Compatibility with Existing Systems - Launching an e-commerce site is a tremendous process.  Therefore, you should not make it even more complex by setting yourself up to encounter technical problems.  Whether it is a shopping cart or payment gateway, make sure any e-commerce component you plan to integrate is compatible with your existing hardware, operating system and applications.

Ability to Support Existing Data – An ideal e-commerce solution is one that allows you to easily import data from one location to another.  This becomes a must for large stores that maintain databases in environments where it could be complex and costly to manually transfer large amounts of data into a new system.  Keep in mind that this feature is usually included in high-end enterprise solutions but may not be included in cheaper, entry-level systems.

APIs with Linking Support – Integrating inventory management and finance systems is one of the most challenging aspects of e-commerce.  If this is something you wish to do, you may want to look for a solution that offers flexible APIs.  Short for application programming interfaces, these APIs enable developers to write code that will connect your legacy system to your e-commerce server.

Functional Shopping Cart - The shopping cart is the most obvious and important feature of any e-commerce solution.  You need to put special emphasis on this application as it will allow visitors to browse your store and purchase the items they want to purchase.

Diverse Payment Systems – Most consumers prefer to shop online with credit cards or third-party services such as PayPal.  On the other hand, a complete e-commerce solution goes that extra mile and supports additional payment options.  This will give you the opportunity to maximize your profits by catering to a broader range of customers.

The features listed in this article are just a few that must be obtained to form a complete e-commerce solution.  This means you need to keep your eyes peeled for several more qualities.  Despite how insignificant some of these features may seem, each is equally critical as they will determine the failure or success of your venture with e-commerce.

]]> http://webhostinggeeks.com/blog/2009/11/18/how-complete-is-your-e-commerce-solution/feed/ 0 http://webhostinggeeks.com/blog/2009/10/21/four-hot-e-commerce-tips-that-payoff/ http://webhostinggeeks.com/blog/2009/10/21/four-hot-e-commerce-tips-that-payoff/#comments Wed, 21 Oct 2009 16:22:58 +0000 CommunicateBetter http://webhostinggeeks.com/blog/?p=583 With so many entrepreneurs and businesses profiting from the internet, it should come as no surprise that more hopeful people are investing in e-commerce solutions.  However, you should know that there are many online businesses out there and very few of them obtain the success they were looking for.  This serves as proof that simply having an online storefront does not mean you will be successful.  Luckily, there are some proven approaches that can be employed to help ensure that your e-commerce site is just as fruitful as the next.

1.) Create a Professional Design

Several beginners make their first critical mistake at the design stage.  Being that HTML programming is fairly easy to master, some develop the gumption to go at it alone and decide to build their own website from the ground up.  Even though web technology has made it much more feasible to create a site with little to no experience, there are many reasons why you may want to leave this task in the hands of someone else.  Building a fully functioning website from scratch can be a hassle and very costly when considering that you will have to invest countless hours on time that could have been spent focusing on something else.  By outsourcing this part of the project to a professional design or development expert, you can devote your time and energy to developing a sound business strategy.

2.) Make Easy Navigation and Usability a Priority

Creating an e-commerce site that offers simple navigation and usability is a must.  You can get a better understanding by viewing your website as the aisle of a retail store.  In an ideal environment, all items are organized accordingly and easy to find.  Customers should have no trouble finding what ever it is they want to purchase.  The same holds true for an online storefront.  Even it is a measly checkout button, it is should be made visible and easy to find on your site.

3.) Don’t Forget Your Inventory

There are some online store owners that get so caught up in running their business, they forget about other key areas such as inventory.  You can avoid this by cataloging all the items you have for sale.  Be sure to update your inventory on a regular basis to avoid scenarios where a customer tries to purchase something that is out of stock.  This can help you salvage a sale and elude embarrassment as well.

4.) Incorporate Customer Friendly Features

One surefire way to succeed with an e-commerce venture is to incorporate and make effective use of desirable features that will benefit your customers.  These features could range from essentials such as an easy to use shopping cart and SSL certificate to novelties like a site map and talking avatars.  You may also want to consider rich media features such as animation and video or something simple and effective like auto-responders to deliver immediate responses.  By pampering your customers, you can increase the probability of a pleasurable shopping experience that keeps them coming back for more.

