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Microsoft Dynamics RMS and Your E-commerce System

Many companies are moving their businesses online because of the potential the internet offers to move far beyond the traditional brick and mortar offerings and explore new markets.  Apart from the internet itself, there are many tools available to help effectively market your products or services and send your business soaring to new heights.  An e-commerce website is the key to your success, and a powerful retail management system like Microsoft Dynamics RMS can be that tool needed to propel your online store ahead of the competition.

What is Microsoft Dynamics RMS?

Microsoft Dynamics RMS is a software product that provides a robust, yet intuitive interface for administering all the business related needs of an online retailer.  It allows you to manage everything from point-of-sale systems to the centralized controlling of the multiple storefronts that make up your business.  Offering a built-in web integration tool, the software can easily be integrated with e-commerce shopping carts scripted in ASP.  When coupled with such a shopping cart, the extensive features of Microsoft Dynamics RMS allows you to leverage real-time data from your retail system to ensure that your customers are always up to date with the most recent products and services.

Designing Your Storefront

The design of your store is critical when integrating a shopping cart with your retail management solution.  You may want to start out with a simple design and then make gradual upgrades as the demands of you and your customers increase.  Furthermore, take careful consideration to the overall presentation of your store and how it might appeal to potential customers.  For example, if you sell teens apparel or ring tones, you may want to choose a fun design targeting younger customers.  If you specialize in services and solutions geared towards IT professionals, it would probably be best to do away with all the flair and opt for something more professional.  Whatever you decide, find yourself an e-commerce system that can deliver the extensive customization options you need to support various types of stores.

After getting your shopping cart and all the associated features together, it is time to integrate your store with the Microsoft Dynamics RMS software by using the integrator tool.  Once this process has been completed, the data from your retail management system will be automatically synchronized with your online store.  From here, you can access the administrative panel of your shopping cart and then make whatever changes that need to be made in regard to products, services or features.

Market Your Store

Just having a beautiful online store integrated with a dynamic retail management system will not make you an instant success.  In order to attract new customers, you will have to take a proactive approach and promote your store as you would any other business orientated site.  Therefore, you need to make sure your shopping cart offers search engine-friendly features that help you make the most of your keywords, URLs and meta tags.  Microsoft Dynamics RMS can provide the streamlined management facility you need to make an impact, but it is up to you to make your online store a success.

How Will You Host Your E-commerce Site?

If you desire to open a storefront online, take note that there are several methods that can be used to power your e-commerce site, including an in-house solution, colocation, shared hosting, dedicated and managed hosting.  The method you choose will depend on various factors, but mainly your budget, level of technical expertise and the requirements of your business.

In-House Method

Hosting your e-commerce site in-house involves setting up a server room, purchasing the necessary hardware and software components, leasing a reliable high-speed connection and employing an IT team.  Experienced IT personnel are required to handle day to day technical aspects such as performing backups, monitoring security and basically doing whatever it takes to keep the server up and running.  The costs and complexities that come along with an in-house operation are considerable and often too much for startups and small businesses to handle.

Colocation

Colocation refers to an alternative solution that allows businesses to store their server hardware and network equipment in a facility maintained by a hosting company.  The firm provides you with physical storage space, internet bandwidth and electricity to power the hardware.  There are many advantages to this type of arrangement, including a lower cost for bandwidth and the enhanced reliability you get from the data center.  The disadvantages are that you must purchase your own hardware and actually find a provider that offers a colocation service in your area.

Shared Hosting

One of the most common ways to run an e-commerce website is through a service arrangement known as shared hosting.  In this environment, the websites of multiple companies are stored on a single server, which share an internet connection and various other resources between them.  While suitable for the needs of many, this type of service is best for companies that anticipate a small to moderate amount of traffic and have a limited budget.  This is mainly because there are strict limitations in regard to disk space, bandwidth and control.  With that said, a reputable firm should be able to provide you with a stable platform that can support the needs of both startups and small companies.

Dedicated and Managed Hosting

Dedicated hosting is a method that calls for you to a lease an entire server from a hosting company.  The provider is responsible for maintaining the hardware and network connectivity while the bulk of server administration falls on your shoulders.  This could be a downside because of all the technical challenges that go into maintaining a server, but there are number of benefits as well.  For example, you have extensive control and flexibility that permits you to run your own operating system, database servers, web applications and services.  For those who lack the experience or time needed to handle these tasks, managed hosting exists, a solution that eases the burden of server administration.  Though notably more expensive, managed hosting will allow you to focus more on promoting your e-commerce site and servicing customers rather than dealing with the all the complexities as these processes are handled by the provider.

The fact that there are so many options for hosting an e-commerce site works to your advantage.  What you need to do is a carefully assess your situation and determine which service is best for your business.  After settling on a reliable solution, the fate of your online business is in your hands.