web hosting

Amaxus CMS Gets a Serious Upgrade

The Amaxus content management tool has been on the CMS market since 2001.  However, isn’t wasn’t until September, 2009 that the product was properly introduced to the web.  The platform has improved considerably with the release of Amaxus 4.0 and this version could be exactly what BoxUK needs to makes its web CMS a true competitor on the market.

Noteworthy Improvements and Features

Amaxus officially got its start about eight years ago and actually utilized an early version of the popular development technology now known as AJAX.  Since the initial release, the platform has undergone major changes through four version releases, each attempting to keep up with the rapidly evolving web technology and fast changing times.  Amaxus 4.0 currently focus on six main factors:

1. Streamlined User Interface – Amaxus has been designed from the ground up, focusing on usability to help the user get tasks done in a much easier way.

2. Universal Search Capabilities – Locating content and information on an Amaxus site is made simple by a built-in search system that performs much like a traditional web search engine.

3. Content Support – Axamus is capable of handling all types of content.   A content and classification module gives the CMS the ability to intelligently publish and manage content types that range from simple text and documents to rich media and databases.

4. Workflow and Versioning – Axamus offers all the administrative features you would expect from an enterprise CMS.  This includes content versioning and rollback, advanced workflow, a role-based permission system and more.

5. Control – With Axamus, you can manage far more than basic content.  You can also control functionality, site design and various other elements all through an intuitive graphical user interface.

6. Enhanced Search Engine Rankings – Amaxus offers a number of integrated features designed to help improve search engine rankings.  This includes an SEO checking tools customizable URLs and standards compliant page output.

Social Networking Capabilities

The Amaxus CMS puts a lot of emphasis on social networking and content distribution.  It also has several features to help you distribute your content to other sites.  Some of the most notable include the ability to publish an unlimited number of RSS feeds, automatically publish your content in the form of Tweets, and a REST API that allows you to publish content on popular social networking sites such as FaceBook and YouTube, as well as another tool that allows visitors to promote your content on social bookmarking sites like Delicious, Digg and StumbleUpon.

Conclusion

You can learn more about the Amaxus CMS by visiting the official website.  The site is easy to navigate and offers a tour on how the product can be used to power your own website.  It explains the features and benefits and also talks about the technology behind the platform and the advantages of its open-source nature.  In addition, the website offers a Showcase and Resources page that contains case studies and screen casts of the product for users who need a little more convincing.

Establishing Your Online Presence with WordPress Hosting

Even though social networking has evolved to include sites like MySpace, FaceBook and Twitter, traditional blogging continues to be one of the hottest phenomenons in today’s web-based world.  There are quite a few blogging platforms, but WordPress is easily among the most widely used and perhaps the most popular of them all.  This powerful web publishing tool is easy to install, customize and maintain, providing you with the ability to have your very own blog site up and running in no time.  You can blog about a hobby, something that interests friends or family, or use this medium as tool that helps propel your business to the next level.  Regardless of what your plans call for, Wordpress can act as that stable and reliable platform you need to make a name for yourself as a blogger.

The WordPress Phenomenon

WordPress has become an immensely popular blogging platform due to its ease of use and cost efficiency.  The software is open-source with no licensing fees required, making it absolutely free to anyone who wants to use it.  Being open-source also allows the WordPress software to be customized to meet the specific needs of the user.  Over the years, developers have created a number of themes and plugins that are now widely available to its large community of users.  All this activity gives you the opportunity to start out with a simple blog and later incorporate all the features and functionality needed to enhance your site.

Meeting the Requirements for WordPress Hosting

Perhaps the most unique quality of WordPress is that is can be self hosted through WordPress.com or WordPress.org, with the latter requiring you to install the software on your own web hosting account or server.  Finding the right solution isn’t necessarily difficult, but it does call for you to evaluate all of the available options before choosing a hosting provider.  Because it is such a popular software program, WordPress is widely supported by many companies on the web hosting market.  However, one must still conduct thorough research in order to make sure their requirements and expectations are met.  When shopping for a service, some important factors you want to keep in mind are bandwidth and disk storage so your blog will have enough resources to support traffic and store your files.  There are also some basic requirements that must be fulfilled to complete a WordPress hosting package.  The two most essential features you will need are a MySQL database, and a web server such as Apache with PHP installed, which is the programming language the software is written in.

