Web Hosting Geeks' Blog » SEO strategy http://webhostinggeeks.com/blog Web Hosting Industry News, Latest Trends, and Analyses. Thu, 09 Feb 2012 05:48:19 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Getting Started With Your SEO Strategyhttp://webhostinggeeks.com/blog/2010/12/02/getting-started-with-your-seo-strategy/ http://webhostinggeeks.com/blog/2010/12/02/getting-started-with-your-seo-strategy/#comments Thu, 02 Dec 2010 19:54:48 +0000 Art http://webhostinggeeks.com/blog/?p=1260 Have a brand new website that is not getting any attention? It’s probably because the site hasn’t been looked at through the eyes of SEO or search engine optimization.  Webmasters, professional and enthusiasts, have a great love for building unique personal websites. Often times though, the idea of getting better positioning in search engines its left to the way side and this brings up the concept of SEO.

What is SEO?

Search engine optimization is simply a process of attempting to improve the overall visibility in search engines on the internet.  Each search engine has a slightly different algorithm that they employ to determine websites relevance in relation to a keyword or phrase searched for by a user.  This means that the approach of search optimization for each search engine is slightly different, but there are a set of core standards and approaches that are universal across them all.

Why is SEO important?

Think of the search engines like a traditional phone book. If you’re hungry and want a pizza, you’ll look up in the yellow pages pizza companies.  Often times, without realizing it, you go for the flashiest ad on the page, when determining the company you’re going to order from.  What if you were a pizza company owner who didn’t appear in the phone book? Chances are you wouldn’t get a large volume of business considering the aforementioned example.  This is why optimization is so important.

If you, as a business owner, sell the next big thing and everyone you know loves it, that’s great. But if no one else knows about it or can’t find it with any ease, you’ll lose a tremendous amount of potential business and traffic.  If search engines are the phone book of the internet and you’re not in it, and not easy to find, you probably won’t get much business.  This makes SEO a critical task for any webmaster, or business owner with a website.

Still not convinced? Consider This

A local restaurant opens up in your area.  The owner advertises on the television and in a few magazines every so often.  You decided to go out to eat at this new restaurant and you try to find the address on Google.com. You search for the restaurant but nothing comes up. You try another search engine and again, nothing relevant comes up. How many times will you do this before you find another place to eat?

The bottom line is you need to spend some time learning about SEO and how it affects your website. SEO can make or break a website in the long run.

Related posts:

]]> http://webhostinggeeks.com/blog/2010/12/02/getting-started-with-your-seo-strategy/feed/ 0 How Web Hosting Aids in SEOhttp://webhostinggeeks.com/blog/2009/04/17/how-web-hosting-aids-in-seo/ http://webhostinggeeks.com/blog/2009/04/17/how-web-hosting-aids-in-seo/#comments Fri, 17 Apr 2009 17:37:52 +0000 Art http://webhostinggeeks.com/blog/?p=293 You probably know by now that web hosting is a popular service millions of people rely on to create their websites.  These services are used for everything from blogs and personal sites to e-commerce and community sites.  What many people don’t know is the importance of web hosting as it relates to search engine optimization.  You can truly benefit from search engine traffic by leveraging your hosting solution and devising a sound SEO strategy.

Domain and URLs

Before even purchasing a web hosting plan, you probably want to get yourself a domain first.  If you already have a name registered with another host, it shouldn’t be difficult to transfer it over to a new provider.  If not, you can easily register one for about $10 a year.  When it comes to SEO, both your domain and URLs are extremely important.  This is because when the search engine spiders come crawling, they index your pages individually opposed to the website itself.  With most hosting solutions, you have the ability to create custom URLs, so when used in conjunction with your domain name, it makes a great way to increase visibility in the eyes of the search engines.

Search Engine Friendly Features

The features a web hosting provider offers can also benefit your SEO efforts.  Because optimizing for targeted search engine traffic has proven to be effective, many hosts now offer tools that help research and choose the best keywords for your site.  Another great feature is the handy web application.  These utilities give you graphical statistics on your website traffic, showing when visitors came in and where they come from.  They usually show you which search engine spiders visited your site as well.  Then you have companies that offer free search engine submissions, free marketing credits, Google webmaster tools and more.   The average web hosting package is loaded with an arsenal of tools that can aid in SEO.

Finding the Right Solution

Although web hosting plays a major role in SEO, the actual results all depends on the hosting company.  This is why it is so crucial to put an emphasis on quality and reliability rather than the cost of service.  There are many types of hosting out there and finding a cheap solution is easier than ever before.  When looking for a service, you need to keep in mind that you are essentially placing the fate of your search engine rankings in the hands of another company.  This is one relationship where trust is key.  Without doing your research and rushing into a service, you can end up with a solution that does more harm to your visibility than good.  Worst of all, you may not even be aware of it.

You should also be cautious about hosting multiple domains on a single account and server.  While this may seem like a practical and cost effective move, it could also hinder your cause.

It is speculated that search engines view linking from within the same IP address as a move done to generate false link popularity.  In order to get the best results, SEO and web hosting need to work in perfect harmony.

Related posts:

]]> http://webhostinggeeks.com/blog/2009/04/17/how-web-hosting-aids-in-seo/feed/ 0