Your Domain Control Panel

The first thing you need to do is register a domain name.  This can be done for very cheap when signing up with reputable companies such as GoDaddy or Name.com. After registering the name, you will need to perform some domain management tasks, mainly working with your DNS settings.  This must be done to point the newly registered domain to your Blogger site.  By following these steps, you will see that it is all a simple process.

Adjust CNAME Values

In your domain control panel, find the “CNAME records” section to see if a “www.” value exists.  If it does not, go ahead and manually create one and then save it.  With the CNAME value configured in this manner, whenever a visitor enters “www” in front of your domain, they will be automatically redirected to your blog site.

Change Name Server

In order to make sure they are taken to the right location, you must enter “ghs.google.com” next to the “WWW” value field.  By doing so, you will get your domain pointed to Google’s Blogger server.

Keep in mind that it may take a little time for these changes to take effect, roughly anywhere from a few minutes to a 48 hours.

Activate Your Domain on Blogger

There is still more work to be done as you must now configure your blog account with the domain name you just set up.  To do so, log in to your Blogger account.  Once inside, click on “Settings,” select “Publishing,” “Switch to Custom Domain” and then navigate to “Advance Settings.”  From here you can enter your domain name in the provided text box.

Next, simply saving these settings and try to refresh your blog.  You should notice that it appears with the new domain rather than old sub-domain previously assigned by Blogger.

That’s it.  You can now enjoy start giving out your Blogger domain and reap all the benefits that along with it.

Conclusion

The best thing about having a custom domain is that it will not negatively impact your existing Blogger sub-domain.  Therefore, visitors who are more accustomed to the old URL can still use it to access your blog yet will be redirected to the site under the new name.  This means that you will not lose any traffic and still keep your previously built search engine rankings intact.  If anything, a custom Blogger domain will help you bring in even more visitors and quality traffic from the search engines.

]]> http://webhostinggeeks.com/blog/2009/10/23/how-to-incorporate-a-domain-into-your-blogger-account/feed/ 0 http://webhostinggeeks.com/blog/2009/09/09/shielding-your-online-identity-from-domain-name-thieves/ http://webhostinggeeks.com/blog/2009/09/09/shielding-your-online-identity-from-domain-name-thieves/#comments Wed, 09 Sep 2009 17:47:54 +0000 CommunicateBetter http://webhostinggeeks.com/blog/?p=515 The domain name industry is booming with business as more individuals and businesses look to establish their identity online.  Being such a hot commodity also makes them a target for thieves of all sorts.  In this article we will explain some of the parties you need to keep your precious domain name protected from.

Shady Business Partners

More and more, we are seeing business professionals lose ownership of their domain name to a partner or co owner.  In many cases, the name is initially registered in one person’s name and with access to the account, the other partner redirects the domain to another website, a move that essentially puts the original company out of business.  More often than not, the co owner demands money or other type of collateral in exchange for the domain, using it as leverage to get something in return for something that could not be obtained in the context of a partnership.  Surprisingly enough, this is one of the most common examples of theft as domain names are stolen in this manner at a staggering rate of about 25%.

Disgruntled Employees

It is very rare for management figures to be involved in the domain name registration process.  This part is typically handled by a member of the IT department but may also be designated to lower level employees.  When this occurs, domain name theft becomes a much more probable crime.  Should an employee leave the company on bad terms, they just might take that valuable information with them.  This could lead to a nasty dispute between the ex employee and their former employer.  While there is a possibility of getting the domain back, retrieving it is quite difficult when the important registration details have been stolen.

Third-Party Partners

There have been cases involving developers supplying their own information when registering domain names for customers.  Some have even gone as far as to list the name of their company as the legitimate registrant of the customer’s trademark.  Should there ever be a billing dispute down the road, the developer then leverages the domain you thought was registered in your name to get their demands met.  More common is the vendor that registers a domain name on behalf of the customer only to go out of business, leaving the customer with no idea of how to renew the name or regain control of it in any form.  These are two very crucial examples because if the vendor folds or the developer becomes irrate, you could find yourself in the middle of web-based extortion and fighting an uphill battle for your online identity.