SEO-Friendly

As an online business owner, SEO (search engine optimization) should be one of your top priorities.  While most site owners have a part in creating intriguing content, they often have less impact on the design and search engine indexing.  If this sounds like your situation, then choosing an SEO-friendly shopping cart is essential.  Signs of a good cart with these qualities is one that automatically produces keyword-rich URLs relative to your site or items.

Coupon Support

It doesn’t matter what you sell, it is almost guaranteed that your customers are looking for a deal.  The best way to attract this type of audience is with coupons.  Numerous reports show that customers are increasingly on the hunt for online coupons, so a shopping cart that supports coupon codes will likely do you some good.  Without this feature, you are doing nothing but limiting your potential.

Cross-Selling Functionality

Cross-selling is the concept of selling customers additional related products to increase your total per-checkout revenue.  A perfect example would be recommending accessories to go along with the PC hardware you sell.  The shopping cart you choose should offer cross-selling functionality as an either a semi or fully automated process.  The best e-commerce platforms have systems that associate products and dynamically place related items on the corresponding product and checkout pages.

Customer Reviews

Genuine customer reviews make a great way to encourage more sales.  These reviews are like having a peer recommend your store to potential customers.  Think of it as a way of allowing your customers to market for you.  A shopping cart equipped with this feature should either support a review system from within, or allow you to connect to a third-party tool such as PowerReviews or similar.

Sharing and Recommendations

Any potential customer visiting your website should have the ability to share product details via email or in other ways.  Let’s say a teen is interested in one of your products and wants to let their mom or dad know they really want this particular item as a birthday gift.  To make this a seamless process, your store should provide the teen with any easy way to send notification to their parents without having to cut and paste the details.  A good shopping cart application will include a sharing feature, typically as a part of wish list system that calls for the customer to complete some type of registration in order to use it.

Today’s e-commerce shopping carts are loaded with features and these are just a few of many that we believe are absolute deal breakers.  The good thing is that with hundreds of applications to choose from, you have the luxury to be very selective.

osCommerce Installation

- Login into your cPanel account and click on the Fantastico icon at the bottom of the main page.

- Navigate to the “E-commerce” section and click on the “osCommerce” link.

- Next, click on the “New Installation” link.

- Now you must go through a multi-step process in order to define the installation location:

Step 1: Choose your domain from the provided drop-down menu.

Step 2: Enter the name of the directory where you want osCommerce to be installed.

Keep in mind that the “install in directory” field is the one part where several users make critical mistakes.  Enter a single phrase of the new folder that will be created for the osCommerce application.  If you try to add dashes, the installation will fail every time.

Step 3: Return back and double check the information you entered in the above field.  If you want your customers to access your store when visiting “http://yoursite.com,“ you would then leave the “Install in Directory” field blank.  On the other hand, if you already have an existing website, you want to enter a given directory name in that field.  For example, if you decide to use “store” as the name of the directory, customers would access your osCommerce store by visiting “http://yoursite.com/store”.

- After entering the required information for the installation destination, enter a user name and password for your osCommerce administrative area.

- Next, enter the name of your store, an owner name, and valid email address.

Activate SSL

Once you have the installation destination squared away, the proceeding steps are self explanatory.  The SSL process deserves a little more detailed explanation.

- Set the “Use SSL” option to”Yes”

- Enter the hostname for your secure server.

If you have a dedicated IP address and SSL certificate for your website, simply enter your domain name in the next field.  If not, just use the server name entered above.

- Choose the information you want to require from your customers.  You will see that these options are pretty straightforward and can be either set to “Yes or “No.”

- After entering the information, click on the “Install osCommerce” tab.

- Lastly, on the next page click “Finish installation”.

You have now successfully installed the osCommerce shopping cart program equipped with an SSL certificate for security.  Now all you have to do is the click the provided link or type the appropriate URL into your browser to log in and set up your online store.

