osCommerce Installation

- Login into your cPanel account and click on the Fantastico icon at the bottom of the main page.

- Navigate to the “E-commerce” section and click on the “osCommerce” link.

- Next, click on the “New Installation” link.

- Now you must go through a multi-step process in order to define the installation location:

Step 1: Choose your domain from the provided drop-down menu.

Step 2: Enter the name of the directory where you want osCommerce to be installed.

Keep in mind that the “install in directory” field is the one part where several users make critical mistakes.  Enter a single phrase of the new folder that will be created for the osCommerce application.  If you try to add dashes, the installation will fail every time.

Step 3: Return back and double check the information you entered in the above field.  If you want your customers to access your store when visiting “http://yoursite.com,“ you would then leave the “Install in Directory” field blank.  On the other hand, if you already have an existing website, you want to enter a given directory name in that field.  For example, if you decide to use “store” as the name of the directory, customers would access your osCommerce store by visiting “http://yoursite.com/store”.

- After entering the required information for the installation destination, enter a user name and password for your osCommerce administrative area.

- Next, enter the name of your store, an owner name, and valid email address.

Activate SSL

Once you have the installation destination squared away, the proceeding steps are self explanatory.  The SSL process deserves a little more detailed explanation.

- Set the “Use SSL” option to”Yes”

- Enter the hostname for your secure server.

If you have a dedicated IP address and SSL certificate for your website, simply enter your domain name in the next field.  If not, just use the server name entered above.

- Choose the information you want to require from your customers.  You will see that these options are pretty straightforward and can be either set to “Yes or “No.”

- After entering the information, click on the “Install osCommerce” tab.

- Lastly, on the next page click “Finish installation”.

You have now successfully installed the osCommerce shopping cart program equipped with an SSL certificate for security.  Now all you have to do is the click the provided link or type the appropriate URL into your browser to log in and set up your online store.

Related posts:

• January 14, 2011 – Free Ecommerce Solutions
• January 12, 2009 – The Essentials of E-commerce
• November 21, 2008 – VeriSign Passes a Tremendous Milestone
• April 6, 2011 – Using Free Shopping Carts for Your E-Commerce Website
• February 25, 2011 – The Benefits of Using Multiple Domain Hosting for E-Commerce
• September 28, 2010 – Ecommerce Site Building Checklist
• March 11, 2010 – Top 3 Important Aspects of Web Hosting Security
• December 7, 2009 – Top Three Control Panels to Consider When Choosing a Web Host
• October 21, 2009 – Four Hot E-commerce Tips that Payoff
• June 15, 2009 – Move Over cPanel: Make Room for Kloxo

Lost Sales

Today’s shopping cart applications offer numerous features.  However, all of them are designed to collect sensitive information from your customers.  This includes their contact information and credit card numbers among other details.  While this is a standard procedure of online shopping, one needs to consider the perspective of the new buyer.

After navigating your site, the visitor has come across a product they want to purchase.  They click on the checkout icon and proceed to enter the required information.  From there the customer is directed to your preferred payment gateway where they are forced input the same information again.  This results in lost or aborted sales as consumers are generally lazy and cautious about handing over their sensitive details.  Ideally, it would be great if your shopping cart could bypass all these requirements and take the customer straight to your gateway.  Unfortunately, there are a number of gateways, all of which require different variables.

So, how do you salvage the sale from here?  Log into the administrative section of your shopping cart, find out if you can track the abandoned sale and contact the potential customer via email.  Let the customer know that you have observed their attempt to place an order and ask if they had any trouble making a purchase.  Explain that you are willing to assistance with any problems they may have experienced.  By reaching out to the consumer on a personal level, there might be a chance of recovering the sale.  In a worse case scenario, you can at least find out if something in your ordering system isn’t functioning properly.  Everyone wants to feel like they are more than just another number.  Taking out the time to make contact and find out the problem might give them the confidence that you are worth doing business with.