Domain theft is on the rise and occurring far more frequently than one would expect.   As an online business owner, you must keep in mind that your domain name is a piece of intellectual property and secure this vital intangible just as you would tangible assets.  Fortunately, this is pretty easy to do.  Do business with a reliable registrar, obtain the necessary security features, maintain control of your account details and you will be much less susceptible to domain theft.

Why is it so Important?

Marketing products and services through Pay Per Click campaigns has proven to be effective but these days, almost everyone is doing it.  Because of this, it is important to implement any method you can to lower your cost per click.  One if the best ways to lower your cost per click and increase your click through rate is to enhance your visibility on elite search engines such as Google, Yahoo and MSN.  All throughout the web, successful PPC advocates are raving about the importance of registering a keyword-rich domain name to improve marketing efforts.

A keyword-rich domain name can be a very effective weapon in your SEO arsenal when it focuses on the three critical areas of a PPC campaign: the headline, the ad text and the clickable URL.  Keeping this in mind, here are some factors to consider when choosing a domain name to aid in your Pay Per Click marketing scheme:

.com TLDs are the Best

Whether it is for a PPC campaign or other endeavors, you want to register your domain with a .com extension if at all possible.  It just tends to resonate better with internet users and also makes you look a bit more established.  On the other hand, extensions such as .net and .biz have been doing well as of late with PPC campaigns so these would definitely be your best alternatives.  In the end, choosing a good domain name with relevant keywords is more important than the extension you decide on.

Get Innovative With Your Name

With keyword-rich domains becoming more scarce, you might need to get a little more creative when registering a name.  Something as simple as adding a hyphen in between your keywords could get you that much closer to your ideal domain name.  Although some don’t recommend it, this proves to have little to no negative impact on a PPC campaign.

Capitalize Your PPC Keywords

After settling on a good domain name, you need to optimize your ads in a manner that makes them more attractive in the eyes of the search engines.  When it comes to PPC campaigns, MyProduct.com can be far more effective than myproduct.com.  Check the statistics and you will likely see that you get more clicks by doing this.  Though it seems quite simple, the difference can end up being more than a 300% difference in your click throughs.  In the end, it can raise your PPC quality score and lower your cost per click as well.

Registering a keyword-rich domain is only practical for a Pay Per Click campaign.  When coupling the tricks in this article with a few others, you should notice results in a very short time.  In the highly competitive world of online marketing, one must take advantage of all they possible can.

]]> http://webhostinggeeks.com/blog/2009/07/07/choosing-a-keyword-rich-domain-for-your-ppc-campaign/feed/ 0 http://webhostinggeeks.com/blog/2009/04/29/using-a-generic-domain-for-seo-purposes/ http://webhostinggeeks.com/blog/2009/04/29/using-a-generic-domain-for-seo-purposes/#comments Wed, 29 Apr 2009 15:58:54 +0000 CommunicateBetter http://webhostinggeeks.com/blog/?p=309 Although having a website is easier and more affordable than ever.  However, actually getting your content in front of potential customers is becoming progressively difficult.  This is mainly because so many businesses and industries are being established online.  Regardless of what you specialize in, competition in the market is sure to be heavy.  Unless you have a budget to put forth thousands of dollars on advertising and SEO web design, there is a possibility that your site will just sit collecting dust in cyberspace.  Fortunately, there are numerous strategies that can get you one step closer to the traffic you desire.  Believe it or not, your domain name plays one of the most significant roles in increasing search engine visibility and bringing in quality visitors.  While some tend to go for flash or unique terms, this article will explain why you may want to keep your domain name simple with generic keywords.

Why a Generic Domain?

When registering a domain name equipped with generic keywords, you stand the chance to rank higher and faster than some of the most well designed and optimized sites.  This is a very crucial aspect of SEO.  Although search engines literally return hundreds to thousands of results, you want to find yourself at the head of the class instead of the last few pages or even somewhere in the middle.  Let’s be honest – how many pages do you sift through when looking for products or services on Google?  Probably not many.  Most web surfers don’t make it past the first two pages.  This means your web pages needed to be listed somewhere in the top 20 in order to be viewed.   One of the best ways to achieve this ranking is with a good, generic domain name.

