1) Thumbshots Rankings

Thumbshots Ranking offers an informative, yet fun way to make yourself familiar with search engines and learn how to optimize your site for better ranking.  Proper use of this tool can go a long way in generating the quality traffic you seek.

2.) SEOBench

This particular SEO tool analyzes results from Google and Yahoo, identifies what they have in common, and them provides a graphical display of the results in both engines.  SEOBench gives you a nice illustration which reveals that while optimizing your site for both Google and Yahoo is not necessarily an easy task, it is not impossible either.

3.) Link Appeal

Link Appeal is a very effective tool that calculates the efficiency rating of having a link on a given URL.  It relies on factors such as the number of outbound links, its page rank and the overall percentage of links to HTML.  Link Appeal can serve as a great tool for helping you decide whether to request a link on a particular web page or not.

4.) Link Popularity Checker

The Link Popularity Checker is pretty self explanatory as it informs you on how many sites are linked to your own.  We think you will find this tool quite valuable being that link popularity is such an integral part of the entire optimization process.  The more popular your site becomes, the better it will rank in the SERPs.

5.) SEO Checker

SEO Checker is an ideal tool for checking up on search engine saturation, which simply describes the number of pages a search engine indexes for a given website.  While every search engine does not report this information, a fair share of them do, and this is enough to establish a few meaningful benchmarks for your SEM campaign.

6.) Google PageRank Report

Google PageRank Report is something you can use to automatically check the ranking value for any URL you specify in the provided form.  To get the best results, simple add “www” in front of the domain in question.

7.) Link Value

This easy to use link calculator calculates the link value of your website on a monthly basis.  The value is calculated based on many essential factors specific to most of the major search engines.

8.) Keyword Research

Keyword Research is a tool that can be used to research your targeted keywords and phrases, helping you determine which as best suited to implement into your web pages.  All if you have to do is enter a given term or phrase, and the tool automatically makes additional suggestions regarding other words and phrases you should think about targeting.

9.) Google Keyword Suggestions – This handy Google orientated tool will aid you in the process of selecting popular and relevant terms that are related to your desired keyword.  Simply enter a word, and the tool queries data from a number of Google searches, which it then uses to determine the most relevant terms used by websites in that particular niche.

Related posts:

• September 14, 2011 – The Dummies’ Guide To SEO
• August 9, 2011 – SEO 101 : Focusing on Backlinks
• August 6, 2011 – RankCheck.org – free tool to check rank of your website
• November 5, 2010 – Search Engine Optimization – Link Building the Fast Way
• July 21, 2010 – Online Press Releases: An Effective SEO Technique
• June 3, 2010 – SEO – Software vs. Manual Labor
• April 23, 2010 – SERPs and Backlinks – The Keys to SEO
• November 27, 2009 – The Importance of SEO Article Writing
• November 25, 2009 – Seven Innovative Approaches to Link Building
• October 22, 2009 – How to Get a Better Service from Your SEO Firm

Website Optimization

Optimization is a key element of Hot Banana, proven by the fact that it contributes numerous resources to tracking site and campaign performance.  Its SEO tools play a key role in content creation and keyword analysis through a comprehensive editing interface and reports.  Some of the other optimization tools include affiliate tracking, metadata management, automatic Google Sitemap submission and updates, automated tagging and instant SEO-friendly output.  Analyzing your components for optimization is as simple as clicking and entering keywords into the appropriate field.  Hot Banana is one piece of software that allows you to enjoy CMS usability the way it was meant to be.

Marketing Automation

In the Hot Banana environment, marketing automation and optimization go hand in hand.  The software provides a robust web form builder that streamlines the creation of forms and management of captured data.  It also integrates with SalesForce and other popular CRM platforms as well as EmailLabs, which enables form data to be automatically migrated to customer databases.  In addition, Hot Banana aims to ensure marketing optimization with a press release manager, blog administration, and event and survey management tools.  While EmailLabs provides an open framework for integrating with other email marketing managers, Hot Banana has a nice set of default email marketing functions in its own right.

Content Management

A clean and well organized interface makes content creation a breeze with Hot Banana.  The software packs a nice selection of templates with options ranging from standard web pages and landing pages to multi-column email layouts.  From there, your page can be created using the WYSIWYG editor, which offers tools for HTML view toggling and keyword analysis directly from your browser.  Advanced metadata can be inserted via a separate table while all of your content items can be scheduled for publishing dates of your choosing.  Though Hot Banana has a user-friendly interface to work with, it actually conceals many hidden treasures beneath all the open-space, making you dig a little deeper to perform certain actions.

Conclusion

Hot Banana is geared toward small and medium sized organizations whom for marketing, branding and ease of use are essential.  The major downside to the platform is that its based on Cold Fusion, which automatically makes it a turn off for developers not familiar with the language.  Disadvantages aside, this Banana offers enough out of the box functionality to greatly benefit small teams and businesses with a strong internal focus.

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• January 1, 2012 – Fastest WordPress Hosting in Town
• December 9, 2011 – WordPress vs. Blogger
• October 3, 2011 – WordPress Plugins – Making the Most of the Your Site
• September 21, 2011 – Drupal – An Essential Primer
• September 15, 2011 – Alternative’s to WordPress – Other Content Management Systems do Exist
• September 7, 2011 – An Overview of PHP-Based Content Management Systems Beyond WordPress
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