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Open-source Shopping Cart Options

If you are looking to get up and running with your own online store, then a shopping cart is what you need to make it happen.  A shopping cart is a type of software application that allows you to incorporate a storefront into your e-commerce website.  This software can help you customize your store with tons of products attached with thumbnails, multiple shipping methods and payment options.  With a good program, you can start selling products immediately by accepting payments via credit card or popular alternatives such as PayPal.  Some of the most popular shopping carts are open-source programs and this article will introduce you to several popular choices.

osCommerce

As open-source software, the osCommerce shopping cart is free to use.  The program is integrated with a number of features that can easily be enabled and configured.  The osCommerce shopping cart gives you the ability to add multiple items to your store, organize them in categories, give out discounts, run special promotions and much more.  It also offers built-in shipping and tax capabilities to ensure accuracy.  With this shopping cart, you can set prices in different currencies and accept payment through methods such as credit cards, Payal and e-checks.  osCommerce is extremely popular and currently powers a large number of stores on the web.

CREloaded

The CREloaded shopping cart is a fork built on the source code of osCommerce.  This feature-rich platform caters to beginners and professionals alike, offering the ability to process credit card payments via PayPal or Authorize.net.  You can list a large number of products, set discounts and shipping costs.  CREloaded’s greatest attribute is the wide variety of themes that allow you to customize the look of your storefront.  This software is tailored to help you create a store that fully brands your identity and enhances the customer’s shopping experience.

Zen Cart

Zen Cart is another open-source shopping cart freely distributed under the GNU General Public License.  This software was designed with simplicity in mind but offers some very powerful features.  Zen Cart lets you set up an unlimited amount of products and organize them in numerous categories.  The program supports multiple payment options and different currencies as well as top-notch security mechanisms such as SSL certificates.  The built-in control panel allows you to mange products and all related items from a centralized area.

Magento

Magento is one of the latest open-source shopping cart applications.  This e-commerce platform offers a lot exclusive features geared towards managing customer relations and marketing your store.  The user-friendly interface allows you to control virtually every aspect of the store from listing and organizing products to setting up browser options and special promotions.   This shopping cart software sets itself a part from the competition with built-in analytics, reporting and promotion tools.  Magento is completely scalable and backed by an extensive support team.  Though cost effective in comparison to premium shopping carts, Magento isn’t free like the other software mentioned in this article.

Conclusion

These are just a few of several highly functional open-source shopping carts.  Like most open-source technologies, these programs can be easily incorporated into your existing e-commerce site.

Fantastico: cPanel’s Best Kept Secret

It is clear to see why cPanel is the leading control panel software.  The intuitive GUI results in ease of use while the rich set of features offers functionality that extends benefits to server administrators, resellers and end-users alike.  Indeed, cPanel has many qualities and one of its greatest attributes is Fantastico.

What is Fantastico?

Fantastico is an extremely useful application that usually comes free in web hosting accounts powered by the cPanel control panel.  Designed to run on Unix-like platforms, its purpose is to facilitate the simple installation of a wide range of popular scripts.  These add-on programs are totally free and can literally be installed in a matter of minutes.  The Fantastico advantage is all in the software and below are some of the categories you will find.

Blogs

The blog represents one of the very first social networking platforms and Fantastico gives you a wonderful variety to choose from.  Both Nucleus and b2Evolution are included but the most notable of all has to be WordPress.  Easily the most popular blogging application available, WordPress is widely supported by a large community and can be enhanced through a number of themes and templates.  If you’re looking to delve into the Blogosphere, Fantastico has you covered.

Content Management

Content management systems provide webmasters with a more effective way to build and administer their websites.  Even though most web hosting accounts come integrated site builders, these utilities fail in comparison to the power of a CMS.   This type of software is ideal for running medium to large sized websites and has the ability to assign varying levels of administrative access and permissions.  Some of today’s most popular community-based sites are running on content management systems.  The CMS lineup you will find in Fantastico includes Drupal, Mambo, Tiki Wiki, XOOPS and Joomla among several others.

