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Database-Driven Sites with FrontPage

Many website owners are faced with the challenge of keeping their sites fresh with updated content.  Maintaining a frequently updated site is critical these days as it keeps your visitors intrigued and also appeals to the search engines.  This means that you are likely to rank higher and therefore, generate more quality traffic.  An easy and efficient way to overcome this challenge is to create a database-driven website.

Databases and Website Content

Database-driven sites are powerful because they offer the ability to easily generate fresh, updated content.  For most developers, this is enabled by the combination of PHP and MySQL.  Unfortunately, these technologies can be very complex and will definitely take some time learning.  Thankfully, a FrontPage web hosting solution can empower you to create a database-driven and use it with virtually any database, including MS SQL, Access, Oracle or the open-source MySQL.

Making a Database Connection with FrontPage

To make a database full of information that will be displayed on the website you created with FrontPage, all you have to do is connect it to the data you want it to show.  A database connection is merely a function that allows your page to connect with a database via server-side scripting.  While this could be performed with PHP and MySQL, doing it with FrontPage is much easier.  This is because FrontPage lets you create a template that will modify the content by communicating with the database and automatically creating a new page without any additional coding.

Before getting to the template, the first thing you need to do is manually create a database in an application such as Microsoft SQL Server, Access, Excel or Oracle.  The database may contain customer messages or just about any other content you want inserted on the pages of your website.  After creating the database, set up the template where you want the information to be displayed.   The advantage of having a template in FrontPage is that it gives you the ability to change the content of your page by importing new content from a database without needing to re-code the page itself.  As long as you connect the page to the new content in the database, it will be generated on the server-side whenever your visitors view the page.

To import content, simply choose “File” from the “Tool” bar and open the “Import” menu.  After browsing for the file you want to import, select “Yes” when asked if you to create a connection for it.  That’s basically it.  FrontPage offers a great way to make sure your pages are frequently updated and appealing to your visitors with fresh content.

Summary

You will have to do a little more to truly customize your database-driven site, but FrontPage hosting is so user-friendly, that nearly every task you want to perform is simplified through a wizard or tutorial that goes along with it.  Because FrontPage is such a forgiving tool, even if you do make mistakes, detecting and correcting the problem will be a piece of cake.

Avoid These Five SEO Mistakes

Though it is often described as one big process, good search engine optimization involves a number of different steps.  The intricacies of these steps is what leads many website owners to hire professional SEO firms that claim to have the magic formula.  Going at it alone could seem very unrewarding even after months of hard work.  When you are not seeing results from your efforts, it usually means that there is a flaw somewhere in the optimization process.  If you truly want to get the most out of search engine optimization, the following mistakes must be avoided at all costs.

Cloaking

The term cloaking refers to having one page designed to attract search engines and others specifically made for your visitors.  While this may seem like a viable strategy, cloaking should be avoided if you want to remain on favorable terms with the search engines.  It might have worked a few years ago, but today’s search engine’s are sophisticated enough to detect this and other unethical forms of SEO.

SEO Guarantees

The web waters are infested with companies looking to bank off the prevalence of SEO.  These firms often guarantee services that will put you on the first page of Google in the number one spot.  What you should know is that no company can guarantee such rankings.  The fact that most of the top ranked sites report to having no dealings with SEO firms should be enough for you not to rely on outlandish claims.

Multiple Search Engine Submissions

Contrary to popular belief, submitting your website to search engines regularly can be a mistake.  There are some companies that offer services utilizing special software that will automatically submit your site on a regular basis.  Don’t buy into this as it can actually get you penalized and hinder your efforts.

Too Flashy

If at all possible, Flash is a technology you want to do without.  Though nice from a visual aspect, Flash can leave your site heavy and difficult to process, making it nearly impossible for search engine spiders to interpret.  The best technologies are integrated with HTML as this the language embraced by all search engines.

Moving Too Fast

Good SEO takes equally good patience.  This is an ongoing process, not something you can do just once and put to the side.  Reaching a top search engine position in two days or even two weeks is virtually impossible.  So, even though an SEO firm may claim to get you there in a short amount of time, stay away from the these bogus claims and keep your money.  Take your time and if the right methods are being employed, you will be rewarded with the search engine notoriety you seek.

SEO and Your Website Design

There are many elements that go into SEO.  Keyword implementation comes to mind along with quality inbound links.  One of the most essential components of all is your actual website.  When preparing to embark on an SEO mission, the first thing you need to ensure is that your site has a user-friendly feel.  This basically means that your pages are navigable, links visible and set up correctly.  It also helps if your site is built with complete, intriguing, quality content.  If the navigation of your site is sloppy with misspelled words and improper grammar, your SEO efforts will likely be less than effective.

When designing your site with SEO in mind, it is important to provide usability for your visitors and accessibility for the search engines.  A proper design will ensure that visitors can get around with ease and do not run into pages that take too long to load.  You should also know that Flash and errors in HTML code could possibly prevent from search engine robots from properly crawling and indexing your site.  A good site structure is one that caters to both your visitors and the search engines.  As a website owner, achieving a site optimized for the search engines could be a challenge, especially if you lack design skills.  When this is the case, you may need to rely on third-party professionals.

