Reselling eCommerce Hosting Plans
Posted on Wednesday, Jun 09, 2010 in "E-commerce"
Web hosting services are generally seen as being classified into different types and categories. However there are some cases in which web hosting services can profit from each other and be distributed by one another. A perfect example of this would be using reseller hosting to establish eCommerce plans and sell them for a profit.
Reseller hosting gives the reseller enough freedom to package, label and distribute hosting services in a wide variety of types and sub-types. Reselling eCommerce hosting plans can be very profitable considering the amount of prospective clients there are. Virtually all webmasters are active on the internet because they own online businesses, so the essentially the entire market is saturated with online business owners that would be likely to buy an eCommerce hosting plan at one point or another.
Structuring eCommerce Hosting Plans
Since most reseller hosting companies do not give you the tools needed to create successful hosting plans, so you’ll need to properly structure each plan by providing the right tools and resources needed to create a full eCommerce plan. Tools like shopping carts, product catalog creators, merchant payment processors and other services need to be integrated into the hosting plan to create a proper eCommerce hosting plan. While this may seem as if it presents significant hurdles when offering eCommerce plans, in reality these tools can often be attained for free, or purchased in bulk with many licenses. Most reseller hosting accounts give you the freedom to create custom control panels, in which you can even include these tools directly within the user interface to create a genuine eCommerce hosting experience.
Pricing eCommerce Plans
After you’ve assembled a selection of plans for your clients, you’ll need to offer competitive pricing so that you can establish yourself as a presence amongst your client base. A good way to set up a fair pricing plan is to investigate the current market conditions and the plans that are available from your competitors. Reseller plans give you great enough leverage to make a steady profit by simply raising the price by a few dollars and keeping the allotted server resources within the marginal range of your competitors. A good rule of thumb is to keep your pricing within $5-$10 of your competitors when financially practical.
Marketing eCommerce Plans
Selling eCommerce plans is generally easier than selling regular hosting plans, since there is a large market of online business owners, and offline business owners that would like to bring their business to the next level. One selling advantage that eCommerce hosting plans have is the fact that they are geared towards retail businesses, which are often looking towards globalizing their business outreach for higher profits. It is often easy to convince a local business owner to give your hosting services a trial run, and you can expect regular calls if you list a package deal in local business directories within your regional area. Converting leads into sales in the eCommerce hosting industry is rather easy if you offer trial periods and bundled services.