Web Hosting Geeks' Blog » internet marketing http://webhostinggeeks.com/blog Web Hosting Industry News, Latest Trends, and Analyses. Thu, 09 Feb 2012 05:48:19 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Create an SEO Plan Prior to Developing a Websitehttp://webhostinggeeks.com/blog/2011/02/10/create-an-seo-plan-prior-to-developing-a-website/ http://webhostinggeeks.com/blog/2011/02/10/create-an-seo-plan-prior-to-developing-a-website/#comments Thu, 10 Feb 2011 19:51:44 +0000 Art http://webhostinggeeks.com/blog/?p=1417 Most professionals think building an SEO plan before clicking the first button to create a website is reversed. In fact, many aspects of this idea are. However, by developing SEO methods before website creation, this eliminates the chance of this vital function being an afterthought. Unfortunately, most website owners only consider SEO long after the site has been running which could be weeks, months or even many years.

How to Maximize Profits

To maximize traffic, conversions and thus profits, this mindset needs to head in another direction. The success of internet marketing can literally make or break the business. Therefore, it is not logical to hire an SEO professional after the website has been created. This is similar to conducting demographic research after choosing the location for a store and investing thousands for startup. That just doesn’t make sense.

Collaboration between Development and SEO

Development and SEO are interwoven in that both functions must be considered together. Not following this technique can result in expensive redevelopment due to the constantly changing SEO requirements. On the other hand, these changes could be considered prior to creating the website and therefore a plan could be developed.

Never Rebuild a Foundation

The first point for creating an SEO plan prior to launching a website is you never want to rebuild a foundation. Most SEO experts receive inquiries from customers that are interesting in improving their site with SEO tactics but want to wait until the website is operational. Since SEO is just as large a part of any business plan as website development, this is a hindering viewpoint.

Start in the Pole Position

The second guideline is SEO prior to development begins you in the pole position. This means that you are taking the first position, ahead of the competition. Of course this is the best possible position to start from, thus giving you the greatest advantage. Developing good SEO practices throughout the development stage removes non-value added activities needed to implement the function later and immediately add value once the website goes live.

Search engine optimization is one of the most important aspects of a website. Despite its importance, it is unbelievable most web owners wait until after the website has been created to implement the practice. However, to immediately jump ahead of the competition it is vital to execute this technique which will result in higher profits as a result of maximum internet presence and visibility.

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]]> http://webhostinggeeks.com/blog/2011/02/10/create-an-seo-plan-prior-to-developing-a-website/feed/ 0 Utilizing Video Marketing to Optimize Search Engine Resultshttp://webhostinggeeks.com/blog/2010/08/06/utilizing-video-marketing-to-optimize-search-engine-results/ http://webhostinggeeks.com/blog/2010/08/06/utilizing-video-marketing-to-optimize-search-engine-results/#comments Fri, 06 Aug 2010 18:43:06 +0000 Art http://webhostinggeeks.com/blog/?p=1043 Video content sites like YouTube are quickly becoming the most popular platforms for content sharing and information awareness. Using video to market for website is a great opportunity to increase the exposure of your online business and a fantastic way to increase the the search engine ranking for your site. When using a search engine to browse the internet a video will usually take the top spot in the results. What follows is an example of how one can reach the top of the search engines with no monetary obligations in a short period of time.

How to Increase the Popularity of Your Website Using Video

As is common knowledge, the popularity of a website has much impact on the search engine results. The more well known a website is, the more people will link to it, higher numbers of links will in turn yield more hits from search engines. Viewing internet marketing in this way almost reminds one of a snowball effect. The more you pile on, the faster the site will take off. One of the best things about video marketing is that people are more likely to watch a video as apposed to reading page after page of information. Added to this the fact that most people are more likely to link to a video than a text page and you can see the obvious advantages of video marketing.

Be Easily Accessible

One of the more common issues with video marketing is the format in which it is done. Many people use Flash software to add video content to their websites. The problem with Flash videos is that they are not easily picked up by search engines. Because of this it is generally recommended that when adding video to your website that a video sharing site like YouTube be used. YouTube offers a different format that is more easily accessed on the web than Flash formats and will increase the odds of being seen.

