web hosting

Introduction to ASP Hosting

The types of web hosting can be grouped in many classifications.  Some of them are actually extensions of other types of hosting.  One that falls under the Windows branch is ASP hosting, a type of hosting that revolves around ASP.  Short for Active Server Pages, ASP is Microsoft’s answer to open-source server-side programming languages such as PHP and Python.  Though used to create dynamic web pages like other technologies, ASP was developed to function specifically with Microsoft’s IIS (Internet Information Services) web server application.  Originally released with IIS version 3.0, ASP quickly became one of most the popular scripting technologies available.  Though overshadowed by its successor ASP.NET, ASP is still widely used today.

Inside ASP Hosting

The ASP language utilizes various built-in objects that correspond to specific functions when creating dynamic web pages.  Whereas static web pages are merely composed of basic text and graphics, dynamic pages contain content that changes and allows users to interact.  The data on a dynamic web page can change before your eyes without the need to be reloaded or refreshed.  The makeup of ASP gives it more functionality than alternative solutions, allowing experienced developers to create more appealing websites with ease.  In fact, almost anyone familiar with client-side programming languages such as VBscript can excel with ASP.

Since the initial launch, Microsoft has released numerous versions of ASP, with the most recent being ASP 3.0.  The company has decided to phase out this language with ASP.NET which is faster, more robust and often considered the next generation of web development.  The original language is now referred to as Classic ASP.   However, ASP 3.0 remains popular because its built-in objects tend to be easier to work with.  One of them is the Session object that administers numerous functions for web pages and applications.

The Benefits of ASP Hosting

Companies who specialize in ASP hosting are only providing their customers with the basics of the language.  The host enjoys the most benefits as administers have direct access to IIS and the Windows operating system.  Web hosts with ASP and ASP.NET installed on their servers get the best of server-side scripting along with other Microsoft technologies such as MS Access and the SQL Server.  ASP allows these companies to create and manage powerful websites of their own.  Many of them use scripts to run special promotions, limited time offerings, collect data and even sell products and services with ASP shopping carts.  The enhanced functionality of ASP makes it the preferred choice for businesses of all types and sizes.

Finding ASP Hosting

Just as with any type of hosting, it always best to shop around and compare ASP hosts.  Aside from complimenting Microsoft technologies, you should also concentrate on finding a company able to suit your needs in other areas.  If you are not familiar with the language, it would be wise to find a solution that offers extensive support and documentation on ASP to shorten the learning curve.  Without a capable and reliable web hosting company behind you, it will be very difficult to enjoy all the benefits ASP has to offer.

Optimizing Your Website for MSN

Although SEO guidelines are generally the same for all search engines, MSN is one that has an identity all its on.  There are many tricks to increasing visibility but Microsoft has gone on the record to stress the importance of a well designed, optimized website.  The software giant even went on to say that you may want to consider hiring a reputable SEO firm to boost your chances of being properly indexed by the MSN search engine.  This makes perfect sense as the MSNBot, Microsoft’s aptly named search engine spider, is attracted to web pages that are easy to read and navigate.  Realizing that everyone cannot afford to invest in an SEO service, we have provided a few valuable tips for making an impression on the MSNBot.

Take Advantage of Meta Tegas

The MSNBot actively uses meta tags a part of its web page analysis.  Like other search engines, the title tag is weighed the heaviest within the indexing algorithm, followed up by the meta description tag.  It is recommended to insert your chosen keywords into both areas.  Although Microsoft has never stated that the MSNBot utilizes keyword meta tags, experts strongly suggest that keywords should be included in the title, description, tags and content.  In addition, keywords placed in these areas should all adhere to one another.

Keep Page Size to a Minimum

The MSN search engine requires that your pages are no more than 150k in size.  This gives indication that the bot with either stop scanning or may simply skip over the page entirely.  The good thing is that a web page with a size of 150k has enough room to contain a considerable amount of relative text.  Keep in mind that if you plan to add a lot of fancy graphics, the size of your pages will expand greatly.  Similar to other search engines, MSN prefers text over graphics so you always want to keep them to a minimum.

Efficient Linking

As you would expect, links are an important equation of the MSNBot’s indexing algorithm.  Microsoft offers two suggestions on what type of links will be deemed the most essential: links on the home page or your website, and links that are no more than three levels deep.  This simply means that all the links on your site should be accessible within three or less clicks from one another for maximum efficiency.  Although this could be a problem for larger sites, MSN says its bot will offer a deeper crawl as the search engine becomes more sophisticated.

Submit Your Site

Some of the experts will tell you that search engine submissions are no longer significant while others say they are still important.  We will tell you that every effort helps.  Microsoft allows you to submit your site at no cost but there are some factors to consider.  First, you should check and see if your site is already indexed in the MSN database.  If so, resubmitting will be nothing but a waste of time.  Secondly, MSN requires that you manually submit your website.  This is a fairly simple process as all you have to do is enter the provided code along with your URL into the appropriate field.

Google and Yahoo are the leading search engines, but increasing your visibility in MSN can help you attract a broader range of targeted traffic.  Growing more popular by the year, optimizing for this search engine is definitely worth it.

Determining Your Niche Market

If you plan to start an E-commerce business, one of the first things you need to decide on is a niche market.  A niche market is simply a group of consumers you are targeting that have specific needs or interests.  Because these consumers generally partake in similar activities, they are more likely to demand similar products or services.  By focusing on a niche market, you can find a way to discover and meet those particular needs.  In this article we will provide you with a few easy ways to select a niche market and begin your venture with E-commerce.

Place an Emphasis on the Product Before the Marketing Plan

When deciding on a niche, it is better to first settle on a market that has specific needs and then develop products or services to fulfill them.  So many people have failed at online business because they focused solely on marketing a product before finding someone who is actually looking for it.  This failure is typically the result of an insufficient demand or the fact that one or more competitors already have a stronghold over the market.

While the internet is prevalent, it isn’t the only medium where niche markets are important.  Several companies have gained success by establishing a market and then catering to that specific niche.  Microsoft develops operating systems and other software products based on the needs of PC users.  Adidas manufacturers footwear targeted for the athletic population.  These examples demonstrate how important it is to choose a niche market and then focus your marketing efforts around it.

Selecting a niche market doesn’t have to be a difficult task.  You can begin by focusing on a  market that ties into your area of expertise or interest.  Although the internet allows you to branch out and try many things, it is much easier to succeed with something you are passionate about.  This reduces the learning curve and the frustration that comes along with starting a business.  Instead of viewing it as tedious work, you are more likely to find your E-commerce as fun and hopefully prosperous.  You should also perform deep research in the market you are looking to break into.  This involves checking out competitors to get some ideas on the demand for certain products and services.  Additionally, you need to learn how consumers go about finding these items online such as what keywords they enter into search engines and so forth.

Where to Find Your Audience

Depending on who you are target, your niche market just be waiting in a forum, chat room or newsgroup based on something you specialize in.  By monitoring the activity in these sites, you can determine the needs of your niche market and discover what is in high demand.  This form of social networking can be quiet valuable to your business.

Settling on a niche market is the first critical step towards establishing an E-commerce business.  This is what sets the model for how your business will operate and develop into the future.  By taking a little time to figure out exactly what consumers are after, you can market your products or services accordingly and increase the probability of succeeding.