Professional Security Discount

Unfortunately in the past the cost of SSL certificates has prohibited many smaller websites. Therefore, the 40 percent discount on the professional security layer offered through Namesco Summer Sale will greatly assist many businesses. These certificates guarantee that sensitive information like credit card and banking details are transferred through the user to the website in an encrypted manner.

Also, the certificates protect against online fraud, phishing and other nefarious activities by confirming the identity of the server and website connected to by the user. There are three tiers of SSL certificates from Geotrust, the world’s second largest digital certificate provider, each of which is included in the sale.

Search Engine Submission Discount

Also, Namesco is offering an automatic search engine submission service known as Hypersubmit. Although basic web hosting packages can put any old website online, they are not automatically identified by search engines. Therefore, Hypersubmit ensures new websites are indexed by hundreds of search engines from around the world. The software is available at a 40 percent discount and is guaranteed to be seen by those browsing online.

Email Service Discount

Additionally, premium email costs can be extremely high. Luckily, Namesco is offering a 50 percent cost reduction with all five of their email services. Since organizing, accessing, sending, receiving and synchronizing emails across many computers is critical for most eCommerce, the price reduction will be extremely helpful. Startup businesses can utilize the professional email service giving them a major edge over similar companies.

Namesco Company Information

Founded in 1996, Namesco has been involved in a variety of business purchases such as the acquisition of Simply.com and NDO Limited. Namesco is an industry-leader in web hosting, domain registration and broadband services.

Discounts on any product or service are excellent. However, Namesco is offering major discounts on expensive website hosting products in which small businesses could never afford. The Summer Sale is likely to attract many more customers to purchase their products.

Related posts:

• November 7, 2008 – SSL for Your Online Store
• July 29, 2011 – Is SSL Essential for eCommerce Sites?
• June 20, 2011 – eCommerce Shop for Specialized Web Hosting
• March 3, 2011 – Three Ways Web Hosting Providers Secure E-Commerce Transactions
• November 26, 2010 – e-Commerce Hosting: What You Need, What You Don’t
• October 20, 2010 – Web Hosting Security – Difference Between SSL, TLS and SSH
• February 23, 2010 – Selecting a Suitable eCommerce Plan – Key Features
• November 30, 2009 – SSL vs. TLS: Which Provides the Best Protection?
• November 24, 2009 – Securing FTP Connections
• December 3, 2008 – Keeping Your Profits Intact

Should eCommerce Websites Use SSL?

However, this begs the question, should eCommerce websites also use this type of security? They all handle important customer data that could be harmful if released to the wrong hands. This really depends on the type of business and functions the website serves. For instance, for websites like online stores that collect credit card numbers, addresses, emails, phone numbers and names, SSL is a necessity.

SSL and the Front-End Store

However, there are a multitude of websites that only serve as the front-end of the store and all transactions are managed by a third-party payment processor which utilizes SSL encryption. In this situation, SSL may not be a requirement. However, webmasters in this situation may still wish to add the security software. This is especially important if collecting user information such as names and email addresses; even if no financial information is transferred.

Find an eCommerce Package

For websites that only provide basic contact information, SSL encryption is not necessary. If you decide to implement SSL encryption onto your website, it is critical to find a web hosting provider that offers some type of eCommerce package. Many of these plans provide a specific IP address for SSL to ensure the highest level of protection.

Ask About Specific Items Included in the Package

In addition to the basic eCommerce plan, you will also need to purchase an SSL certificate which is a digital item that may be provided as part of your eCommerce web hosting package. It is always a good idea to ask about the items specifically included in the eCommerce package prior to signing a contract.

SSL technology has become a vital part of the eCommerce industry. However, it is not essential to every site. Those that will be most affected by the technology are sites that collect specific information such as banking, detailed contact information, telephone numbers and email addresses. Since this could compromise the most important data about an individual, it should always be protected by SSL encryption.

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Advanced Data Encryption

The first line of defense web hosting providers use to secure online transactions is advanced data encryption. When a visitor comes to your site and decides to make a purchase they are directed to a secured checkout page. All data that is submitted by the site visitor through this page is completely scrambled before it is securely transmitted to the web server, where it is unscrambled and decoded using a key that is only generated once, and is only accessed by the receiving server. In essence, even if someone was able to intercept the data as it moved through your website to your web server, they would not be able to understand any of it because it would be completely encrypted. The current industry standard for webpage encryption is SSL (Secure Sockets Layer), which is why it is common to see SSL certificates posted on checkout pages. In fact, some online shoppers will not even place an order if they do not see an SSL certificate, or a checkout page URL that begins in HTTPS.