Customer Relations

Establishing trusting relationships with customers is vital to the success of any business.  Fantastico betters the chance of keeping your customer base happy with applications like Help Center Live, osTicket, PHP Support Tickets, Support Services Manager and more.  These programs give you the ability to create the ultimate support center where your customers can get assistance through support tickets, FAQs, video tutorials and downloadable documentation.  Even if you can’t be around to answer the phone 24/7, such resources can assure that your customers are still able to get the help they need, when they need it.

E-commerce Tools

Fantastico has a little something for everyone, including those who desire to sell products and services online.  You can set up a web-based storefront in no time with popular open-source programs such as Cube Cart, osCommerce and Zen Cart.  Shopping cart software can get pretty expensive but these highly functional applications won’t cost you a thing with Fantastico.

These are just a few of numerous scripts that come bundled with Fantastico.  Other programs include discussion boards, photo galleries, project management tools and website builders.  Fantastico contorts to the novice, allowing those with little to no technical skills to instantly enhance their web presence. One could say that cPanel is a trendsetter as more control panels are being developed with application installers that mimic the abilities of Fantastico.

Popular Shopping Cart Scripts

The very core of any e-commerce website is the shopping cart.  These programs are aptly named after the shopping baskets commonly used in supermarkets and retail stores.  Conventional shopping carts allow customers to walk through the aisles and select the items they want to purchase.  We all know it is a simple process as you can add and remove products without much thought or effort.  Shopping cart software offers functionality that translates the control and ease of purchasing items in the real world to the electronic world of e-commerce.  In this regard, a shopping cart is merely an extension of the basic order form, allowing customers to select certain products and choose from various options.

There are numerous shopping carts available, most of which are created by different programming technologies.  This article will introduce you to some of the most common and detail their advantages and disadvantages.

ASP Shopping Carts

Short for Active Server Pages, ASP is a server-side programming language developed by Microsoft.  ASP is quite advantageous in the e-commerce field and shopping carts are no different.  The power of the language makes an ASP shopping cart easy to develop and maintain.  Most software scripted in this language gives you a comprehensive back office to easily manage all the components of your online business.  Like most technologies created by Microsoft, ASP shopping carts tend to be more expensive than those scripted in other languages.

CGI Shopping Carts

CGI is one of the oldest development tools and responsible for powering many of today’s active shopping carts.  The biggest advantage of CGI shopping carts is that they are compatible with all major web browsers.  The downside is that they can be difficult to maintain, sluggish and consume precious system resources.

Cookie Shopping Carts

Cookie shopping carts are both easy to setup and manage.  They tend to be faster than CGI shopping carts and consume fewer system resources.  The major disadvantage is that they are not compatible with web browsers that do not support cookies.  This makes a CGI shopping cart useless for customers who disable cookies in their browsers.

Java Shopping Carts

Many shopping carts are scripted in Java, a client-side language that offers advanced functionality beyond HTML.  Java shopping carts are feature-rich and visually appealing.  Because this type of software calls for you to build your online store inside of an applet, it is generally slower and more difficult to customize.

Javascript Shopping Carts

Javascript shopping carts are fast, easy to set up and manage.  They are also easy to customize and light on critical system features.  The major drawback is that they are not compatible with web browsers that do not support Javascript or cookies.  Additionally, a Javascript shopping cart is not equipped to handle larger e-commerce stores.

These are just a few of the many types of shopping carts on the market.  Regardless of the programming technologies behind the software, it is always best to choose a shopping cart that offers the features you need and supports the number of products you want to sell.

Determining Your Niche Market

If you plan to start an E-commerce business, one of the first things you need to decide on is a niche market.  A niche market is simply a group of consumers you are targeting that have specific needs or interests.  Because these consumers generally partake in similar activities, they are more likely to demand similar products or services.  By focusing on a niche market, you can find a way to discover and meet those particular needs.  In this article we will provide you with a few easy ways to select a niche market and begin your venture with E-commerce.