Expertise is Key

Because these elements are so important, several companies have emerged to offer their services.  Some even employ both SEO experts and web designers, allowing you to kill two birds with one stones by having someone make sure your site is optimized, and another to ensure that its easy to navigate and use.  The key is to do your research and take a little time evaluating different firms.   The best company is one that responds to your inquiries in a timely manner with satisfactory answers.  Rather than making claims about how fast or where they can ensure your rankings, they are honest and confident that their expertise will deliver results.  In short, you want a reputable firm that has proven the ability to create designs that meet W3C compliance and posses an understanding of the latest web trends as they relate to SEO.

No Guarantees

Even when turning to a professional web designer, one should never automatically assume that shelling out cash will guarantee you a top spot on Google.  The internet has opened up numerous opportunities and because of this, the web is a very competitive arena. Chances are, there are thousands of entrepreneurs who share your ambition for succeeding online.  They could even be targeting the same market as yourself.  You can spend a pretty penny on web design but without optimized content and a good marketing strategy, your beautiful website will get buried in Cyberspace.

Expectations will constantly be higher as the web continues to evolve.  Your visitors expect more feature-rich content while search engines increasingly prefer fast loading sites.  For this reason, the proper coding and effective optimization of your site are crucial.  If you don’t get it right the first time, you could find yourself paying even more to get the right design.

SEM Basics and Beyond

Regardless of the industry, online business is one of the most competitive fields in existence.  More than likely, thousands and possibility millions of other business owners have an ideal similar to your own and are working diligently to outdo you.  Competition is fierce but you don’t necessarily have to generate a million hits each month to be successful.  Believe it or not, there are many sites that bring in steady traffic but you couldn’t tell by the lack of sales.  In the end, succeeding at any online business requires continuous profits because this is what ensures longevity.  The best way to get the traffic you want – people who are more likely to actually buy what you’re selling, is engaging in targeted marketing – you need to learn the basics of SEM.

Short for search engine marketing, SEM is a method of devising your marketing strategy around search engine traffic.  Everyday, millions of web surfers are relying on search engines to find what they need whether its software or airline tickets.  The key to SEM is determining your niche market before you actually start marketing.  The niche market is the people you are looking for, potential customers that have a keen interest in your particular product or service.  You need to figure out where your ideal customers are located and most importantly, how you are going to use the search engines to attract them to your site.  It is critical to determine these factors in advance because delving into marketing without a sound strategy usually ends in failed results.

On the surface, SEM appears to be a strategy that calls for you to limit yourself.  After all, why restrict yourself to a niche market when your product or service can benefit almost anyone?  Despite how it looks, SEM is actually the exact opposite.  This method has been so successful because it qualifies your visitors by automatically disqualifying those who are not interested in your offerings.  Although this particular strategy is web-based, the goal is the same are any type of marketing plan – find the people who are looking for you and convert them into customers.  On the web, reaching this goal is about knowing how they go about searching as well as where they hangout online.

Thinking Outside the Box

While SEM is primarily based on leveraging traffic from the search engines, you don’t have to limit your marketing efforts to Google.  When optimizing your website for a niche audience, you are better assuring the possibility of generating traffic consisting of potential customers.  This can be increased by bringing in visitors by way of special invite.  These are people you find in discussion groups, blogs and other social networking communities.  Whereas traffic from the search engine is likely to stumble across your site and many others like it, these are visitors who took you up on your invitation.  They come in pre-qualified and very interested in what you have to offer.  When utilizing genuine SEM tactics and going beyond the basics, you have a much better chance of bringing in the traffic looking to find you.

Determining Your Niche Market

If you plan to start an E-commerce business, one of the first things you need to decide on is a niche market.  A niche market is simply a group of consumers you are targeting that have specific needs or interests.  Because these consumers generally partake in similar activities, they are more likely to demand similar products or services.  By focusing on a niche market, you can find a way to discover and meet those particular needs.  In this article we will provide you with a few easy ways to select a niche market and begin your venture with E-commerce.

Place an Emphasis on the Product Before the Marketing Plan

When deciding on a niche, it is better to first settle on a market that has specific needs and then develop products or services to fulfill them.  So many people have failed at online business because they focused solely on marketing a product before finding someone who is actually looking for it.  This failure is typically the result of an insufficient demand or the fact that one or more competitors already have a stronghold over the market.

While the internet is prevalent, it isn’t the only medium where niche markets are important.  Several companies have gained success by establishing a market and then catering to that specific niche.  Microsoft develops operating systems and other software products based on the needs of PC users.  Adidas manufacturers footwear targeted for the athletic population.  These examples demonstrate how important it is to choose a niche market and then focus your marketing efforts around it.

Selecting a niche market doesn’t have to be a difficult task.  You can begin by focusing on a  market that ties into your area of expertise or interest.  Although the internet allows you to branch out and try many things, it is much easier to succeed with something you are passionate about.  This reduces the learning curve and the frustration that comes along with starting a business.  Instead of viewing it as tedious work, you are more likely to find your E-commerce as fun and hopefully prosperous.  You should also perform deep research in the market you are looking to break into.  This involves checking out competitors to get some ideas on the demand for certain products and services.  Additionally, you need to learn how consumers go about finding these items online such as what keywords they enter into search engines and so forth.

Where to Find Your Audience

Depending on who you are target, your niche market just be waiting in a forum, chat room or newsgroup based on something you specialize in.  By monitoring the activity in these sites, you can determine the needs of your niche market and discover what is in high demand.  This form of social networking can be quiet valuable to your business.

Settling on a niche market is the first critical step towards establishing an E-commerce business.  This is what sets the model for how your business will operate and develop into the future.  By taking a little time to figure out exactly what consumers are after, you can market your products or services accordingly and increase the probability of succeeding.