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Cashing in on the E-commerce Phenomenon

A few years ago, credibility and fear were major roadblocks for companies and entrepreneurs looking to establish themselves online.  Times have changed for the best as more consumers feel comfortable conducting business over the internet and the e-commerce revolution is in full swing.  That does not give you any room to coast.  You must still take all the necessary steps to ensure that your website appeals to potential customers through professionalism and credibility.

The tips in this article will help you capitalize on this surging market and avoid the mistakes made by so may others.

Creating a Credible Presence

There are many ways to establish credibility and trust within your audience.  You can start by making your contact information easily accessible as this lets customers know they can get in touch with you if need be.  Testimonials can be effective, but you should be careful when using them.  A testimonial could end up working to your disadvantage by prompting skepticism in the visitor, especially if these references appear too obscure with no contact info or other form of validation.  The overall look of your site will determine its credibility so do not hesitate to check out some of the major e-commerce players and even the competition to find a good working model.

E-commerce Tools

Before starting your e-commerce venture, you should know that in order to accept credit cards, which is the preferred method of payment among consumers, your site will require a few specific elements.  This includes a shopping cart program, payment gateway, and possiby a merchant account.  All-in-one solutions do exist on the market, but these systems are often far too complex and geared more towards businesses that do not generate a lot of monthly sales.  While there is nothing wrong starting out with a popular service such as Payal or AlertPay, you should not view them as long-term options.  If your site becomes a success fast, you will definitely need to upgrade your e-commerce system in a jiffy.

Stay on the Grind

Even if you have never seen the movie, you are probably familiar with Kevin Costner’s famous quote from the motion picture Field of Dreams: “If you build it, they will come.”  While very inspiring, this simply is not the case when it comes to obtaining success with an e-commerce site.  In fact, if you build it, your site will just sit there lonely unless you actively market it to the right audience.  Therefore, perhaps the correct saying for the online business world would be: “If you promote it, they will come.”  Evaluate all the available options to find out what methods are most effective for drawing potential customers to your site.

There is no guarantee that you will become a millionaire by selling items online.  You could actually end up losing money in the beginning and find yourself forced to ride a bumpy learning curve.  On the other hand, you will never know how much money you could make if you do not invest the effort in turning your e-commerce site into a success.

Introducing the nopCommerce Shopping Cart

Though you will not find it on too many store shelves, open-source software is a major hit in the internet world and the web hosting market is solid proof.  These applications are highly capable of powering websites and all the complex operations that come along with them.  Some of the most widely used open-source software programs are e-commerce shopping carts as they allow just about anyone to open up their own web-based store.  There are several carts on the market but few of them are as unique as nopCommerce.

What is nopCommerce?

nopCommerce is a stable, fully customizable, highly usable e-commerce system.  What makes this open-source application stand out from all the rest is the underlying technologies.  Unlike most similar carts scripted in open-source languages such as PHP or Perl, this one is written in Microsoft’s proprietary ASP.NET 3.5 and thrives off a MS SQL back-end database.  This gives nopCommerce the best of both worlds has it is extremely powerful and very cost effective.  In fact, the shopping cart is totally free to use.

nopCommerce Features and Capabilities

The nopCommerce software is easy to use and perfectly suited for online shop owners who have outgrown their existing systems.  How easy to use is it?  nopCommerce can be installed, setup and maintained by virtually anyone possessing the basic computing and website administration skills.  A secure and scalable e-commerce platform, it offers a user-friendly interface and administration tools that allow you to effectively manage your online storefront and customers.  You have control over features such as discounts, coupons, wish lists, tax options, shipping methods and much more.  nonCommerce is capable of handling multiple languages and supports most of the popular gateways including Authorize.net, 2Checkout, Google Checkout and PayPal among others.

nopCommerce provides a catalog frontend and allows complete administration on the back-end, delivering everything you need to quickly set up a fully functioning professional storefront.