Instant Suspicious Activity Notifications

Another way web hosting providers keep your e-commerce transactions safe is by providing instant notifications via e-mail or cell phone text. These notifications can be enabled within your web hosting control panel, and are automatically sent out if any suspicious activity occurs. Activities that would cause a notification to be issued may include account detail changes (for example if someone changed the default e-mail address on the web hosting account), or any personal details related to account administration or domain ownership. By having the ability to have notifications sent to your e-mail and cell phone text you can keep a hacker or cyber criminal from stealing ownership of your domains or web hosting account and utilizing the financial details of your customers nefariously.

Payment Processing Technology

Web hosting providers also secure checkout pages by utilizing payment processing technology, which allows your customers to provide their credit/debit card or payment details to a third party online payment processor (such as PayPal). Payment processors are simply financial institutions that collect and accept payments on behalf of web site owners, so that no sensitive financial data can be intercepted by someone that is spying on a secured checkout page. By utilizing a business-class web hosting plan that includes payment processing capabilities you can sure that you’ll be able to accept all popular payment types.

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• November 26, 2010 – e-Commerce Hosting: What You Need, What You Don’t
• October 20, 2010 – Web Hosting Security – Difference Between SSL, TLS and SSH
• September 28, 2010 – Ecommerce Site Building Checklist
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The keys to being successful with an online business are diversification, diligence, and persistence. Unfortunately, a single revenue stream is often not enough to create a full-time income, especially if you are depending only one website. Most successful online entrepreneurs continually expand their network of websites by building new sites and entering new niches on a constant basis. Rather than giving up and becoming disheartened when one endeavor does not go your way, you should grab motivation and experience from such occurrences and begin working on a new endeavor. In order to continuously expand your online reach you need to build new websites and have access to your own network of sites.

Diversifying Your Business through Several Websites

In the online world, each website that you own represents a new business opportunity – the ability to penetrate a new niche and begin creating a new revenue stream. With each revenue stream you can significantly increase your monthly and yearly income gradually. Unfortunately, if you operate your entire online business through a single website, you’ll be unable to adequately target multiple markets and optimize your site for keywords that are commonly searched for in search engines. As you continuously explore new niches and business opportunities online, you’ll undoubtedly be registering multiple domains. In fact, the average webmaster registers about 10 domains per year.

Recognizing the Importance of Multiple Domain Hosting

Although the majority of hosting providers offer plans that allow for the hosting of an unlimited amount of domains, it is still important to ensure that your hosting plan includes multiple domain capabilities. It is, however, important to note that although a plan may allow you to host an unlimited amount domains, this does not mean that you have access to an adequate amount of server resources to host more than several hundred domains simultaneously. Each website that you associate with your web hosting account consumes server resources, and therefore places an additional burden on your hosting Web server.

Security and Business Presence

By owning a network of sites you can efficiently build links to your main sites in each niche, and also have smaller websites within the same niche that are designed to funnel traffic to your heavily monetized sites. This can improve conversion rates by allowing you to introduce presell articles and concepts to your site visitors and it can also diversifying your search engine optimization efforts. You will also be able to create more leverage within each industry/niche because you’ll have a significant online presence, which ultimately results in thousands of unique visitors within your control on a daily basis. When new products or services are released in each industry you can take advantage of their popularity instantly using one of your many sites within your network.

If you are planning on selling products or services or accepting payments on your website then you need an SSL certificate. Therefore, it is important to make sure that your web hosting plan includes capability to host a wildcard SSL certificate (at SSL certificate can be used on my website), or you’ll have to purchase multiple web hosting plans in order to gain access to multiple SSL certificates.

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• July 15, 2009 – How to Install osCommerce and Activate SSL Through cPanel
• March 6, 2009 – SSL For Your E-commerce Site
• January 12, 2009 – The Essentials of E-commerce
• December 3, 2008 – Keeping Your Profits Intact
• November 21, 2008 – VeriSign Passes a Tremendous Milestone
• October 14, 2011 – How the Kindle Fire is a Catch-all Reflection of Current Web Trends

There will be differences in these web hosting accounts depending on whether the IP address is shared or unique. A unique IP address can be bought simply by placing an order with any of the multitude service providers that are available. These web hosting companies will provide a unique IP address after full payment has been made. These websites allow the customer to upload content and other files to their own personal, secure web space.