There are many web hosting providers offering a wide variety of features and options that make it much easier to work with the WordPress software.  For example, some offer auto-install utilities and upgrades that allow you to remain current with the latest functionality and security features.  Others permit the hosting of multiple domains, which gives you the opportunity to host more than one blog under a single account.  WordPress can work wonders for your web presence, but the journey all begins with finding a company that can provide you with a reliable hosting solution.

Incorporating SEM and SMM into Your Marketing Campaign

Webmasters are increasingly integrating SMM (social media marketing) right alongside their SEM campaigns.  This has become a very feasible practice due to the prevalence of next generation web technologies and social networking.  Let’s take a closer look to find out how an SMM campaign can be effectively incorporated into your search engine marketing strategy.

SEO Outside of the Box

Search engine optimization has long been viewed as the most affordable way to boost rankings, increase traffic and sales.  However, this crucial SEM technique has been heavily underrated in its ability to aid in traditional public relations efforts.  This method can be used to harness the power of press releases, online news rooms and article syndication to encourage organic search engine rankings.  For example, by incorporating URLs or tracking codes into a press release, an SEO campaign can be easily transferred into a vehicle that prompts direct responses while optimizing at the same time.

SMM Avenues

Though SMM is still coming into its own, it is quickly evolving into a popular method and effective component worthy of SEM.  With MySpace and Facebook pages now showing up frequently in search engine results, SEM experts can no longer deny the impact of social media and social networking platforms.  SMM can deliver a wealth of benefits when integrated correctly, including branding.  In addition, popular content syndication sites such as YouTube and Flickr provide opportunities for distributing an organization’s media assets to a larger and much more diverse audience.  The same can be done with traditional content through blog and micro-blogging platforms such as Plurk and Twitter. SMM extends its benefits in so many ways as social networking sites are quite effective for ORM (online reputation management) at the very least.

A Measure of Success

Choosing the right metrics tool is key for measuring the overall efficiency of integrating SMM into your marketing scheme.  The vehicle you choose will help you more precisely gauge your audience and set benchmarks as well.  Traditional media often depends on surveys and focus groups to gather insight on the effectiveness of an add or campaign.  For online marketing, web analytics tools and services have proven to be far more accurate and affordable.  The market for online measurement solutions is growing rapidly, now offering common services that include comprehensive details of search engine visibility, PPC impressions, and most importantly, conversions.  In this model, conversions may consist of sign ups, downloads, lead generation and sales.  It may also include offline activities such as leads tracked via toll-free phone, website address or promotional code.

Marketing Wrap-up

As it relates to SEM and SMM, integrated marketing calls for a company to take advantage of its existing assets and enhance its web presence through increased exposure, leads and sales.   There are many benefits to be reaped when grabbing hold of the two methods and utilizing them effectively.  In the end, this could be the one merger your business needs to climb to the top of the pile and stay there.

E-commerce Hosting and Web 2.0

The phenomenon that is Web 2.0 has made its mark, originating in social networking platforms and evolving through traditional business applications.  Because it has become more widespread, web hosting providers are increasingly customizing their offerings to meet the demands of this trend.  This allows customers to benefit from a dynamic set of features that enable websites to thrive in the world of Web 2.0.

What is Web 2.0?

Web 2.0 can be described as a trend that revolves around using interactive, community-driven sites to promote the sharing of information, networking and other forms of collaboration among users.  Some of the most common examples of this activity are blogs and wikis along with social bookmarking sites like Digg and Reddit.  Thanks to Web 2.0, the customers are now able to interact with the business and actually play a significant role in the company’s successes.  This new wave of web interaction is quickly replacing the dull, static website of past times.  These days, users can interact with the website content and get involved in ways that were not possible before.  By allowing the customers to play an active role, your business will gain trust, popularity and most importantly, credibility in the eyes of your audience.  The web has changed and this is now one of the essential keys to succeeding.