The Dreaded Chargeback

Charge backs have been a nightmare for many E-commerce businesses.  You receive an order for one of your products, ship it out, and a week or so later there is a charge back.  This results in you shipping your goods for free, being forced to refund the customer and then pay a charge back fee.  One way to avoid this is to make sure your gateway offers some of type of protection against fraud and dishonest customers who purposely cause charge backs after receiving products.  While every charge back isn’t of a fraudulent nature, all can have a major impact on your pockets.

Conclusion

As the owner of an E-commerce business, you need to think like a prominent enterprise and focus on your bottom line.  If something is negatively affecting your profit, you need to make the proper adjustments to improve the service for customers and ultimately the longevity of your business.

Related posts:

• November 7, 2008 – SSL for Your Online Store
• September 1, 2011 – Premium Web Hosting and Security Features Available in the Public Domain
• July 29, 2011 – Is SSL Essential for eCommerce Sites?
• June 24, 2011 – Preventing e-Commerce Shopping Cart Abandonment
• March 3, 2011 – Three Ways Web Hosting Providers Secure E-Commerce Transactions
• February 25, 2011 – The Benefits of Using Multiple Domain Hosting for E-Commerce
• January 16, 2011 – Web Hosting in Today’s World
• January 16, 2011 – Web Hosting and E-Commerce
• January 16, 2011 – The Right Solution for Web Hosting is E-Commerce
• November 26, 2010 – e-Commerce Hosting: What You Need, What You Don’t

Chris Babel, senior vice president at VeriSign, notes that consumers need a greater level of assurance that the sites they visit online are safe to do business with.  The milestone of one million active SSL certificates demonstrates the firm’s presence in the industry.  Babel went on to state that VeriSign will continue to collaborate with its industry peers and help customers find most secure places for making purchases online.   Already responsible for securing more servers than any other internet security company, the VeriSign Secured Seal has become the most trusted of all on the web.

SSL certificates issued by VeriSign include VeriSign, GeoTrust and Thawte, all of which help to safeguard consumers against fraudulent websites by providing and validating information about the owner of the certificate. Consumers can learn the identity of the person they are dealing with and if the certificate holder is the legal owner of the domain name.  Most of all, these SSL certificates encrypt the customer’s personal information during internet transactions.   When a consumer visits a site equipped with such a certificate, their browser will display a padlock icon as well as HTTPS in the address bar.  This enables visitors to browse a web page with a greater level of confidence, helping them to feel comfortable about dealing with a legitimate site.

The most widely recognized of all, the VeriSign Secured Seal gives indication that a particular web page is protected with a brand of SSL certificate issued by VeriSign itself.  Throughout the world, this seal represents trust and security, one that has become a common fixture to validate leading online merchants, financial institutions and other prominent businesses on the internet.

A recent study conducted by TNS Research shows that 79% of online shoppers in the United States are familiar with VeriSign’s Secured Seal, trusting it more than other mark on the internet.  This seal is viewed well over 150 million time each day, thoroughly tested and proven to help boost online transactions by as much as 31%.  The study also reveals that the VeriSign Secured Seal can be found on more than 90,000 sites in over 140 countries across the globe.

Since the late 90s, VeriSign has been providing services for a reliable internet infrastructure to secure the huge world of networked computers.  Countless of times each day, its trusted SSL certificates and recognizable seals help businesses and consumers from worlds apart engage in secure E-commerce transactions with the utmost confidence.

Related posts:

• March 6, 2009 – SSL For Your E-commerce Site
• July 29, 2011 – Is SSL Essential for eCommerce Sites?
• July 15, 2009 – How to Install osCommerce and Activate SSL Through cPanel
• September 1, 2011 – Premium Web Hosting and Security Features Available in the Public Domain
• February 25, 2011 – The Benefits of Using Multiple Domain Hosting for E-Commerce
• September 28, 2010 – Ecommerce Site Building Checklist
• March 11, 2010 – Top 3 Important Aspects of Web Hosting Security
• July 17, 2009 – Securing Your Business Website in Three Easy Steps
• March 17, 2009 – Practicing FTP Security
• January 13, 2009 – How to Find Secure Shared Hosting