How it Works

The average search engine is more like an advanced variation of the Yellow Pages.  You can typically find the exact product or service you’re looking for in the phone book underneath a generic name.  On the web, search engines like Yahoo function in a similar manner, delivering search engine results based on sites with URLs and content relevant to what is being requested.  For example, if your business “Computer Company” sells laptop computers, you can dramatically increase search engine traffic by using the generic term “laptop” in your domain name rather than the name of your business.   This simple strategy could put you light years ahead of competitors who focused on the trendier names.

Some organizations pay thousands of dollars on advertising but the internet has evolved tremendously.  With this evolution have come a variety of new ways to attract the increasing number of potential buyers.  There is a lot that goes into site promotion and to be honest, nothing is ever guaranteed.  While investing in quality advertising can prove beneficial, site promotion all starts with choosing a good domain name.  Savvy webmasters and businesses have learned that when it comes to securing their presence and gaining a competitive edge, the generic domain name is one of the best ways to go.

Domain and URLs

Before even purchasing a web hosting plan, you probably want to get yourself a domain first.  If you already have a name registered with another host, it shouldn’t be difficult to transfer it over to a new provider.  If not, you can easily register one for about $10 a year.  When it comes to SEO, both your domain and URLs are extremely important.  This is because when the search engine spiders come crawling, they index your pages individually opposed to the website itself.  With most hosting solutions, you have the ability to create custom URLs, so when used in conjunction with your domain name, it makes a great way to increase visibility in the eyes of the search engines.

Search Engine Friendly Features

The features a web hosting provider offers can also benefit your SEO efforts.  Because optimizing for targeted search engine traffic has proven to be effective, many hosts now offer tools that help research and choose the best keywords for your site.  Another great feature is the handy web application.  These utilities give you graphical statistics on your website traffic, showing when visitors came in and where they come from.  They usually show you which search engine spiders visited your site as well.  Then you have companies that offer free search engine submissions, free marketing credits, Google webmaster tools and more.   The average web hosting package is loaded with an arsenal of tools that can aid in SEO.

Finding the Right Solution

Although web hosting plays a major role in SEO, the actual results all depends on the hosting company.  This is why it is so crucial to put an emphasis on quality and reliability rather than the cost of service.  There are many types of hosting out there and finding a cheap solution is easier than ever before.  When looking for a service, you need to keep in mind that you are essentially placing the fate of your search engine rankings in the hands of another company.  This is one relationship where trust is key.  Without doing your research and rushing into a service, you can end up with a solution that does more harm to your visibility than good.  Worst of all, you may not even be aware of it.

You should also be cautious about hosting multiple domains on a single account and server.  While this may seem like a practical and cost effective move, it could also hinder your cause.

It is speculated that search engines view linking from within the same IP address as a move done to generate false link popularity.  In order to get the best results, SEO and web hosting need to work in perfect harmony.

Every domain name is registered for a given time period in which the owner has a certain amount of time to make a renewal.  If the domain owner fails to renew the name, the domain in question goes through a series of processes before being deleted from the registry.  Below we have outlined the stages of the domain expiration cycle.

Expiration

When a domain owner fails to renew their domain name, the registrar places it under a Register-Hold status in which it can only be renewed by the owner.  The grace period for renewal generally takes anywhere in between 30 and 45 days.  At this point, the domain is disabled, meaning the owner cannot utilize basic features such email and links.  In order to use these features, the owner must fully pay for the renewal along with penalty fees.

Deletion

The Deletion stage is very straightforward as the registrar simply deletes the non-renewed domain name from its database.

Redemption

The domain name can only be restored during this stage.  Any requests for changes will not be granted.  The domain remains in this stage for up to 30 days, during which the owner can only retrieve it by contacting the registrar.  At this point, the renewal fee must be paid in full along with a penalty fee that can range up to $200.  Once the fees are paid, the domain name enters a stage known as Pending Restore for a period of seven days.  From here, common features such as web pages and email access are restored to the owner.  Next, the registrar submits a restore certificate to the domain registry.  After the Restore command and reports have been approved, the domain goes back to an active status.