What is nopCommerce?

nopCommerce is a stable, fully customizable, highly usable e-commerce system.  What makes this open-source application stand out from all the rest is the underlying technologies.  Unlike most similar carts scripted in open-source languages such as PHP or Perl, this one is written in Microsoft’s proprietary ASP.NET 3.5 and thrives off a MS SQL back-end database.  This gives nopCommerce the best of both worlds has it is extremely powerful and very cost effective.  In fact, the shopping cart is totally free to use.

nopCommerce Features and Capabilities

The nopCommerce software is easy to use and perfectly suited for online shop owners who have outgrown their existing systems.  How easy to use is it?  nopCommerce can be installed, setup and maintained by virtually anyone possessing the basic computing and website administration skills.  A secure and scalable e-commerce platform, it offers a user-friendly interface and administration tools that allow you to effectively manage your online storefront and customers.  You have control over features such as discounts, coupons, wish lists, tax options, shipping methods and much more.  nonCommerce is capable of handling multiple languages and supports most of the popular gateways including Authorize.net, 2Checkout, Google Checkout and PayPal among others.

nopCommerce provides a catalog frontend and allows complete administration on the back-end, delivering everything you need to quickly set up a fully functioning professional storefront.

This e-commerce solution comes integrated with a variety of great features that are easy to use for the new and inexperienced user, yet powerful enough to suite the needs of seasoned merchants with the most demanding operations.  Offering a built-in shopping cart, easy catalog management, shipping calculation, credit card processing, template customization and a wealth of other powerful tools, there isn’t much you can’t do with this amazing e-commerce system.  The nopCommerce package comes with access to a well organized base of resources, technical support and valuable information provided by a fast growing community.

A Solid Choice for Open-source

The fact that you will not find too many open-source programs boasting the ASP.NET tag makes nopCommerce something truly special.  This flexible e-commerce system is growing rapidly in popularity, making it easier to land a web hosting provides that offers support for the application.  Because the software is relatively new, it remains to be seen whether or not nopCommerce can hold a candle to well known open-source shopping carts such as osCommerce, Agora and Cube Cart.  However, the software has generated a lot of buzz in a very short time and as of now, industry reviews are indicating that this e-commerce platform is all good.

]]> http://webhostinggeeks.com/blog/2009/07/09/introducing-the-nopcommerce-shopping-cart/feed/ 0 http://webhostinggeeks.com/blog/2009/06/12/power-your-store-with-open-source-shopping-carts/ http://webhostinggeeks.com/blog/2009/06/12/power-your-store-with-open-source-shopping-carts/#comments Fri, 12 Jun 2009 20:49:38 +0000 CommunicateBetter http://webhostinggeeks.com/blog/?p=374 If you want to sell your own products or services online, then you will need a shopping cart program to facilitate those sales.  The number of available shopping carts is tremendous and even better, some of the best software is of an open-source variety and totally free to use.  Here are some of the most common open-source shopping carts you may encounter on the market.

PrestaShop

PrestaShop is a comprehensive, professional-grade shopping cart that is easy to use and setup.  The software offers a fully featured back-end interface to maintain your inventory, orders, shipping options and customers in real-time.  It is also highly customizable as you can incorporate your own modules.  PrestaShop keeps security in mind but securely transmitting customer payments directly to your bank account.

Magneto

Magneto is a robust e-commerce solution that offers unparalleled flexibility and control.  This software is so well designed and functional that you would never think it came from an open-source project.  Unlike other shopping carts, this one gives you clean URLs and SEO-friendliness right out the box, bypassing the need to make additional configurations.  Magneto has a scalable architecture and seamless integrate with various third-party applications.  Additionally, it gives you the benefit of both community and professional technical support.

CubeCart

CubeCart is one of the most popular shopping carts around.  Although it is free to download and use, you are forced to leave the developer’s copyright notice in your footer.  That disadvantage aside, CubeCart offers a plethora of features with support for most of the major gateways and shipping options.  The software comes with decent support from an active community that regularly contribute plugins to the cart.

Agora

Written in the Perl programming language and driven by a MySQL database, Agora is another popular choice for open-source shopping carts.  Very customizable, it features a built-in CSS (Cascading Style Sheets) manager that lets you control the look of the shopping cart as well as setup options ranging from a simple template-based storefront to more complex visual designs.  Agora supports unlimited products, a wealth of shipping and payment options, up to four tax zones at once and much more.