This e-commerce solution comes integrated with a variety of great features that are easy to use for the new and inexperienced user, yet powerful enough to suite the needs of seasoned merchants with the most demanding operations.  Offering a built-in shopping cart, easy catalog management, shipping calculation, credit card processing, template customization and a wealth of other powerful tools, there isn’t much you can’t do with this amazing e-commerce system.  The nopCommerce package comes with access to a well organized base of resources, technical support and valuable information provided by a fast growing community.

A Solid Choice for Open-source

The fact that you will not find too many open-source programs boasting the ASP.NET tag makes nopCommerce something truly special.  This flexible e-commerce system is growing rapidly in popularity, making it easier to land a web hosting provides that offers support for the application.  Because the software is relatively new, it remains to be seen whether or not nopCommerce can hold a candle to well known open-source shopping carts such as osCommerce, Agora and Cube Cart.  However, the software has generated a lot of buzz in a very short time and as of now, industry reviews are indicating that this e-commerce platform is all good.

Factors to Consider for E-commerce Hosting

Before opening up your store online, it is important to know that e-commerce hosting is a complex undertaking filled with confusing terminology and many types of services.  Aside from figuring out that products or services you want to market, you must also determine how much disk space and transfer you need as well as what type of hosting solution can meet those requirements.  It is a lot to process your first time around.  This article will discuss some of the complicated factors that must be considered when shopping for an e-commerce hosting plan.

Disk Space and Transfer

Whether it is a blog, community or e-commerce site, disk space and bandwidth are the core elements of any hosting solution.  It is these two resources that will ultimately determine what size package you need.  Though making this determination can be difficult, it should help to know that most e-commerce sites require a little more than others.  This is because you have to factor in product images, shopping cart applications and hopefully, frequent customers.  Regardless of how much disk space and bandwidth you start out with, make sure you choose a service that has the future in mind with a path to easy upgrades.

Payment Options

The multitude of payment options is enough to keep you up for nights but this is a bridge that must be crossed.  Fortunately, the preferred method of payment online is by credit card and there are several ways to meet this need.  Services such as PayPal make a nice option for small start up stores that don’t have a need to sell a large number of products.  The service is free, very secure and virtually anyone can get an account.  The downside is the hefty transaction fees attached to every sale you make.  At the end of the month, you might notice that these fees are taking a sizable chunk out of your bottom line.  An alternative would be a merchant account as it shows more credibility and has considerably lower transaction fees.  The problem here is a strenuous review process in which only a select few qualify.  It would be wise to compare a few carts so you can make an informed decision on which method works best.

Shopping Carts

After getting your payment options together, you must then figure out how those transactions will be facilitated.  The answer here is an aptly named piece of software known as a shopping cart.  These days, hosting providers offer a wide variety of shopping carts to choose from, many of which come free in e-commerce hosting packages.  While the software is a matter of preference, it is best to choose one that has your customers’ best interests in mind.  The shopping cart should be simple for you to set up and easy for your customers to use. You can learn more about what’s available by reading shopping cart reviews as they generally give you a good idea of what to expect.

Conclusion

There is so much that goes into e-commerce hosting and most of it has to do with your personal requirements.  Aside from the factors mentioned here, you will need a special set of management tools, security features and an overall reliable service.  These are easily obtainable when purchasing service from a reputable provider.

What You Should Know About Merchant Accounts

If you want to delve into the world of e-commerce and sell your own products or services online, you will need way to collect credit cards, which is the preferred method of payment for most customers.  There are numerous ways to accomplish this but the most practical and effective is a merchant account.

Why a Merchant Account?

A merchant account is the easiest way to accept both credit and debit card payments on your website.  Sure, you could sign up for a free PayPal account, but there are disadvantages that could hinder your success.  It may not be fair but some customers feel like PayPal isn’t credible enough and they will look down on your inability to process payments like other larger corporations.  There are other options you can take but most charge up to 10% of the transaction along with other fees that cut into your profits.  These factors make the merchant account the best option.

Considering the level of importance, you might think that obtaining a merchant account is a smooth and painless process.  Simply find a provider, sign up for an account and get an approval in a matter of days, right?  Unfortunately, the process isn’t quite that seamless for most applicants.  In fact, getting a merchant account can prove to be lengthy, complex process, especially for the new or small business owner enduring the process for the first time.   In order to ensure as few complications as possible, one should no one to expect when applying for an account.