Pending Delete and Deletion

If a domain remains in the redemption period after five days, the name is moved to the Pending Delete stage which typically lasts for about five days.  At this stage, the domain is deleted permanently and the registrar nor the registry can change its status.  Once the five day period has expired, the registrar deletes the domain name from the registry.  When this happens, all major registrars release the expired domain name back onto the market, making it available to whoever wants it first.

The Early Jump

The final two stages are the most crucial time period for anyone looking to capitalize on expired domain names.  This is because the savvy registrants and traders are waiting and ready to snatch them up.  The domain name backordering process is extremely beneficial in this case as it puts you ahead of the scavengers and can help you grab the domain name you have been eyeing.

How Names are Lost

As you probably know, domain names can easily be registered with a service such as GoDaddy.  Although they are in great demand, a domain name can be purchased for around $10 a per.  You generally have the option of registering the name for anywhere from one to ten years.  Nearing the end of the registration period, the registrar sends a renewal notice to the domain owner via email.  If the owner doesn’t respond in a certain amount of time, the name is eventually placed back on the market and can then be purchased by anyone else.  Thousands of domains become available each day because the owners fail to renew them.  Others lose their domain names simply because they didn’t realize they were up for renewal.

Domain Registrars Aid the Process

Per the rules set forth by the ICANN, domain registrars are required to notify the domain owner that their name will be removed from the registry 45 days after the expiration date.  Once the name is dropped, the owner generally has a 30 day grace period to reclaim their domain.  After the time has expired, there is another five day period before the name is dropped entirely and goes back on the market.

Over the past few years, domain registrars have used an auction to sell expired domain names.  These auctions bypass the original process by making domains available within a thirty day period.  GoDaddy is one service that starts an auction before the domain names have officially expired.  The company does however, warn bidders that the domain owner still has the option to renew their name.

Domain service providers that aid in the registering of expired domain names offer tools to make these products much easier to find.  For example, many provide frequent updates on available names, recommend auction services, customized searches and tools for those looking to snag expired domain names.  Some offer free software to help you dig deeper for domains on the brink of expiration.

Get Proactive

Drop catching will continue to be a widely used practice as good domains become more scarce and people look to leach traffic from established links.  You can secure the identity of your website and business by knowing the status of your domain name.  The best way to do this is staying aware of the expiration date or selecting an auto-renewal option.  Relying on a registrar presents the risk of never receiving the notification due to a tricky spam filter and losing everything you worked so hard to build.

What is a Domain Name Transfer?

A domain name transfer describes the process of taking the name you registered with one registrar and moving it to another.  This simply means you only want to switch your domain name service provider.  Everything about your website and actual domain name remains the same.  Keep in mind that a domain name transfer isn’t the same as transferring your website from one server to another.

The Transfer Process

The first step in transferring a domain name is initiating the transfer.  While it is up to you to make the request, only the new registrar can initiate the transfer.  After purchasing an account and getting set up with the new registrar, you should see a link or button that reads “transfer domain”.  In most cases, you will be prompted to enter the domain name, confirm and click “OK”.

What you don’t see behind the scenes is the email exchange between the new registrar and the WHOIS database regarding your domain.  The transfer process moves along once the WHOIS administrative contact accepts the transfer by clicking on a link in the email.  Once the transfer has been approved, the new registrar sends notification to the TLD Registry (Top Level Domain) for further approval.

In order for your domain name to work, it be must active.  If it is inactive, pending, or locked, you will not be able to make the transfer.  This is why it is recommended to transfer your domain name well before the expiration date to avoid such issues.  If your domain is active and registered for 60 days or more, the TLD registry will inform the new registrar that the transfer can continue.   From there, the registry lets the old registrar known that a transfer request has been made.  The old registrar generally has about five days to respond to the TLD registry.  If they do not respond in the given amount of time, the registry will automatically assume approval by default.  While this helps you make a transfer from a hesitant registrar, it also increases the potential of domain theft.  For this reason, it is advisable to sign up with a registrar that offers domain locking and other protective features.

If the registrar actively approves the transfer, they will do so by responding to the TLD registry.  The registry then takes the name from the old registrar, notifies the new registrar and adds it to their account.  That is the domain name transfer process in a nutshell.  As long as you know what to expect, it can all be a painless task.  Although most support staff members are more than willingly to walk you through the process, it is always good to understand what goes on for yourself.

