Unfortunately, the mobile market has a completely different set of rules and requirements. Therefore, if you do not wish to miss out on mobile searchers, you must adapt to these rules and requirements. The following are some of the most important rules to consider when optimizing your website for a mobile search:

• Shorter keywords
• Local searches
• Data rules
• Top 10 equals top 3
• Promotional techniques
• Mobile standards

Since mobile devices are primarily used for being on-the-go, it is important utilize shorter keywords since users typically do not have time or the resources to type long phrases. Even mobile devices featuring QWERTY keyboards can be difficult to type long phrases and sentences which are the reason mobile searchers use short queries.

Also, mobile users are typically searching for local products or services. Therefore, local keyphrases must be targeted. This makes sense because a mobile searcher is more likely to be standing on a street corner looking for a place to dine than searching for products to purchase.

The most popular mobile search categories include, news, weather, sports, restaurants and financial information. Although the main topics in each niche are limited, they continue to revolve around timing and location. Therefore if your site is within one of these categories and not optimized for mobile searches, it is likely you are losing visitors.

Pages with top 10 search results fit on a desktop screen. However, on a mobile device, the top 10 results are unlikely to appear on the screen at once, therefore it is more like a top 4 or 5 search than 10. Therefore, the top 5 positions are the most critical during a mobile web search and have the greatest chance of attracting the user’s attention.

Optimizing for mobile devices is becoming increasingly important as technology improves. Users on the go do not have time to search long keywords, are usually only searching locally and within a specific category and will select the best of three to five options that appear on their screen.

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The Benefits of .tel Domains

.tel domains are not your ordinary extension.  This new global internet standard allows you to control how and where you connect with your audience.  Below are some of the many benefits internet users are raving about:

Stay in Touch from any Device - A .tel domain enables your brand name or business to be accessible from any client device connected to the internet.  For example, customers can type your website address into their browser, choose their preferred method of contact and simply click a button to initiate the communication process.  Since the TLD is optimized for mobile devices, it allows you to create a strong mobile presence through the increasing large number of compatible devices

Potential Revenue Generator - You could also use a .tel domain for a variety of services based on generic names such as shoes.tel, computers.tel, hosting.tel or whatever you desire.  Just like .coms, each individual domain can easily be configured to have numerous sub-domains in order provide convenient navigation to local vendors or specialists.

Increased Exposure - By registering a .tel domain, you can greatly increase the visibility of your business as it allows you to publish multilingual keywords specific to each department and location associated with your company.  Because these keywords are indexed by the major search engines, this extension can easily improve optimization and exposure for your online business.

Increased E-commerce Traffic – A .tel domain can be useful in offering and selling various storefront products and services.  For instance, a music orientated site could provide their users with the latest news or popular downloadable mobile content such as ringtones or MP3 files.  Such exclusive offerings can work wonders at driving traffic to traditional online storefronts.

Is it Time for a .Tel?

Though certainly not as widespread as the more mature options, .tel is catching on quickly as a viable TLD.  The hype and distinct benefits could make this extension just as popular and highly sought after as .com in a few years.  And while still not available at all registrars, .tel is being increasingly adopted and comes at a price that is comparable to traditional extensions.  We don’t encourage you to give up that catchy .com you finally secured, but this new option is definitely one you want to consider.

Related posts:

• March 26, 2010 – What Type of Domain Will Best Serve my Online Endeavors?
• November 14, 2008 – Someone Registered My Domain – What Now?
• October 31, 2008 – Do You Really Need a .Com Domain?
• September 5, 2011 – Premium Domain Names: What Are They?
• August 10, 2011 – Ongoing Battle over the new .Music Domain Extension
• July 18, 2011 – Domain Name Expansion Expected to Create Major Problems
• April 22, 2011 – Becoming a Domain Speculator with No Experience
• February 2, 2011 – Optimizing your Website for Mobile Devices
• January 19, 2011 – How to Find the Cheapest Domain Names
• September 18, 2010 – .CO Domains – Frequently Asked Questions