These types of web hosting accounts are ideal for larger businesses or for e-commerce websites that need to be certain that their site offers the most in security. Dedicated IP web hosting is also ideal for individuals that want to buy the unique IP addresses for a premium price. Some individuals may find that they want to go this route due to the fact that it will prevent the website from collecting spam, a problem that can often occur when using a shared website.

Another advantage to using a dedicated IP web hosting service is that it provides for greater flexibility while also allowing for more complex hosting. Two advantages of this are that they include a private SSL certificate and an anonymous FTP. An SSL certificate provides for online businesses that need to make sure that their customers will have secure transactions. The advantage of an anonymous FTP allows people to share information on the Internet. This will allow anybody who is using the Internet to go to that company’s website and access a public directory by using FTP software.

By gaining a dedicated IP web hosting account and securing a unique IP address, it allows the business owner to have full control over their website. By obtaining a dedicated IP address, it allows individuals or business owners to get the most benefit out of their website. This will result in better search engine results, which are much sought after by businesses.

Dedicated IP addresses are highly valued and are considered as prime Internet real estate. Because of this, there are sometimes high service fees associated with this kind of service. It is possible however to find a web hosting company that will offer dedicated IP addresses for a very reasonable price. If a company thinks that they will benefit the most from dedicated IP addresses, it’s very important that research be done on many different companies. Besides the differences in price that all companies are bound to have, there will also be differences that are dependant on the company’s needs and goals.

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e-Commerce Tools

To be taken seriously by your competition offering the same products or services, secure an e-commerce web host.  It’s much easier at the onset to opt for one that offers everything you need instead of being forced to changed web hosts mid-course due to growing sales or edgier competition.  The most important e-commerce tools that you should demand include:

• Storefronts
• Product Catalog Builder
• Shopping Cart
• Payment Processing Tools
• Autoresponders
• Fraud and Security Prevention
• Integration Capabilities
• Adequate Bandwidth and Diskspace
• Search Engine Tools
• SSL Certificates
• Google Adwords Credit

e-Commerce Caveats

While many web host advertisements appeal with tantalizing offers, always read the fine print to know exactly what you can expect from the service.  Many entrepreneurs usually fall into one of two traps: free hosting and premium host plans.  Free hosting is best used for testing a target market or learning the ropes; however, it has numerous limitations and virtually impossible to expand your online business.  Seasoned gurus often become the victims of the second trap by signing their life away when securing a premium host package, especially when establishing an online business.  Granted, premium packages usually offer all the bells and whistles, but stop and ask yourself at what cost?  Compare prices and contract details before taking the plunge to secure an e-e-commerce host.

Another aspect that you may not realize unless you read the fine details of the user agreement that if by chance the web host company is forced to file bankruptcy, and assuming they own the legal rights to your website, then you’re totally out of luck if you agreed to the terms and secured the service.  Given this worst case scenario as an e-commerce entrepreneur, needless to say it would be devastating to your online business.

Enough emphasis can never be placed on the importance of research and reading the fine print, especially when it comes to e-commerce because valuable resources are at stake. Don’t be afraid to ask for references from your web host service.  It’s essential to know the exact plan details and the reputation of which host you’re requesting service.  Ask any fellow website owner to share his or her nightmarish experience of changing web hosts and moving a domain before an existing contract expires. Chances are they highly won’t recommend it!

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• October 20, 2010 – Web Hosting Security – Difference Between SSL, TLS and SSH
• February 23, 2010 – Selecting a Suitable eCommerce Plan – Key Features
• December 3, 2008 – Keeping Your Profits Intact
• November 7, 2008 – SSL for Your Online Store
• October 5, 2011 – What to Look for in Your Shopping Cart Software
• September 10, 2011 – Ecommerce: Trends and Benefits
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SSL Explained

SSL (Secure Sockets Layer) is a commonly used security protocol that provides supreme privacy when transmitting data over the internet. FTP clients and web shots utilise this protocol to ensure the utmost security during sensitive site browsing activities like eCommerce shopping and online banking. SSL protocol uses symmetric cryptography to perform state-of-the-art data encryption. SSL adds extra security by automatically checking the encrypted messages for integrity before delivering them to the recipient. SSL optimizes CPU resources to facilitate expedited communication, and can be used in conjunction with the following security protocols to increase effectiveness.