The price for domain name registrations have dropped significantly, although there are still a few companies that will charge more than $20 per year if you are not careful.  Before signing up with the first registrar you run across, do a little research and find out what is available.  By doing so, you will know more about the domain game and what is acceptable and what is completely ridiculous.

Where to Look

The ICANN (Internet Corporation for Assigned Names and Numbers) is the body that accredits companies as official domain name registrars.  This organization makes a great resource as it lists the names for all accredited registrars on the website.  These companies are generally trust worthy as they are required to follow the rules and regulation set forth by the ICANN.  While this lists makes a good place to start, it will not provide you with any price comparisons on domain names.

Comparing Prices

You could easily spend hours searching through dozens of registrars looking for one that offers a decent price.  There are however, several companies well known for their affordable price on domains and associated services.  One name you are sure to run across is GoDaddy.com, a global leader in domain names.  GoDaddy has some of the best deals on the market, frequently offering bargains on relative extensions when making your initial purchase.  This registrar also allows you to transfer existing domains from another service, letting you to take advantage of a lower price and extend the current registration.  Aside from domain names, GoDaddy offers a number of services and options that you may find very useful.

Additionally, there are several comparison sites that will chart several domains so you can see what’s available.  If comparing multiple registrars is something you want to do, you will find  RegSelect.com as a great resource for comparative domain shopping.  The website is simple to navigate and allows you to view the cheapest or largest domain registrars.  RegSelct provides you with a full list of ICANN-accredited services and makes it easy to find one that meets your needs.  This service is free of charge and quite valuable as it gives you side-by-side comparisons of prices as well as features such as domain parking, forwarding and other services.

Shopzilla is known for its comparisons of various consumer products, but also allows you to find domain name registrars.  While the results are not as extensive as what you’ll find on RegSelect, the site still makes a good source and does pull up a few of the top companies.

Conclusion

Domain registrars are plentiful so there is no need to settle for steep prices.  A simple domain name will likely have implications on your business for as long as you own the website.  By spending a little time to find a reputable service, you can get a great bargain along with some extra perks that benefit your business.

So what can you do if someone already registered the domain name you want?  You generally have two options: come up with another name or try to purchase the domain from the owner.  The results you get with the latter largely depends on why the domain name was registered.  Domain speculators, more commonly known as cyber squatters, often purchase domains for the sole purpose of selling them off to the highest bidder.  Believe it or not, some have made a lucrative business out of this practice.  Companies have paid hundreds to millions of dollars for hot domain names.  One example is Pizza.com which sold for $2.6 million this past April.

In some cases, domain names are purchased because a company or individual wants to establish a legitimate online business.  The cold hard facts are that if someone has registered your ideal domain name, you may have no other choice but to go with something else.  There are however, instances where a third option can be exercised.  United States courts have mandated that trademark holders are able to claim specific domains even if someone else registered the name first.  Assuming Toys R Us has their name trademarked for instance, if they run across a site using this for a domain name, they would be able to take legal action and seize control of it.  If you experience something similar, you may be able to claim your domain which will also depend on what type of name it is and how its is being used by current owner.

Because .com reigns supreme on the internet, there is a good chance that your preferred name may not be available with this extension.  In this instance, you might want to consider another top-level domain such as .org or .net.  While these extensions don’t have the familiarity of .com, they still make solid alternatives.  You also have other options as several alternative TLDs have been approved over the last few years.  If you have to choose another TLD, be sure to read the accompanying explanations so you know just who qualifies for what extension.

Another option you have for registering your domain is to use an extension that associates with your country.  Two of the most popular extensions are .de in Germany and .ca in Canada.  The country of Montserrat sells its .ms domain for around $50 per year while domains in the United States can be registered with the .us extension at no cost.  These domains are more likely to be available yet are not well known.  Furthermore, domains with a us. extension are also required to include city and state extensions such as mycompany.detroit.michigan.us.  If you are looking for a catchy name that is easy to remember, this obviously wouldn’t be the way to go.

To find out if your domain has already been purchased, visit whois.com or a major registrar and perform a search.  If its still available, don’t hesitate to secure it.