web hosting

Do You Need Cloud Hosting?

Cloud hosting services have generated a lot of buzz in recent times.  While you may or may have not heard of this type of offering before, you are probably more familiar with it than you think.  In fact, if use Gmail for checking your webmail, Flickr for sharing photos and perform online searches with Google, you are making use of services that operate in the cloud hosting infrastructure.  Let’s take a closer look at this unique form of hosting to see what the cloud has to offer.

What is Cloud Hosting?

Also known as clustered hosting, cloud hosting is a solution that often uses virtualization technology to facilitate load balancing, security and system resources over multiple servers.  This basically means that instead of relying a single piece of hardware, your website and applications can benefit from the resources of multiple servers.   In the typical shared hosting environment, a website is limited to the bandwidth, disk space, RAM, processing power and others resources allocated to the physical machine.  Cloud hosting is a concept that frees you of these limitations, providing you with on-demand access to an infrastructure that is virtually inexhaustible.  The mere structure of the cloud makes it easy to scale up or down based on your individual requirements.

Who Needs Cloud Hosting?

Throughout the years, a countless number of websites have been the victims of their own success.  This is the website then ends up suffering because of its sudden boost in popularity and traffic.  The environment in which this situation occurs the most is shared web hosting.  Once your website exceeds the limitations of a single physical server, it is susceptible to choking.   Cloud hosting is the perfect alternative as it gives you access to a cluster of servers, allowing your website to benefit from additional bandwidth, RAM, processing power and other resources it might require.  The major selling point to this solution as that you can obtain this extra boost in computing power when you need it.  If the popularity of your website subsides a bit, you can easily place the resources back into the cloud and make them available to other users.

Are There Other Benefits?

Cloud hosting services offer benefits from numerous angles.  The most obvious advantages are its scalability and cost efficiency.  Being that cloud computing is a highly scalable technology, websites and applications can be expanded greatly thanks to the additional resources.  Dealing with slow responses and frequent crashes just because your site experienced a sudden surge in traffic is a common thing in the shared hosting environment.  The cloud’s scalability allows you to avoid this problem with ease.  Another major benefit of cloud hosting is the flexible pay-per-usage model.  When signing up with a provider, you are only charged for the amount of computing power you use, similar to how you pay for your gas and electrical bill.   No longer do you have to lease and maintain a costly and complex dedicated server just to improve performance.   These are a few of many benefits that have made the cloud the talk of the IT world.

Yahoo Maintains its Competitive Spirit

Last month, Microsoft and Yahoo finally struck a deal that will make these two internet super-powers a worthy competitor to Google.  However, it isn’t necessarily what Microsoft had hoped for.  Rather than a merger, the two have agreed to combine their search and advertising expertise to generate revenue through their respective search engines.  Despite the news, an announcement made in a Monday press conference proves that Yahoo is gearing up to do battle with its old rival Google, as well as its future partner, Microsoft.

While Microsoft’s Bing will power the search efforts for both companies, Yahoo will work independently on its search engine user interface.  According to internal sources, it plans to make this interface more efficient than the offerings of both Google and Microsoft.

Prabhakar Raghavan, Senior Vice President of Yahoo Labs and Search Strategy, said that the company is collaborating with Microsoft on the back-end, but will continue to complete on the front-end.  He noted that crawling and indexing are currently of less importance than enhancing the web experience via the user interface.  Raghavan and his colleagues emphasized that the company does not intend to abandon the field of search innovation entirely, making it clear that the Yahoo search engine will continue independent of Bing.

In late July, Microsoft and Yahoo agreed to a much anticipated partnership that will enable Microsoft Bing to power the Yahoo search site.  Per the agreement, Microsoft will maintain the pay-per-click search advertising models while Google will sell advertising services of both companies to premium subscribers.  Barring clearing from the United States Department of Justice, the agreement will equate to a 10-year partnership.  Executives for both companies have stated that the implementation process could take as long as two years to complete.  In the meantime, Yahoo is gauging the response of a new search results page.  The new page is randomly available to worldwide internet users, offering features that allow them to filter queries to more efficiently refine search results.  The company is also in the process of creating a more intelligent engine that automatically learns from previous searches and makes the according adjustments for the benefit of the user.