Zen Cart

Zen Cart is a user-friendly shopping cart that caters to beginners.  This is one software that actually focuses on the shoppers and store owners opposed to developers.  Zen Cart is easy to use and supports multiple shipping and payment options.  It also allows you to easily provide discounts and coupons to your customers.

osCommerce

The wide variety of features in osCommerce enables you to set up an online store fairly quickly.  It supports multiple currencies and also lets your customers print their invoices directly from the order screen.  osCommerce gets the backing of a superb community who provide ongoing support and make contributions to the project.

These are just some of your choices for open-source shopping carts.  Rest assured, there are many more to choose from.  While you can probably pay for something better, numerous users are doing just fine running their store with these free versions.

Email Tools

Email is the preferred method of communication for millions of individuals and businesses across the world.  Realizing this, web hosting companies provide all the email features needed to keep base with contacts.  Aside from multiple accounts, you generally get complimentary features such as webmail, autoresponders and forwarders to communicate effectively no matter where you might be.  Because unsolicited mail and virus infected attachments are a tremendous problem, hosting providers help you stay protected with spam filtering applications to dramatically cut down on those potentially dangerous messages.  Often overshadowed by more luxurious offerings, but email remains to be one of the most useful features in any hosting plan.

Shopping Cart Software

E-commerce is a driving force on the web and shopping carts are a big part of what enables this thriving industry.  If you have aspirations of selling your own products or services online, this is the type of software you need to make it happen. Shopping carts often come included in business or e-commerce hosting packages, usually at no additional costs.  In many cases, these programs can be easily installed through your control panel interface.

Programming Languages

Scripting or programming languages, have become common on the web hosting market but these features are geared towards more advanced users.  Some examples are open-source languages such as PHP, Perl and Ruby on Rails and proprietary technologies such as ASP and ASP.NET.  These programming tools serve benefit to developers and webmasters who are proficient at coding and building content from scratch.  A hosting provider that has these software packages installed on their server allow you to diversify your website with dynamic content that stand outs from static HTML pages.

Site Builders

Almost all web hosting plans come equipped with utilities that provide you the ability to create your site.  With most tools, you can choose from a nice selection of pre-designed templates and basically create your website in easy drag-and-drop fashion.  These utilities typically do not call for you to have any knowledge in client-side programming languages such as HTML or even server-side variations like Python or PHP.  In addition to integrated building tools, many host also offer support for standalone web design applications such as Dreamweaver and Microsoft FrontPage. These programs allow you to create your site offline and upload it to the server without the use of an FTP client.

Conclusion

The list of web hosting features is huge and seems to expand every year.  Others you might find interesting include support for multimedia applications, web stat applications and databases among others.  To each its own in this regard because everyone has that dynamic tool set they just can’t do without.

Disk Space and Transfer

Whether it is a blog, community or e-commerce site, disk space and bandwidth are the core elements of any hosting solution.  It is these two resources that will ultimately determine what size package you need.  Though making this determination can be difficult, it should help to know that most e-commerce sites require a little more than others.  This is because you have to factor in product images, shopping cart applications and hopefully, frequent customers.  Regardless of how much disk space and bandwidth you start out with, make sure you choose a service that has the future in mind with a path to easy upgrades.

Payment Options

The multitude of payment options is enough to keep you up for nights but this is a bridge that must be crossed.  Fortunately, the preferred method of payment online is by credit card and there are several ways to meet this need.  Services such as PayPal make a nice option for small start up stores that don’t have a need to sell a large number of products.  The service is free, very secure and virtually anyone can get an account.  The downside is the hefty transaction fees attached to every sale you make.  At the end of the month, you might notice that these fees are taking a sizable chunk out of your bottom line.  An alternative would be a merchant account as it shows more credibility and has considerably lower transaction fees.  The problem here is a strenuous review process in which only a select few qualify.  It would be wise to compare a few carts so you can make an informed decision on which method works best.

Shopping Carts

After getting your payment options together, you must then figure out how those transactions will be facilitated.  The answer here is an aptly named piece of software known as a shopping cart.  These days, hosting providers offer a wide variety of shopping carts to choose from, many of which come free in e-commerce hosting packages.  While the software is a matter of preference, it is best to choose one that has your customers’ best interests in mind.  The shopping cart should be simple for you to set up and easy for your customers to use. You can learn more about what’s available by reading shopping cart reviews as they generally give you a good idea of what to expect.

