Ecommerce web hosting provides all of the necessary applications and server resources needed to create a successful online retail business. Using the following procedure and a comprehensive eCommerce hosting account you can have establish an internet store with minimal effort.

Find a Suitable eCommerce Hosting Account

The first thing you’ll need to do after securing a good domain name for your web site is compare various eCommerce hosting plans. The hosting plan will be central to your success as a webmaster because it will be the fuel of your website. Without adequate server resources and the right tools your pages will load slowly and the administrative tasks will become overwhelming. Since you’re staking your business on the reliability of your web server you’ll need to choose a reliable hosting plan from one of the most reputable hosting providers. Look for plans that include tools like shopping carts, product catalog creators, SSL certificates, site building tools and flexible payment processing capabilities.

Build the Site

Now that you have a good hosting account and domain name to work with you can begin constructing your web site. Start by picking a template that will suit the theme of your store, which can be uploaded to the site easily using a content management system. For example, if you plan on selling sporting goods then you may want to find a sports-related theme. You can also hire a  developer to create a custom theme for you by visiting one of the many freelancing forums online. If you don’t want to use a template you can also use the integrated site building tools to create a custom website. After the main template has been chosen and modified to your likings you can then start creating the store itself.

Build the Store

Now that you have a good looking website it is time to populate it with products. To do this you can use the product catalog creator within your eCommerce hosting account. Simply load the images of your products into the interface along with any descriptions you may have and the product catalog creator will automatically create a web page for each product. These tools also index each page so that visitors can find products easily using your custom site search engine.

Customize the Shopping Cart

The shopping cart is one of the most important parts of the website because it is ultimately responsible for closing the sale. Most modern eCommerce web hosting plans come with a variety of shopping cart applications that let you fully customize your visitors’ experience. You can even add features such as customer reviews, which give your customers the ability to leave reviews about your products.

Set Up Payment Processing

Finally, after the site is designed and all of the products have been uploaded it is time to connect each page with the payment processing utility of your choice. Fortunately you don’t have to do this one page at a time, as your eCommerce account should include tools that simplify the process for you. You should be able to integrate your merchant services with your hosting account seamlessly just by filling out a few forms and clicking a few buttons.

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In-House Method

Hosting your e-commerce site in-house involves setting up a server room, purchasing the necessary hardware and software components, leasing a reliable high-speed connection and employing an IT team.  Experienced IT personnel are required to handle day to day technical aspects such as performing backups, monitoring security and basically doing whatever it takes to keep the server up and running.  The costs and complexities that come along with an in-house operation are considerable and often too much for startups and small businesses to handle.

Colocation

Colocation refers to an alternative solution that allows businesses to store their server hardware and network equipment in a facility maintained by a hosting company.  The firm provides you with physical storage space, internet bandwidth and electricity to power the hardware.  There are many advantages to this type of arrangement, including a lower cost for bandwidth and the enhanced reliability you get from the data center.  The disadvantages are that you must purchase your own hardware and actually find a provider that offers a colocation service in your area.

Shared Hosting

One of the most common ways to run an e-commerce website is through a service arrangement known as shared hosting.  In this environment, the websites of multiple companies are stored on a single server, which share an internet connection and various other resources between them.  While suitable for the needs of many, this type of service is best for companies that anticipate a small to moderate amount of traffic and have a limited budget.  This is mainly because there are strict limitations in regard to disk space, bandwidth and control.  With that said, a reputable firm should be able to provide you with a stable platform that can support the needs of both startups and small companies.

Dedicated and Managed Hosting

Dedicated hosting is a method that calls for you to a lease an entire server from a hosting company.  The provider is responsible for maintaining the hardware and network connectivity while the bulk of server administration falls on your shoulders.  This could be a downside because of all the technical challenges that go into maintaining a server, but there are number of benefits as well.  For example, you have extensive control and flexibility that permits you to run your own operating system, database servers, web applications and services.  For those who lack the experience or time needed to handle these tasks, managed hosting exists, a solution that eases the burden of server administration.  Though notably more expensive, managed hosting will allow you to focus more on promoting your e-commerce site and servicing customers rather than dealing with the all the complexities as these processes are handled by the provider.

The fact that there are so many options for hosting an e-commerce site works to your advantage.  What you need to do is a carefully assess your situation and determine which service is best for your business.  After settling on a reliable solution, the fate of your online business is in your hands.

Related posts:

• March 18, 2009 – Hosting Considerations for E-commerce
• February 10, 2009 – Managed vs Shared Hosting – Which Type to Consider
• January 16, 2009 – The Many Faces of Web Hosting
• December 1, 2008 – What to Look for in Colocation
• October 15, 2008 – What Type of Hosting Do You Need?
• January 18, 2012 – InMotion Hosting In-Depth Analysis
• September 25, 2011 – What To Remember When Moving To A New Control Panel
• September 20, 2011 – Dedicated Hosting: Managed or Unmanaged?
• September 7, 2011 – Pros and Cons of Shared Hosting
• June 14, 2011 – Ascent to Partner with Comcast

Disk Space and Transfer

Whether it is a blog, community or e-commerce site, disk space and bandwidth are the core elements of any hosting solution.  It is these two resources that will ultimately determine what size package you need.  Though making this determination can be difficult, it should help to know that most e-commerce sites require a little more than others.  This is because you have to factor in product images, shopping cart applications and hopefully, frequent customers.  Regardless of how much disk space and bandwidth you start out with, make sure you choose a service that has the future in mind with a path to easy upgrades.