In addition the above enhancements, Yahoo is looking to feature more tools such as Search Assist, that allow users to refine their queries on the fly, as well as Search Pad, which helps users organize the information they find within search results.  It also desires to let its users perform more tasks within the search engine interface by incorporating more information into results.  One idea involves delivering this information through popular customer review sites like Yelp.

According to Larry Cornett, President of Yahoo Search Products and Design, all of these efforts and more are designed to create a Yahoo search engine that is more personally relevant than what has been seen in other search engines thus far.  More importantly, it shows that Yahoo is still moving forward independently in light of the likely future partnership with Microsoft.

Google Launches Homepage Enhancements

Search engine giant Google, recently launched a new set of tools and gadgets designed to help all iGoogle users in the United States leverage the OpenSocial API platform for social network applications.  Not only will these enhancements change how users interact in social networking environments, but on their homepage as well.   According to Google, these tools will enhance the way users communicate, play games and share content right from their iGoogle page.

Some of the most notable social enhancements in the Google launch include:

Content Sharing - Google has enhanced content sharing in a number of ways, including the implementation of an NPR (National Public Radio) gadget that allows users to browse the latest news headlines and share stories with friends.  Also available is a Flixster gadget that allows users to rate, review and browse films, along with a CoGomics tool that permits users to share comics and cartoon strips with friends.

Games – With gadgets such as Scrabble and Chess, users can play some of their favorite games with friends or other internet users.  Another fun tool is a New York Times crossword gadget that allows user to complete any given weekly puzzle with the aid of friends.

Communication Tools - iGoogle users can now share tasks and lists with friends by utilizing the To-do gadget.  This tool makes it simple to add and remove items, check items when done, prioritize lists and modify item descriptions.  Also on the menu is the Social Photos gadget, which allows users to upload and share photo galleries from Picasa and Flickr as well as browse the albums and top photos of friends.

In conjunction with the launch of new gadgets, Google also released two new features for iGoogle: Friends Group and Updates.  The Friends Group feature allows users to create a list of friends from their Google contacts.  It also enables them to interact and share social tools with friends.  The Updates feature  provides users with the ability to check the status of friends by sharing social tools, photos and more on their iGoogle page.  These features are entirely optional and can be disabled by any user who does not want to use them.  Furthermore, not all these tools are social-enabled.  The ones that are can be identified by a special icon.

Google’s overall goal is to quickly connect iGoogle users with the information that is the most essential and useful to them in a simple and customizable manner.  The new social gadgets and tools are only the beginning as Google plans to continuously offer a greater range of options that enables user to create feature-rich, personalized homepages.  These benefits are not strictly limited to end-users as developers can leverage iGoogle’s fast-growing community of users to promote their applications.  Even more, they can earn revenue from their creations by using iGoogle as and advertising.  .

Google continues its mission of innovation with a personalized iGoogle homepage that lets the user customize their web browsing experiencing.  With the addition of new tools and gadgets, users now have convenient access to movie schedules, popular games, weather information and the latest news right from their homepage.

Using a Generic Domain for SEO Purposes

Although having a website is easier and more affordable than ever.  However, actually getting your content in front of potential customers is becoming progressively difficult.  This is mainly because so many businesses and industries are being established online.  Regardless of what you specialize in, competition in the market is sure to be heavy.  Unless you have a budget to put forth thousands of dollars on advertising and SEO web design, there is a possibility that your site will just sit collecting dust in cyberspace.  Fortunately, there are numerous strategies that can get you one step closer to the traffic you desire.  Believe it or not, your domain name plays one of the most significant roles in increasing search engine visibility and bringing in quality visitors.  While some tend to go for flash or unique terms, this article will explain why you may want to keep your domain name simple with generic keywords.