Place an Emphasis on the Product Before the Marketing Plan

When deciding on a niche, it is better to first settle on a market that has specific needs and then develop products or services to fulfill them.  So many people have failed at online business because they focused solely on marketing a product before finding someone who is actually looking for it.  This failure is typically the result of an insufficient demand or the fact that one or more competitors already have a stronghold over the market.

While the internet is prevalent, it isn’t the only medium where niche markets are important.  Several companies have gained success by establishing a market and then catering to that specific niche.  Microsoft develops operating systems and other software products based on the needs of PC users.  Adidas manufacturers footwear targeted for the athletic population.  These examples demonstrate how important it is to choose a niche market and then focus your marketing efforts around it.

Selecting a niche market doesn’t have to be a difficult task.  You can begin by focusing on a  market that ties into your area of expertise or interest.  Although the internet allows you to branch out and try many things, it is much easier to succeed with something you are passionate about.  This reduces the learning curve and the frustration that comes along with starting a business.  Instead of viewing it as tedious work, you are more likely to find your E-commerce as fun and hopefully prosperous.  You should also perform deep research in the market you are looking to break into.  This involves checking out competitors to get some ideas on the demand for certain products and services.  Additionally, you need to learn how consumers go about finding these items online such as what keywords they enter into search engines and so forth.

Where to Find Your Audience

Depending on who you are target, your niche market just be waiting in a forum, chat room or newsgroup based on something you specialize in.  By monitoring the activity in these sites, you can determine the needs of your niche market and discover what is in high demand.  This form of social networking can be quiet valuable to your business.

Settling on a niche market is the first critical step towards establishing an E-commerce business.  This is what sets the model for how your business will operate and develop into the future.  By taking a little time to figure out exactly what consumers are after, you can market your products or services accordingly and increase the probability of succeeding.

Keeping Your Profits Intact

Although thousands of new business websites are going up everyday, not everyone is succeeding with E-commerce.  Many people who lose out on sales and end up failing do so for two of the same reasons:  abandoned sales and charge backs.

Lost Sales

Today’s shopping cart applications offer numerous features.  However, all of them are designed to collect sensitive information from your customers.  This includes their contact information and credit card numbers among other details.  While this is a standard procedure of online shopping, one needs to consider the perspective of the new buyer.

After navigating your site, the visitor has come across a product they want to purchase.  They click on the checkout icon and proceed to enter the required information.  From there the customer is directed to your preferred payment gateway where they are forced input the same information again.  This results in lost or aborted sales as consumers are generally lazy and cautious about handing over their sensitive details.  Ideally, it would be great if your shopping cart could bypass all these requirements and take the customer straight to your gateway.  Unfortunately, there are a number of gateways, all of which require different variables.

So, how do you salvage the sale from here?  Log into the administrative section of your shopping cart, find out if you can track the abandoned sale and contact the potential customer via email.  Let the customer know that you have observed their attempt to place an order and ask if they had any trouble making a purchase.  Explain that you are willing to assistance with any problems they may have experienced.  By reaching out to the consumer on a personal level, there might be a chance of recovering the sale.  In a worse case scenario, you can at least find out if something in your ordering system isn’t functioning properly.  Everyone wants to feel like they are more than just another number.  Taking out the time to make contact and find out the problem might give them the confidence that you are worth doing business with.

The Dreaded Chargeback

Charge backs have been a nightmare for many E-commerce businesses.  You receive an order for one of your products, ship it out, and a week or so later there is a charge back.  This results in you shipping your goods for free, being forced to refund the customer and then pay a charge back fee.  One way to avoid this is to make sure your gateway offers some of type of protection against fraud and dishonest customers who purposely cause charge backs after receiving products.  While every charge back isn’t of a fraudulent nature, all can have a major impact on your pockets.

Conclusion

As the owner of an E-commerce business, you need to think like a prominent enterprise and focus on your bottom line.  If something is negatively affecting your profit, you need to make the proper adjustments to improve the service for customers and ultimately the longevity of your business.