Payment Options

The multitude of payment options is enough to keep you up for nights but this is a bridge that must be crossed.  Fortunately, the preferred method of payment online is by credit card and there are several ways to meet this need.  Services such as PayPal make a nice option for small start up stores that don’t have a need to sell a large number of products.  The service is free, very secure and virtually anyone can get an account.  The downside is the hefty transaction fees attached to every sale you make.  At the end of the month, you might notice that these fees are taking a sizable chunk out of your bottom line.  An alternative would be a merchant account as it shows more credibility and has considerably lower transaction fees.  The problem here is a strenuous review process in which only a select few qualify.  It would be wise to compare a few carts so you can make an informed decision on which method works best.

Shopping Carts

After getting your payment options together, you must then figure out how those transactions will be facilitated.  The answer here is an aptly named piece of software known as a shopping cart.  These days, hosting providers offer a wide variety of shopping carts to choose from, many of which come free in e-commerce hosting packages.  While the software is a matter of preference, it is best to choose one that has your customers’ best interests in mind.  The shopping cart should be simple for you to set up and easy for your customers to use. You can learn more about what’s available by reading shopping cart reviews as they generally give you a good idea of what to expect.

Conclusion

There is so much that goes into e-commerce hosting and most of it has to do with your personal requirements.  Aside from the factors mentioned here, you will need a special set of management tools, security features and an overall reliable service.  These are easily obtainable when purchasing service from a reputable provider.

Related posts:

• April 8, 2009 – Open-source Shopping Cart Options
• July 9, 2009 – Introducing the nopCommerce Shopping Cart
• May 6, 2009 – What You Should Know About Merchant Accounts
• January 12, 2009 – The Essentials of E-commerce
• November 21, 2011 – The WePay Surge: Why They May Dethrone PayPal
• October 2, 2011 – How Much RAM / Bandwidth / Disk Space Do I Really Need?
• September 1, 2011 – Budget Web Hosting: Is It Worth the Buck?
• June 24, 2011 – Preventing e-Commerce Shopping Cart Abandonment
• January 13, 2011 – Web Hosting Guide
• September 28, 2010 – Ecommerce Site Building Checklist

osCommerce

As open-source software, the osCommerce shopping cart is free to use.  The program is integrated with a number of features that can easily be enabled and configured.  The osCommerce shopping cart gives you the ability to add multiple items to your store, organize them in categories, give out discounts, run special promotions and much more.  It also offers built-in shipping and tax capabilities to ensure accuracy.  With this shopping cart, you can set prices in different currencies and accept payment through methods such as credit cards, Payal and e-checks.  osCommerce is extremely popular and currently powers a large number of stores on the web.

CREloaded

The CREloaded shopping cart is a fork built on the source code of osCommerce.  This feature-rich platform caters to beginners and professionals alike, offering the ability to process credit card payments via PayPal or Authorize.net.  You can list a large number of products, set discounts and shipping costs.  CREloaded’s greatest attribute is the wide variety of themes that allow you to customize the look of your storefront.  This software is tailored to help you create a store that fully brands your identity and enhances the customer’s shopping experience.

Zen Cart

Zen Cart is another open-source shopping cart freely distributed under the GNU General Public License.  This software was designed with simplicity in mind but offers some very powerful features.  Zen Cart lets you set up an unlimited amount of products and organize them in numerous categories.  The program supports multiple payment options and different currencies as well as top-notch security mechanisms such as SSL certificates.  The built-in control panel allows you to mange products and all related items from a centralized area.

Magento

Magento is one of the latest open-source shopping cart applications.  This e-commerce platform offers a lot exclusive features geared towards managing customer relations and marketing your store.  The user-friendly interface allows you to control virtually every aspect of the store from listing and organizing products to setting up browser options and special promotions.   This shopping cart software sets itself a part from the competition with built-in analytics, reporting and promotion tools.  Magento is completely scalable and backed by an extensive support team.  Though cost effective in comparison to premium shopping carts, Magento isn’t free like the other software mentioned in this article.

Conclusion

These are just a few of several highly functional open-source shopping carts.  Like most open-source technologies, these programs can be easily incorporated into your existing e-commerce site.

Related posts:

• May 20, 2009 – Factors to Consider for E-commerce Hosting
• January 12, 2009 – The Essentials of E-commerce
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• June 24, 2011 – Preventing e-Commerce Shopping Cart Abandonment
• June 13, 2011 – An Expansion of eCommerce Web Hosting in the United Kingdom
• April 6, 2011 – Using Free Shopping Carts for Your E-Commerce Website
• September 28, 2010 – Ecommerce Site Building Checklist
• March 25, 2010 – Setting Up an eCommerce Website With Ease
• January 22, 2010 – Tips for Increasing Profits in E-commerce
• January 14, 2010 – Three Steps to Choose an Ecommerce Hosting Plan