Why a Generic Domain?

When registering a domain name equipped with generic keywords, you stand the chance to rank higher and faster than some of the most well designed and optimized sites.  This is a very crucial aspect of SEO.  Although search engines literally return hundreds to thousands of results, you want to find yourself at the head of the class instead of the last few pages or even somewhere in the middle.  Let’s be honest – how many pages do you sift through when looking for products or services on Google?  Probably not many.  Most web surfers don’t make it past the first two pages.  This means your web pages needed to be listed somewhere in the top 20 in order to be viewed.   One of the best ways to achieve this ranking is with a good, generic domain name.

How it Works

The average search engine is more like an advanced variation of the Yellow Pages.  You can typically find the exact product or service you’re looking for in the phone book underneath a generic name.  On the web, search engines like Yahoo function in a similar manner, delivering search engine results based on sites with URLs and content relevant to what is being requested.  For example, if your business “Computer Company” sells laptop computers, you can dramatically increase search engine traffic by using the generic term “laptop” in your domain name rather than the name of your business.   This simple strategy could put you light years ahead of competitors who focused on the trendier names.

Some organizations pay thousands of dollars on advertising but the internet has evolved tremendously.  With this evolution have come a variety of new ways to attract the increasing number of potential buyers.  There is a lot that goes into site promotion and to be honest, nothing is ever guaranteed.  While investing in quality advertising can prove beneficial, site promotion all starts with choosing a good domain name.  Savvy webmasters and businesses have learned that when it comes to securing their presence and gaining a competitive edge, the generic domain name is one of the best ways to go.

SEO and Your Website Design

There are many elements that go into SEO.  Keyword implementation comes to mind along with quality inbound links.  One of the most essential components of all is your actual website.  When preparing to embark on an SEO mission, the first thing you need to ensure is that your site has a user-friendly feel.  This basically means that your pages are navigable, links visible and set up correctly.  It also helps if your site is built with complete, intriguing, quality content.  If the navigation of your site is sloppy with misspelled words and improper grammar, your SEO efforts will likely be less than effective.

When designing your site with SEO in mind, it is important to provide usability for your visitors and accessibility for the search engines.  A proper design will ensure that visitors can get around with ease and do not run into pages that take too long to load.  You should also know that Flash and errors in HTML code could possibly prevent from search engine robots from properly crawling and indexing your site.  A good site structure is one that caters to both your visitors and the search engines.  As a website owner, achieving a site optimized for the search engines could be a challenge, especially if you lack design skills.  When this is the case, you may need to rely on third-party professionals.

Expertise is Key

Because these elements are so important, several companies have emerged to offer their services.  Some even employ both SEO experts and web designers, allowing you to kill two birds with one stones by having someone make sure your site is optimized, and another to ensure that its easy to navigate and use.  The key is to do your research and take a little time evaluating different firms.   The best company is one that responds to your inquiries in a timely manner with satisfactory answers.  Rather than making claims about how fast or where they can ensure your rankings, they are honest and confident that their expertise will deliver results.  In short, you want a reputable firm that has proven the ability to create designs that meet W3C compliance and posses an understanding of the latest web trends as they relate to SEO.

No Guarantees

Even when turning to a professional web designer, one should never automatically assume that shelling out cash will guarantee you a top spot on Google.  The internet has opened up numerous opportunities and because of this, the web is a very competitive arena. Chances are, there are thousands of entrepreneurs who share your ambition for succeeding online.  They could even be targeting the same market as yourself.  You can spend a pretty penny on web design but without optimized content and a good marketing strategy, your beautiful website will get buried in Cyberspace.

Expectations will constantly be higher as the web continues to evolve.  Your visitors expect more feature-rich content while search engines increasingly prefer fast loading sites.  For this reason, the proper coding and effective optimization of your site are crucial.  If you don’t get it right the first time, you could find yourself paying even more to get the right design.