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The Benefits of Country-Specific Domains

When going to register a domain name, you probably look for something with a .com TLD or decide to settle on .net if your first choice is not available.  This is very understandable being that both of them add more professionalism and credibility to your web presence.  While neither of these extensions make a bad choice, there are several reasons why you may want to consider registering a country-specific domain instead.

SEO Benefits

There are many cases when the major search engines will provide higher search engine rankings for web pages that have country-specific TLDs.  For example, if an internet user from Canada is searching for software consulting services in that specific country, the site at mysoftware.ca may rank higher than another website with a .com extension selling the same product.  This type of domain can also help increase your visibility through directories commonly referenced by local web surfers.  Directories make a great way to enhance search engine rankings and build qualities links that lead to more traffic to your website.

Boost Customer Confidence

Having a country-specific domain can help increase confidence in customers as many of them feel more comfortable purchasing from local merchants.  For them, it makes it much easier to track their sales and follow up with any questions or concerns regarding the product.  Even though business is conducted across international borders everyday, some customers would just like to know that they are dealing with someone residing in the same country rather than one operating in a foreign locality.

Better Identify Your Audience

Another benefit to country-specific domain names is that you are better to identify where your customers are actually located.  This makes things more convenient for both you and the customer.  You can easily display products and services targeted at shoppers in that particular region and customers do not have to worry about choosing the geographic area they are located in.  Again, this gives your site that local feel and instills the confidence the customer needs to feel safer doing business with you.

Maximize Your Potential

When factoring in their distinct advantages, you may want to consider registering both a country-specific TLD and a traditional extension such as .com or .net.  This is a simple but strategic move that makes your business appealing to both international and national audiences.  You should never overlook the potential sales and business that can be reaped from a domain name and all it takes is another small investment for an additional name that could result in huge benefits.

Conclusion

There are many domain name extensions available and the ICANN seems to be adding new ones on a regular basis.  The country-specific variation represents a very broad category and as you can see, offers a wealth of benefits.  While you have a vast selection to choose from, you should always keep yourself open to such an excellent opportunity that could help you attract other markets and extend your reach online.

Beware of Drop Catchers: Secure Your Domain

While the general concept may seem trivial, domain names are more highly sought after than one would ever imagine.  Because they can be so valuable, people of lower morals devise ways to steal them right from under your nose.  Domains are also lost everyday through a legitimate practice that has been coined as drop catching.  This process involves savvy domain traders who quickly snatch up names that have been expired and either try to sell them, or capitalize off the links associated with the site.  Though domain owners are victimized quite frequently, knowing how the domain registration process works can help you avoid drop catching and keep your precious name safe.

How Names are Lost

As you probably know, domain names can easily be registered with a service such as GoDaddy.  Although they are in great demand, a domain name can be purchased for around $10 a per.  You generally have the option of registering the name for anywhere from one to ten years.  Nearing the end of the registration period, the registrar sends a renewal notice to the domain owner via email.  If the owner doesn’t respond in a certain amount of time, the name is eventually placed back on the market and can then be purchased by anyone else.  Thousands of domains become available each day because the owners fail to renew them.  Others lose their domain names simply because they didn’t realize they were up for renewal.

Domain Registrars Aid the Process

Per the rules set forth by the ICANN, domain registrars are required to notify the domain owner that their name will be removed from the registry 45 days after the expiration date.  Once the name is dropped, the owner generally has a 30 day grace period to reclaim their domain.  After the time has expired, there is another five day period before the name is dropped entirely and goes back on the market.

Over the past few years, domain registrars have used an auction to sell expired domain names.  These auctions bypass the original process by making domains available within a thirty day period.  GoDaddy is one service that starts an auction before the domain names have officially expired.  The company does however, warn bidders that the domain owner still has the option to renew their name.

Domain service providers that aid in the registering of expired domain names offer tools to make these products much easier to find.  For example, many provide frequent updates on available names, recommend auction services, customized searches and tools for those looking to snag expired domain names.  Some offer free software to help you dig deeper for domains on the brink of expiration.

Get Proactive

Drop catching will continue to be a widely used practice as good domains become more scarce and people look to leach traffic from established links.  You can secure the identity of your website and business by knowing the status of your domain name.  The best way to do this is staying aware of the expiration date or selecting an auto-renewal option.  Relying on a registrar presents the risk of never receiving the notification due to a tricky spam filter and losing everything you worked so hard to build.

Finding a Domain for Your Business

Having a domain name is vital for any online company.  Some view this as your official license to effectively do business on the web.  If you are just starting out online, it is important to look around and get the best domain name deal you can find.

The price for domain name registrations have dropped significantly, although there are still a few companies that will charge more than $20 per year if you are not careful.  Before signing up with the first registrar you run across, do a little research and find out what is available.  By doing so, you will know more about the domain game and what is acceptable and what is completely ridiculous.

Where to Look

The ICANN (Internet Corporation for Assigned Names and Numbers) is the body that accredits companies as official domain name registrars.  This organization makes a great resource as it lists the names for all accredited registrars on the website.  These companies are generally trust worthy as they are required to follow the rules and regulation set forth by the ICANN.  While this lists makes a good place to start, it will not provide you with any price comparisons on domain names.

Comparing Prices

You could easily spend hours searching through dozens of registrars looking for one that offers a decent price.  There are however, several companies well known for their affordable price on domains and associated services.  One name you are sure to run across is GoDaddy.com, a global leader in domain names.  GoDaddy has some of the best deals on the market, frequently offering bargains on relative extensions when making your initial purchase.  This registrar also allows you to transfer existing domains from another service, letting you to take advantage of a lower price and extend the current registration.  Aside from domain names, GoDaddy offers a number of services and options that you may find very useful.

Additionally, there are several comparison sites that will chart several domains so you can see what’s available.  If comparing multiple registrars is something you want to do, you will find  RegSelect.com as a great resource for comparative domain shopping.  The website is simple to navigate and allows you to view the cheapest or largest domain registrars.  RegSelct provides you with a full list of ICANN-accredited services and makes it easy to find one that meets your needs.  This service is free of charge and quite valuable as it gives you side-by-side comparisons of prices as well as features such as domain parking, forwarding and other services.

Shopzilla is known for its comparisons of various consumer products, but also allows you to find domain name registrars.  While the results are not as extensive as what you’ll find on RegSelect, the site still makes a good source and does pull up a few of the top companies.

Conclusion

Domain registrars are plentiful so there is no need to settle for steep prices.  A simple domain name will likely have implications on your business for as long as you own the website.  By spending a little time to find a reputable service, you can get a great bargain along with some extra perks that benefit your business.