Web Hosting Geeks' Blog » SEO content http://webhostinggeeks.com/blog Web Hosting Industry News, Latest Trends, and Analyses. Thu, 09 Feb 2012 05:48:19 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 The Importance of SEOhttp://webhostinggeeks.com/blog/2011/12/01/seo-importance/ http://webhostinggeeks.com/blog/2011/12/01/seo-importance/#comments Thu, 01 Dec 2011 18:41:05 +0000 Art http://webhostinggeeks.com/blog/?p=3310 SEO is an abbreviation for Search Engine Optimization. What does this mean? For the average person, it is nothing important but for a website owner, SEO is everything. The purpose of SEO is to use certain keywords that, when entered in a search engine by a random individual, will lead directly to the particular website which will result in far more traffic being drawn into the website.

What does SEO do for a website?

SEO makes a website so much easier to read for the viewers. The pages of your website will look better and be much easier to read when you use SEO content. This also allows the viewers of your website to find the exact information they are looking for instead of having to search through piles and piles of content and information posted on your website.

The truth is, every website has to start off at some point and, in the beginning, traffic may be very low and practically non-existent. With no traffic, your website will not be successful and it will be practically a waste of your time. If you want your amazing website to be viewed by millions of users, SEO is the key to all of your problems.

Ways that SEO can help YOUR website!

1. Drives more traffic to your website. Traffic is needed for all websites to receive the amount of attention they are looking for. SEO is the primary tool for receiving the high amount of traffic you are looking for.

2. Receive new viewers. You may already have people who frequent your website but SEO will allow you to get hundreds of new viewers when they search for certain keywords using a search engine.

3. Helps you earn more money if you depend on revenue share websites for your money. For example, if you have a blog and you use Google Adsense as a means of making money from that website, SEO drives more traffic to your website which equals more clicks on ads which in return equals a higher profit for you.

Set your website up for success

If you want your website to be successful, before you get started with the SEO of your content, you need to first make sure that your website looks professional. Once you begin using SEO content, you will receive so many new visitors to your website from the search engine and because you will receive new visitors and viewers, it is important that your website looks its very best to keep the visitors coming back and prevent them from leaving your website out of frustration or anger.

How do I make my website look its best?

1. Organize all of your content

2. Highlight important information in bold or italic text

3. Use a navigation system so that viewers can navigate on your website very quick and easily

4. Use a layout or template that represents your website and looks professional. Making your own layout is not too hard and can be done using a software program. You can also buy pre-made layouts and templates or pay someone online to create the layout for you. Either way, the layout should look professional and neat because it reflects on you and your business.

5. Insert images when necessary. Never use clip art images because they look unprofessional and immature. Use stock photos or images that you have taken yourself with a high quality camera.

6. Keep your content detailed but straight to the point. Don’t post up too much useless information which is commonly referred to as being fluff.

7. Use a font that is professional. A lot of new websites make the mistake of using ridiculous or silly fonts that they think look good but is actually very unprofessional looking and can drive visitors away from the website.

Once you have followed these few tips to ensure that your website looks amazing and professional, you can begin your SEO content. When you write the content that belongs on your website, you will need to use a set of keywords that are often searched for in search engines. When you use these keywords with your content, you will receive much more traffic, thus the purpose of SEO in the first place. You can use an SEO tool to get you started with figuring out the right keywords for your content on the website.

Once you use the SEO for your content, the goal is to have your website show on the search engine website on one of the first pages. It is a major accomplishment to have the link to your website on the first page of the search engine results but it is just as good to be on some of the first few pages of the search engine results.

Conclusion

After you begin using SEO on a regular basis for all of your content needs, you will notice major changes. You will notice that the number of people visiting your page has drastically increased. In fact, you should set up a hidden hit counter which will allow you to see how many visitors you are receiving to your website each and every day. This is a great way for you to watch your traffic grow and grow after using SEO on your website. In many instances, you will increase the amount of traffic dramatically which can help your website grow, expand, and become even more successful than it was before you started using SEO.

SEO is very important to a successful website and many newbies to the world of websites do not seem to realize this. If you are new to the world of websites, it is important that you realize how essential SEO content is for the success of your website. If you do not know how to use SEO in your content, there are many freelance writers available on the Internet, on websites such as Elance and oDesk, who specialize in SEO writing and would gladly help you with all of your SEO content needs.

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]]> http://webhostinggeeks.com/blog/2011/12/01/seo-importance/feed/ 0 Locate the Perfect SEO Experthttp://webhostinggeeks.com/blog/2009/11/19/locate-the-perfect-seo-expert/ http://webhostinggeeks.com/blog/2009/11/19/locate-the-perfect-seo-expert/#comments Thu, 19 Nov 2009 17:42:30 +0000 Art http://webhostinggeeks.com/blog/?p=627 Having a fantastic web site available on the web will do nothing for one’s business if no one can find it.  Once built, an essential part of having a web site is optimizing it so that search engines can easily locate it.  This requires a bit of expertise with regard to keywords and phrases, good content copy that reflects the chosen keywords and even knowing which page URLs will work or not with search engine spidering.

