Why does this occur?

One of the primary reasons for new sites into the sandbox is due to blackhat practices. These include creating duplicate content, keyword stuffing and bulk purchasing of links. All of which optimize a website, but do not create a targeted search.

The result of these fake sites falling within page one or two page rank is an overall decline in the quality of search engine results. Consequently Google potentially places a restriction to weed these sites out and remain organized so users can find the exact information they’re searching for.

Limiting the Sandbox Effect

As a new webmaster, it can be detrimental to business to immediately be placed in the Google Sandbox. Luckily there are a few methods that can help for a decent page ranking. These techniques include:

• Buying expired domains
• Proper planning
• Don’t concentrate on popular keywords
• Create quality content that relates to the website

Buy expired domains

If you purchase an old or expired domain, Google will be less likely to place it in the sandbox since it has been used before. This can be a huge advantage when conducting business in a niche area as the need to be the first to market is tremendously important.

Proper planning

Publishing a few pages at a time as opposed to the whole site at once can be advantageous. Google will see these and slowly begin to index them. As time passes and the website reaches completion, there will already be many pages indexed.

Don’t concentrate on popular keywords

Although the site will be indexed, it’s unlikely to be in the first couple of pages by utilizing popular keywords. Consequently, utilizing less-popular keywords will result in the website ranking in the first few pages due to less competition.

Create quality content and gather good links

High-quality, new, relevant content combined with good links from reputable sources will significantly help with page rank. By gradually building links, the site could consistently rank at the top after a period of time. Links from .gov, .mil and .edu do not get filtered by Google and are excellent sources.

Although Google Sandbox can hinder a new business, it’s not the end of the world. There are plenty of other search engines available while time passes to index a website at Google. With time, patience and good search engine optimization methods, your website could be at the top of the list in no time.

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1. Providing valuable information.

2. Increasing link popularity.

3. Increasing search engine rankings.

All of this is difficult accomplish when your articles are badly written and stuffed with keywords.

The Power of Articles

So why would you want to consider articles for enhancing your SEO efforts?  Well, although having optimized content on your site is very effective in the eyes of the search engine, you must also make sure that content serves a purpose for your visitors as well.  Many of the successful search engine marketing gurus agree with this and stress the importance of delivering useful information.  If the content on your website is not helpful or useful in any way, visitors will have little motivation in reading it to learn more about what you have to offer.  Sure, you may be able to get a higher ranking in Google and possibly even bring in considerably more traffic.  Unfortunately, if visitors simply take one look at your articles and then leave, those high rankings you achieved in the search engines would mean noting at all.

Articles also make a great way to establish link popularity.  However, if you plan to distribute them across the web and have not taken the time to make sure they have an acceptable level of quality, it is very unlikely that someone else will want to publish your article on their site.   Point blank – if your articles are poorly written and do not give useful information to the reader, they will be very ineffective at helping your build good links.

Writing Articles for Search Engines

Once you have a handle on writing good content that makes sense and delivers solid information, you can then embark on producing articles for SEO.  Keep in mind that writing for the search engines calls for a good balance so there are a few things you want to avoid.

- Never sacrifice the reader experience just to achieve higher rankings.

- Never repeat the same words and phrases to the point of extreme.

- Never overstuff keywords into text because it is more likely to backfire.

The Keys to Success

You will have a much better chance of succeeding with SEO article writing by establishing some discipline within yourself.  This can be as simple as studying your niche and coming to understand your target audience.  Once you have done this, keep your articles specifically focused on their needs or interest.  Also pay attention to your content and make sure it contains concrete knowledge that is useful to the reader.  If you can accept that your audience should come before the search engines, you will be become a better article writer and everything else will fall in place from there.

Related posts:

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• March 12, 2010 – Improve Your SEO Efforts by Choosing the Right Web Hosting Plan
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• September 4, 2011 – Choosing the Best FrontPage Hosting Services
• September 1, 2011 – Search Engine Marketing Effect
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