Using YouTube you can link videos to your website or embed them into the actual page themselves for easy viewing allowing readers to never have to leave your site in order to view the content that they have been searching for. Many YouTube videos are displayed at the top of most search engines and offer great exposure to those seeking it. With good keyword placement it is possible to reach the top of search engines.

Do Not Be Mundane

Most people do not realize that one of the factors of successful search engine utilization is the time spent on your site by visitors. Search engines like Google use advance algorithms to gauge how long each visitor to your website stays on your page. The longer a visitor views your page, the higher the ranking of your website will be with search engines. Knowing this, it is best to try and keep guests to encourage guests of your web page to stay longer periods of time. Using video content will give users something to do while visiting your page. Watching videos, for many people, is often the easier softer alternative to actually reading page upon page of information. Adding videos to your website will encourage browsers to stay longer periods of time and thus increase the ranking of your site.

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]]> http://webhostinggeeks.com/blog/2010/08/06/utilizing-video-marketing-to-optimize-search-engine-results/feed/ 0 How Specialities Can Hinder the Overall Effective of an SEM Campaignhttp://webhostinggeeks.com/blog/2009/08/20/how-specialities-can-hinder-the-overall-effective-of-an-sem-campaign/ http://webhostinggeeks.com/blog/2009/08/20/how-specialities-can-hinder-the-overall-effective-of-an-sem-campaign/#comments Thu, 20 Aug 2009 17:21:06 +0000 Art http://webhostinggeeks.com/blog/?p=483 Several marketing companies are internally divided by specialties.  In today’s web-based world, many are segmented by fields such as web development, design, research and copy writing for example.  This holds true in both agency and in-house environments.  Due to such great diversities, these disciplines don’t always mix perfectly, but are often a necessity to get the job done.  When it comes to SEM however, the talents and skills needed to effectively perform certain processes may not be as unique as one assumes.  The professional who excels at search engine marketing can often handle SEO and PPC simultaneously without passing one of these tasks off to another party and disrupting the team.

When Specialties Get in the Way

Many larger enterprises establish specialized roles for their SEM team with the belief that it creates advantages and efficiencies for the organization.  While such methods have been effective in numerous industries and more traditional marketing schemes, applying them to the world of internet marketing is an entirely different story.  Today’s economy has seen the specialized teams of both interactive and traditional full service agencies fighting over budgets and seemingly trying to justify their sole existence.  It is very uncommon for such an environment to be able lead these teams towards one common goal.  This is especially truly in an ailing economic climate where layoffs have essentially become a regular occurrence.  Even with specialties teams that are focused with the company’s best interest in mind, the extra layer of communication that is required could actually get in the way and render management ineffective.

The Pride of Experts

There is an old saying that states when you have too many cooks in the kitchen, somebody just might get burned.  In regard to an SEM campaign, this could be the case with a company’s SEO or PPC specialists.  Although both offer exceptional value, SEO experts tend to look down on PPC professionals and vice versa.  When someone learns and becomes comfortable with a particular method of SEM, they generally become set in there ways and close minded to the suggestion of others.  Unfortunately, that lack of understanding with such vital  components could drastically hinder the performance of company’s marketing campaign.  For instance, a team member who specializes in SEO might conclude that a certain keyword is too competitive to obtain quality rankings, but lacks the knowledge or support to get around the problem.  Likewise, a PPC expert might determine that a specific keyword is to costly to target, but refuses to get the insight he or she needs from the SEO specialist.  When it comes to SEM in the specialized setting, the overall success of a campaign largely depends on upper management’s ability to facilitate proper strategy, communication and collaboration.

In order to integrate the elements of SEO and PPC in seamless fashion, a company must have a clear understanding of how all SEM tactics and strategies fit into the overall marketing mix.  If your SEM team is not thoroughly cross-trained and willingly to communicate with each, the efforts of your campaign just might come up short and result in nothing but utter frustration.

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