You may be familiar with Web 2.0 and not even realize it.  In fact, popular sites like eBay and Facebook are perfect examples.  Ebay has its detailed feedback report while Facebook offers many web-based applications that allow profile users to get hands-on with the site.   These large, dynamic websites are powered by e-commerce hosting services, thriving off the same features and administrative tools that can be used to bridge the gap between you and your customers.

The Role of E-commerce Hosting

Here are some of the Web 2.0 features you will find in an e-commerce hosting solution:

Free Blogging Applications – Blogs can be considered as some of the Web 2.0 pioneers and many web hosting providers offer these applications free of charge.  WordPress is one of several blogging programs that functions well in the business environment.  These platforms are generally easy to use and very friendly in the eyes of the search engines.

Multimedia Support – Internet gurus are raving about how effective video marketing has become.  With support for multimedia technologies such as Flash and Silverlight, you can incorporate rich features that enhance the experience for your visitors.

Social Networking Tools – Social networking is the core of Web 2.0.  E-commerce hosting features such as chat scripts and bulletin boards will give you the power to create a community environment that makes your site the place to be.

Why Jump on the Bandwagon?

The internet is driven by Web 2.0 and if you don’t catch on, your business could get left behind.  Many have found that this is the most effective way to establish and strengthen brand recognition and keep existing customers around as well.  There are many ways to approach this trend and as long as you stick with the program, you can make your business a success.

Meet the Xoops CMS

The introduction of more powerful web development tools has increasingly led webmasters away from simple website builders to robust content management systems.  These programs enable the creation of dynamic, feature-rich content with the ability to power everything from thriving social networking communities to corporate portals.  Many people have the belief that using a CMS requires that you to have programming skills and vast technical knowledge.  However, this isn’t necessarily true, especially when working with a user-friendly software package known as Xoops.

What is Xoops?

Short for eXtensible Object Orientated Portal System, Xoops is an open-source content management system that is free to use, modify and redistribute.  Power and ease of use makes it an ideal tool for creating data-driven community sites of all sizes.  Many developers use Xoops to create blogs, corporate intranet sites and content-rich information portals.  The major draw of this software is that it enables fast, simple management for whatever task is required.  The Xoops CMS is largely supported on the web hosting market.  All you need is a provider equipped with the Apache web server, PHP and an SQL database, preferably MySQL.  .

Xoops Features

Xoops is integrated with a number of features to simplify content management and enhance functionality.  Some of the most common features include:

Advance Access Control – As an administrator, Xoops give you the ability to grant access rights to certain groups of users.  You can allow them to access specific content and features such as publishing their own content and uploading files.

Module Administration – Like many open-source content management systems, Xoops can be greatly enhanced through a wide variety of add-on modules.  These add-ons can be installed, uninstalled, enabled and disabled directly from the intuitive module administrative system.

Xoops modules offer the following capabilities:

Personalization – Xoops gives you the ability to set permissions for specific users, providing you with control of all the individual elements they are able to access on your website.

User Management – Through user management, you can search for your users by a multitude of criteria, allow them to send email and private messages to other users via a template-based messaging system.

International language support – Xoops is supported by a large group of developers and users.  The project has numerous support sites all over the web for users who speak various languages.  The software itself offers support for multiple languages.  Some include Chinese, Korean and Japanese to name a few.

Customizable interface – Xoops uses a theme-based template systems that allows you to instantly enhance the presentation of your site.  What is so unique about this CMS is that it lets both you and your users change the look of web pages by choosing from a wide range of available themes.

Optimization – Xoops supports many add-ons to help make your site more search engine-friendly.  These modules better the chances of your meta tags, title tags and URLs being recognized and indexed by the search engine spiders.

Xoops has won several awards for its power, straightforwardness and support for multiple languages.  This CMS is easy to find and incorporate as it can typically be installed directly from your control panel software.