web hosting

Tips to Apply to Free Hosting

If you have been considering a free web hosting service for your website needs, you may want to think twice and prepare yourself to deal with pop-ups, pop-unders, third-party banner advertisements and other annoying elements.  You also have to keep in mind that common features such as PHP programming, MySQL databases, CGI scripts and FTP access may not be available.

You can embark upon a mission to look for a quality free web hosting service with no advertisements and useful features, but you will likely return disappointed once your search has concluded.  While you can never really expect any guarantees when it comes to free hosting, knowing what to expect will better assure that you do not end up with a terrible service.

Understand How Free Hosting Works

There are more than enough free web hosting providers to go around.  Unfortunately, most of them force you to place advertisements on your site or only provide you with the free service for a limited time.  Some do set you up with a quality service in exchange for carrying banners while others leave you to run your site on slow and insufficient servers.  In some cases, these servers fail to respond at all, leaving you with a website that is essentially useless.  So, if the service is impractical, how do free hosting companies make enough money to survive?

More and more, we are seeing free web hosts keeping themselves afloat by persuading their customers to sign up for paid hosting plans.  If they can provide a good service, this actually turns out to be a fair deal.  Premium hosting services are very affordable these days so purchasing service with a company you trust could prove to be worth your while.   The major downside is that even when upgrading to a paid service, your package could still end up lacking features that are commonly found on the professional hosting market.  For example, you just might have to pay extra for items such as FrontPage extensions and FTP support.  So even when you purchase service from a free web host, you still have to make sure you are getting your money’s worth.

Secure Your Web Presence

Should you find yourself in a situation where you must rely on a free web hosting service because of financial restrictions, there are a few things you can do to protect your website and identity.  First, you can register yourself a domain name with a reputable company such as GoDaddy or Yahoo.  Domain names are pretty cheap these days and only cost about $10 to $12 per year.  Before registering the name, look out for domain features such as a control panel and URL forwarding.  This will provide you with the ability to redirect your domain and change the destination to where ever you prefer.  So if your free web host folds and goes out of business or things simply are not working out, you can point the name somewhere else and move your website right along with it.

Obtaining a Reliable and Secure E-commerce Solution

The initial reaction to your e-commerce solution may be a positive one, but that could all change depending on the perception of your customers.  Believe it or not, the company you sign up with and the service they provide can either make or break your business.  If your solution does not possess the following qualities, achieving success online will be very difficult and maybe even impossible.

Critical Security Features

There are a number of components associated with your hosting platform that can affect how customers perceive your business.  One of the important of all is security.  This is one aspect that cannot be overlooked because it will help you establish trusting relationships and the confidence customers need to feel safe when sharing their sensitive information with you.  Proven and visible security mechanisms such as SSL certificates will help to create the trust and confidence you need to be successful with an online business.  By neglecting to use them, you stand the risk of losing many customers because the consumer is growing increasingly aware of the potential dangers that come along with shopping online.

Speed and High Availability

The performance of your e-commerce site is critical, especially in today’s fast paced on-demand world.  If your hosting provider is utilizing slow servers, potential customers will more than likely click their way to the competition.  A degraded performance will undoubtedly impact your bottom line and possibly cause your company to go out of business.  This can all be avoided by choosing a host that uses the best server hardware and redundant connections to the internet.  It is the overall reliability of their infrastructure that will determine the success of your business.

Adequate Server and Network Capacity

Selecting an e-commerce hosting package with limited storage and bandwidth capacity is like intentionally placing restrictions on the potential of your business.  It is highly recommended to choose a plan that provides enough of both resources to compensate for expansion.  Although many hosts offer solutions with unlimited resources, this marketing ploy can actually work to your disadvantage once your files and traffic start bursting through the seams of the server.  When you are no longer able to update your site due to the lack of disk space and visitors cannot access your site because the bandwidth has been exceeded, your audience will view you in a negative light and this will definitely serve as a crucial blow to your credibility.

Having a secure and reliable hosting solution is critical to any online business.  While some of your more loyal customers may give you a second shot in the midst of slow loading pages and unavailability, most new prospects will never return and seek out someone who is more capable of meeting their needs.  When starting your journey with an online business, always remember that excessive downtime results in lost customers and lost sales.  It is simple as that.  A host that can assure you a reliable and secure environment gives you the best opportunity to keep your customers happy and your bottom line on the profitable side of the spectrum.