TLS Explained

TLS (Transport Layer Security) utilities two main components – TLS Handshake Protocol and TLS Record Protocol. TLS protocol also uses symmetric cryptography, and like SSL checks the messages before the are sent to ensure that they are thoroughly encrypted. TLS differs from SLL because the encrypted massage can only be delivered to a third-party user after two authorized users have received the data. This adds an extra layer of security to the encryption, when used in combination with SSL, this method of encryption provides the highest level of security available to the public.

SSH Explained

SSH (Secure Shell) provides encrypted channels through which encrypted data can travel. Thus, SSH acts more as a medium for the aforementioned encryption methods than as an actual encrypting mechanism, hence the term “shell.” SSH is commonly used to send commands to a computer from a remote location. Although SSH is not the strongest encryption method, it is viable method of secure communication, and is frequently used in the web hosting industry as a standalone security precaution with some applications. Standard FTP services do not utilize Ssh technology, however SFTP (Secure File Transfer Protocol) does utilize this technology along with the other two aforementioned security protocols.

Conclusion

Although all three of these security protocols could be used by themselves with success, most web hosting providers now utilize all three of them simultaneously in one form or another. If you’re serious about keeping your web site data safe form intruders and hackers then you’ll need to pay close attention to the technology used by your web hosting provider, especially if you’re the owner of an eCommerce business. Make sure all of your checkout pages are encrypted and have an SSL certificate. The easiest way to check if a web page is secured is to look at the first letters of the web address. If the web address begins with “HTTPS” then it is secured, however if the web page begins with “HTTP” it is not secured. Never conduct eCommerce on an unsecured web page.

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• July 29, 2011 – Is SSL Essential for eCommerce Sites?
• March 3, 2011 – Three Ways Web Hosting Providers Secure E-Commerce Transactions
• November 26, 2010 – e-Commerce Hosting: What You Need, What You Don’t
• March 11, 2010 – Top 3 Important Aspects of Web Hosting Security
• February 23, 2010 – Selecting a Suitable eCommerce Plan – Key Features
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Ecommerce web hosting provides all of the necessary applications and server resources needed to create a successful online retail business. Using the following procedure and a comprehensive eCommerce hosting account you can have establish an internet store with minimal effort.

Find a Suitable eCommerce Hosting Account

The first thing you’ll need to do after securing a good domain name for your web site is compare various eCommerce hosting plans. The hosting plan will be central to your success as a webmaster because it will be the fuel of your website. Without adequate server resources and the right tools your pages will load slowly and the administrative tasks will become overwhelming. Since you’re staking your business on the reliability of your web server you’ll need to choose a reliable hosting plan from one of the most reputable hosting providers. Look for plans that include tools like shopping carts, product catalog creators, SSL certificates, site building tools and flexible payment processing capabilities.

Build the Site

Now that you have a good hosting account and domain name to work with you can begin constructing your web site. Start by picking a template that will suit the theme of your store, which can be uploaded to the site easily using a content management system. For example, if you plan on selling sporting goods then you may want to find a sports-related theme. You can also hire a  developer to create a custom theme for you by visiting one of the many freelancing forums online. If you don’t want to use a template you can also use the integrated site building tools to create a custom website. After the main template has been chosen and modified to your likings you can then start creating the store itself.

Build the Store

Now that you have a good looking website it is time to populate it with products. To do this you can use the product catalog creator within your eCommerce hosting account. Simply load the images of your products into the interface along with any descriptions you may have and the product catalog creator will automatically create a web page for each product. These tools also index each page so that visitors can find products easily using your custom site search engine.

Customize the Shopping Cart

The shopping cart is one of the most important parts of the website because it is ultimately responsible for closing the sale. Most modern eCommerce web hosting plans come with a variety of shopping cart applications that let you fully customize your visitors’ experience. You can even add features such as customer reviews, which give your customers the ability to leave reviews about your products.

Set Up Payment Processing

Finally, after the site is designed and all of the products have been uploaded it is time to connect each page with the payment processing utility of your choice. Fortunately you don’t have to do this one page at a time, as your eCommerce account should include tools that simplify the process for you. You should be able to integrate your merchant services with your hosting account seamlessly just by filling out a few forms and clicking a few buttons.

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• June 13, 2011 – An Expansion of eCommerce Web Hosting in the United Kingdom
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• March 3, 2011 – Three Ways Web Hosting Providers Secure E-Commerce Transactions
• February 25, 2011 – The Benefits of Using Multiple Domain Hosting for E-Commerce
• January 14, 2011 – Free Ecommerce Solutions

SFTP

SFTP (Secure File Transfer Protocol) is an updated secure variation of FTP(File Transfer Protocol). Basic FTP is not fully secure, in that the files being transferred could possibly be intercepted by an outsider. In fact, the perpetrator can even change the data within the files, and view the files discreetly without disrupting their path. With SFTP you’ll have an extra layer of security since the files will be encrypted using government standard 128-bit encryption.