How Long Does it Take?

Obtaining a merchant account can actually take anywhere from a few days to a couple of months, with the latter mainly applying to a situation where mistakes were made.  It is these mistakes that lead to delays that could end up costing you in sales, forcing you to wait it out when customers are reading to buy now.  This is why you need to initiate the process as soon as possible.  Don’t just assume that because someone you know got approved in a matter of days that the same will hold true for you.  When compared to the fast paced internet world, some banks are incredibly slow at processing merchant account applications.  The sooner you get on it, the sooner you can get rolling with your plans.

Tricky Numbers and Fine Print

Merchant account providers have been known to introduce complex fees that don’t necessarily match up with the offers from other banks.  More unscrupulous ones will even throw in a bit of trickery that hike up the fees when you least expect.  Others might come at you with ridiculous fees up-front, suggest that you wait an ungodly amount of time to receive your money and the list goes on.  To avoid a rude awakening, you need to make yourself familiar with the numbers and go over all the fine print before turning in your application.  Rates aren’t all difficult to understand so the most important thing is finding out how long you have to wait for your money.  As an online business owner, consistent cash flow is the key to longevity.

In Closing

Going through the merchant account process can be a real nightmare the first time.  However, it doesn’t have to be.  As with most services, the best advice is to research providers, compare services and most importantly, ask questions and gather all the information you can.  If not, you may never get a merchant account or at best, end up with a terrible service.

Open-source Shopping Cart Options

If you are looking to get up and running with your own online store, then a shopping cart is what you need to make it happen.  A shopping cart is a type of software application that allows you to incorporate a storefront into your e-commerce website.  This software can help you customize your store with tons of products attached with thumbnails, multiple shipping methods and payment options.  With a good program, you can start selling products immediately by accepting payments via credit card or popular alternatives such as PayPal.  Some of the most popular shopping carts are open-source programs and this article will introduce you to several popular choices.

osCommerce

As open-source software, the osCommerce shopping cart is free to use.  The program is integrated with a number of features that can easily be enabled and configured.  The osCommerce shopping cart gives you the ability to add multiple items to your store, organize them in categories, give out discounts, run special promotions and much more.  It also offers built-in shipping and tax capabilities to ensure accuracy.  With this shopping cart, you can set prices in different currencies and accept payment through methods such as credit cards, Payal and e-checks.  osCommerce is extremely popular and currently powers a large number of stores on the web.

CREloaded

The CREloaded shopping cart is a fork built on the source code of osCommerce.  This feature-rich platform caters to beginners and professionals alike, offering the ability to process credit card payments via PayPal or Authorize.net.  You can list a large number of products, set discounts and shipping costs.  CREloaded’s greatest attribute is the wide variety of themes that allow you to customize the look of your storefront.  This software is tailored to help you create a store that fully brands your identity and enhances the customer’s shopping experience.

Zen Cart

Zen Cart is another open-source shopping cart freely distributed under the GNU General Public License.  This software was designed with simplicity in mind but offers some very powerful features.  Zen Cart lets you set up an unlimited amount of products and organize them in numerous categories.  The program supports multiple payment options and different currencies as well as top-notch security mechanisms such as SSL certificates.  The built-in control panel allows you to mange products and all related items from a centralized area.

Magento

Magento is one of the latest open-source shopping cart applications.  This e-commerce platform offers a lot exclusive features geared towards managing customer relations and marketing your store.  The user-friendly interface allows you to control virtually every aspect of the store from listing and organizing products to setting up browser options and special promotions.   This shopping cart software sets itself a part from the competition with built-in analytics, reporting and promotion tools.  Magento is completely scalable and backed by an extensive support team.  Though cost effective in comparison to premium shopping carts, Magento isn’t free like the other software mentioned in this article.

Conclusion

These are just a few of several highly functional open-source shopping carts.  Like most open-source technologies, these programs can be easily incorporated into your existing e-commerce site.