folds or the developer becomes irrate, you could find yourself in the middle of web-based extortion and fighting an uphill battle for your online identity.

Domain theft is on the rise and occurring far more frequently than one would expect.   As an online business owner, you must keep in mind that your domain name is a piece of intellectual property and secure this vital intangible just as you would tangible assets.  Fortunately, this is pretty easy to do.  Do business with a reliable registrar, obtain the necessary security features, maintain control of your account details and you will be much less susceptible to domain theft.

Choosing a Keyword-rich Domain for Your PPC Campaign

A domain name can provide a plethora of benefits.  First, it gives your potential audience a glimpse of what your site is about and in theory, makes it easier for them to find you online.  It can really be advantageous from an SEO aspect for someone who is trying to leverage traffic from the search engines.  When it comes to a Pay Per Click marketing campaign, the importance of a keyword-rich domain becomes clearer with each day.

Why is it so Important?

Marketing products and services through Pay Per Click campaigns has proven to be effective but these days, almost everyone is doing it.  Because of this, it is important to implement any method you can to lower your cost per click.  One if the best ways to lower your cost per click and increase your click through rate is to enhance your visibility on elite search engines such as Google, Yahoo and MSN.  All throughout the web, successful PPC advocates are raving about the importance of registering a keyword-rich domain name to improve marketing efforts.

A keyword-rich domain name can be a very effective weapon in your SEO arsenal when it focuses on the three critical areas of a PPC campaign: the headline, the ad text and the clickable URL.  Keeping this in mind, here are some factors to consider when choosing a domain name to aid in your Pay Per Click marketing scheme:

.com TLDs are the Best

Whether it is for a PPC campaign or other endeavors, you want to register your domain with a .com extension if at all possible.  It just tends to resonate better with internet users and also makes you look a bit more established.  On the other hand, extensions such as .net and .biz have been doing well as of late with PPC campaigns so these would definitely be your best alternatives.  In the end, choosing a good domain name with relevant keywords is more important than the extension you decide on.

Get Innovative With Your Name

With keyword-rich domains becoming more scarce, you might need to get a little more creative when registering a name.  Something as simple as adding a hyphen in between your keywords could get you that much closer to your ideal domain name.  Although some don’t recommend it, this proves to have little to no negative impact on a PPC campaign.

Capitalize Your PPC Keywords

After settling on a good domain name, you need to optimize your ads in a manner that makes them more attractive in the eyes of the search engines.  When it comes to PPC campaigns, MyProduct.com can be far more effective than myproduct.com.  Check the statistics and you will likely see that you get more clicks by doing this.  Though it seems quite simple, the difference can end up being more than a 300% difference in your click throughs.  In the end, it can raise your PPC quality score and lower your cost per click as well.

Registering a keyword-rich domain is only practical for a Pay Per Click campaign.  When coupling the tricks in this article with a few others, you should notice results in a very short time.  In the highly competitive world of online marketing, one must take advantage of all they possible can.

Using a Generic Domain for SEO Purposes

Although having a website is easier and more affordable than ever.  However, actually getting your content in front of potential customers is becoming progressively difficult.  This is mainly because so many businesses and industries are being established online.  Regardless of what you specialize in, competition in the market is sure to be heavy.  Unless you have a budget to put forth thousands of dollars on advertising and SEO web design, there is a possibility that your site will just sit collecting dust in cyberspace.  Fortunately, there are numerous strategies that can get you one step closer to the traffic you desire.  Believe it or not, your domain name plays one of the most significant roles in increasing search engine visibility and bringing in quality visitors.  While some tend to go for flash or unique terms, this article will explain why you may want to keep your domain name simple with generic keywords.

Why a Generic Domain?

When registering a domain name equipped with generic keywords, you stand the chance to rank higher and faster than some of the most well designed and optimized sites.  This is a very crucial aspect of SEO.  Although search engines literally return hundreds to thousands of results, you want to find yourself at the head of the class instead of the last few pages or even somewhere in the middle.  Let’s be honest – how many pages do you sift through when looking for products or services on Google?  Probably not many.  Most web surfers don’t make it past the first two pages.  This means your web pages needed to be listed somewhere in the top 20 in order to be viewed.   One of the best ways to achieve this ranking is with a good, generic domain name.

How it Works

The average search engine is more like an advanced variation of the Yellow Pages.  You can typically find the exact product or service you’re looking for in the phone book underneath a generic name.  On the web, search engines like Yahoo function in a similar manner, delivering search engine results based on sites with URLs and content relevant to what is being requested.  For example, if your business “Computer Company” sells laptop computers, you can dramatically increase search engine traffic by using the generic term “laptop” in your domain name rather than the name of your business.   This simple strategy could put you light years ahead of competitors who focused on the trendier names.

Some organizations pay thousands of dollars on advertising but the internet has evolved tremendously.  With this evolution have come a variety of new ways to attract the increasing number of potential buyers.  There is a lot that goes into site promotion and to be honest, nothing is ever guaranteed.  While investing in quality advertising can prove beneficial, site promotion all starts with choosing a good domain name.  Savvy webmasters and businesses have learned that when it comes to securing their presence and gaining a competitive edge, the generic domain name is one of the best ways to go.

How Web Hosting Aids in SEO

You probably know by now that web hosting is a popular service millions of people rely on to create their websites.  These services are used for everything from blogs and personal sites to e-commerce and community sites.  What many people don’t know is the importance of web hosting as it relates to search engine optimization.  You can truly benefit from search engine traffic by leveraging your hosting solution and devising a sound SEO strategy.

Domain and URLs

Before even purchasing a web hosting plan, you probably want to get yourself a domain first.  If you already have a name registered with another host, it shouldn’t be difficult to transfer it over to a new provider.  If not, you can easily register one for about $10 a year.  When it comes to SEO, both your domain and URLs are extremely important.  This is because when the search engine spiders come crawling, they index your pages individually opposed to the website itself.  With most hosting solutions, you have the ability to create custom URLs, so when used in conjunction with your domain name, it makes a great way to increase visibility in the eyes of the search engines.

Search Engine Friendly Features

The features a web hosting provider offers can also benefit your SEO efforts.  Because optimizing for targeted search engine traffic has proven to be effective, many hosts now offer tools that help research and choose the best keywords for your site.  Another great feature is the handy web application.  These utilities give you graphical statistics on your website traffic, showing when visitors came in and where they come from.  They usually show you which search engine spiders visited your site as well.  Then you have companies that offer free search engine submissions, free marketing credits, Google webmaster tools and more.   The average web hosting package is loaded with an arsenal of tools that can aid in SEO.

Finding the Right Solution

Although web hosting plays a major role in SEO, the actual results all depends on the hosting company.  This is why it is so crucial to put an emphasis on quality and reliability rather than the cost of service.  There are many types of hosting out there and finding a cheap solution is easier than ever before.  When looking for a service, you need to keep in mind that you are essentially placing the fate of your search engine rankings in the hands of another company.  This is one relationship where trust is key.  Without doing your research and rushing into a service, you can end up with a solution that does more harm to your visibility than good.  Worst of all, you may not even be aware of it.

You should also be cautious about hosting multiple domains on a single account and server.  While this may seem like a practical and cost effective move, it could also hinder your cause.

It is speculated that search engines view linking from within the same IP address as a move done to generate false link popularity.  In order to get the best results, SEO and web hosting need to work in perfect harmony.