SSL

SSL (Secure Sockets Layer) is extremely crucial for any ecommerce site. With SSL all private information such as credit card/bank account information, phone numbers, addresses, and email addresses are kept private. Without this kind of security measure in place, you and you’re customers are being left susceptible to credit card fraud and identity theft. In many cases the credit card information can be stolen instantly, and online purchases can be made before the cardholder even knows what hit them. Aside from the lack of security that is associated with not having SSL enabled on your server, you’re also going to lose business. Every site with SSL enabled receives an SSL certificate which is then placed on the checkout page. Many customers look for this when shopping online, and will refuse to shop with you if you do not have this certificate.

Data Backups

Many people realize the importance of backing up their personal computer, however the importance of backing up your websites files is often overlooked. A lot of work is put into building a website, as I am sure you are probably aware of, and you may find it shocking to learn that all of this information can be wiped out and lost forever in just one hour. If you do not backup your data, this data loss would be permanent, and you would literally have to start back at square one! If you want to keep this from happening then you will need to make sure you choose a web hosting plan that automatically conducts routine server backups.

Overall Network Security

When choosing a web hosting plan, the above factors are definitely of great importance. However, there are many more important aspects to consider in regards to overall server and network security. To ensure the safety of your website and your online business, you’ll need to choose a web hosting solution that is reputable and known for having top notch security.

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• March 6, 2009 – SSL For Your E-commerce Site
• February 25, 2011 – The Benefits of Using Multiple Domain Hosting for E-Commerce
• October 20, 2010 – Web Hosting Security – Difference Between SSL, TLS and SSH
• July 15, 2009 – How to Install osCommerce and Activate SSL Through cPanel
• November 21, 2008 – VeriSign Passes a Tremendous Milestone
• November 7, 2008 – SSL for Your Online Store
• September 1, 2011 – Premium Web Hosting and Security Features Available in the Public Domain
• July 29, 2011 – Is SSL Essential for eCommerce Sites?
• April 13, 2011 – Using Captcha Scripts to Prevent Spam
• March 18, 2011 – Securing Windows for Web Hosting Safety

Beginning an online Business

With a brick and mortar business, the main challenges presented involve initial investments, whereas the establishment of an online business requires less investment and more decision making. In the online world, decisions are the biggest investments you’ll make. As soon as you begin your first online endeavor the decisions and question asking begins – What do I want the website to look like? How am I going to list the products? In which way am I going to market the products? All of these obvious question com to mind fairly quickly, however the novice will often overlook one fundamental question – Which eCommerce web hosting solution am I going to use? Comparing the following attributes will help you make that crucial decision.

Security

The single most important attribute an eCommerce solution can have is security. When dealing with credit card numbers, bank account numbers, and other sensitive information online on a daily business, it is absolutely imperative to secure this info. The internet is a very dangerous place, crawling with hackers and cyber criminals looking to steal anything they can get their hand son. To prevent yourself from becoming the victim, you’ll want to make sure your eCommerce plan offers top-of-the-line encryption services such as SSL, as well as fully functional firewalls and anti-virus programs that scan your web applications.

Reliability

The next factor to consider would be reliability. Running an online business is all about providing customer convenience. In fact, the main reason why consumers choose to shop online rather than go to the store is convenience. Offering your customers maximum convenience means providing a stable and convenient website. If your eCommerce hosting plan is unreliable, then your site will be plagued with crashes and poor performance on a regular basis. Make sure you look for packages with unlimited features, such as unlimited bandwidth and server space. Customer reviews will also help you decide which plan would be the most reliable.

Support

Another attribute that is closely related to reliability is support. Users that are just beginning an online business will need a competent support staff ready to handle their problems at all times. As an online business owner, you’ll inevitably face many problems as you learn the ins and out of eCommerce. To simplify this learning experience you’ll need a good support staff by your side. Make sure the service you choose offers 24 hour support, and can be contacted in a variety of ways. Perhaps the best way to gauge the support capabilities of a company is by reading reviews and calling the support staff yourself.

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• November 26, 2010 – e-Commerce Hosting: What You Need, What You Don’t
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