Don’t do it yourself

Instead of attempting to do this on one’s own, it is prudent and recommended to seek out and hire an SEO consultant.  A professional SEO consultant will be able to determine which services are needed to make one’s business web site optimized for search engines and how to incorporate SEO marketing.

There are dozens of specific tasks and elements that go into good SEO and going the “do-it-yourself” route may end with one’s web site not showing at all in the major search engines.

Check their previous work

The first thing to ask for when looking for the perfect SEO expert is previous examples of SEO content as well as web sites they have helped optimize in the past.  Check the rankings of these web sites with the major search engines – Google and Yahoo are perfect examples – and use the Alexa web site to view overall rankings.  Alexa is a free web traffic metric analyzer that will give one a good overview of how well a web site or company is doing over time.

A good showing with increased rankings over time is an indication of how effective an SEO consultant can be.  Rankings that are dropping or maintaining an unchanged level would indicate locating another SEO expert would be in order.

Look at rates

Check the rates of the SEO consultants one is considering.  Very low rates can mean the person in question is just starting out and is trying to build up their portfolio.  Very high rates but with a less than stellar portfolio can also indicate a novice in the SEO field or one that isn’t terribly good at what they do.

Alternatively, as the world economy has taken a beating lately, many professionals have dropped their rates accordingly.  This is an important factor to keep in mind when researching rates.  Check to see if the SEO professional in question has recently dropped their hourly or project rates – one may get a bargain out of this.

Cheaper isn’t better

Don’t attempt to take the cheapest route.  While initially it may seem like a good idea and cost effective, a low rate SEO consultant can mean poor work produced for one’s business web site.  This, in turn, will mean ineffective search engine optimization, low rankings (if at all) within the major search engines and pretty much a loss of money overall.

Careful research should be done when looking to hire an SEO consultant.  Look at their previous results, experience and rates.  Remember that great search engine optimization can mean more customers and hiring a professional to do it correctly can only bring about a return on one’s investment.

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]]> http://webhostinggeeks.com/blog/2009/11/19/locate-the-perfect-seo-expert/feed/ 0 Outsourcing Articles for SEOhttp://webhostinggeeks.com/blog/2009/02/06/outsourcing-articles-for-seo/ http://webhostinggeeks.com/blog/2009/02/06/outsourcing-articles-for-seo/#comments Fri, 06 Feb 2009 20:52:27 +0000 Art http://webhostinggeeks.com/blog/?p=187 njoying success online is great but promoting your website is never the easiest thing to do.  We have all heard that SEO works wonder but not everyone is willing to put in the time intensive labor.  One of the best ways to optimize your site for the search engines is quality articles related to your market or topic.  If you do not have the writers in-house who can produce the content, you should strongly consider outsourcing.

Content is King

More webmasters have come to discover that articles are an excellent way to obtain the relative one-way links and linkable content a website needs to generate search engine traffic.  The internet has opened up many doors for the freelance market.  What this means is that you can contract out some work at around $20 per 400 to 500 word article and possibly less when purchasing them in bulk.  If your site is bringing in steady revenue, this could be a rewarding trade off.

The greatest advantage of outsourcing articles is that you have the luxury to order content as it is required.  There is no need to worry about employing additional staff or equipment.  Simply hire a professional freelance writer and they handle the content while you focus on other important aspects.  In many cases, freelancers are represented by firms, providing you with access to even more resources and varying levels of expertise.

What Should You Pay?

When it comes to outsourcing articles, you will find that prices vary greatly, and so do the qualifications.  The truth is that many freelance writers will take on a tremendous amount of work all at once.  While this allows them to maximum their earnings it also impacts turn-around time, meaning your assignment could get put on the back burner.  Realizing this, it is a good rule of thumb to anticipate a short turn-round time at a higher price and longer turn-around at a lower price.  Try to play your cards right in the middle by not going too high or too low on the price.  Instead, take what the contractor has to say into consider and view samples of their past work.  From there, you can determine if the writer is able to meet your needs and then discuss the price.

What Qualifications Should You Look For?

Price will always be a factor but qualifications is quite possibly the most important aspect of all.  Some writers could be more effective at crafting catchy headlines while some may excel at writing the specific content.  In fact, many writers may not fully understand the ever changing SEO tactics or LSI considerations. You will also find writers who are well versed with technical subjects and others who specialize in a wide range of genres.  The key is finding one who is able to convey the tone of your website while still factoring in search engine optimization techniques.

In the end, outsourcing your articles will require that you communicate the messages you want expressed to a writer.  However, the bright side is that when you get the right individual or team on your side, you can dramatically boost productivity and ensure that your website remains appealing in the eyes of your readers and the search engines.

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