Conclusion

There is so much that goes into e-commerce hosting and most of it has to do with your personal requirements.  Aside from the factors mentioned here, you will need a special set of management tools, security features and an overall reliable service.  These are easily obtainable when purchasing service from a reputable provider.

osCommerce

As open-source software, the osCommerce shopping cart is free to use.  The program is integrated with a number of features that can easily be enabled and configured.  The osCommerce shopping cart gives you the ability to add multiple items to your store, organize them in categories, give out discounts, run special promotions and much more.  It also offers built-in shipping and tax capabilities to ensure accuracy.  With this shopping cart, you can set prices in different currencies and accept payment through methods such as credit cards, Payal and e-checks.  osCommerce is extremely popular and currently powers a large number of stores on the web.

CREloaded

The CREloaded shopping cart is a fork built on the source code of osCommerce.  This feature-rich platform caters to beginners and professionals alike, offering the ability to process credit card payments via PayPal or Authorize.net.  You can list a large number of products, set discounts and shipping costs.  CREloaded’s greatest attribute is the wide variety of themes that allow you to customize the look of your storefront.  This software is tailored to help you create a store that fully brands your identity and enhances the customer’s shopping experience.

Zen Cart

Zen Cart is another open-source shopping cart freely distributed under the GNU General Public License.  This software was designed with simplicity in mind but offers some very powerful features.  Zen Cart lets you set up an unlimited amount of products and organize them in numerous categories.  The program supports multiple payment options and different currencies as well as top-notch security mechanisms such as SSL certificates.  The built-in control panel allows you to mange products and all related items from a centralized area.

Magento

Magento is one of the latest open-source shopping cart applications.  This e-commerce platform offers a lot exclusive features geared towards managing customer relations and marketing your store.  The user-friendly interface allows you to control virtually every aspect of the store from listing and organizing products to setting up browser options and special promotions.   This shopping cart software sets itself a part from the competition with built-in analytics, reporting and promotion tools.  Magento is completely scalable and backed by an extensive support team.  Though cost effective in comparison to premium shopping carts, Magento isn’t free like the other software mentioned in this article.

Conclusion

These are just a few of several highly functional open-source shopping carts.  Like most open-source technologies, these programs can be easily incorporated into your existing e-commerce site.

There are numerous shopping carts available, most of which are created by different programming technologies.  This article will introduce you to some of the most common and detail their advantages and disadvantages.

ASP Shopping Carts

Short for Active Server Pages, ASP is a server-side programming language developed by Microsoft.  ASP is quite advantageous in the e-commerce field and shopping carts are no different.  The power of the language makes an ASP shopping cart easy to develop and maintain.  Most software scripted in this language gives you a comprehensive back office to easily manage all the components of your online business.  Like most technologies created by Microsoft, ASP shopping carts tend to be more expensive than those scripted in other languages.

CGI Shopping Carts

CGI is one of the oldest development tools and responsible for powering many of today’s active shopping carts.  The biggest advantage of CGI shopping carts is that they are compatible with all major web browsers.  The downside is that they can be difficult to maintain, sluggish and consume precious system resources.

Cookie Shopping Carts

Cookie shopping carts are both easy to setup and manage.  They tend to be faster than CGI shopping carts and consume fewer system resources.  The major disadvantage is that they are not compatible with web browsers that do not support cookies.  This makes a CGI shopping cart useless for customers who disable cookies in their browsers.

Java Shopping Carts

Many shopping carts are scripted in Java, a client-side language that offers advanced functionality beyond HTML.  Java shopping carts are feature-rich and visually appealing.  Because this type of software calls for you to build your online store inside of an applet, it is generally slower and more difficult to customize.

Javascript Shopping Carts

Javascript shopping carts are fast, easy to set up and manage.  They are also easy to customize and light on critical system features.  The major drawback is that they are not compatible with web browsers that do not support Javascript or cookies.  Additionally, a Javascript shopping cart is not equipped to handle larger e-commerce stores.

These are just a few of the many types of shopping carts on the market.  Regardless of the programming technologies behind the software, it is always best to choose a shopping cart that offers the features you need and supports the number of products you want to sell.